Avita changing coaches： Zhu Huarong as chairperson, Tan Benhong transferred to Chang’an
China Economic Net, December 13 (reporter Jiang Zhiwen) Yesterday, Avita Technology announced that Zhu Huarong served as the chairperson of Avita Technology, and Tan Benhong no longer served as the chairperson and CEO of Avita Technology, and became the deputy secretary of the Party Committee of Changan Automobile.
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According to Avita Technology, Zhu Huarong currently serves as the party secretary and chairperson of Changan Automobile. He has nearly 40 years of management experience in the automotive industry. He has initiated the third entrepreneurship-innovation entrepreneurship plan and has achieved remarkable results on the road to transformation. This concurrently serving as the chairperson of Avita Technology has further improved the pace of Chinese brands and built world-class brands.
As early as 2017, Tan Benhong began to participate in the preparation of Changan NIO; on May 20, 2021, Changan NIO was officially renamed Avita Technology, fully market-oriented operation, independent operation and independent development. Subsequently, Tan Benhong became the chairperson and CEO of Avita Technology.
On November 15, 2021, the Avita Technology brand officially ushered in its global debut. It is understood that Avita Technology has aggregated the advantages of Changan Automobile, Huawei, and Ningde Times in the fields of vehicle R & D, intelligent manufacturing, smart vehicle solutions, and smart energy ecology. It has deeply integrated the resources of the three parties and joined hands to create a leading smart electric vehicle technology platform – CHN, to build an integrated core competitive advantage and build a global brand of high-end smart electric vehicles.
Avita Technology said that under the leadership of Tan Benhong and empowered by the CHN model, Avita has achieved rapid development and achieved remarkable results. The brand’s high-end strategic positioning has a clear direction; it has successfully launched two blockbuster products, Avita 11 and Avita 12, which have been highly recognized by the market.
Driven by "Gemini", Avita’s market performance is on track. Data show that in November this year, Avita 11 delivered 4,080 units, and Avita 12 is set to exceed 20,000 units. In addition, the dual flagship models of Avita Technology recently appeared in Thailand, marking a key step for Changan Automobile’s globalization strategy "Haina Hundred Chuan" plan.
As an important part of Changan Automobile’s "Third Entrepreneurship – Innovation and Entrepreneurship Plan", while shouldering the responsibility of building an international high-end new energy brand, the importance of Avita is self-evident. "As long as Avita needs it, Changan Automobile will fully support it, asking for money to give money, asking for people to give people, and asking for technology to give technology." At the launch of Avita 12 held on November 10, Zhu Huarong reiterated the importance of Avita.
Zhu Huarong has previously said: "I have always had a judgment and belief that a world-class Chinese brand will be born within ten years, and this is also my expectation for Avita. Changan will accumulate a century of technical capabilities, together with the latest scientific research results, all unreservedly endow Avita."
It is worth mentioning that in this personnel appointment, Wang Xiaofei, vice president of Changan Automobile, assisted the chairperson of Avita Technology, and carried out work in the company’s corporate operation, major project promotion, and key business operations. It is understood that Wang Xiaofei currently also serves as the chairperson of Deep Blue Automobile.
"In the future, under the leadership of the new management team, Avita Technology will accelerate the pace of brand high-end, and strive to build a world-class Chinese smart electric vehicle brand with world-leading intelligence and disruptive user experience," Avita Technology said.