The price starts at 109,900 yuan! What is the price-performance ratio of Geely ICON chocolate？

Just yesterday, Geely ICON chocolate, which has been pre-sold for a long time by Geely Automobile, officially ushered in the market. The purchase price of 109,900 to 129,900 is enough to see its confidence in the main cost performance. As the most personalized product of Geely’s models, Geely ICON focuses on the female consumer market with its exquisite appearance and intelligent in-car configuration. Now, the price released is obviously lower than that released in the pre-sale, and Geely can also see its emphasis on the female consumer market.

But after the launch, can this model successfully gain a foothold in the female consumer market? Let’s take a look at what attracts consumers in the new car!

The whole car caters to female consumers in many ways, and the power upgrade has become a highlight.

A good appearance will often give consumers a good first impression, and Geely ICON knows this well. Although the new Geely ICON chocolate is a modified model, it has not changed significantly in appearance, but it can still be seen that there are some differences in the details of the vehicle. First, the vehicle has adopted a new design to replace the original "zigzag" structure, and secondly, the front and rear bumpers of the vehicle have contrasting decorative blocks, which make the appearance of the vehicle more refreshing and tidy.

In addition, the vehicle has also added two different body colors, namely "Haiyan Blue" and "True Love Powder". These two body colors which are more suitable for female car owners’ preferences will obviously make ICON chocolate more weighty in the female consumer market segment. Not only that, ICON chocolate can also provide chocolate contrast blocks and panoramic skyline of the Galaxy, and the design of two-color collision can obviously capture the hearts of female consumers better.

As for the interior, ICON Chocolate offers two different styles of interior color matching: "Pure White Qiao" and "Coffee Makes Perfect". Not only that, the ICON chocolate interior is also equipped with a newly designed S-shaped floating double screen, which consists of a 12.3-inch central control large screen and a 10.25-inch full LCD instrument. The integrated floating design greatly improves the cleanliness of the car. And the vehicle is also equipped with TPMS intelligent tire temperature and tire pressure digital display system, full-speed ACC adaptive cruise system and ICC intelligent navigation system. The intelligent driving assistance system has reached L2 level and the 540 panoramic image system with chassis perspective, which can also assist women to use the car well.

In terms of power, it can be said that it is a highlight of Geely ICON chocolate. Instead of the three-cylinder engine criticized by many consumers, it has been upgraded to the four-cylinder engine today, which has significantly improved the cost performance of the vehicle, and matched with the four-cylinder 1.5T turbocharged engine is a new generation of 7-speed powershift for urban working conditions, which can significantly improve the vehicle’s power transmission efficiency and energy consumption.

Cost-effective ratio will become a big label of ICON chocolate.

First of all, in terms of price: the original price released during the pre-sale of vehicles was in the range of 112,900-132,900. However, Geely’s official listing yesterday gave all consumers a special surprise, and further lowered the price of vehicles to 109,900 yuan to 129,900 yuan. Such a price drop will undoubtedly make consumers have a more intuitive feeling about the cost performance of vehicles.

Secondly, in terms of configuration: It is understood that the configuration of ICON chocolate entry-level model Alcoholic Clever Edition has many features, such as main and auxiliary front airbags, tire pressure display, seat belt reminder, transparent chassis, driving assistance images and panoramic sunroof, which can greatly improve the driving comfort. However, as an entry-level model, Zhenqiao Edition needs to pay an additional 3,000 yuan for matching if it wants to have L2-level intelligent driving experience.

The other configuration, Alcohol Edition, is 20,000 yuan higher in price, but it has many practical configurations, such as front and rear head airbags, eight kinds of vehicle driving assistance systems, front and rear parking radars, full-speed adaptive cruise, automatic parking, L2 driving, electric induction trunk, main and auxiliary electric seat heating, facial recognition and car air purifier. The difference of 20,000 yuan is not too much to put on such a variety of configurations, and the high-end version is more enough for consumers to experience their own energy.

Universal car: excellent cost performance will help Geely ICON chocolate climb to the peak.

Generally speaking, although the Geely ICON chocolate launched this time is a modified model, the overall sincerity is obvious to all. With more exquisite interior design and more diversified vehicle configurations, Geely’s determination to penetrate the female consumer market can be seen, and the upgrade of the power system will also have a lot of impact on the young consumer market.

Among the self-owned brand models, the design of Geely ICON chocolate and the comprehensive strength of the products have performed well, and as an SUV model, the starting price of 109,900 yuan is a big "killer". Xiao Bian thinks it is not difficult for Geely ICON chocolate to gain a foothold in the market, because even compared with joint venture models such as Honda XR-V, Geely ICON chocolate has many unique advantages of its own.