Shopping malls are an important channel to prosper the market and ensure employment. The "Measures on Restoring and Expanding Consumption" released a few days ago proposed "accelerating the digital transformation of traditional consumption" and "developing new retail formats such as instant retail and smart stores". At present, the consumption is escalating, which puts forward higher requirements for shopping malls. Keeping up with the pace of demand, many shopping malls around the country actively embrace digital technologies such as the Internet and big data, accelerate the construction of smart shopping malls, create new scenes and new formats, and bring new experiences to consumers.

In line with the transformation and upgrading of physical retail and the digital development trend, in January this year, the Ministry of Commerce announced the first batch of 12 national demonstration smart business districts and 16 national demonstration smart stores, which provided an experience template for the construction of smart stores. What are the new practices in building smart stores in various places? What are the new expectations of consumers? The reporter made a visit.

New technology brings new experience of smart consumption.

At the beginning of the lights, the Sanlitun business district in Chaoyang District, Beijing is full of tourists. Stepping into it, all kinds of "wisdom" elements frequently interact with the crowd, and digital light and shadow become more and more eye-catching in the night.

The reporter saw at the scene that at the peak of eating, robots in many restaurants in the shopping mall were busy, prompting the progress of queuing and guiding consumers to eat, which made the waiting consumers less boring.

There is no need to queue up for payment at the exit of the parking lot. Consumers can park intelligently through small programs, inquire about free parking time and parking fees, and also realize functions such as self-help shopping points, points redemption and parking service.

There are many similar new consumption experiences in Sanlitun business circle. In a cosmetics store on the north side of Taikooli South Square, some customers are trying on their makeup in front of the AR (augmented reality) "magic mirror". They can choose various brands of cosmetics independently, and they can also match eye shadow, eyeliner and lip gloss at will. The "magic mirror" can show the contrast before and after makeup, show the makeup effect more clearly, and provide reference for customers to choose and buy suitable cosmetics.

Shopping malls and business districts are important contents of urban commercial system, and they are also carriers to promote circulation innovation and cultivate emerging consumption. Many physical stores adapt to the new changes in consumption upgrading demand, accelerate the use of modern information technology, build smart stores, and innovate consumption scenarios.

The "Technical Guide for the Construction of Smart Stores (Trial)" issued by the General Office of the Ministry of Commerce puts forward that a smart store refers to the use of modern information technology (Internet, Internet of Things, 5G, big data, artificial intelligence, cloud computing, etc.) to display, promote, settle accounts, manage, serve, passenger flow, facilities and other scenes of the store, as well as the back-office support of procurement, logistics, supply chain, etc., so as to realize omni-channel and full-scene system perception. Promote online and offline integration, restructure and optimize distribution channels, and meet customers’ convenience consumption, quality consumption and service consumption needs with better products, higher efficiency and better experience.

Entering Suning Yijia flagship store in nanjing xinjiekou, Jiangsu Province, in the audio-visual experience area, audio-visual products of several brands of home appliances are displayed and competed on the same stage, which not only facilitates consumers’ choice, but also brings an immersive shopping experience. In addition, the store also introduced home products and home improvement services, combined with digital scenes such as live broadcast in the store and online 3D collocation, to provide consumers with a complete set of family scene solutions.

The new experience of smart shopping malls has effectively stimulated consumption. According to the data, from July 28th to August 18th, the passenger flow of nanjing xinjiekou Suning Yijia flagship store increased by 56% year-on-year, and the order volume of 3C one-stop smart home appliances increased by 70% year-on-year. Green smart home appliances became the first choice for consumers to shop, the sales of intelligent sweeping robots increased by 165%, the sales of intelligent washing and drying machines increased by 118% year-on-year and the sales of energy-saving refrigerators increased by 73% year-on-year.

Precision of digital boost service

Shopping malls carry out digital transformation and promote intelligent operation; Shopping centers try to integrate online and offline and embrace the cloud business model; The art museum explores immersive scenes and creates new experiences … Visiting the front line of the market, the construction of smart business districts and smart stores promotes the continuous innovation of consumption scenes, presenting some new trends and new features.

The scene of shopping malls and stores is accelerating digitalization.

"It’ s like being in a science fiction world to experience the naked-eye 3D screen of the mall with children." In JD.COM MALL in Xi ‘an, Shaanxi, the consumer Li Li said. This 40,000-square-meter shopping center is full of trends and technological elements from overall design to interactive experience, and has become a well-known punching place in the local consumer market. A giant naked-eye 3D screen is built on the outer wall of the shopping mall, and the realistic 3D effect makes people feel immersive. The store is equipped with holographic projection, VR equipment, intelligent robot, virtual live broadcast room, circuit transparent computer room and other scientific and technological devices and facilities, which is refreshing.

The new scene is one of the key directions in the construction of smart shopping malls. Across the country, many shopping malls apply new technologies such as 5G, Internet of Things, big data, cloud computing, artificial intelligence and virtual reality to promote online and offline integration, implement digitalization of whole scene, whole chain, all users and all categories, dig deep into information data analysis, promote value transformation, improve store operation and enhance consumer experience. There are also some shopping malls that focus on innovative offline application scenarios, and promote intelligent and convenient technologies such as intelligent shopping guide, intelligent parking, electronic settlement, self-service cashier, electronic price tag, intelligent payment, personalized customization, virtual fitting room and the application of facilities and equipment.

Shopping mall supply chain accelerates intelligence.

In Chongqing Raffles Shopping Center, intelligent operation and maintenance systems such as intelligent power control, intelligent environmental monitoring and energy consumption management monitoring have been put into use, which greatly reduced the management cost of shopping malls and improved the management efficiency. "Just the intelligent regulation of air conditioning and lighting saves about 30% of energy consumption." The relevant person in charge of Chongqing Raffles said that the shopping mall has also set up a passenger flow analysis system and a membership management system, and realized digital management and service for hundreds of thousands of members through the portrait and classification of consumer behavior.

As an important part of circulation, improving efficiency and reducing costs are important considerations for the construction of smart shopping malls. In the process of digital transformation, many shopping malls focus on promoting the reconstruction of retail distribution channels, promoting new models such as collection and distribution, unified warehouse distribution and reverse customization, and using data to help reduce costs and increase efficiency and value transformation. At the same time, strengthen logistics support, promote automatic ordering, goods selection, intelligent inventory, pre-warehouse, unmanned warehouse, and promote cost reduction and efficiency improvement.

Shopping mall service is more accurate.

In Shanghai Yuyuan Garden, you can get comprehensive services such as navigation, information, interaction and marketing with one click by opening the WeChat applet of Leyou Yuyuan Garden. Since the program was launched, it has integrated dozens of cultural travel spots and consumption scenes, covering garden tours, convenience services and other sectors, so that citizens can better enjoy the "city micro-travel" tour experience.

The essence of building a smart shopping mall is to improve the consumer experience and win the recognition of consumers by optimizing services. During the investigation and visit, many shopping malls provide consumers with digital services such as online card issuance, omni-channel redemption and event release, intelligent push and point redemption by using marketing tools such as applets and APP, so as to improve the service level. Some shopping malls bring more convenience to consumers through online diversion, offline experience, online and offline traffic sharing, and unified instant delivery service.

New supply stimulates new vitality of the market.

Smart lampposts, virtual fitting mirrors, smart shelves … When you come to Tianhe Road shopping district in Guangzhou, Guangdong, you can see smart consumption scenes everywhere. Walking into Beijing Road, Guangzhou, the outdoor ultra-high-definition curved screen 3D on Xindaxin Department Store attracts people’s attention, and the cool visual experience creates a full sense of science and technology.

As one of the traditional business districts in Guangzhou, Tianhe Road business district has also faced homogenization competition. Faced with the challenge, the business circle actively iterates and upgrades, and constantly adjusts and optimizes the business format. At present, from the retail format accounting for 70%, catering accounting for 30%, and culture and art before the transformation, it has been adjusted to retail format accounting for 57%, catering accounting for 24%, business support accounting for 9%, leisure tourism accounting for 8%, and culture and art accounting for 2%. Nowadays, in the shopping center of the business district, visitors can watch new product launches, art exhibitions and musicals, and the experience is more abundant.

Smart fitness mirror, smart LED touch interactive screen, self-service parking inquiry system, large screen for monitoring parking space … Dozens of intelligent public facilities in Tianhe Road business district have innovated consumption patterns and brought new attraction.

Zhang Jixing, deputy director of the Market Research Department of the China Council for the Promotion of International Trade, believes that the development of physical retail is affected by many factors such as rising operating costs, structural adjustment of consumer demand, and rapid development of online retail. But backed by the big market in China, the future of physical stores is still full of hope. Compared with online shopping, shopping malls have unique advantages. With the diversification and personalization of consumer demand, offline shopping can meet the social needs of shopping, entertainment, leisure, eating and traveling, as well as the immediate needs of consumers to choose, own and use goods face to face. Focusing on demand, shopping malls will definitely inspire new vitality.

"Intelligentization is the main direction of shopping mall transformation, and innovation is an important driving force for the construction of smart shopping malls." Hong Yong, an associate researcher at the Institute of Electronic Commerce of the Ministry of Commerce, said that in recent years, the scale of physical retail in China has continued to expand and the format has been continuously innovated. In the next step, we should further strengthen the application of next-generation information technology such as the Internet and big data, improve circulation efficiency and service level, and provide more new supplies to consumers.

The relevant person in charge of the Ministry of Commerce said that all demonstration business districts and demonstration stores should grasp the new situation, new tasks and new requirements, further strengthen exploration and innovation, and continue to promote the recovery and expansion of consumption. It is necessary to make full use of modern information technology, continuously optimize smart facilities, smart services, smart scenarios and smart management, and lead the industry to innovate and transform. It is necessary to give play to the platform role of smart business districts and smart stores, develop new formats, new models and new scenarios, and meet the quality and diversified consumption needs of residents. (Reporter Kelly; Jia siyu participated in the writing)

Original, all-weather technology, all-weather technology

Everyone needs to transform.

Author | Liu Baodan, Editor | Zhou Zhiyu

Super live streaming host has the voice over the weakening, so that their relationship with the platform, become more subtle.

On April 20, Simba angrily attacked Kuaishou during the live broadcast. On that day, Kuaishou banned Simba’s personal account for a month. This is the longest time Kuaishou has banned Simba in the past three years.

Simba, who frequently makes outrageous remarks about Kuaishou, has traffic anxiety, while Kuaishou e-commerce is shifting from super live streaming host to shelf mode, and its dependence on super live streaming hosts such as Simba is decreasing.

To some extent, this is the manifestation of the contradiction between super live streaming hosts and fast-growing platforms. Simba is undoubtedly emotional, and he did contribute to the early development of Kuaishou e-commerce, but this relationship must return to business logic to continue.

Kuaishou, who transforms shelf e-commerce, of course wants to get rid of his dependence on super live streaming hosts. The severe punishment of Simba is the need for platform ecological governance and the need to seek business model breakthroughs.

Content-based e-commerce is integrating with shelf-based e-commerce, and the golden age of super live streaming hosts is finally over. As a trillion-dollar e-commerce platform, Kuaishou is no longer the Kuaishou of yesterday, it is moving towards a new journey.

1

shot

"Brother Kuaishou" Simba once again staged a familiar scene.

In the live broadcast on the evening of April 20, Simba said fiercely that he was programmed into the script by other live streaming hosts. He also angrily claimed that if all his live streaming hosts were blocked, he would dare to sue the platform for no cash flow.

Afterwards, Kuaishou’s reaction could be described as "fast, accurate and ruthless". According to the live broadcast ban instructions, Simba’s live broadcast permission will be lifted on May 20, 2024, and the ban period will last for one month.

This is not the first time Simba has been banned by Kuaishou, but the intensity is far greater than before.

In the past, Simba has never been banned for a long time for simply shelling Kuaishou. Last March, Simba publicly accused the platform of fraudulent popularity in a live broadcast and was banned by the platform for 48 hours. Earlier, Simba also had some fierce remarks, but was only banned for a week.

Simba was obviously not convinced by this ban. The live streaming host of Xinxuan Group began to suspend the broadcast indefinitely in protest.

Simba raged against Kuaishou and had his own traffic anxiety. The super live streaming host platform is very conflicting and can bring traffic, and Simba has tried it well in the past. Even after each Simba rebroadcast, the traffic can be higher than before. This also makes Simba suffer a week-long ban in the past, but it has little impact on Simba.

A person close to Kuaishou told Wall Street that Simba has deep traffic anxiety and wants to do something.

It was understood that Simba’s live broadcast that night was a special one for Good Kids, with sales of less than 100 million yuan. This was Simba’s first live broadcast in April, and it had been more than a month since the last live broadcast, and such results obviously did not meet expectations.

This time, both sides still have room. Simba’s unblocking time is before the 618 promotion, and his live streaming host can also re-enter the battle at any time.

Looking back at Simba’s past complaints, it can be found that another point that made him emotional and complaining was that he believed that Kuaishou tended to lose his traffic resources.

Getting rid of the over-reliance on a single live streaming host is an inevitable step in the development of the platform, and the resulting contradictions are almost doomed. In fact, while the Kuaishou e-commerce plate continues to grow, the Simba family’s GMV share in Kuaishou is not as good as before.

In 2019, the annual gross merchandise volume of Kuaishou e-commerce was 59.60 billion yuan, of which Simba contributed 15 billion yuan, accounting for a quarter. Today, Simba’s contribution has dropped significantly. According to Zhuang Shuai, a retail e-commerce industry expert and founder of Bailian Consulting, Simba’s GMV will only account for about one-twentieth of Kuaishou’s e-commerce GMV in 2022.

Zhuang Shuai believes that Simba is no longer so important to Kuaishou. More and more brand merchants are choosing to open flagship stores in Kuaishou, and new forces are rising rapidly. Their product selection capabilities and platform operation capabilities are stronger, and they are more in line with the requirements of the new Kuaishou e-commerce ecosystem.

Zhuang Shuai bluntly said that Simba’s unstable state of mood swings and the practice of creating various emergencies conflict with the current consumer mentality of pursuing cost performance and good service, which has caused negative public opinion on the platform, and will affect Kuaishou’s stock price and normal operation in serious cases.

For Simba, after experiencing the brutal growth of live streaming e-commerce, it is particularly crucial to be able to adapt to the new industry rules and make changes. Perhaps this ban is just a reminder that even as a super live streaming host, you must return to the business itself in the future.

2

transformation

Simba’s embarrassing situation reflects the current situation of the live streaming e-commerce industry, that is, the super live streaming host has the voice over weakening.

The reality is that Internet user growth has peaked, and the powder absorption capacity of super live streaming hosts is also on the verge of the ceiling. From a platform perspective, the birth of super live streaming hosts has become increasingly difficult.

The industry logic has changed. In the past few years, super live streaming hosts have easily gained product selection and low-price advantages by relying on fan effects, and achieved hundreds of millions or even billions of sales. However, as a sales channel, the commissions and pit fees of super live streaming hosts often exacerbate the cost burden of enterprises.

In the past two years, Douyin, Kuaishou, Taobao, etc. have been vigorously supporting store broadcasts. Super live streaming hosts have gradually lost their price advantage, and the low-price ability has been transferred to the platform. The platform provides low-priced goods through traffic support and subsidies.

Taking Kuaishou as an example, recently, Kuaishou e-commerce officially launched the "Kuaishou Preferred" project. The products selected in the project are selected by Kuaishou e-commerce, covering various categories of popular goods, and achieving low prices on the whole network through official subsidies, big data pricing and other means.

Since 2016, content-based e-commerce has been making great progress. Douyin and Kuaishou have risen rapidly in this context and have become trillion-dollar e-commerce platforms. Viya, Li Jiaqi, Simba, and Brother Yang have quickly become famous and achieved wealth freedom. Luo Yonghao has also paid off his debts.

Nowadays, the growth rate of live e-commerce is gradually slowing down. For live platforms, shifting their strategic focus to shelf e-commerce is an inevitable choice to open up incremental space. The integration of live e-commerce and shelf e-commerce is the trend of the times.

A year ago, Kuaishou e-commerce first proposed the concept of "global operation", and regarded the content market and the "pan-shelf" market as the two major directions for future development. After more than a year of development, Kuaishou has made good progress in shelf e-commerce.

According to the financial report, in the fourth quarter of 2023, Kuaishou’s pan-shelf super-market growth, gross merchandise volume accounted for more than 20%, and users’ e-commerce search mentality is also increasing.

For Kuaishou, the current focus is to improve the efficiency of purchase conversion through the synergistic linkage between the content market and the shelf market, especially in the construction of shopping malls. Kuaishou still has a lot of infrastructure work to be continuously optimized.

As for Daren, it is just a part of Kuaishou’s e-commerce ecosystem. In Kuaishou’s global operation, Daren undertakes the distribution function. Kuaishou hopes that distribution, self-broadcast and shelves can form a joint force to do in-depth operation.

Compared with a single large live streaming host, Kuaishou hopes to grow more diverse talents from the platform. At the Attractive Force Conference in August last year, Kuaishou announced that it will invest in 400 billion traffic support for creators in the next year, which is expected to help creators realize over 100 billion monetization.

Kuaishou e-commerce has finally crossed the threshold of trillion e-commerce in five years. Standing at a new stage of development, Kuaishou needs to release more energy, provided that there is a healthy and diverse platform ecosystem. Banning Simba may be a good start.

Simba’s complaints are emotional, but the competition in e-commerce is brutal, and the gradual decline of the super live streaming hosting model is inevitable; Kuaishou and other e-commerce platforms also need to step out of their comfort zone and move towards more ambitious goals.

* This article is an all-weather original work of science and technology, and may not be reproduced without authorization. If you need to reprint, please reply to the word "reprint" in the background to obtain the reprint format requirements.

A new addition to the luxury SUV market, the 2022 Audi Q7 55 TFSI Quattro Line ice and snow sports model made a strong debut at a price of 819,800 yuan. This model is upgraded from the 2022 Audi Q7 3.0T sports version. Through a series of details and configuration optimization, it has become a new sub-top version in the Audi Q7 3.0T series. The price has increased by 46,000 yuan compared to the 3.0T sports version.

The unique feature of the Audi Q7 Snow Sport is its "Black Light Package" exterior design, including a black high-gloss front grille, logo, side window frames and rear exhaust decoration, presenting a more dynamic black style. The car is equipped with an enhanced Audi virtual cockpit and Audi’s exclusive wood interior, creating a more luxurious driving atmosphere. Highlights include steering wheel heating, rear seat heating and an optional rear wheel steering system for comfort and convenience. The optional price of the rear wheel steering system is 16,900 yuan, which enhances driving flexibility.

In terms of power, the Audi Q7 is equipped with a 3.0T V6 engine and a 48V light hybrid system, with a maximum power of 250kW and a peak torque of 500 Nm. It is matched with an 8-speed manual transmission, demonstrating strong power performance.

In terms of market landscape, the Audi Q7 has been competing with luxury SUVs such as the Mercedes-Benz GLE and BMW X5. However, with the Mercedes-Benz GLE and BMW X5 planned for mid-2022, the market environment for the Audi Q7 will be more severe. But with its unique design and rich configuration, the new Audi Q7 ice and snow sports model is still expected to have a place in the highly competitive market.

China Quality News Network (Reporter, Pang He) Recently, a woman in Yangzhou, Jiangsu Province, said that she had bought soda online in a general supermarket and exploded when she went home to put it in the refrigerator. Her right eye was injured and she had undergone two surgeries.

Image source: Pepper point video screenshot

The relevant video information shows that the explosive is a glass bottle of large kiln soda, and the bottle body in the photo has been broken. One of the pictures suspected of diagnostic proof shows that the patient’s right eye has ruptured and his condition is serious.

Image source: Pepper point video screenshot

On August 24, the reporter contacted a staff member of Inner Mongolia Dayao Beverage Co., Ltd. The other party said that "the matter is being communicated, and the parties have been contacted, connected, and are following up."

When a reporter asked why the soda exploded, the other party said: "This is already a special person docking, you can leave a contact number for the relevant departments to respond." As of press time, the company had not responded to the matter.

The phenomenon of repeated charges for takeaway packaging such as 2 steamed buns being charged twice for takeaway packaging, ordering a few skewers and putting them in the same box but charging multiple lunch box fees has always been a pain point for takeaway consumption. In January 2023, the Shanghai Municipal Consumer Protection Commission issued an initiative to takeaway platforms to optimize the rules for collecting packaging fees.

This initiative received a positive response from Ele.me. Ele.me said that the "pocket packaging" function was officially launched on March 15. In addition to the fact that merchants could only charge takeaway packaging fees based on the number of goods or consumption, consumers were given the option to pack goods according to their wishes, and merchants determined the charges according to the actual number of packages used * (referring to some merchants that have successfully completed technological transformation). If multiple people are combining Malatang, they can choose different soup bottoms and corresponding side dishes to be placed in one packaging pocket, and the taboo and spiciness can also be freely selected. The number of packages used is completely in accordance with the consumer’s wishes, without the need for each person to increase the waste of distribution fees and packaging fees, and to avoid the problem that multiple Malatang side dishes placed in the same packaging box may be charged to consumers repeatedly.

Now open the Ele.me APP and search for "Ele.me 315", and you can also get a no-threshold superimposed payment red envelope of 3.15 yuan. When you place an order for takeaway, you can directly subtract 3.15 yuan. The number of red envelopes is limited, on a first-come, first-served basis!

Jiangyou Foreign Language Primary School Mathematics Teaching and Research Group –

? Holiday training experience exchange and in-depth discussion activities on new curriculum standards ?

Empowered to grow

Study the new curriculum standard

Curriculum standards clarify the direction, and curriculum standards lead the classroom. In order to promote the professional growth of young teachers and improve their effective teaching literacy, the Mathematics Teaching and Research Group of Jiangwai Primary School launched a teaching and research activity on September 7, 2022 with the theme of "Study the New Curriculum Standards, Empower and Grow Together", aiming at the interpretation of the Mathematics Curriculum Standards (2022 Edition).

At the beginning of the seminar, Mr. Tang Qin shared with everyone the curriculum nature, curriculum concept and curriculum standards pointed out in the "Standards". She also emphasized the main performance of the core literacy of mathematics in primary school and the general goal of mathematics teaching in primary school.

Teacher Wang Lei and Teacher Ding Xiaofeng shared the specific connotations, connections, and changes compared with the 2011 version of the curriculum standards in the "Standards", including "Numbers and Algebra", "Graphics and Geometry", "Statistics and Probability" and "Synthesis and Practice". Guide teachers to quickly grasp the content and changes of the new curriculum standards, truly implement the new educational concepts and basic requirements in classroom teaching practice, and improve teachers’ ability and level of implementing the new curriculum standards.

Sharing that teachers are well-prepared and explain brilliantly, all teachers listen carefully and record in detail, gaining a deeper understanding of the direction and concepts of the new curriculum standards.

Responsible editor:

Original title: Top Ten Most Influential online celebrity in Aauto Quicker

Since its establishment, Aauto Quicker has made many ordinary people realize their dreams of fame and wealth. Their fame originated from the Internet, so they are called online celebrity. These online celebrity have the same aura in the entertainment circle, attracting a large number of fans, and their influence and organization and coordination ability are very strong. Although some online celebrity can’t be broadcast live, their fans are still very loyal and always protect their rights and interests. Today, we will take stock of the top ten most influential online celebrity in Aauto Quicker and see who you like best.

Tenth place: Simbaxin is ambitious (818). As a brother in Aauto Quicker today, his number of fans is close to 100 million, and he has a strong selling ability. However, his personality is questioned and he is too arrogant, so he has no friends on the Internet. He thinks it is a fair deal to spend money to attract fans in the live broadcast room, but he ignores an important fact, that is, emotion and friendship. Therefore, he is known as the "king" with the least pattern and affection in the Internet.

Ninth place: Gaudi (Di Jiajun, Frozen Jiajun), who became popular by singing "One Man Drinks Drunk", is tall and handsome, and is deeply loved by fans. Although he is married, he is still the ideal partner in the hearts of many women. Recently, because of his video of supporting Simba’s apprentice’s balls two years ago, it has once again sparked heated discussion.

Eighth place: Bai Xiaobai (No.321 Brigade), who has grown from a duet actor to a famous singer, and his songs are very popular. He lived a simple life without any scandal. Recently, it was revealed that he was married and had children, which triggered a heated discussion among netizens.

Seventh place: Sanda brother (Sanda family), who is called "one ear" because of hearing impairment caused by staying up late for a long time. He called himself the official "disciplinary committee member" of Aauto Quicker, hence the name "note beating". Although it has more than 50 million fans, the number of viewers in the live broadcast room is only a few thousand, so it was dubbed "three thousand dozen" by netizens. Nevertheless, he is still one of the most influential figures in Aauto Quicker and enjoys a high position in the family.

Sixth place: Erziye (Blue Pants Brigade), who was once one of the three brothers of the donkey family, was known as the godfather of gossip, good at high-end gossip analysis, outstanding eloquence and numerous iron powders. The family has a strong fighting capacity, and has had conflicts with other online celebrity and performed well.

Fifth place: Tianjin Lisi (NZBZ), formerly known as Yan Huasheng, is a real rich third generation, and had a certain position before he set foot on the Internet.

The less people know, the better! From the AI ? ? entrepreneurial artifact that media people are using, how cool is it to click on the free experience AI to make money →

Editor in charge:

　　On the evening of October 9th, Beijing time, the Royal Swedish Academy of Sciences announced that the 2019 Nobel Prize in Chemistry was awarded to Goodenough, a professor at the University of Texas at Austin, Whittingham, a professor at the State University of New York at Binghamton, and Akio Yoshino, a Japanese chemist, in recognition of their contributions in the field of lithium-ion batteries.

　　The three will share the prize of 9 million Swedish kronor (about 6.47 million yuan) equally. The Nobel Committee commented that "they created a rechargeable world".

　　It is worth mentioning that Goodenough, born in 1922, is 97 years old this year. This award has also set a new age record for the Nobel Prize.

　　Lithium batteries have completely changed life.

　　Li-ion battery research, which has been "running with you" for many years, finally won the Nobel Prize in chemistry this year.

　　After this year’s awards were awarded, the academic circles have said that the three scholars won the awards as "widely expected". Jiang Xuefeng, a professor at the School of Chemistry and Molecular Engineering of East China Normal University, commented that the three Nobel Prize winners played an important role in the basic model construction and industrial promotion of lithium-ion batteries.

　　The Nobel Committee commented that lithium-ion batteries have completely changed our lives since they first entered the market in 1991. Today, mobile phones, cameras and even electric cars, as well as pacemakers, etc., the most important energy source is lithium-ion batteries.

　　In addition, lithium-ion batteries are widely used to store other renewable energy sources, such as solar energy and wind energy, thus effectively reducing greenhouse gas emissions.

　　Lithium-ion battery is a kind of secondary battery, also known as rechargeable battery. Inside the battery, lithium ions (charged atoms) move along the path between two electrodes, thus generating current.

　　"Lithium atom has a unique property, its outer layer has only one electron, which is very easy to lose. Lithium batteries use the property that lithium atoms are easy to lose electrons, so that electrons can be transmitted on external wires and power equipment that needs electricity. " Jiang Xuefeng interprets the principle of lithium batteries.

　　Jiang Xuefeng introduced that if the battery wants to be recycled, it needs to turn the gain and loss of electrons into a reversible process, which requires selecting the anode and cathode materials of the battery. "It can be seen that three scientists have been using different materials to solve such problems in the development of lithium batteries."

　　The design foundation of today’s lithium-ion batteries was laid during the oil crisis in the 1970s. At that time, Whittingham, who worked for Exxon, an energy company, drafted the initial design scheme of lithium battery, using titanium sulfide as cathode material and metallic lithium as anode material, and made the first new lithium battery.

　　Ramster Romm, a member of the Nobel Prize Committee and a professor of chemistry at Linnaeus University in Sweden, introduced at the press conference that the potential of lithium metal batteries in Whittingham reached 2V. "The alkaline battery we use today is only 1.5V, so in terms of potential, this battery is quite good." Ramster Roma said.

　　In 1980, another Nobel Prize winner, Goodenough, discovered that lithium cobaltate could be used as cathode material for lithium ion batteries. The potential of this material is higher, reaching 4V— — As stated in the award speech, "the potential of the lithium battery has doubled".

　　Up to now, lithium cobaltate is still the most widely used cathode material for lithium ion batteries. Moreover, Goodenough also developed Ferrous lithium phosphate and other new lithium battery materials, and he was also honored as "the father of lithium batteries".

　　Solve the security problem and officially enter the business.

　　Lithium is a very active element. In order to avoid reacting with air, pure lithium is usually kept in oil. This also means that there will be safety hazards when lithium metal is used in batteries; In Whittingham’s early experiments, battery short-circuit explosion is common. This is one of the reasons why the above lithium battery can’t get out of the laboratory.

　　Scientists have been looking for ways to tame lithium.

　　In the 1980s, Japan’s consumer electronics industry was developed, so there was an urgent need for a lightweight and rechargeable battery to power camcorders, wireless phones and mobile computers.

　　Akira Yoshino, a chemical engineer working for Asahi Kasei Company, tried to find a safe and commercially available lithium-ion battery from Goodenough’s research. According to Goodenough’s theoretical model, he used lithium cobaltate as cathode and tried to use various carbon-based materials as anode. Yoshino Akira was very careful when testing the safety of the battery, and even put the testing work in a room dedicated to explosives inspection.

　　In 1985, Akira Yoshino replaced the reactive lithium in the anode with petroleum coke, a carbon-based material, thus completely eliminating metallic lithium and completing the world’s first commercialized lithium-containing alkaline lithium-ion battery.

　　Solved the safety problem, which means the arrival of the commercial era of lithium batteries. This new type of safe lithium-ion battery is favored by Sony. In 1991, Sony and Asahi Kasei released the world’s first commercial lithium-ion battery, which opened the "lithium-ion battery revolution" of consumer electronics products.

　　The Nobel Committee commented that this "lightweight and durable battery can be recharged hundreds of times before its performance declines". (Nanfang Daily reporter in Beijing Wang Shizhen Planning: Zhang Zhichao)

"Brother Luo, is there a TV signal?" On May 4th, Jiang Xue, deputy director of the Key Project Office of Baishui Town, wangcang county, Guangyuan City, dialed the telephone of Luo Dongyuan, a villager in Danian Village.

From April 27th to April 30th, wangcang county organized a major investigation on the achievements of tackling poverty. Village cadres, the first secretary, and the resident team of the county went to the village to check the implementation of the "two guarantees and three guarantees" of the masses. In the big investigation, Luo Dongyuan reflected that there was no signal on his TV. Although the problem was solved on the same day, Jiang Xue was still uneasy, so he specifically reconfirmed it during the May Day holiday.

This is a microcosm of the provincial poverty alleviation and development bureau’s in-depth promotion of the practical activity of "I do practical things for the masses" in the study and education of party history, and the action of clearing the risks of poor households that are easy to return to poverty.

How to monitor?

Village cadres and helping cadres regularly visit Mopai and make a list of monitoring objects.

In March of this year, He Guangshan, a poverty-stricken household in Yong Village, Baishui Town, accidentally fell into the ravine on the way to protect his own walnut tree, resulting in a spinal fracture and has not been able to get out of bed.

"I feel that the sky is falling." Lying in bed, He Guangshan inwardly sighed. His wife and children suffer from rheumatism, and he is the only strong worker in the family. Planting walnuts, planting rice and raising fat pigs depends entirely on him inside and outside, and the whole family can get rid of poverty. Nowadays, with sudden changes, the cost of medicine has increased sharply and the income has dropped sharply, and the family is facing the risk of returning to poverty.

On the day of He Guangshan’s hospitalization, the village already knew the situation. "The deputy secretary of the village party branch is his neighbor and gave feedback to the village party branch and the resident team at the first time." Ou Yongquan, secretary of the Party branch of Brave Village, introduced.

This is just a node on wangcang county’s monitoring "network".

Garden village, sanjiang town, wangcang county, set up a special work class with the resident leaders as the team leader and the resident cadres and the cadres of the two committees of the village as members. "Through the arrangement, we can know in detail the factors causing poverty and the income and expenditure of families, and then comprehensively judge according to the situation. Finally, the whole town identified 5 households at risk of returning to poverty." Xiong Xinyu, a resident cadre, introduced that they divided the risk households into two levels: "easy to cause poverty and return to poverty" and "easy to cause poverty and return to poverty". At present, all five households are easy to return to poverty and lead to poverty.

"Now that the fight against poverty has achieved a comprehensive victory, our primary task at this stage is to prevent poverty and monitor and dynamically help." Jiang Xue said that 18 cadres in the village spent three days visiting all the villagers to calculate income, check housing and policies, and set up a complete ledger.

The person in charge of the Information Statistics Department of the Provincial Poverty Alleviation and Development Bureau introduced that in the practice of "I do practical things for the masses", our province continued to improve the dynamic monitoring and assistance work scheduling mechanism to prevent poverty, and the risks were dynamically cleared, which laid a solid foundation for preventing poverty. As of the first quarter, there were 77,400 households and 255,200 people monitored in the province, and all the assistance measures have been implemented.

How to help?

Accurately analyze the risk points of returning to poverty, and carry out hierarchical classification and accurate assistance.

"Hum!" He Guangshan, who is sick in bed, is in a good mood, listening to his own fat pig barking. The pig was fed by his son He Mingdong, who came back from Chongqing to take care of his father. "Don’t look at my resignation from work. Now my family’s income is not affected." He Mingdong told reporters with a smile.

It turns out that the village has provided detailed and accurate assistance measures for their family.

"We still encourage their families to develop their industries." Ou Yongquan said that the village trained He Mingdong in agricultural technology and taught him to raise pigs and chickens. More than 4 acres of rice in Hejia, the early seedling raising was also completed by village cadres and helping cadres. "If Lao He still can’t get out of bed when planting seedlings, the party member Support Service Team in the village will come to help plant them."

Brave Village also included He Guangshan and his wife in the minimum living allowance, and the resident team also helped to find a job for He Mingdong in the town, so that he could work nearby and take care of his father.

The reporter found that in wangcang county, whether it is dynamic monitoring or timely assistance, it also highlights accuracy.

He Yanmei’s home in XiaShi Cun, sanjiang town, suffered a fire in March this year, and the old house was burned down. The village applied for a subsidy of 15,000 yuan for the new dangerous building project; Zhao Chunhua, a villager in Taohong Village, sanjiang town, raised two children by himself, helped cadres to apply for policies for him, reduced tuition fees for ordinary high schools and pre-school education, and won 2,000 yuan from the county’s risk fund for returning to poverty and preventing poverty.

"Accurately analyze the risk points of returning to poverty, carry out hierarchical and classified accurate assistance, always take stable income increase as the fundamental measure to prevent returning to poverty, and improve the policy systems such as employment assistance, industrial assistance, and social security." The person in charge of the Provincial Bureau of Poverty Alleviation and Development introduced that in the next step, our province plans to improve the dynamic management, early warning and monitoring, and accurate assistance mechanism to prevent poverty, reasonably determine the monitoring standards, broaden the online reporting channels for farmers, improve the big data platform to prevent poverty, and continuously optimize the monitoring and assistance steps. (Reporter   Houchong)

Special feature of 1905 film network "Pay tribute to everyone who struggles in the new era. We are all creators of miracles."

　

The film tells the inspirational story of Jing Hao who struggles with a group of "migrant workers" to start a business in Shenzhen for his sister’s high operation fee. Since the film was released in the Spring Festival, it has exceeded 1.3 billion yuan at the box office with good reputation.

Behind this, the art and modeling work of the film is also a "miracle creator", which adds a lot of color to the film.This issue of "Behind the Scene" follows the art and modeling guidance of "Miracle Stupid Child"plumvastSee how he "speaks" with details based on the truth and creates a "miracle world" in the film.

Scenario 1

Jing Hao and his sister’s home.

"It’s a lot of work, and it’s very small," Li Miao said. Although Miracle Stupid Child is a realistic scene, it’s very complicated, and almost all of it has to be processed and transformed. For example, if the scene is only filmed for one day, they have to work half a month or a month in advance to transform it.

　

Originally, the crew considered building Jing Hao and his sister’s home in the studio, and later found a particularly suitable building and shooting space in the village under Shenzhen Port.

"It may be seven or eight square meters, and there is no room for five people to put their feet in." Li Miao said that on the basis of this room, they reduced the area and changed the furniture such as beds, sofas, tables and cabinets into smaller ones, which was crowded and real.

Although Jing Hao’s home looks a little shabby, the whole color is warm. For example, the sofa and wall wallpaper are all changed to light, old yellow, with yellow label paper on the door and light pink on the floor.

　

Li Miao said, "We don’t want to show how poor his life is. Even though his income is low, he still has a very warm home and is still trying to create a warm environment."

The interior layout of the room is also very rich. As much as possible, props details are used to show the living conditions of the brothers and sisters, such as taking pictures of them for dinner, and their life photos can be seen in the background of the picture, and the multiplication table formula recited by my sister.

　

"The director has a very clear idea. He doesn’t want waste shots in the movie, and he wants to use the least shots to explain the maximum amount of information." Li Miao tried his best to carry out the creative concept, trying to fill every shot with these useful information.

Scene 2

Haojing mobile phone repair shop

Jing Hao’s Haojing mobile phone repair shop is a scene that impresses the audience in the movie.

Originally, the store was very large, but the art group reduced the overall area to five or six square meters, which was as narrow and crowded as his home.

　

There are many maintenance tools in the repair shop, as well as Jing Hao’s mobile phone maintenance authorization certificate and the certificate of participation in the Huaqiang North Maintenance Skills Competition, which highlights his personal maintenance skills with artistic details in the working environment.

While pursuing the realism of the scene, Li Miao also wants to reflect the aesthetic style of the film in this environment.

Through the field collection, they found that the advertisements posted on the street shops in Shenzhen were full of big and many words on a piece of paper, and the information was straightforward. So he listed all these elements in Haojing mobile phone repair shop, and arranged a large number of Chinese characters to create a unique crowded aesthetic feeling.

In the sacred oil shop, there is an Indian puppet who can say "Welcome". In Miracle Stupid Child, the repair shop in Jing Hao also has a small robot holding a billboard and saying "Welcome".

　

Li Miao revealed that director Muye Wen especially hopes to extend this classic little bridge of Dying to Survive into this film. They use the radio to specially design and transform small robots, plug in tapes, and they will make a "welcome" sound.

stage property

55-step disassembly flow chart

Jing Hao’s chance to create a miracle is to deliver the disassembled mobile phone parts with a certain quality inspection rate within the specified time. To this end, he rented a factory and hired a group of workers to work overtime to disassemble the mobile phone according to the disassembly flow chart.

　

Li Miao introduced that the art group has prepared more than 300 detachable pure new mobile phones, more than 200 old second-hand mobile phones, and more than 1,000 fake mobile phones with sealed films, totaling more than 1,600 mobile phones for filming.

"Although the film didn’t capture many details, we really made every step. You can really take it to disassemble a mobile phone."

　

Li Miao revealed that it took them a month or two to make a 32-page, 55-step disassembly process, which is more detailed than the actual steps of disassembling a mobile phone, and it was all handwritten, and some places were deliberately wrong and modified, highlighting the realism of this flow chart.

The crew specially arranged teachers who specialized in repairing mobile phones to teach Jackson Yee and the actors of "Miracle Team" to disassemble their mobile phones. Li Miao said, "They didn’t pretend. They really studied for many days, and they all learned how to disassemble the mobile phone. The techniques are very standard.".

modelling

"sense of maturity and youth"

Jing Hao, played by Jackson Yee, is dressed in a yellow Polo shirt, which is printed with the advertisement information of the mobile phone repair shop, and has a prominent shape, and also exudes a high-spirited mental state.

　

Li Miao believes that the yellow color of this advertising shirt is a very vital tone, and the overall design has a clear positioning and strong style, which can make the audience remember this role at once and distinguish it from other roles in Jackson Yee.

Especially in the first act of the film, Jing Hao has been arranged to wear this suit to strengthen his image. It’s hot in Shenzhen, and it’s easy to sweat, which will affect the performance. For this reason, the art group has prepared more than 30 sets of the same clothes to shoot.

Li Miao insisted that Jing Hao should wear a Polo shirt with a collar. "Jing Hao, as a small owner of a repair shop, later became the director of the disassembly factory. He is a person who works very hard and pursues life very much, and he also hopes to wear himself. Relatively decent, so he should wear clothes with a collar."

Li Miao described Jackson Yee’s sense of role makeup as a "little adult". "He is both a brother and a father at home, so he should have a very mature sense of youth." In terms of hair, he was given a logo hairstyle similar to that of his youth, which is also a big part that young people in southern society like to comb.

　

Li Miao praised Jackson Yee for his careful observation and careful understanding of this role. Because people who repair mobile phones often have to open the screen and back cover, the most convenient tool is to use nails. Jackson Yee found this, took the initiative to put forward the idea of modeling design, and deliberately left some long nails on his little finger.

Li Miao, a former production designer in Dying to Survive, saw Miracle Stupid Children, and he said that he encountered a big problem in his creation — — "The time span is short".

The story background of Miracle Stupid Child happened seven or eight years ago. If you don’t make a distinction between art and modeling design, it is easy for the audience to misunderstand that this story happened in the present. However, if the scene and costumes are completely restored to the state of seven or eight years ago, there is not much change between now and now.

　

In order to create this strangeness, they used some exaggerated age changes in their design to bring the audience back to a new era of "retro".