Respond to lip-synching! May Day Concert Heat Wave: Running 12 places to win gold, singing 47 times in 7 months.
May Day "I really want to see you" concert. Figure /IC
More than ten days after the Mayday concert, a huge wave of suspected lip-synching hit.
On November 30th, bloggers in bilibili released a video entitled "Identification of 12 Songs of Shanghai Concert in May", saying that six songs were suspected of lip-synching, and five of them were lip-synching.
A stone stirs up a thousand waves. Although the concert in the mainland has ended in May, the criticism has not died down. On December 4th, Mayday Weibo, a brokerage company, issued a statement saying that Mayday did not lip-synch during the tour, and the comments on "Mayday lip-synching" on the Internet were malicious attacks, rumors and slander, which seriously damaged the artist’s image. "Our company is actively cooperating with relevant law enforcement departments to carry out investigations, and I believe relevant departments will give us a fair result to set the record straight".
On the same day, the Law Enforcement Corps of the Shanghai Cultural Tourism Bureau said that it attached great importance to the alleged "lip-synching" sensation, and requested the organizers to cooperate with the investigation in accordance with the Regulations on the Administration of Commercial Performances. After the relevant situation was verified according to law, it would respond to the concerns of netizens in a timely manner.
Behind the lip-synching storm is the concert fever that continues to have a high fever this year. The Beijing News Shell Finance reporter combed and saw that since May, Mayday has sung in 12 mainland cities including Beijing, Hangzhou, Wuhan, Shenzhen and Shenyang, with 47 performances. Among them, there were 9 concerts in September.
The country is singing intensively, and the ability to absorb gold cannot be underestimated. The audience of eight performances in Shanghai reached 360,000. Even if the ticket income is calculated according to the lowest fare, the ticket income will easily exceed 100 million.
Mayday agency believes in music statement.
Intensive tour, singing 47 times.
May Day lip-synching is controversial and has been fermented for several days.
On November 21st, the last concert of "I really want to see you" in Shanghai Station on May Day came to an end. There were 8 concerts in Shanghai Stadium this May. According to Mayday Music, the total number of concerts in Shanghai is expected to reach 360,000.
On the second day after the concert, some self-media bloggers said that they had received a submission about lip-synching of the Mayday concert, but it didn’t arouse much splash. Until November 30th, a blogger in bilibili released a video about "Identification of the true and false singing of 12 songs in the Shanghai Concert on May Day". In the video, the blogger pointed out that six songs, Cheers, Being in Love, Being Satisfied, Missing Lover, Writing This Song for You and Don’t Listen to Slow Songs for Sad People, were suspected of lip-synching, and five of them were lip-synching.
Rumors of lip-synching are getting worse. On December 3rd, Believe Music said in Weibo that the Paris Concert on May Day would be broadcast live all the time, "singing for three hours all the time, and really singing until dawn". This voice did not respond positively to the controversy. Some netizens in the comment area said, "The whole live broadcast can’t prove that it was a real singing before."
How hot the performance market has been this year, Mayday is undoubtedly a microcosm.
In May, as the first stop in the mainland in 2023, six concerts were held in Beijing Bird’s Nest on May Day. It is believed that the number of people watching music reaches 100,000 each time, and a total of 600,000 people watch the performance.
According to the rough statistics of Shell Finance reporters, after the Beijing concert, Mayday took a short "rest" for 14 days and then devoted itself to an intensive mainland tour. From May to November, Mayday held the most concerts in September, with a total of 9 concerts. The performance cities included Xi ‘an, Nanjing and Chongqing. Followed by June, October and November, with 8 games respectively, during which they traveled to Beijing, Hangzhou, Guangzhou, Chengdu and Shanghai. In contrast, the least performance was in August, with only three performances.
On December 4th, Shell Finance reporter saw in official website’s "Mayday 2020-2024 World Tour" released by Belief Music that since May, Mayday has performed in 12 mainland cities, with 47 performances, and concerts in many cities often have three or four performances in succession.
It’s not new to travel to many cities in a short time in May. After the concert in Hangzhou ended in June this year, I went to Wuhan to sing nonstop in May, only two days apart. According to the statistics of Shell Finance reporters, during the tour, the longest stop time in May was 37 days, while the last concert in Shanghai was 20 days away from the previous one, and the opening dates of other cities ranged from 3 to 16 days.
It is believed that music is publicly announced. After the Shanghai concert, from November 28th, 2023 to January 14th, 2024, Mayday will also be sung in London, Berlin, Paris and other cities.
One ticket is hard to find, and hundreds of millions of ticket revenues.
Singing frequently in May, the ability to attract gold can not be underestimated.
In August this year, Mayday held three concerts in Quanzhou, Fujian, attracting a total of 120,000 people, about 70% of whom were from other places. The ticket revenue was nearly 100 million yuan, which brought more than 200 million yuan to the local tourism, transportation, catering and accommodation markets.
In November, tickets for the Shanghai Concert on May Day ranged from 355 yuan to 1,855 yuan, with a total of 360,000 participants. Even with the lowest ticket price for eight performances, the ticket revenue can easily exceed 100 million.
Fans are after it, and it is hard to get a ticket for the Mayday concert. The concert held in Beijing on Mayday at the end of May was to sing again after a lapse of four years. A Mayday fan told Shell Finance reporter, "Now, if you want to get tickets, you can only buy them from scalpers at a high price." With the heat soaring, the original price of 355 yuan stands tickets, the sales price reached 900 yuan. However, the original price was unified to 1855 yuan, and the tickets in the front of the infield were priced from 3850 yuan to 8800 yuan according to the distance of the seats.
Shell financial reporters found that Mayday concerts in Hangzhou, Xi ‘an and Guangzhou were exposed to many people selling scalper tickets.
The craze hit, and it also ignited the vicinity of the Mayday concert. Among them, the official single light stick 2.0 is sold in 140 yuan, and the combination price of light stick+protective cover is 190 yuan. It is reported that the light color of the light stick will be converted into different colors with the central control panel during the concert, so it is favored by many fans. It is believed that music, this light stick is sold online and offline through multiple channels.
The reporter of Shell Finance saw that the Taobao store of "Straw Mall", one of the channels, showed that this luminous stick had sold more than 9,000 orders.
In addition, it is believed that the official flagship store of Music Taobao shows that the store is selling 29 Mayday peripheral products. The cheapest one is "Inflatable Cushion Around Mayday FLYTO2021 Concert", which costs 55 yuan, and the most expensive one is "May Day 2023 Noah’s Ark Concert NOW&HERE Limited Edition Gift Box", which costs 635 yuan and has sold more than 100 orders, which is the highest-selling single item in the store.
Concert economy involves complex industrial chain.
Eye-searching shows that Believe Music Culture Media (Beijing) Co., Ltd. was established in 2007 with a registered capital of 2 million yuan, and the legal representative Xie Zhifen holds 92.5% of the shares of the company. Believe Music official website shows that the business of believe music covers record production, artists’ agency and concert production. Its artists include Jonathan Lee, Rene Liu, Mayday and Gaowu.
Shanghai Yunhua Culture Development Co., Ltd., the organizer of Mayday Shanghai Concert, was established in 2019 with a registered capital of 10 million yuan and legal representative Yu Feifei. The company is wholly owned by Shanghai Chinese Culture Performing Arts Co., Ltd.
According to the consulting report of Ai Media, with the resumption of offline concerts, the performance market is picking up in an all-round way. With the promotion of domestic economic development and cultural consumption upgrading, the radiation effect of performance economy continues to enlarge, and the performance market in China is expected to reach 90.346 billion yuan in 2023.
Jiang Han, a senior researcher at Pangu think tank, told Shell Finance reporter that since the beginning of this year, the situation that concert tickets are constantly being speculated but one ticket is still hard to find has aroused widespread social concern. There are multiple reasons behind the popularity of concerts and the high ticket prices. First of all, with the gradual recovery of the entertainment market, a large number of cultural and entertainment needs have been released, and the concert market has been loved by consumers because of its unique live experience and star effect. Secondly, the contradiction between supply and demand in the concert market is obvious, and the number of concerts and seats is limited, which leads to the shortage of tickets, which also leads to the increase of fares to some extent. In addition, scalper speculation has also aggravated the tension of concert tickets.
In Jiang Han’s view, the concert economy is actually a rather complicated industrial chain, involving multiple stakeholders. Among them, the most important source of income is ticket sales. Artists can formulate the ticket price strategy according to their own popularity, the scale and time of the concert, and attract different levels of audience to buy. In addition, commercial sponsorship and derivative sales are also an important source of income.
From the perspective of stakeholders, the chain involved in concert economy includes: artists themselves, brokerage companies, organizers, ticketing agents, sponsors, etc. Each role has its specific functions and interests. There is an intricate interest chain behind the concert economy, and all links are closely linked. If you want to dig gold in the concert market, you need to understand this interest chain and find a suitable positioning and strategy.
Zhang Yi, CEO and chief analyst of Ai Media Consulting, told Shell Finance that the concert economy is sustainable, and the market demand and local consumption demand will stimulate the continued growth of the concert economy, and the growth rate may decline to some extent, but it is also a normal phenomenon.
Regarding the lip-synching storm, lawyer Lan Tianbin, a senior partner of Jiangsu Fade Dongheng Law Firm, told the Shell Finance reporter that if the audience is deceived by lip-synching, the audience has the right to ask the performance organizer to compensate for the losses in accordance with the laws and regulations on the protection of consumer rights and interests after the exit; The performance organizer may claim compensation from the responsible performing arts groups and actors according to law. In addition, the cultural administrative department of the people’s government at the county level shall impose a fine of 50,000 yuan to 100,000 yuan; Those who provide conditions for lip-synching by actors shall be fined between 5,000 yuan and 10,000 yuan by the competent cultural department of the people’s government at the county level.
Beijing News Shell Finance reporter Wei Boya reporter Yue Caizhou
Editor Wang Jinyu
Proofread Jia Ning