BEIJING, August 24 (Xinhua) According to the Russian media "Arguments and Facts" reported on the 23rd local time, Russian President Vladimir Putin returned to Moscow from Kursk.

　　The newspaper "Arguments and Facts" quoted the news released by the social media channel "RIA_Kremlinpool" late at night on the 23rd local time, saying that Putin returned to Moscow after his trip to Kursk, and the channel also released a video showing the presidential motorcade driving on the streets of Moscow under the escort of police cars.

　　According to Russian media reports, a private jet from Moscow to St. Petersburg crashed in Tver on the 23rd. According to preliminary information, all 10 people on board were killed. The name of yevgeny Prigozhin, the founder of Wagner Organization, a Russian private military entity, appeared in the list of airline passengers published by the Russian Federal Air Transport Agency.

　　CNN said that Putin’s speech was broadcast around 9 pm local time, and according to Russian official media reports, the crash occurred around 6 pm.

In today’s involuted automobile market, reducing prices to maintain competitiveness has become an important strategy for many brands, and in luxury B-class cars, many models have made big price cuts. As American luxury brand models, they have reached a very exaggerated price at present.

It is understood that the Cadillac CT5 is currently selling four models of 2024 models, with a guide price of 289,700-341,700 yuan. However, with the increasingly fierce market competition, the price of Cadillac CT5 has been continuously dropping, and many dealers have quoted a straight drop of 80,000 yuan. Recently, we found that in some car trading companies, the low-priced version of this car has nearly fallen below 200,000 yuan.

According to the news, the price of the luxury version with a guide price of 289,700 yuan dropped by 92,000 yuan, and the price of bare cars was 197,700 yuan, which can be said to be a historical low price. The luxury Pro and the premium version are priced at 94,000 yuan and 88,000 yuan respectively, and the bare car price is 205,700 yuan and 232,700 yuan respectively, which are the most favorable prices compared with most dealers.

Looking at the sales volume of Cadillac CT5 in 2024, it shows a downward trend month by month. In September, its sales volume was 2,964 vehicles, down 60.19% year-on-year. It is worth noting that in October 2023, the sales volume of Cadillac CT5 even exceeded 10,000 vehicles, but now the sales volume is sluggish, which is affected by the price war to some extent.

Back to the model itself, as a medium-sized car, Cadillac CT5 has a length, width and height of 4930/1883/1453 mm and a wheelbase of 2947 mm, and its spatial performance is also above the average in its class. In terms of configuration, Cadillac CT5 is equipped with a 33-inch curved conjoined screen, equipped with Snapdragon 8155, and also supports L2-level intelligent assisted driving. In terms of power, the combination of 2.0T+10AT is also attractive, with a maximum power of 174kW and a peak torque of 350 N m..

Generally speaking, the performance of Cadillac CT5 is actually good. Now the low-priced version is less than 200,000. Personally, it is still worth buying. If it were you, would you choose this car?

Journal No.3337 on December 22, 2022

2022 is the ninth year of online movies. Different from the short drama industry, this year’s online movies have further shrunk in market scale under the dual effects of upgrading and reducing the quality of the industry and reducing the cost and increasing the efficiency of the platform. At the same time, however, there are still a number of high-quality online movies that stand out in the field of online content because of their commercial considerations and artistic standards.

Among them, Ashton Chen directed and led the movie, Zou Zhaolong played a special role, Hao Shaowen played a friendly role, and Liu Tianzuo, Huang Qiao, Zhang Haoyu, Wen Qing, Xu Shaoqiang, Zhongwei Jiang and others co-starred in the online movie "Skipping School Detective" for five days, which broke the box office of 10 million yuan, winning the full-platform box office for six consecutive times and the full-platform audience for five times the next day. For Ashton Chen, who first directed the tube, it really made people shine at the moment.

Detective Truant tells the story that Chen Hu, the first police captain in Shanghai, received a murder case, and the deceased He Manjun was the son of a senior official of the military and political department of the Shanghai government and a student of St. Martin’s High School. In order to get the first-hand information about solving crimes, Chen Hu had to pretend to be a student and mix into the school. Chen Hu, who is not good at studying in high school, is miserable and has repeatedly become a laughing stock; At the same time, while investigating the case, he launched a contest with various forces.

From the perspective of theme types, The Detective Skipping School takes suspense stories as the main line, and skillfully integrates action and comedy elements, which is the key to the integration of multiple themes and commercial elements or its ability to quickly attract audiences and open up the market to obtain high box office.

What kind of innovation and exploration is hidden behind the film? To this end, we invited Ashton Chen to talk about the creative path of this project.

The four stages of drama are well-defined

Around 2018, Ashton Chen, who had never met his favorite script, came up with the idea of making his own. Until the end of 2019, Ashton Chen team found writers Qiu Mingjia and Gao Bing, formed a small-scale production team, and started script creation.

Although it is the first time to be a director, everything on the set is no stranger to Ashton Chen, who has been on the set since childhood. In addition to the well-known identity of "actor", his experience as an "action director" in many plays also made him adapt to his new identity in advance.

As the core of the team, Ashton Chen participated in every creative link of "Skipping School Detective". "Because this is the first play made by our company, I will share my long-standing experience with you. Regarding some bridges of the script, including what I like or dislike, our director group, production group and screenwriter group will meet and discuss together. In fact, what you see now is left behind by our layers of screening. "

As for the positioning of the works, Ashton Chen thinks that regardless of the final quality of the films, it is easy to find his own position if he blindly targets or "confronts" the cinema films. Therefore, from the very beginning, Detective Truant has designed an image that is more suitable for this port according to the special work form of online movies.

"We consider that the audience on the online platform is too young. Although the story is set in the Republic of China, we still hope to show it to you from a new perspective from various aspects such as art, clothing, music, light and shadow, and lens. For example, in clothing, we hope that the audience can think that girls are beautiful and boys are handsome. "

In terms of the proportion of literary drama and martial arts drama, Ashton Chen revealed that he did not deliberately set when there must be a play, and the settings of the scenes were all done in one go. "We respect the writer’s idea, and I also think that as a good writer, we can certainly achieve this. There are about four important scenes in the film now. I think this ratio is just right. If it is too much, it will cause visual fatigue. If it is less, the audience may feel that it is not enough. "

It is not difficult to find that the four stages of drama are relaxed and distinct. The opening play in the warehouse, whether it’s flying tail wagging or close combat, quickly makes the audience adrenaline soar; The second paragraph took place in a nightclub, playing with joy; The third part of the group drama happened on campus, playing a cool feeling; In the fourth paragraph, the ultimate confrontation in the instrument room is the realism from boxing to meat.

In the film, the action team "Longmen Interpreter" set up by Ashton Chen in 2010 is responsible for the action realization. Team members are carefully selected by Ashton Chen from his father’s martial arts school, and taught by him personally.

"I came out of my dad’s martial arts school at the earliest. There are about 10,000 children studying in the martial arts school, and some of them want to be engaged in the film and television industry like me. I hope that’ Longmen Buddhism’ can give them some opportunities to understand what an action movie is and what a crew is. On the other hand, there is also a long-term plan to make my own action movies better, so I need a professional team to help me improve them. "

The suspense line is exquisitely laid out and reversed layer by layer.

Action drama is the strength of Ashton Chen’s team, so when filming "Skipping School Detective", the team did not particularly worry about the part of martial arts drama, but put more thoughts on polishing the literary drama.

"To be honest, we didn’t spend a lot of time on action drama, but focused on grasping the script and adjusting the rhythm. We hope that the part of solving the case will satisfy everyone, because the suspense line of the case is not good. "

In a limited time, it is also the biggest challenge for the crew to make a delicate layout of the suspense line of the film. "In fact, our time is a little sufficient, but the amount of plays and cases we play is very large, which may be at least one third more than other plays, so time is very tight."

The story of Skipping School Detective originated from a bizarre rickshaw murder case. The deceased He Manjun was the son of a senior official in Shanghai and a student of St. Martin’s High School. Therefore, Chen Hu disguised himself as a student and mixed into the school to investigate. And as the truth gradually approaches, the reversal continues. Chen Hu locked the mayor’s son Wu Zhen according to a cuff link left at the crime scene; With the investigation, Yu Meizhen, a female student who had been violated by He Manjun, also had a motive for committing crimes. Li Jinhu, an instructor who was caught by He Manjun selling opium, seems to be involved. ……

A mystery, many reversals. In Ashton Chen’s view, good stories are still scarce, which is also the key for film and television works to stand out. At the same time, it is the ultimate meaning that Ashton Chen wants to express through the film to show the public’s resistance and struggle against the dark forces of the Republic of China.

Hao Shaowen is more than just a "feeling card"

What surprised the audience most was that Ashton Chen and Hao Shaowen, the pair of "cp", reunited in "Skipping School Detective" after 25 years.

At that time, Ashton Chen and Hao Shaowen, who were still in their infancy, made a deep impression on the audience by co-starring in many films such as shaolin popey, shaolin popey ii messy temple, Ten Brothers and Legend of Heaven. After many years, the voice calling for the two to cooperate again is endless.

"A few years ago, there were also some opportunities to invite the two of us to participate together, but after reading the script, I felt that it was still a little less interesting."

When he decided to shoot "Skipping School Detective", Ashton Chen admitted that at first he was a little exclusive about the cooperation between the two. "Later, I thought this role was actually quite interesting, not for Hao Shaowen to deal with. In this play, he has his own performance space." In the film, Hao Shaowen is a well-deserved comedian, and his appearance has created many hilarious scenes that are fresh in the audience’s memory.

Talking about their cooperation again after 25 years, Ashton Chen said that it was wonderful. "We are all more sensible than before. When I was a child, everyone led us to film. Now I am leading everyone to work at the scene. We respect the feeling of creating together at the scene. Although we didn’t meet each other for many years after we were separated, we met again. It was a strange feeling, but we were familiar with each other and knew each other’s thoughts. "

From filming for the first time to directing for the first time, Hao Shaowen witnessed every change in Ashton Chen. For Ashton Chen, who is the first director, his steps have not stopped. In the future, he will try various types such as police themes and fashion kung fu movies. "For actors, kung fu movies can’t be left behind. I hope to present good works to everyone and develop some different IPS through action movies."

Lynk & Co 08 is a new mid-to-large luxury SUV launched by the Lynk & Co brand jointly established by Geely Automobile and Volvo Cars, which uses a gasoline-electric hybrid powertrain.

This model is equipped with Volvo’s Drive-E series 2.0TD T5 engine with a maximum power of 187kW and a maximum torque of 350Nm. At the same time, it is also equipped with a set of Siemens high-efficiency motors with a maximum power of 65kW and a maximum torque of 240Nm. This hybrid system has a combined maximum power of 250kW and a combined maximum torque of 510Nm.

In terms of transmission, the Lynk & Co 08 is equipped with a 7-speed dual-clutch transmission and BorgWarner Timely 4WD system. The car’s 0-100km/h acceleration time is only 6.8 seconds, and the combined fuel consumption is 2.2 liters per 100km.

In addition, Lynk & Co 08 is also equipped with an energy recovery system that converts some of the kinetic energy into electricity during braking and coasting and stores it in the battery, thus further improving fuel economy.

Overall, the Lynk & Co 08, as a gasoline-electric hybrid SUV, offers both power performance and fuel economy, making it a model worth considering when purchasing a car.

A new addition to the luxury SUV market, the 2022 Audi Q7 55 TFSI Quattro Line ice and snow sports model made a strong debut at a price of 819,800 yuan. This model is upgraded from the 2022 Audi Q7 3.0T sports version. Through a series of details and configuration optimization, it has become a new sub-top version in the Audi Q7 3.0T series. The price has increased by 46,000 yuan compared to the 3.0T sports version.

The unique feature of the Audi Q7 Snow Sport is its "Black Light Package" exterior design, including a black high-gloss front grille, logo, side window frames and rear exhaust decoration, presenting a more dynamic black style. The car is equipped with an enhanced Audi virtual cockpit and Audi’s exclusive wood interior, creating a more luxurious driving atmosphere. Highlights include steering wheel heating, rear seat heating and an optional rear wheel steering system for comfort and convenience. The optional price of the rear wheel steering system is 16,900 yuan, which enhances driving flexibility.

In terms of power, the Audi Q7 is equipped with a 3.0T V6 engine and a 48V light hybrid system, with a maximum power of 250kW and a peak torque of 500 Nm. It is matched with an 8-speed manual transmission, demonstrating strong power performance.

In terms of market landscape, the Audi Q7 has been competing with luxury SUVs such as the Mercedes-Benz GLE and BMW X5. However, with the Mercedes-Benz GLE and BMW X5 planned for mid-2022, the market environment for the Audi Q7 will be more severe. But with its unique design and rich configuration, the new Audi Q7 ice and snow sports model is still expected to have a place in the highly competitive market.

On March 20th, EH7 was officially launched. The new car launched a total of 5 configuration models, with a price range of 22.98-30 9,800 yuan. As the first to use the Qimiao double-wing new energy logo, it adopts a new platform architecture, focusing on the mid-to-high-end market. How about it? Let’s analyze and interpret it.

In terms of appearance, a total of 6 color schemes are available, using a combination of traditional and modern designs.The front face features a closed grille and styled headlights.The side.Adopting a two-tone body and short front and rear overhangs, the design of concealed door handles and large inclination of the rear window also reduces wind resistance. At the rear, a through-type blackened light group is used to echo the front face.

In terms of interior, there are 4 double-spell color schemes to choose from, with a simplified design and not many physical buttonsIt is also equipped with a 6-inch + 15.5-inch dual screen and AR HUD head-up display system, and is equipped with 8155The steering wheel adopts a prismatic design, and the seat adopts an integrated design. It also has mobile phone wireless charging, ambient lights,,, and other configurations.

In terms of space, the length, width and height are 4980, 1915, and 1490 mm respectively, the wheelbase is 3000 mm, the trunk volume is 400 liters, and the positioning is 4 doors and 5 seats. And it is equipped with a 1.96-square-meter panoramic canopy, which covers an area exceeding the second row of seats, with an insulation rate of ≥ 99% and a heat insulation rate of ≥ 80%.

The seat material adopts a four-layer structure of foam + soft foam + skin soft foam + skin, and there is a 100mm slow rebound sponge in the front row. The front seats have 12-way electric adjustment, as well as seat memory, heating and ventilation functions. The rear seat tilt is customized at 25 degrees, giving more adjustment space.

From the power point of view, equipped with 22500r/min ultra-high speed motor. The maximum power of the rear drive version motor is 253 kW, 450N · m, the maximum speed is 190km/h, and the fastest 0-100km acceleration time is 5.8 seconds. The maximum power of the four-wheel drive version motor is 455 kW, the maximum torque is 756N · m, the maximum speed is 190km/h, and the fastest 0-100km acceleration time is 3.5 seconds.

From the battery life point of view, there are three battery packs of 75kwH, 85kwH and 111kwH, and the maximum CLTC pure electric cruising range can reach 820 kilometers. It supports up to 365kw fast charging, and the battery life can reach 215km after 5 minutes of charging. At the same time, it adopts intelligent discharge technology, and the external discharge power is 3kW.

The low temperature and high rate battery system, through high anode material, low temperature and high conductivity, improves the lithium intercalation, reduces the SEI film, and increases the low temperature by 28%. The energy retention rate of the battery at -10 ° C is 93%, and the energy retention rate of the battery at -20 ° C is 85%.

From the chassis point of view, the front virtual kingpin double fork arm + rear five-link chassis suspension system is used, and the lightweight coefficient of the all-aluminum chassis reaches 1.15. Front and rear child and mother tires are also used, and the front wheel narrow tires have light steering and the rear wheel wide tires have stable control. And the drive anti-skid control technology can reduce the driving torque earlier and inhibit the wheel skidding of low-attachment road vehicles.

There is also autonomous continuous adjustable, through multiple estimation of vehicle weight changes, the algorithm is used for load compensation, no matter how the number of occupants changes, the damping force can be adjusted in real time to ensure driving comfort and handling stability. In the elk test performance, the test vehicle speed is ≥ 75km/h, the corner response time is ≤ 150ms, and the angle control accuracy is ≤ 1 °.

Conclusion: There are also many competitors at the same level, such as popular models at the same level, etc., and the market sales and recognition are good. And what kind of performance will it have? We will wait and see!

At this year’s Guangzhou Auto Show, three new S-class models from Mercedes-Benz were officially launched, including the Mercedes-Benz S500 L 4MATIC, Mercedes-Maybach S 560 4MATIC, and Mercedes-Maybach S 680 models.

The prices of these three models are 1.858 million yuan, 2.288 million yuan and 3.098 million yuan respectively.

Of which,The Maybach S 680 is the flagship model of the Mercedes-Maybach S-Class, designed specifically for the Chinese market.

The new car is basically the same as the current Maybach S-class model in terms of appearance. The front face adopts a large number of chrome-plated designs, the headlights are all LED light sources, and the "MAYBACH" logo is added to the air intake grille.

The new car adopts a new "S 680" tail mark, which is also specially customized for Chinese consumers.The reason is that 6 and 8 represent luck and wealth in Chinese.

In terms of power, the Maybach S 560 model is equipped with a 4.0T V8 engine with a maximum power of 470 horsepower and a maximum torque of 700N · m. The new car continues to be equipped with a 6.0L twin-turbo V12 engine from AMG.

Reporter | Jin Jing

Image source | Provided by respondents

Only know Huawei, forget the well-off society.

This is the impression that the new car M5 went public.

On December 23rd, at the launch conference of Huawei’s flagship new products in winter, the M5 finale appeared. However, Xiaokang shares did not appear in front of the stage, so that people who don’t understand it don’t know that this car was originally produced by Xiaokang shares.

Although Huawei executives once again stressed that "Huawei only makes parts, does not build cars, and helps car companies build and sell good cars", the next day, Xiaokang shares were quickly rejected by the capital market and there was a limit!

Rethinking behind this phenomenon: in the era of smart cars, technical strength determines the right to speak.

Huawei’s attention, well-off invisibility

Through the listing of M5, we can feel Huawei’s attention.

The car first appeared at Huawei’s new product launch conference, and it appeared as the finale product.

Because of this car, the original 90-minute press conference was extended to more than 150 minutes. Among them, M5 takes up nearly half of the time.

Yu Chengdong, managing director of Huawei, CEO of consumer business and CEO of BU, a smart car solution, introduced M5, took out a paper towel and wiped her face, apologetically saying that she had caught a cold. According to incomplete statistics, Yu Chengdong used more than 30,000 words to introduce M5.

After the conference, Huawei’s new products were displayed in different regions. Among them, the largest area is the automobile exhibition area.

However, what about Xiaokang shares? Still invisible. At the press conference, there were only a handful of references to a well-off society; In the new product exhibition area, the logo of "Huawei" is clearly visible on the interior of the car, and the word "Huawei" is also bright on the charging pile. Even in the press release afterwards, the words "well-off" or "Cyrus" were not seen throughout.

If Celeste, a subsidiary of Xiaokang, didn’t announce the official release of a brand new high-end brand-AITO on December 2nd, few people would associate Xiaokang, Celeste and the M5.

Huawei’s technology, well-off embarrassment

Looking through this car, we can see the embarrassment of lack of strength.

The M5 is regarded as Huawei’s leading work, and it is dominated or arranged by Huawei from pre-planning and design to post-marketing and sales, which is completely different from the first cooperation between the two parties. "We and Xiaokang Sailis released the SF5 car this spring, using some parts of Huawei DriveONE and adopting some of our technologies, but the whole car was not designed by us." Yu Chengdong said, "We feel that we can do better. This time, the industrial design team, software team and user experience team of Huawei’s consumer business worked together to create (ask M5) this product. " It is understood that the hybrid system and chassis on the M5 originated from the Celestial SF5 model, and the appearance, interior and intelligent cockpit were handled by Huawei.

Wenjie M5 is an extended-range electric vehicle. After comprehensive subsidies, the pre-sale price of the rear-drive standard version is 250,000 yuan, the four-wheel drive performance version is 280,000 yuan, and the four-wheel drive flagship version is 320,000 yuan. Although the M5 claimed to be a million-dollar luxury car, it hardly resonated with consumers.

The biggest highlight of the M5 is Huawei HarmonyOS smart cockpit. At the press conference, Yu Chengdong spent twice as much time explaining the HarmonyOS intelligent cockpit as explaining the vehicle parameters. The intelligent cockpit is jointly designed by Huawei’s global UX department. Yu Chengdong said, "You can surpass all your peers at home and abroad."

The reporter got into the real car and experienced it. The biggest feeling was that the intelligent interaction and collaboration were "smooth". First of all, the 10.4-inch curved full LCD instrument panel and the 15.6-inch semi-suspended central control large screen display clearly and delicately, and the touch is smooth.

Secondly, intelligent terminals are seamlessly interconnected. For example, after the user logs in, the APP and wallpaper in the mobile phone can be directly shared on the central control screen in the car, realizing the characteristics of the four seasons and the theme of the car dealership, and the information that can be synchronized is richer than the similar functions of the current automobile industry peers.

Another example is to provide cross-scene navigation service considering the navigation problem of the "last mile". When driving, mobile navigation can automatically share the car machine; After getting off the bus, the navigation route on the bus is transmitted to the mobile phone without feeling, and there is still navigation when getting off and walking near the destination. For another example, even if the smart device is dead, it can be unlocked by using the NFC function of the device, which is very reliable. Huawei WATCH3 series smart watches will be the first to support functions such as non-inductive unlocking, car condition inquiry, remote car control and watch car search.

By breaking the information gap between different devices, the HarmonyOS intelligent cockpit creates a seamless super terminal among people, mobile phones, smart homes and smart watches, bringing an immersive driving experience. The technology behind it was not born because of cars, but because of Huawei’s previous accumulation. Taking the seamless interconnection of smart terminals as an example, Huawei has already realized this function on mobile phones, computers and smart watches. Now, these technologies are only translated or adaptively improved in different smart terminal devices.

Nowadays, smart cars have entered the second half, and the consumer experience has become more and more important. If you give up the smart cockpit, what are the car companies left?

　　Xinhua News Agency, Jinan, November 19th, Title: Too many words and fake traffic … … What are the "catty" of live delivery?

　　Xinhua News Agency "Xinhua Viewpoint" reporter Shao Luwen

　　In recent years, live delivery has become more and more popular on some short video platforms, and the daily live broadcast time is more than one million hours, attracting many consumers.

　　However, according to the investigation of Xinhua Viewpoint, there are many techniques and routines in live broadcast, and there are many "moisture" in live broadcast viewing volume and order volume. Industry insiders suggest further standardizing the order of the live delivery industry and strengthening industry self-discipline so that consumers can shop safely on the live broadcast platform.

　　There are many "routines" for live broadcast.

　　This year’s "Double Eleven", live e-commerce has attracted more attention. Celebrities and brand merchants from various industries have entered the live broadcast room one after another. Some anchors have been warming up and warming up since the beginning of October, and all kinds of promotional information have dazzled consumers.

　　The live broadcast of goods seems to be lively and prosperous, but some consumers "spit" and it is not easy to buy things at a low price in the live broadcast room. Under various "routines", the price of things bought may not be much cheaper.

　　— — There are many live broadcasts. If you want to "kill", you have to watch the live broadcast for half an hour. Zhang Xiaoyun, a citizen of Jinan, told reporters that in order to snap up a "Double Eleven" pre-sale product, she waited for nearly half an hour in the live broadcast room of a short video blogger. "At first, the anchor said that it would be put on the shelves immediately, and it was ‘ Spike price ’ But then the anchor began to introduce other products, and then introduced various activities in the live broadcast room. After more than 20 minutes, the products I wanted were put on the shelves. "

　　Zhang Xiaoyun said that sometimes it takes a long time to wait for the benefits and discounts mentioned in the live broadcast room, and this is becoming a fixed mode in the live broadcast of short video platforms. Almost every anchor will attract the audience’s attention with words before putting on the preferential products, and then introduce several other products, and then put the products mentioned before on the shelves for sale after a while. If the time cost is considered, it is far less convenient and direct to buy goods on the live broadcast platform than on the traditional e-commerce platform.

　　Xie Long, a staff member of the Complaints Department of the China Consumers Association, said that in many live broadcast rooms with goods, consumers have spent a lot of time, but things are often not much cheaper, resulting in consumers having no sense of gain and only a sense of loss.

　　— — You have to play a script to sell things, and "quarreling" and "fighting" are popular. "Do you know how much we posted? Posted more than 20 million. " "Stop posting!" In a live broadcast not long ago, a female anchor shouted loudly in the live broadcast room, trying to stop her partner male anchor from "selling at a reduced price", while the male anchor claimed to be a fan, willing to lose money and subsidize, pushing each other and throwing microphones, and acting almost like a fake.

　　Similar to this "routine", it appears in the live broadcast room of many short video platforms every day. The reporter saw in some live broadcast rooms that the price of the products launched by the anchor and the partner after a "quarrel" and "shoving" was not much favorable compared with other e-commerce platforms, and sometimes even more expensive than other platforms, but with the "program effect", it often attracted the attention of consumers. In the live broadcast room where some stars bring goods, there are often "plots" where stars insist on selling "low-priced goods" for "giving back" fans and have a fight with the work team.

　　— — There are "catty" data with goods, and some live broadcast rooms have no interaction, but there are many orders. Wang Qi, a junior at Qilu University of Technology, said that what puzzled her was that there were thousands of viewers in some live broadcast rooms, but few people bought the goods on the shelves; In other live broadcast rooms, the number of viewers is only a few dozen, and the products on the anchor shelves are frequently "killed".

　　Zhang Xiangyang, a practitioner in the e-commerce industry, told reporters that in order to improve the popularity of live broadcast rooms, many live broadcast rooms use robots to brush popularity, or use a large number of brush sheets to increase transaction volume, and then refund afterwards. Especially for small anchors, it is necessary to create the illusion of high popularity through false data, which has almost become the "hidden rule" of the live broadcast industry.

　　In October this year, Beijing Consumers Association and Hebei Consumer Rights Protection Committee jointly launched a survey on the consumer experience of live broadcast with goods. From the results, there were 100 samples of live broadcast experience, of which 33 were suspected of having false propaganda, misleading consumers by misleading price means and other illegal issues.

　　Live "acting" training has become an "industrial chain"

　　The reporter’s investigation found that an "industrial chain" has been formed around the speech training and data fraud of live broadcast; Some trainings are expensive, and the "tuition fee" is as high as 10,000 yuan.

　　The reporter searched for keywords such as "live broadcast with goods" and "live broadcast with goods" on an e-commerce platform, and found that there are thousands of related teaching courses, speech scripts and other commodities, many of which have sold more than 3,000 pieces. The reporter found a product described as "script writing with goods". After spending 18.8 yuan to buy it, the other party provided documents such as "hundreds of words necessary for anchor foundation" and "script case with goods". It is mentioned in the document that it is necessary to retain the audience with big profits and big red envelopes. After that, don’t rush to sell goods, but try to sell the rest of the goods in the store with a loud voice and quick words, brainwashing the audience repeatedly and stimulating the impulse to buy.

　　These documents also provide many marketing techniques. For example, the anchor can keep customers by sending so-called "limited goods", but these "limited goods" are just marketing gimmicks, which actually happen every day. In addition, in product promotion, we can make up a "script" to highlight the exaggeration of profit-making, and arrange some robot accounts to be responsible for booing and brushing, thus attracting real audiences to buy.

　　"Our team has trained many anchors with a revenue of over one million yuan." The customer service of this store said that if further training is needed, it can also pay a tuition fee of 20,000 yuan, and a "professional tutor" provides 15 days of special training.

　　The reporter contacted a company that provided training courses with goods in Jinan. In the teaching details provided by the other party, there are not only materials such as live speech, but also one-on-one training, traffic support and 50,000 fan accounts. The person in charge of the company said that after the training is completed, the reporter can be provided with a live account with more than 50,000 fans, and in the first week of live broadcast, the number of viewers will be brushed to ensure that the live broadcast heat exceeds 10,000.

　　Li Bin, a lawyer of Beijing Zhongwen Law Firm, said that there are many problems in the "routine" of live broadcast with goods. Some words are suspected of false propaganda; It is suspected of price fraud to raise the price first and then lower the price, or to create the effect of "making profits at a loss" through exaggerated performances and induce consumers to place orders.

　　Let the live broadcast bring less "acting" and more benefits.

　　The reporter learned from Shandong Consumers Association that in the complaints accepted in the first half of this year, the complaints about online consumption have increased, especially in the past two years, with the rapid development of live e-commerce, various consumption traps have emerged, and the quality of some commodities is not up to standard, and the after-sales service of commodities is difficult to guarantee.

　　The "Research Report on China Live E-commerce Industry in 2021" released by iResearch in September this year mentioned that in 2020, the live e-commerce market in China will exceed 1.2 trillion yuan, with an annual growth rate of 197.0%; It will exceed 4.9 trillion yuan in 2023.

　　Experts in the industry believe that the live broadcast market is growing, and this industry should be continuously regulated to guide its benign development; Tik Tok, Aauto Quicker and other responsible platforms should be strengthened in supervision, so that they can consciously maintain the order of the platforms and shoulder their legal and social responsibilities.

　　Xue Jun, director of the Peking University E-commerce Law Research Center, suggested that the regulatory authorities should continue to compact the responsibilities of platforms such as Tik Tok and Aauto Quicker, and promptly guide and standardize the anchors that use non-compliant means to publicize; For repeated violations, it will be included in the blacklist management, forming a deterrent effect.

　　Liu Deliang, a professor at the Law School of Beijing Normal University, believes that the talent training in the e-commerce live broadcast industry is in a state of "barbaric growth" and there is a general lack of standardized curriculum system; Relevant industry organizations, live broadcast platforms, etc. can cooperate to formulate a number of targeted training courses to guide anchors to standardize the live broadcast content when bringing goods. At the same time, for some institutions and individuals who take training as a gimmick to make profits, charge sky-high tuition fees, instigate false propaganda, brush traffic and other violations, the regulatory authorities should promptly regulate them.