Special feature of 1905 film network According to the data of Cat’s Eye Professional Edition, as of 21: 30 on May 3, the box office of the May 1st cinema in 2023 exceeded 1.5 billion yuan. Among them, with 510.7343 million yuan, 463.8841 million yuan and 172.5284 million yuan respectively, it ranked in the top three at the box office, followed closely.
Counterattack the most important key words in the mainland film market during the May 1 ST period.
In terms of single film, "Unfamiliar Road of Life" counterattacked "King of the Sky" and became the box office champion, with the cumulative box office of both films exceeding the 500 million mark. In terms of the single-day box office trend, it broke through the 300 million mark for four consecutive days. Among them. On April 30th and May 1st, the single-day box office increased continuously.
The fiery May 1st File has made people more confident about the future development of China film market.
High-quality comedy is just needed in the market.
In 2023, the big dark horse in the mainland film market in the May 1st file was "Unfamiliar Road to Life".
Whether it is in the pre-sale of the box office or the number of people who want to see the online platform in the early stage, the performance of Unfamiliar Life is quite satisfactory. However, this film achieved a counterattack by virtue of the genre difference of the only pure comedy film in the schedule and the strong entertainment attribute of the plot.
The single-day box office of the film rose from 34.148 million yuan on April 28 to 130 million yuan on May 1, and won the single-day box office championship for three consecutive days. The box office of the film broke through 100 million days in a row for three days. In addition, the proportion of the film’s single-day release increased from 10.8% on the first day of release to 23.7% on May 3.
For the box office trend of the film all the way up, the director issued a document saying, "Thank you all, thank you all, thank you all for giving the opportunity to the cinema colleagues." At present, the cumulative box office of the film has exceeded 500 million yuan.
According to the "2022 China Film Annual Survey Report" released by the 1905 Film Network and Film Channel Media Center at the beginning of the year, the total box office of comedy films in 2022 reached 7.513 billion yuan, an increase of 28.66% compared with 2021, and comedy films are still just needed by the market.
The same is true for the Spring Festival and May Day in 2023, and comedies are full of harvest. For the vast majority of the audience, watching movies is one of the ways to relax and decompress in daily life. Comedy films can just make people laugh, relieve stress and ease their emotions.
This is also the first time that a comedy has won the May 1st box office title in the past three years. In 2021 and 2022, the ticket titles were respectively, both of which were romantic films.
There are also romantic films such as "So Many Years" released in the May 1st. Among them, the performance of "So Many Years" controlled by Light Media is relatively outstanding. The film won the third place at the box office, and the cumulative box office exceeded 200 million.
The pre-sale of the box office champion "The King of the Sky" also performed well. The film’s single-day box office has achieved positive growth for two consecutive days. The compact plot and realistic special effects have become the key words of the audience’s hot comments. The film Douban is divided into 7.0. At present, the cumulative box office of the film has exceeded 500 million yuan.
In addition, the film also broke the record of the total number of domestic films in the May 1st file of China mainland film history. The film’s demonstration of the work and life of test pilots has also been unanimously recognized by ordinary audiences and professionals.
The big-screen work "Prosecutorial Storm", which also has the prototype of real people, has also gathered a lot of attention. The former is the first film about criminal trial from the perspective of China prosecutors, while the latter is another new fire-fighting film. At present, the box office of Procuratorial Storm in Out of Fire is more than 47 million yuan and 35 million yuan respectively.
It is worth mentioning that the word-of-mouth of the director’s debut by a well-known screenwriter is not directly proportional to the box office. At present, the film Douban scores 7.3, which is at the top of the new film schedule. At present, the film box office is only in the early tens of millions.
In this regard, Zhang Ji’s circle of friends wrote that "Changsha Nightlife" is my first film directed by me, and there are many shortcomings and regrets. I humbly accept your criticism and correction, but I still hope that my colleagues in the cinema can add some films to our films, especially the effective films. "
According to statistics, the single-day rate of the film from April 30th to May 3rd was 1.8%, 2.4%, 2%, 1.6% and 1.6% respectively. This film full of Hunan flavor, the regional box office champion in the schedule was won by Hunan Province without any suspense.
Animated films and old films performed well collectively.
Of the 18 new films in the May 1st file, there are 5 new animated films, which are mainly low-oriented. Among them, the cumulative box office of "Cosmos Guard: Storm Power" exceeded 30 million, 10 million and 5 million respectively.
New GG Bond Big Movie Super Racing is the eighth big movie in GG Bond series. The New GG Bond Movie Dinosaur Diary, released on May 1st in 2021, created a new box office record for this series of big movies with a score of 79.319 million.
Old animated films such as "Slam Dunk" are outstanding at the collective box office. The content of the story is adult-oriented, which makes the potential audience of such films even larger.
After a lapse of 27 years, the first big movie slam dunk was released in China, which fulfilled many audiences’ dreams of national competition after 1980s and 1990s. The memory killing aroused by the appearance of the five tigers in northern Hunan has made many middle-aged people relive their youth.
On April 20th, it was released in China, and it was not unexpected that the film became the box office champion of the May 1st animated film in 2023. At present, the film Douban scores as high as 9.0. At present, the cumulative box office of the film has exceeded 600 million yuan.
The director’s new film "Journey to the Bell Bud" has a steady long-term box office trend. At present, the cumulative box office of films has exceeded 800 million, which has raised the ceiling of Japanese film box office in China film history to a new height. The mainland of China is also the largest ticket warehouse for this overseas box office.
According to Nintendo’s classic red-and-white game IP, Super Mario Bros. Movie also earned more than 20 million yuan at the box office during the May 1st period. At present, the global box office of the film has reached 1.048 billion US dollars, making it the single-chip box office champion in the current global market.
In these new and old animated films, the works of young children meet the needs of parent-child viewing, while the works of adult children win the movie ticket in the hands of the audience with their feelings. Collective quality online is the basis for the overall box office performance of the May 1st animated film.
Among the many film companies that participated in the May 1st file, Shanghai Tingdong Film has undoubtedly become the biggest winner. "Unfamiliar Road to Life" and "King of the Sky" produced by its owner won the first and second place at the box office. The "So Many Years" controlled by Light Media is also small and broad, with a high return on investment. China Film, Ali Film, Cat’s Eye Film and other mainland film enterprises have gained in varying degrees.
In addition, those officially released in the mainland on May 5 were also screened during the holidays, accumulating market enthusiasm. At present, the total box office of this film has broken the 10 million mark.
Due to the good reputation of films such as King of the Sky and Unfamiliar Road in Life, the long-term box office endurance is worth looking forward to. In the future, there will be "Please don’t believe her" in the mainland film market in May, and Chinese and foreign works with certain market recognition will be released.
At present, the box office of China mainland film market in May has exceeded 880 million yuan, which is higher than the overall box office in May last year. Under the blessing of May 1st, the annual box office in the Mainland has exceeded 19.6 billion yuan, and it will break through the 20 billion mark at the latest next week.
