This article is transferred from [CCTV Finance];
Nowadays, during the Spring Festival, there are more and more cultural life choices. Watching a favorite movie is a good choice. Many people say that during the Chinese New Year, when a family watches a movie together and enjoys an audio-visual feast, they will feel very happy and have a sense of New Year’s ceremony.
According to the data of Cat’s Eye Professional Edition, as of 13: 52 on January 22, the total box office of pre-sales of new films for the Spring Festival in 2023 exceeded 1 billion. Wandering Earth 2, Manjianghong and Unknown ranked the top three in the pre-sale box office list.
Various types of films gather to meet the needs of "family fun"
As the first important movie schedule after the adjustment of epidemic prevention and control policy, this year’s Spring Festival movie schedule has attracted much attention, and many movies have been announced to provide audiences with diversified viewing options.
After the pre-sale of the Spring Festival movies in 2023, it took only five days, and the total box office of the pre-sale exceeded 300 million yuan.Seven films, including Man Jianghong, Wandering Earth 2, Unknown, China Ping-Pong’s Jedi Strike Back, Exchange of Life, Deep Sea, Bear with Me, will meet the audience one after another during the Spring Festival, covering suspense, comedy, science fiction, animation, sports, history and other themes and creative types, and will gather many excellent directors and powerful actors.
Fu Ruoqing, Party Secretary of China Film Group CorporationMake good use of the film supply in the Spring Festival schedule to enhance the enthusiasm for watching movies, thus driving the recovery of the habit of watching movies. Therefore, when planning the films for this year’s Spring Festival, we are very concerned about the richness of the films we provide and the difference of their corresponding categories, so as to meet the different needs of the market.
While satisfying the audience’s demand for "family fun" with content suitable for all ages, the cinema has also taken many measures to stimulate the enthusiasm for watching movies. Statistics show that the average ticket price for the pre-sale of Spring Festival stalls in 2023 is 53.8 yuan, which is lower than the average ticket price of 56.2 yuan for the pre-sale of Spring Festival stalls in 2022 in 2.4 yuan.
Domestic films exert their feelings for home and country and ignite their enthusiasm for watching movies.
Director Zhang Yimou’s work "Man Jiang Hong" is scheduled to be released on the first day of New Year’s Day. The film is narrated in the corresponding historical background and tells a story of Shaoxing in the Southern Song Dynasty in the way of "suspense+comedy".
Zhang Yimou, director of "Man Jiang Hong"Suspense and comedy are two actions, and emotionally they are two actions. The goal I set for myself is how to make everyone laugh 30 times, laugh, smile knowingly, and smile at the corners of the mouth. It takes 30 times to be comedy. So the first time I sat in the audience and listened to the audience’s laughter, I was praised by my teacher and affirmed by my teacher, just like the students handed in their homework.
The script of "Man Jiang Hong" has been polished for nearly five years, focusing on the little people in trouble and completing the narrative goal of the film in constant plot reversal, which is another exploration of the theme of "feelings for home and country" expressed by director Zhang Yimou after the Winter Olympics.
In recent years, "feelings of home and country" has become one of the important keywords to attract the audience into the cinema. The national pride and cultural self-confidence have moved millions of ordinary people in Qian Qian to gain from the light and shadow experience on the big screen. According to the statistics of the National Film Bureau, among the total box office of 30.067 billion yuan in 2022, the domestic movie box office was 25.511 billion yuan, accounting for 8.485%. Movies such as Wandering Earth 2 and China Ping-Pong’s Jedi Counter-Strike, which were released at the same time as Man Jiang Hong, all chose to combine the theme with commercial films.
