Chasing the wind, such as 7, Avita 07 test drive will be launched on September 26

At the Chengdu Auto Show last month, the Avita 07 officially made its world debut. As the third strategic model of the Avita brand and the first pure electric range-extended dual-power model under its umbrella, the Avita 07 has attracted the attention of a large number of users once it was unveiled.

On the occasion that Avita 07 is about to be officially launched on September 26, Avita officially opened the "Wind Chasing, Such as 7" Avita 07 National Media Test Drive Conference. During the test drive activity, the on-site experiencer drove Avita 07 along the magnificent coastline to chase the wind and travel between Ningbo and Zhoushan. The test drive route covered a variety of common road conditions such as urban roads, expressways, mountain roads, rural roads, expressways, national highways, etc. The multi-scene and all-round test of Avita 07’s mechanical quality, intelligent driving ability, and energy efficiency. In the end, Avita 07 successfully conquered a number of on-site experiencers with its own strong product power, which was widely praised.

Future aesthetics original design, leading the future new fashion

Avita 07 inherits the essence of the family design language, and with the original brushstrokes of the future aesthetics, it outlines an extraordinary figure that is both eye-catching and restrained. In terms of size, the length, width and height of Avita 07 are 4825/1980/1620mm respectively, and thanks to the design of "four wheels and four corners", the wheelbase has reached the longest 2940mm in the same class.

In addition to the hard work on the appearance design, the interior design of Avita 07 is also very luxurious. Through a large area of soft material wrapping and exquisite workmanship, it creates an urban luxury first-class cabin, which can bring extreme comfort to users while emphasizing the sense of luxury. In addition, Avita 07 is equipped with Hongmeng Smart Cockpit. Hongmeng Smart Cockpit is developed based on HarmonyOS 4, which deeply integrates Huawei’s self-developed system and the car end. In addition to a smooth user experience, it connects mobile phones and cars to achieve driver interconnection, and mobile end and car end information can be exchanged with each other. At the same time, users can also enjoy the rich ecology of mobile end on the car end.

Pure electric/extended range double car driving, perfect for diverse travel needs

In order to meet the increasingly diverse travel needs of users, Avita 07 will provide two power forms of range extension and pure electricity for users to choose from. Among them, the range extension version is the first to take Kunlun Smart Range Extension, which can maintain full power even in the feeding state. The zero-hundred acceleration takes only 5.8 seconds. Compared with the full power state, the attenuation is only 0.9 seconds, which is obviously better than other products of the same level. At the same time, with the blessing of black technologies such as electronic oil pump and shutdown piston active control technology, the sound pressure in the car of Avita 07 during idle charging is only 35.7dB, creating a very quiet interior space for users. In addition, in the choice of power batteries, the Avita 07 extended-range version uses a Ningde Shenxing blended battery, which supports up to 3C fast charging, and only takes 15 minutes to charge from 30% to 80%. The energy replenishment efficiency is comparable to that of mainstream pure electric vehicles.

In terms of vehicle comfort, Avita 07 has also achieved the same level of leadership. Taihang intelligent control chassis has a high lower limit and a high upper limit. With state-of-the-art hardware, environmental awareness, and cross-domain linkage of chassis execution, Taihang intelligent control chassis can be individually controlled in individual scenes, and can be dynamically and flexibly adjusted in multiple dimensions. It can effectively reduce body shaking and bumping in scenarios such as continuous undulations, damaged roads, and non-paved roads, thereby enhancing the user’s driving experience.

Huawei is empowered, and the level of smart driving is far ahead

In the choice of Moments, Avita is very cautious, and the strong alliance with Huawei has endowed Avita 07 with industry-leading smart driving capabilities. The first batch of Avita 07 is equipped with Huawei Smart Driving ADS3.0, with 27 high-perception sensors including 192-line lidar. Through leading software and hardware coordination, users can experience intelligent driving from parking space to parking space.

ADS3.0 adds and optimizes a number of functions on the original basis. For example: through the newly added roadside start smart driving function, users can start NCA smart driving pilot assistance with one click when they stop at the roadside, without the need to manually drive the vehicle to the central area of the lane. The smart driving function can intervene earlier, making driving easier and more convenient. Urban NCA lane change is further upgraded, which is silkier than silky, and the decision-making is closer to the real driver. Under the premise of ensuring safety, lane change is more decisive, and the ability to prevent malicious congestion is improved. Powerful smart driving capabilities make users’ travel safer and easier.

The market segment is surging, and Avita 07 is about to make a blockbuster debut

In September this year, there is no doubt that it belongs to the medium-sized new energy SUV. NIO sub-brand L60 and JK 7X were launched on September 19 and 20, respectively. Coincidentally, Avita 07 pure electric and extended-range two-car will also be officially launched on September 26. The gunpowder smell of this market segment is getting stronger and stronger.

It is worth mentioning that Avita 07 offers two power types for users to choose from, which can better meet the needs of users. Coupled with its strong product strength from the inside out, as well as the high-quality service guarantee of the Avita brand, I believe that Avita 07 will definitely achieve excellent market performance. Let’s wait and see!

3.098 million yuan, Maybach top car listed, China special supply

At this year’s Guangzhou Auto Show, three new S-class models from Mercedes-Benz were officially launched, including the Mercedes-Benz S500 L 4MATIC, Mercedes-Maybach S 560 4MATIC, and Mercedes-Maybach S 680 models.

The prices of these three models are 1.858 million yuan, 2.288 million yuan and 3.098 million yuan respectively.

Of which,The Maybach S 680 is the flagship model of the Mercedes-Maybach S-Class, designed specifically for the Chinese market.

3.098 million yuan, Maybach top car listed, China special supply

The new car is basically the same as the current Maybach S-class model in terms of appearance. The front face adopts a large number of chrome-plated designs, the headlights are all LED light sources, and the "MAYBACH" logo is added to the air intake grille.

The new car adopts a new "S 680" tail mark, which is also specially customized for Chinese consumers.The reason is that 6 and 8 represent luck and wealth in Chinese.

In terms of power, the Maybach S 560 model is equipped with a 4.0T V8 engine with a maximum power of 470 horsepower and a maximum torque of 700N · m. The new car continues to be equipped with a 6.0L twin-turbo V12 engine from AMG.

3.098 million yuan, Maybach top car listed, China special supply

The producer of the movie version of "Flower Thousand Bones" responded to questions and said nothing about the actors


1905 movie network news On June 19, Tang Lijun, a producer of the film version, posted a long post on Weibo in response to netizens’ doubts about the film.


Tang Lijun, who retains the title of "former head of Shanghai International Film Festival and Shanghai TV Festival" in the Weibo certification, has gathered many industry elites in order to invest hundreds of millions of yuan in the film "Hua Qiangu" project. According to her, in the main creative lineup, producer Li Jinwen has served as the production director of the film, as well as the producer of other films; director Zhang Chaoli has participated in the shooting of other films, and the hit drama "I will wait for you in the future" is also one of his works.


In addition, the cinematographer Zhang Wenbao, the action director Guo Yong, the visual effects director Liu Yi and others have all participated in fantasy films, and Tang Lijun also proudly said: "It can be said that this set of team is already very high for shooting such magic movies."


Regarding the alleged plagiarism of the novel "Hua Qiangu", Tang Lijun also responded to the issue of intellectual property rights and has hired professional lawyers to check, "We believe in our production ability, and we also believe in the fairness of the law. At the same time, we retain the legal responsibility to pursue those who maliciously slander."


In April this year, the announcement of the film version of "Hua Qiangu" attracted the attention of the industry. It was reported that the female lead was interested in selecting from Guan Xiaotong, Di Lizheba and Zheng Shuang. In addition, Zhao Youting and Li are now candidates for the male lead. Tang Lijun said nothing about the cast, which made people confused.


At the end of the article, Tang Lijun promised to work with the crew of more than 600 people to "make a high-quality and positive-energy good movie" and promote the beautiful scenery of Daxin, Guangxi, where the location is located, so that more people have the opportunity to enjoy it. Tang Lijun not only cheered on the film version of "Hua Qiangu", but also encouraged the film industry: "Movies are life, and we create our own valuable life without regrets. We also prove that filmmakers still have confidence, strength, perseverance and works. Where the movie is, the dream is there, and the hope is there!"


The aggregation platform has illegally operated a "base" for online car-hailing, and Autonavi has been issued warning letters by transportation departments in many places

With the growing demand of the masses for travel, the model of calling multiple online car-hailing companies through an "aggregation platform" has gradually been accepted. This "aggregation platform" is built by large Internet companies using their own traffic advantages, attracting many small and medium-sized online car-hailing companies with few users. Small and medium-sized online car-hailing companies have found new growth space in the "aggregation platform". Users can call multiple online car-hailing companies at the same time using only one software to achieve convenient travel. This seemingly win-win situation has caused frequent disputes between drivers and passengers due to the neglect of supervision of the "aggregation platform" for the incoming companies, which not only brings inconvenience to the rights of the masses, but also brings troubles to the relevant departments to regulate the online car-hailing market.
In response to the many problems exposed by the online car-hailing aggregation platform, the transportation departments of many places in Jiangxi Province recently issued a warning letter to the head company of the aggregation platform – Autonavi Software Co., Ltd. (hereinafter referred to as Autonavi Company), requiring it to standardize the online car-hailing business of Autonavi map software, stop accessing unlicensed and unqualified online car-hailing companies, and even require Autonavi to immediately stop conducting online car-hailing business in the local area.
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The platform is not strictly checked.
Access Enterprise
"I used’Autonavi ‘to call a ride-hailing car, but I was scolded by the driver during the ride, and it has not been dealt with." On August 1, Mr. Wang told reporters that in February this year, he used the Autonavi mapping software to call an online ride-hailing car in Xinfeng County, Ganzhou City. During the drive, he got into an argument with the driver, who not only abused him, but also followed him out of the car to hit him. "I have reported this to multiple departments, and the reply is that the car is operating illegally and will not be accepted."
 
"We can receive complaints every month after using Autonavi maps to call online car-hailing companies. We want to contact Autonavi, but we find that the other party has no office space in Nanchang and no contact information." Deng Qing, head of the East Lake Brigade of the Nanchang City Transportation Comprehensive Administrative Law Enforcement Detachment, told reporters that due to the inability to contact Autonavi, law enforcement officers can only contact online car-hailing companies on the platform one by one through the complainant’s taxi information, making it difficult for the public to protect their rights. "In our daily handling of complaints, we found that the Autonavi map aggregation platform has problems such as negligence in supervision of online car-hailing companies connected to it, and lax review of driver operating qualifications."
The same problem also plagues the law enforcement officers of Shangrao Transportation Comprehensive Administrative Law Enforcement Detachment.
"We have received a number of complaints, reflecting that the Autonavi map aggregation platform has problems such as no threshold for entry, lax review, chaotic internal management, and affecting the safety and stability of the industry." Cheng Wangshao, deputy captain of the Shangrao Transportation Comprehensive Administrative Law Enforcement Detachment, told reporters that those engaged in online car-hailing operations require corresponding service agencies and online and offline service capabilities at the service location. At present, most of the online car-hailing companies under the Autonavi map aggregation platform not only do not have service places in the local area, but also do not even have a person in charge. " The online car-hailing companies connected to the platform are mixed, and there are even drivers who do not have relevant qualifications. The serious point is that they are’black cars’. After receiving orders through the aggregation platform, there is a dispute between drivers and passengers, and Autonavi company gives the blame to the online car-hailing companies of the platform. The safety of drivers and passengers cannot be effectively guaranteed. "
The person in charge of an online car-hailing company in Ganzhou told reporters that the Autonavi map aggregation platform had access to a number of online car-hailing companies and drivers who had not obtained local licenses and qualifications, which seriously affected the operation of local legal online car-hailing companies.
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Multiple traffic law enforcement agencies
Warning letter to Autonavi
For the problems caused by the Autonavi map aggregation platform, the transportation departments in many places have punished the ride-hailing service providers who have settled on the platform and rectified the violations of the platform.
It is reported that the transportation authorities of Shangrao City, Ganzhou City, and Jiujiang City in Jiangxi Province have successively sent letters to Autonavi Company, claiming that during the local operation of the Autonavi map aggregation platform, there is a behavior of sending orders to online rental car platforms that have not been licensed in this city and vehicles that have not handled the "Online Rental Car Transport License". This behavior has disrupted the order of the local online car-hailing market, affected the safety and stability of the industry, and damaged the legitimate rights and interests of drivers and passengers. It is required to immediately stop using the Autonavi map software to send orders to online car-hailing platform companies that have not obtained business licenses and vehicles that have not handled the "Online Rental Car Transport License", and to clear the online car-hailing companies that have not been licensed or cancelled.
After sending a letter asking the Autonavi map aggregation platform to remove illegal online car-hailing companies, the Shangrao City Transportation Department once again sent a letter to AutoNavi, finding that the online car-hailing aggregation platform business carried out by Autonavi in the Autonavi map software was engaging in illegal online car-hailing business in disguise, requiring Autonavi to immediately stop conducting online car-hailing business.
Cheng Wangshao said that on July 29, Autonavi had sent managers to interview and promised to remove unlicensed ride-hailing companies from the shelves, but hoped to allow Autonavi map software to connect to compliant ride-hailing companies in Shangrao to continue operating. "We have determined through a series of investigations that the aggregation platform carried out by Autonavi in Shangrao is an online ride-hailing platform, and we are not allowed to connect to online ride-hailing companies before obtaining administrative permission."
After Shangrao, the Ganzhou Urban Public Transport Development Service Center also sent a letter to Autonavi on July 29, claiming that Autonavi Map Software had not obtained the "Online Booking Taxi Business License" in the central urban area of Ganzhou, which was an illegal operation. It required Autonavi Map APP to immediately stop conducting illegal online booking taxi operations in Ganzhou.
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Develop service specifications
Promote the stability of the aggregation platform and go far
Internet Tech Giants have entered the ride-hailing aggregation platform one after another, leveraging their traffic advantages to monetize, but they have not fulfilled their responsibilities for reviewing and checking the connected ride-hailing companies and drivers. Does the aggregation platform need to be held responsible for this? What kind of responsibility should it take? The transportation departments in various places have different opinions on this emerging thing, and the measures taken towards it are also inconsistent.
Professor Liu Weiyong, director of the Local Legal Research Institute of Jiangxi Normal University, believes that the online car-hailing aggregation platform should at least review the basic qualifications and service capabilities of the online car-hailing enterprise, including the business license of the enterprise legal person, the real identity information of the operator, the access information of the operator, the "Online Booking Taxi Business License" of the online car-hailing platform company, and the filing of Internet information services. In addition, the responsibility of the aggregation platform should refer to Article 44 of the Consumer Rights Protection Law for the responsibility of the online trading platform, that is, "If consumers purchase goods or receive services through the online trading platform, and their legitimate rights and interests are damaged, they can claim compensation from the seller or service provider."
Liu Weiyong pointed out that if the online trading platform provider knows or should have known that the seller or service provider uses its platform to infringe the legitimate rights and interests of consumers, and fails to take necessary measures, the seller or service provider shall be jointly and severally liable according to law. "Only by reassuring consumers can the platform truly gain users and develop."
Network about car aggregation platform chaos has attracted great attention from the competent authorities in the industry. The reporter learned that the "Network Booking Taxi Information Aggregation Platform Operation Service Specification" reviewed and approved by the Standardization Association of our country’s Urban Public Transport Association has officially formed a group standard exposure draft, and began to seek public opinions from the public. This standard defines taxi information aggregation platform operators as "relying on Internet technology to integrate taxi supply and demand resources, and provide transaction matching and intermediary services for passengers and online car-hailing platforms (including online car-hailing platforms and patrol network integration platforms).", which is the first time in China to define a taxi aggregation information platform, and on this basis, defines the scope of "resident" and "related parties" of the aggregation information platform, and clarifies the basic conditions of a taxi aggregation information platform that meets the meaning of this standard, and then makes detailed requirements on its establishment conditions, daily operation requirements, relevant party management, passenger services, service capabilities, complaint handling, etc., and specializes in the basic capabilities of the information aggregation platform, entry and approval of settled enterprises, price publicity, safety emergency protection, and complaint handling division of labor Special detailed regulations have been made in such aspects.
How did Autonavi respond to the warning letter issued by the transportation departments in many places in Jiangxi Province? On August 7, the reporter contacted the relevant person in charge of Autonavi and sent an interview outline. As of press time, Autonavi has not responded to this.

Fashion large screen, Huawei P7 Unicom version is priced at 2399 yuan

  (Zhongguancun Online, Yantai market) Recently,HUAWEI P7(Unicom TD-LTE version) Online certified distributor in ZhongguancunQingdao Shouqiang Digital (Yantai Store)The promotional price is 2399 yuan.Huawei P7Mobile version: 2450 yuan [Tel: 18653288186Huawei P7 uses a metal frame and a glass dark pattern back, and adds chamfering treatment and CNC processing to the process. In the currentSmartphoneIt has very good aesthetics.


Editor’s comment:


  HUAWEI P7(Unicom TD-LTE version) Although it has continuedAscend P6The overall design language, but in terms of details, HuaweiAscend P7It does perform better, and the practicality and functionality of the whole machine are not affected while the appearance design is still excellent. Interested friends can consult the following dealers for further information.


Huawei Ascend P7
Pictured: Huawei Ascend P7 (China Unicom TD-LTE Edition)Heads.


  Huawei Ascend P7 (Unicom TD-LTE version) is equipped with a large 5.0-inch screen design on the screen side, with a resolution of 1920×1080 pixels, which is also the standard of the current flagship. In terms of photography, the back of the fuselage is equipped with a 1300 pixel rear lens and8 million pixelsThe front-facing lens, coupled with various camera modes, produces good camera results. In terms of hardware, the machine uses Huawei’s HiSilicon Kirin 910T processor and 2GBRAM + 16GB ROM memory combination, providing very strong performance.


Huawei Ascend P7  Huawei Ascend P7


Huawei Ascend P7  Huawei Ascend P7
Picture: Huawei Ascend P7 (Unicom TD-LTE version) side and details






















































Huawei Ascend P7
Touch screen type Capacitive screen, multi-touch
Home screen size 5 inches
main screen resolution 1920X1080 pixels
Screen technology In-Cell full lamination technology
network type Dual SIM
Operating System Android OS 4.4
user interface Emotion UI 2.3
number of cores quad core
CPU model HiSilicon Kirin 910T
CPU frequency 1843MHz
GPU model Mali-450 MP4
RAM capacity 2GB
Camera type Dual cameras (front and rear)
Rear camera pixels 13 million pixels
Front-facing camera pixels 8 million pixels
flash LED fill light


The popularity does not decrease that year, Samsung I9300 Weifang Daily 2099 


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  (Zhongguancun online, Yantai market) Recently, Huawei P7 (Unicom TD-LTE version) in Zhongguancun online certified dealer Qingdao Shouqiang digital (Yantai store) promotional price of 2399 yuan, Huawei P7 mobile version: 2450 yuan [contact number: 18653288186], Huawei P7 uses a metal frame and glass dark pattern back, and added chamfering treatment and CNC processing in the process, in the current smart hand…

Top Ten Events of Intelligent Driving in 2023: Between Landing Down and Exploring Up

Wen | 42 Hao garage  

For the development of intelligent driving, 2023 is a stormy year.

On the one hand, after the software and hardware technical framework of intelligent driving was gradually established, head players began to promote the test and landing of urban or high-speed navigation-assisted driving in their production models, and were exploring business models based on software subscription.

As a result, commercial landing has become a key word for smart driving in 2023.

On the other hand, the landing of urban navigation-assisted driving is not achieved overnight. In addition to the technical framework, we need to make great efforts in engineering and end-user experience. Therefore, players are also trying their best to integrate some more practical algorithm models into the project landing, and the integration of large models is also becoming a bright spot.

Of course, the current technological development of intelligent driving is far from mature. Therefore, pioneers of intelligent driving like Tesla are also verifying the realization effect of end-to-end algorithms, and even exploring the technological development direction of the next generation of intelligent driving.

Under the above background, the intelligent driving industry in 2023 can be said to be a competition among Qian Fan. Major players have made great efforts in several intersecting dimensions such as technical exploration, business landing and mental occupation, and staged a colorful annual drama of the smart driving industry.

Therefore, standing at the end of 2023, we also made an annual inventory of the top ten important events in the smart driving industry this year, hoping to outline the general outline of the development of the smart driving industry.

1. Huawei ADS 2.0, seeking a balance between technology and cost.

On April 16th, 2023, Huawei ADS 2.0 was officially released.

As a new generation intelligent driving solution of Huawei, Huawei ADS 2.0 also adopts the network architecture of BEV+Transformer in terms of software algorithm, and joins the two networks of GOD (General Obstacle Network) and RCR (Road Topology Reasoning Network), which are the first laser fusion in the industry.

It is worth mentioning that, in terms of hardware, Huawei ADS 2.0 adopted the MDC 610+single lidar scheme in the landing process of the cross-border model; Compared with the MDC 810+three lidar scheme adopted by ADS 1.0, Huawei ADS 2.0 no longer only emphasizes computing power and sensing hardware, but also considers the balance between landing cost and landing experience from the perspective of engineering.

From the perspective of the industry, the launch of Huawei ADS 2.0 not only established Huawei’s head position in the process of smart driving landing in 2023, but also conformed to the landing trend of smart driving industry in 2023: on the basis of hardware capabilities, it emphasized the balance between engineering capabilities, user experience and cost.

2, Tucki G6 Max version, lowering the threshold for urban smart driving.

On June 29th, 2023, Tucki G6 was officially released. Its starting price was 209,900 yuan, and the starting price of Max version was 229,900 yuan, with a price difference of 20,000 yuan. On the hardware level, Tucki G6 Max version is equipped with 31 high-performance intelligent driving sensors including laser radar and dual Orion-X chips with a total power of 508 TOPS.

This means that under the extremely fierce market conditions at that time, through the Tucki G6 580 Max version, users can buy an intelligent electric vehicle supporting the city navigation and driving assistance function at the lowest price of 229,900 yuan.

Tucki G6 Max version, with a starting price of 229,900 yuan, broke through the bottom line of the price of navigation-assisted driving models in the whole industry at that time, and also lowered the landing price of navigation-assisted driving in the whole city to a great extent. From the perspective of industry, Tucki G6 not only vigorously promoted urban navigation-assisted driving to ordinary users, but also set a new value benchmark for mass production in the field of intelligent driving at that time.

3. BYD released the advanced intelligent driving assistance system "Eye of God".

On July 3, 2023, at the Tengshi N7 listing conference, BYD’s advanced intelligent driving assistance system "Eye of God" was officially released.

At the same time, Tengshi N7 took the lead in BYD’s world-first "Eye of the Gods" advanced intelligent driving assistance system. Based on "Eye of the Gods", Tengshi Pilot provided two intelligent driving assistance platform schemes: the standard version of intelligent driving assistance system and the advanced version of intelligent driving assistance system.

As the initiator of BYD’s intelligent second half, the release of Tengshi N7 means that BYD has also taken a key step in the intelligent level, especially the intelligent driving level. Considering BYD’s position in the whole China automobile industry, BYD’s embrace of intelligent driving has also promoted the whole automobile industry to embrace intelligent driving in a certain sense.

4. Musk conducted an end-to-end live broadcast of FSD V12.

On August 26, 2023, Musk conducted a live broadcast on the social platform about the intelligent driving ability of FSD V12; Different from the software algorithm scheme adopted by Tesla FSD in the past, FSD V12 adopts an end-to-end scheme.

Judging from the content of the live broadcast, whether it is an unprotected left turn, pulling over, avoiding pedestrians, etc., the vehicles in the live broadcast have shown a high degree of completion, which is still remarkable in general.

In this live broadcast, Musk only took over once; At an intersection, according to the set route, the vehicle originally planned to go straight. However, when the street lamp in front showed that it could turn left, the live Model S suddenly started to move forward. Fortunately, Musk took over the vehicle in time.

For this takeover, Musk said that this is why this version has not been released. But for the smart driving industry, this live broadcast is the first time that Tesla has demonstrated the actual performance of the end-to-end algorithm architecture for the whole industry; Soon, Tesla began to further iterate the software algorithm.

5. Tucki added the big model to XNet 2.0 perception architecture.

On October 24th, 2023, on the 5th Xpeng Motors Science and Technology Day, Xpeng Motors released XBrain, the ultimate architecture for intelligent driving in all scenes, including XNet 2.0, a new generation of sensing technology architecture, and XPlanner based on neural network regulation.

In XNet 2.0 perception architecture, Tucki joined the dynamic BEV network and static BEV network, and joined the visual occupation network. At the same time, XNet 2.0 has also added the blessing of a large model, which can read text information, have the concept of time and space, and understand the traffic elements with different urban characteristics.

As a result, Tucki’s XNet 2.0 has become the first perceptive framework in the industry with the ability to perceive time and space by using a large model. This is Xpeng Motors’s latest exploration in improving the perception of intelligent driving, and it also has great enlightening and weathervane significance for the whole industry.

6. Extreme Leap 01 adopts the only "pure vision" advanced intelligent driving scheme in China.

On October 27th, 2023, Extreme Yue 01 was officially released. Different from many domestic vehicles with urban navigation-assisted driving functions, the Extreme Yue 01 is not equipped with laser radar, making it the only vehicle in China that adopts the "pure vision" scheme to realize urban navigation-assisted driving, and it can be used immediately after release.

Specifically, based on Baidu Apollo’s full set of advanced autonomous driving capabilities and the empowerment of the safety system, Ji Yue adopted the algorithm architecture of BEV+Transformer+OCC occupying the network—which means that under the industrial background that urban navigation-assisted driving has been mass-produced with the help of laser radar, Ji Yue decided to open up a "pure vision" technical path in this track.

From the perspective of the industry, the release of Extreme Yue 01 also means that in the process of China’s intelligent driving industry landing, Extreme Yue has become the only OEM in China that chooses the pure visual route for high-level intelligent driving.

7. L3 and L4 models are officially qualified for road testing.

On November 17, 2023, a number of competent departments jointly issued a notice on the pilot work of intelligent networked vehicle access and road traffic. This means that, from a policy perspective, intelligent networked cars equipped with L3 and L4 functions are finally qualified to go on the road.

From the policy itself, the requirement of L3 and L4 testing itself is to select intelligent networked automobile products with automatic driving function with mass production conditions and carry out pilot projects on the road in a limited area; At the same time, vehicles used for transportation operations must meet the operational qualification and operational management requirements of the transportation authorities. Therefore, for L3 and L4, the competent authorities take a very cautious attitude of support.

It is worth mentioning that within one month after the announcement of the above notice, relevant models under many automobile brands, including BMW, Mercedes-Benz, Extreme Fox, Zhiji, Deep Blue, Aouita, Celeste, Tengshi, etc., have obtained corresponding autonomous driving test licenses.

8. Based on the big model, Tesla announced that it will be the next generation of autonomous driving.

On December 2, 2023, Tesla’s official social media account Tesla AI announced that Tesla is building a new generation of autonomous driving based on intelligent driving of a single basic video network, which will be able to drive vehicles directly.

At the same time as the above news was released, Tesla AI also started the recruitment for engineers, and said that it would create "the best end-to-end model based on large-scale fleet data". According to the recruitment information, the AI engineers recruited by Tesla are mainly oriented to basic model and Generative Modeling.

Although Tesla has not announced the specific direction of the next generation of autonomous driving, from the above information, Tesla will build the next generation of autonomous driving through the thinking and methods of large models based on the large amount of data and large-scale computing infrastructure it has-but at present, this exploration direction is still in its early stage.

9. Weilai officially released the self-developed intelligent driving chip Shenji NX9031.

On December 23, 2023, at NIO Day 2023, Weilai officially released the executive flagship car ET9 with a pre-sale price of 800,000, and released the first self-developed intelligent driving chip Shenji NX9031.

Specifically, Shenji NX9031 is the industry’s first intelligent driving chip manufactured by 5 nm gauge technology, with more than 50 billion transistors. Through the self-developed reasoning acceleration unit NPU, it can flexibly and efficiently run various AI algorithms such as BEV and Transformer. Wei Lai said that the efficiency of Shenji NX9031 in typical algorithms is much higher than that of existing benchmark products.

It is worth mentioning that with the release of Shenji NX9031, Weilai became the first OEM in China automobile industry to publicly announce its own intelligent driving chip.

10. Major players have promoted the landing of NOA in the city at the end of the year.

In December, new car companies, including Wei Xiaoli, are rapidly promoting the landing of urban navigation-assisted driving function.

Among them, on December 10th, LI released OTA 5.0. In terms of intelligent driving, full-scene intelligent driving will cover all expressways and urban loops in China, as well as urban roads in 110 cities. The safety of full-scene intelligent driving in high-speed scenes has also been upgraded. In the face of dangerous construction scenes, special-shaped work vehicles or extreme traffic jams, it can be bypassed or avoided in time to ensure driving safety.

On December 28th, Xpeng Motors officially launched a brand-new system version Xmart OS 4.5.0 for users such as G9, G6 and P7i. Along with this push, Xpeng Motors has also completed the layout and application of navigation-assisted driving function in 52 cities nationwide. At the same time, this OTA has greatly improved the ability of high-speed NGP, LCC and SR perception, taking into account the speed and depth of intelligent driving evolution.

Also on December 28th, Ren Shaoqing, vice president of Weilai Intelligent Driving R&D, announced that Weilai Global Navigation Assistant NOP+ had opened a total of 319,821 kilometers of urban mileage, refreshing the previously announced goal of "completing the verification of 250,000 kilometers of urban navigation route by the end of the year". By December 28th, there were 74 new cities in Weilai where the roads were connected into a network, with a total of 208.

It is worth mentioning that, at the M9 press conference on December 26th, Yu Chengdong said that high-level intelligent driving that can be started all over the country will also be used by users in OTA one after another before the end of December.

Write it at the end

Looking at the development process of the entire intelligent driving industry in 2023, we will find that the development of the intelligent driving industry has actually reached a key node.

From the perspective of business, intelligent driving, as the core component of automobile intelligence, has landed on more and more mass-produced models, and the performance of intelligent driving has gradually improved in the user’s car purchase decision. At the same time, consumers’ perception and acceptance of intelligent driving is getting higher and higher; Even from the perspective of high-speed pilot-assisted driving, intelligent driving has shown a downward trend in high-speed scenes.

However, from a technical point of view, the development of the entire intelligent driving technology route is far from mature; Especially in the aspect of urban navigation-assisted driving, the development of technical framework has entered a certain platform period, and the ability of engineering landing has become the focus. With the development of AI technology and the emergence of large models, players like Tesla are also trying to explore new possibilities of autonomous driving in technical paradigm.

One is downward popularization, and the other is downward exploration-but there is no contradiction between them.

From a longer period of time, intelligent driving is still a long track, but there will be more and more players in this track and the competition will become fierce. But at the same time, it is in this fierce competition that intelligent driving has the opportunity to achieve step-by-step progress from various levels such as technology, engineering and commercial landing, and ultimately benefit more ordinary consumers.

Therefore, 2023 is coming to an end, but smart driving will continue to move forward, and it may be more magnificent and changeable in 2024-and we will keep looking forward to it.

Books and teachers are recommended, and Houlang movies push you ashore!

In the process of preparing for the postgraduate entrance examination of film science, every postgraduate er is undoubtedly faced with the arduous task of reading a large number of reference books.

With the increasing number of postgraduate entrance examinations, the knowledge involved in film postgraduate entrance examinations has become more and more profound and extensive. From the perspective of examination, it is far from enough to complete the official reference list listed in the target institution. At the same time, in order to maximize the benefits of the unified examination mechanism and help major universities to select prospective graduate students with good comprehensive ability and professional ability, canceling the official bibliography of colleges and universities has also become the general trend in the transformation of graduate enrollment methods.

Facing the change of examination situation, it is an inevitable choice for every eager graduate student to read the professional bibliography in a targeted way to expand their academic vision and professional level. However, whether you can choose the reference books and expansion materials that suit your reading habits and the investigation methods of the target colleges has a nearly decisive influence on the efficiency, effect and even whether you can get high marks in the final exam.

In order to help you choose the most suitable bibliography for the postgraduate entrance examination of film science in the vast sea of books, Houlang Film refers to the real questions of major colleges and universities, and chooses the best from the professional perspective of deeply cultivating the field of film professional book publishing for many years, and finally sends this list of books full of dry goods to everyone.

Little friends who are still worried about choosing a bibliography should read it quickly!

Film Creation Foundation: Required Reading

The Secret of the Movie: Form and Meaning

(Stephen Prince, Houlangdang Cultural Development Publishing House)

Recommendation:Advanced version of "Understanding Movies" to cultivate your professional vision.

Recommended index:★★★★★

Bibliographic introduction:As a heavyweight work in the Houlang film series, Understanding Film is widely regarded as one of the required books for film majors. As an advanced version of Understanding Movies, The Secret of Movies: Form and Meaning has been designated as the required reading for the introductory course of movies by many North American universities.

The author uses a large number of formalistic analysis methods to explain the film structural elements such as photography, art, performance, editing, sound design and narrative, and runs through his own aesthetic opinions and historical accomplishment. At the same time, this book also combines hundreds of beautiful pictures enlarged by film negatives, classic films covering various types, and comments on the creative careers of important filmmakers to help readers explore the secrets of movies.

Applicable people:It is suitable for friends who have mastered a certain film foundation, but are still not satisfied with the mystery of the film world to expand their reading.

The foundation of film creation: expansion

Film Art-Form and Style

(David Bordwell, Houlang | World Book Publishing Company)

Recommendation:Director Ang Lee’s kind recommendation makes reading theory the best choice for fun. It can be read as a complement to the book The Secret of the Movie.

Recommended index:★★★★

Bibliographic recommendation:An introduction to cinematography that is being read all over the world. Author David Bordwell and his wife Christine Thompson are the most prolific and authoritative textbook compilers in the field of film studies in the United States and even in the world. They have written The History of World Film and How Hollywood Tells Stories, etc. However, if the best-selling and most popular works in the world are concerned, this film art is the only one.

This book briefly introduces all the contents of film art in a systematic and rigorous way. The author analyzes the composition materials of the film from different angles with different dimensions of meaning transmission, audio-visual style and historical tradition, and gives delicate and perceptual appreciation with rich examples of professional accomplishment. With a book in hand, you can know everything about movies.

Applicable people:The author knows very well how to help readers establish the basic concepts and knowledge system about movies, from which readers at all levels can benefit.

On film history: advanced

Flashback: A Brief History of Movies

(Louis Gianetti, Houlang | World Book Publishing Company)

Recommendation:Another masterpiece by the author of "Understanding Movies" accurately reflects the past events on the screen, and has both academic rigor and reading pleasure.

Recommended index:★★★★

Bibliographic introduction:This book covers the film’s development process of more than 100 years from its inception to becoming a leading entertainment industry in the 21st century. Concise, concise and vivid in details, it can lead readers to understand the development context of the film, and at the same time, it can relive the interesting screen past of the film and the filmmaker.

This book takes the structure of every ten years as a unit, summarizes the development of Hollywood films, European films, Asian films and important filmmakers in each stage into the decade with the most remarkable artistic characteristics, and attaches a chronology of world social and cultural events in this period as intertextuality in front of each chapter, so that readers can understand the cultural and political climate of each historical period and easily grasp the development context of films.

Applicable people:The content of this book is simple, elegant and popular, and it is worth reading for both film lovers and professional learners.

On film history: expansion

Scenery: revisiting film history and curatorial practice

(Shadan, Houlang | Beijing United Publishing Company)

Recommendation:An academic and interesting film collection, sharing the stories behind the scenes of China Film Archive.

Recommended index:★★★★

Bibliographic introduction:The word "screen flavor" comes from Linglong, a famous female cultural publication in the Republic of China, and "screen flavor" is one of the film reporting sections. What is presented to readers is a special book on the research of old film archives and history.

This is an academic and interesting film collection. Based on many years’ experience in film curation, the author combs the aesthetic coordinates and cultural context of a number of key films from the perspective and method of history management, and makes in-depth thinking and research on the functional orientation and curatorial thinking of China Film Archive, the precious legacy left by outstanding films and filmmakers in China film history, the difficult problem of film archives preservation and the future of art cinemas.

Applicable people:Film archive candidates, as well as those who want to expand the relevant knowledge modules of China film history and film industry.

Film Review Writing: Expanding

How to write a film review

(Timothy Corrigan, Houlangdang World Book Publishing Company)

Recommendation:One of the best-selling film review writing guides.

Recommended index:★★★★

Bibliographic introduction:This book is the best-selling film review writing guide in the United States, and it is also a very professional writing guide with pure ways and convenient practice. The author’s constant updating and revision ensures that the book not only keeps a close eye on the latest technology and aesthetic forms of the world’s movies, but also does not forget to reflect on the history of movies.

In addition to introducing film criticism methods such as genre, author’s theory, ideology and formalism, the book also provides readers with detailed writing skills in detail: from writing movie notes, collecting information, starting, drawing conclusions, finding arguments, choosing words and sentences, modifying and polishing, and how to explore the breadth and depth of film research. Each step provides typical positive and negative examples for reference, which is highly operable. No matter for beginners or film critics, it is a simple writing reference book with rules to follow.

Applicable people:The examination subjects involve film criticism writing, candidates who want to improve their ability to discuss and take exams, and movie lovers who love film criticism writing and are eager for specific methodological guidance.

Recommend Read

Why do I like movies, but I can’t get into graduate school?

Dispel cold, nourish, nourish blood and soothe the nerves. Eat warm "blessing" like this in winter.

  Editor’s note:When winter comes, the temperature drops and the cold wind rages, and people always feel that they are wearing less clothes when they go out. "Cold" is the main theme now. Today, People’s Daily Health will talk to you about how to eat in winter in order to keep healthy and drive away the cold and warm the winter.

  Walnut longan beef tendon soup warms and warms the body.

  Ingredients (2-3 persons): 30g of walnut meat, 15g of longan meat, 10g of medlar, 250g of beef tendon meat, 5 red dates and 5 slices of ginger.

  Practice: wash the materials, remove the core from the red dates, and cut the beef tendon into pieces and blanch it; Put all the ingredients in a stew pot, add appropriate amount of water and stew for two hours, and season before eating.

  Efficacy: invigorating qi and nourishing blood, nourishing heart and tranquilizing mind, tonifying kidney and supporting yang.

  Xin Li, a Chinese pharmacist in the Pharmacy Department of the First People’s Hospital of Guangzhou, said that longan meat, namely longan, is sweet in taste and warm in nature, which is good for invigorating the heart and spleen, nourishing blood and calming the nerves. Lycium barbarum has the functions of nourishing yin and yang, nourishing liver and kidney, and benefiting essence. Jujube is sweet and warm, and it is good at invigorating the middle energizer, nourishing blood and calming the nerves. Walnut, sweet in taste and warm in nature, has the function of tonifying kidney and solidifying essence, and is an important medicine for warming and nourishing life. With pungent ginger, strengthen the effect of warming the middle and helping yang. Paired with beef tenderloin, it can tonify qi and blood, strengthen spleen and stomach, and tonify deficiency.

  The medicinal materials and ingredients in this soup are boiled into soup, which together play the roles of nourishing qi and blood, nourishing heart and spleen, nourishing liver and kidney, and supporting yang. It is most suitable for warming and warming the body when the temperature drops suddenly in early winter, and can also be used as an auxiliary food therapy for people with fatigue and essence deficiency, deficiency of qi and blood, blood deficiency and chlorosis, anxiety, insomnia and forgetfulness, and weakness of bones and muscles.

  Sour buckwheat head perilla yellow bone fish soup to dispel cold and warm the body

  Main effects: dispelling cold, warming body, stimulating appetite and relaxing bowels.

  Recommended population: the general population

  Ingredients: 500g of yellow croaker, 8-10 hot and sour buckwheat heads in Xiangxi, 2 tomatoes, several cloves of garlic, several slices of ginger and a little perilla leaves (3-4 people).

  Cooking method: Slaughter the yellow croaker and add a little yellow wine for later use; Cut buckwheat head, tomato and garlic into small pieces, and put them in a pot with ginger slices to saute; Add 1500 ml of clear water, boil it with high fire, add yellow croaker, and turn to low fire for 30 minutes; Add a little perilla leaves and season with salt.

  In winter, many people like to eat hot and sour food to warm up, and hot pickled fish is a good choice. Buckwheat is produced in the south. Mature buckwheat is crystal white, similar in shape to garlic, and slightly spicy in sweetness. It is known as "Ganoderma lucidum in vegetables". Buckwheat head contains sugar, protein, calcium, iron, phosphorus, carotene and other substances. Modern medicine has also found that Buckwheat head has antibacterial, hypolipidemic, toxin removal, tumor growth inhibition and other functions. Buckwheat head is a kind of warm food. Eating it in winter has a certain effect of dispelling cold and warming the body. At the same time, Buckwheat head can also dredge lung meridian and large intestine meridian, prevent exogenous diseases, promote digestion and dredge constipation. The making methods of buckwheat head vary from place to place. Today, Xiangxi buckwheat head recommended is sour, hot, tender and crisp, with fresh tomatoes instead of sauerkraut in pickled fish, which adds a unique flavor to this sour soup. People who like perilla flavor can add perilla leaves when cooking.

  Eat more "red food" to dispel cold and nourish blood.

  There are two main types of so-called red food, one is meat food and meat products containing heme, such as beef and mutton; One is brightly colored vegetables and fruits, such as carrots, sweet potatoes, red dates, hawthorn and so on. In the bleak winter of everything, such food can first make people shine, bring pleasant visual stimulation, and make people’s appetite open and increase greatly.

  Chinese medicine believes that red meat is warm but not dry, and has the effects of warming the middle warmer, dispelling cold, warming qi and blood, stimulating appetite and strengthening the spleen. Eating it in winter can not only resist cold, but also nourish the body. In addition, most of the red meat is rich in natural iron, which helps to nourish blood and enrich blood, making the blood full and rosy. It is a good way to nourish blood, kidney and beauty by decocting mutton with proper amount of angelica and ginger once or twice a week.

  Red fruits and vegetables are also "health experts" because most of them are rich in natural pigments such as lycopene, polyphenol pigments and anthocyanins, which have antioxidant effects and are also rich in calcium and iron, which can protect cardiovascular and cerebrovascular diseases to some extent. In addition, carrots contain a lot of carotene, which can strengthen the spleen and promote digestion, nourish the liver and improve eyesight, reduce qi and relieve cough; Sweet potato enters the spleen and kidney meridians, which can "replenish the spleen and stomach", "benefit qi" and "resist cold", and is regarded as a "good medicine" by Chinese medicine. Jujube can replenish qi, nourish blood and soothe the nerves.

  Eight kinds of vegetables and fruits should be eaten the most.

  Grapefruit. Pomelo is rich in nutrients, including sugars, organic acids, vitamins A, B1, B2, C, P, calcium, phosphorus, magnesium, sodium and other nutrients. Pomelo also contains physiologically active substances, such as glucocorticoids and insulin-like substances. Pomelo meat is very rich in vitamin C, so pomelo meat can reduce blood fat, blood viscosity, reduce thrombosis, and have the effects of preventing and treating cerebrovascular diseases.

  Oranges Oranges are rich in protein, calcium, phosphorus, vitamin C, vitamin B1, vitamin B2, etc., and have the functions of reducing cholesterol absorption, reducing blood lipid and resisting atherosclerosis.

  Oranges The content of vitamin C and carotene in oranges is high, which can soften and protect blood vessels and reduce cholesterol and blood lipids. Pectin in oranges can help the body excrete waste, lipids and cholesterol as soon as possible, and reduce the absorption of exogenous cholesterol, while detoxification can also reduce blood lipids. Oranges are rich in vitamin C and vitamin P, which can increase the body’s resistance, increase the elasticity of capillaries and lower blood cholesterol. People with hyperlipidemia, hypertension and arteriosclerosis often eat oranges.

  Lemon. Lemon is rich in vitamin C and vitamin P, which can enhance the elasticity and toughness of blood vessels and prevent and treat hypertension and myocardial infarction. In recent years, foreign studies have also found that green lemon contains an ingredient similar to insulin, which can reduce abnormal blood sugar levels.

  Mustard: Mustard is rich in lutein and vitamin K, and also rich in vitamin A, vitamin B, vitamin C and vitamin D, carotene and dietary fiber.

  Sweet potato with skin: A sweet potato with skin about 13 cm long contains 10% of the recommended daily intake proposed by the American Academy of Sciences.

  Broccoli: low in calories and high in fiber, and vitamin C is higher than that of Chinese cabbage, tomato and celery.

  Carrot: every 100g contains 1.35 ~ 17.25mg of carotene, and also contains vitamin B, vitamin C, fat and sugar, iron, pectin and inorganic salts.

  These ways of eating make you warm and blessed.

  1. Simmer and absorb well. As the temperature drops, eating some slow-cooked dishes, such as stewed lotus root with ribs and stewed beef brisket with radish, can not only warm up the whole body, but also increase the absorption of plant nutrients by the human body.

  2. add beans to the rice to warm the whole body. Eating more beans has a certain warming effect. Because it is rich in minerals, antioxidants and other nutrients, it can enhance the body’s immunity and cold resistance. Might as well add red beans and mung beans when steaming rice and cooking porridge.

  3. Root vegetables prevent colds. Autumn and winter alternate, and it is easy to catch a cold due to low immunity. You might as well eat some root vegetables such as carrots, sweet potatoes and pumpkins, which are rich in β Carotene can be converted into vitamin A in human body, which can effectively improve skin quality, vision and immunity.

  4. Be in a good mood with high-quality fat. Olive oil, sesame oil and coconut oil are high-quality fats, which can not only make vitamins A, E and K in green leafy vegetables, sweet potatoes, pumpkins, cauliflower and cabbage more easily absorbed by the human body, but also contain tryptophan, which can help people prevent seasonal emotional disorders.

  5. Citrus fruits enhance immunity. Citrus fruits such as grapefruit, oranges and limes are rich in vitamin C, which is very helpful for enhancing immune system function. In addition, grapefruit is rich in lycopene, which helps to prevent cell damage.

  6. Spices promote circulation. Adding spices to dishes, such as cumin, fennel, cinnamon, cardamom and ginger, can not only warm the body, but also promote digestion. Pumpkin, meat, cardamom and cinnamon have the best taste; Cumin can add fragrance to cauliflower and help burn fat; Brewing lemon and fresh ginger with hot water can promote blood circulation and enhance immunity.

Who can be the biggest winner when the local life is shuffled?

In 2023, the competition among Internet platforms became increasingly fierce, and all major platforms were actively seeking innovation and breakthrough. In this smoke-filled Internet environment, the competition in local life is particularly noticeable.

From Meituan and Ali, to Tik Tok and Aauto Quicker, to Xiaohongshu and video number, they have entered the local life field one after another as an important strategic direction.It has gradually become the new normal of the development of the Internet industry to provide local life services that meet the personalized needs of users through various means such as price wars, service upgrades and technological innovation.

In such a year full of opportunities and challenges, the local life platform is facing unprecedented competitive pressure. With the coming of the new year, this comprehensive and fierce competition will also enter a new stage.

Local life platform melee 2023

Looking back on the local life platform in 2023, this year is undoubtedly full of high-speed development.

From the perspective of layout, all major platforms have tried their best, for fear that competitors will seize the initiative if they are not careful.

Especially, Meituan, which has been the industry leader for a long time, has become the target of siege by many platforms, and its anxiety has become more and more obvious. In order to alleviate this anxiety, the US Mission had to carry out in-depth layout frequently.

No, a few days ago, Meituan revised the short video channel again, adding local channels in addition to the original attention and recommendation interface.

Source: Yibang Power

At present, this new channel has been popularized and applied nationwide, and most of the jump links in the interface point to the core catering businesses of Meituan. For businesses such as comprehensive, wine travel and beauty, Meituan has not yet opened a link with the short video function.

To put it simply, Meituan closely combines short video content with local life business, hoping to enhance user experience and increase user participation and stickiness in this way.

Combined with the layout of live broadcast and short video in the first-class traffic portal this year, short video and live broadcast are obviously the core layout of the local life of the US Mission in 2023.

Having said that, let’s turn our attention to its biggest competitor, Tik Tok. Recently, Tik Tok continues to explore stores and group purchases as an important way for local life merchants to gain increment on its platform.

In the aspect of talent shop exploration, Tik Tok Life Service launched the "Good Life Discovery Plan", and invested 500 million yuan to help businesses find high-quality talent, so as to further explore the field of shop exploration.

In terms of low-priced group buying, Tik Tok Group Buying Channel has been adjusted for a new round, adding three modules: special group buying, hot list and free trial, which further strengthens consumers’ awareness of low prices and special offers.

Source: Tik Tok App screenshot

In 2023, the layout of Tik Tok and Meituan shows an obvious trend. Both sides are trying to break into each other’s hinterland, trying to expand their respective market share and attract more local life users and businesses.This kind of competition may bring more benefits and benefits to consumers; At the same time, it is also a good opportunity for merchants to show their products and services.

Meituan expanded its business scope by attacking Tik Tok, while Tik Tok explored the advantages of Meituan to find new growth points. In order to seize the market share, both sides sacrificed their own killers.

Where is the key to competition?

Besides Meituan and Tik Tok, platforms such as Ali, Aauto Quicker, Little Red Book and Video Number are also deepening their layout and development in the local life field.

Let’s take a look at the old rival of Meituan, Ali.

This year, Ali’s big move in the field of local life is to merge Gao De and Word of Mouth, which undoubtedly injected new vitality into Ali’s layout in the field of local life. At the same time, the increase in the order volume brought by the high-tech aggregation platform has also enabled the active users of Ali’s local life sector to continue to grow, setting a record high.

According to the financial report of the second quarter of fiscal year 2024, the revenue of Ali Local Life Group increased by 16% year-on-year to 15.564 billion yuan, which was mainly driven by the hungry and the strong growth of Gaode business. The order increased by nearly 20% year-on-year, and the adjusted EBITA was a loss of 2.564 billion yuan, which was an improvement compared with the loss of 3.328 billion yuan in the same period of 2022.

Source: screenshot of Alibaba’s second quarter financial report for fiscal year 2024

From this point of view, Ali has made great progress and development in the local life field with the effective growth of Gao De and Hungry.

As for platforms such as Aauto Quicker, Little Red Book and Video Number, although they entered the local life field relatively late, they paid top-down attention to this life business.

Aauto Quicker accelerates to fill the shortcomings of home business, and provides faster and more convenient home service through cooperation with merchants; The video number cooperates with local life merchants through short videos and live broadcasts to provide consumers with a more intuitive and vivid shopping experience; Xiaohongshu provides consumers with more diversified local life recommendations and experiences by sharing community attributes.

In terms of action, this year, Aauto Quicker has adopted a market positioning of stimulating consumption at low prices and paying attention to community atmosphere, and organized people to produce store-exploring content through short videos to continuously create a more "grounded" local consumption experience for users.

The video number launched the local life component this year, and used the traffic advantage to open up online and offline channels for businesses.

Xiaohongshu entered the local life track step by step through the internal test group purchase function, and launched the food distribution shop plan and the searchlight plan.

The layout and development of these platforms have more or less promoted the innovation and development of local life services and injected new vitality and opportunities into the entire industry track.

From Meituan and Tik Tok to Ali and Aauto Quicker, and then to Xiaohongshu and video number, the layout of local life has become something that major Internet platforms have to do.

At present, the local life industry is in the initial stage of rapid development, and opportunities and challenges coexist. At this stage, innovation and quality become the key factors of platform competition, and the platform must pay attention to user experience and word-of-mouth construction in order to maintain a leading position in the market.

In other words, in the face of increasingly fierce market competition, only by constantly improving their own strength and actively seizing market share can major local life platforms be in an invincible position.

Local life opens up all-round competition

As we all know, competition is often cruel, because it involves many aspects such as market share, user resources and market influence.

Especially this year, the remarkable trend of the local life platform is to shift from the C-end battlefield to the B-end battlefield. In this process, players from all walks of life have invested resources to grab the market, and the competition for merchants and service providers has intensified.

As expected, Tik Tok has launched four management products, including Tik Tok Laike, Tik Tok Linke, Tik Tok Jixing and Tik Tok Shoppers, in order to improve the business ability and work efficiency of merchants.

Meituan has launched a small program "Meituan Circle Shop Exploration" to match merchants and talents, as well as a new marketing tool for merchants "Shenqiangshou" and an information management tool App "Qingyun Juxin" for merchants’ one-stop performance management capabilities.

Source: Qingyun Juxin Guanwei

Aauto Quicker, whose product technology is more mature, Xiaohongshu, which has a strong grass planting property, and the video number backed by WeChat private domain ecology will all release great potential in the field of local businesses and service providers, and become rivals that cannot be ignored by Meituan and Tik Tok.

Paying attention to the B-side has obviously become an important strategy for the above Internet platforms in the field of local life.

There are two main reasons why they attach so much importance to B-side: First, with the decline of mobile Internet traffic dividends and technology dividends, the growth rate of users is gradually slowing down, and the platform needs to seize every opportunity to obtain increments, and the B-side market is an important way for them to obtain increments; Second, by strengthening cooperation with merchants, we can meet users’ scenarios, multi-industry and diversified needs, and enhance the market competitiveness of the platform, thus maintaining a leading position in the highly competitive market.

However, the transformation is not a simple matter, which not only means that the platform needs to pay attention to consumer demand and cooperation and win-win with merchants at the same time, but also must constantly improve its service level and user experience and actively adapt to market changes.

Only in this way can the local life platform represented by Meituan maintain a leading position in the highly competitive market.

At present, it seems that the local life industry has not yet won this year, and the future direction of competition is still full of variables. But what is certain is that the local life industry will face all-round competition, and new stories will be staged in 2024.

Author | Li Xiang

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