Medium and high-end sedan Passat 380TSI high-power edition limited-time 159,900 yuan

  More than half of 2024, according to the latest data of the Passat Association, the cumulative sales volume of Passat in the first half of this year exceeded 110,000, and the sales volume continued to top the chart, ranking first in the B-class fuel vehicle market. Recently, in order to thank 28 million users, SAIC Volkswagen launched the fifth round of summer "price reduction", and the Passat 2024 outstanding model starts from 159,900 yuan for a limited time, bringing consumers the surging power of the whole series of 380TSI high performance, and at the same time, you can also enjoy the gift of cash maintenance coupons to choose one of the two car purchases.

Medium and high-end car Passat 380TSI high-power edition limited-time 159,900 yuan _fororder_image001

  With the advantages of high quality, high performance and high cost performance, the outstanding Passat 2024 continues to sell well. Based on the excellent control and solid chassis of the German series, the outstanding model is equipped with 2.0T high-power power, with a maximum power of 162kW and a maximum torque of 350N · m. Coupled with a 100-kilometer acceleration time of only 7.4 seconds and a fuel consumption as low as 6.94L/100km, it brings ultimate driving pleasure and exciting fuel economy, making it the first choice for users to buy medium and high-end cars.

Medium and high-end car Passat 380TSI high-power edition limited-time 159,900 yuan _fororder_image002

  Rich practical configuration and intelligent equipment, so that Passat has a luxurious and comfortable, highly intelligent experience, leading the same class of models. 380TSI Longteng version at the price of 150,000 yuan range, you can enjoy the front seat ventilation, main driver and external rearview mirror memory function, all-weather LED headlights and 10.2 "all-digital LCD instrument; 380TSI Longyao version has IQ. 360 panorama, IQ. Light eye matrix, electric luggage compartment cover and PLA intelligent parking assistance system and other technology configuration, allowing users to enjoy a more comprehensive intelligent experience.

Medium and high-end car Passat 380TSI high-power edition limited-time 159,900 yuan _fororder_image003

  In the hot summer, SAIC Volkswagen’s "price surprise" is coming. The ultra-cost-effective Passat continues to lead the mid- to high-end car market, and will bring consumers a more luxurious and intelligent driving experience in the future. (Source: SAIC Volkswagen)

Blue power E5 in Yichang area is on sale, the latest offer 99,800! not to be missed

Welcome to Autohome Yichang promotion channel, we bring you the latest car market trends. At present, the most talked about models are going on a not small promotion. In the beautiful city of Yichang, car buyers can enjoy a cash discount of up to 40,100 yuan, which makes the original minimum selling price of 99,800 yuan more affordable. If you are interested in the Blue Electric E5, don’t miss this once-in-a-lifetime opportunity. Come and click the "Check Car Price" button in the quotation form to get more surprising discounts during the car purchase process!

宜昌地区蓝电E5特价出售,最新报价9.98万!不容错过

The exterior design of the Blue Electric E5 adheres to the simple and fashionable style, and the front face shows a unique sense of sophistication. The air intake grille uses a large area of chrome-plated elements, which complements the body lines, which not only enhances the visual impact, but also does not lose the sense of stability and technology. The streamlined design of the overall shape not only reduces the wind resistance, but also highlights the sports genes of the vehicle, showing a strong modern urban atmosphere.

宜昌地区蓝电E5特价出售,最新报价9.98万!不容错过

With its 4760mm body length, 1865mm body width and 1710mm height, the Blue Electric E5 shows a solid body ratio. The wheelbase reaches 2785mm, giving it a spacious interior space and good dynamic stability. The front and rear wheelbases are 1585mm and 1580mm respectively, which not only guarantees the balance of driving, but also optimizes the handling performance. In terms of tire specifications, the Blue Electric E5 uses double 18-inch rims, paired with 225/55 R18-size tires, which not only ensures the driving grip, but also gives the vehicle a unique appearance style. The smooth design of the side lines highlights its dynamic and powerful sense.

宜昌地区蓝电E5特价出售,最新报价9.98万!不容错过

The interior design of the Blue Electric E5 is known for its simple and modern style, paired with a high-quality leather steering wheel to provide a good grip and driving comfort. The 12.3-inch large-size central control screen highlights the sense of technology and supports automatic speech recognition, which is convenient for users to control multimedia, navigation, telephone and air conditioning functions. The seats are made of imitation leather material, which makes it comfortable to sit. The main and passenger seats are equipped with multi-directional adjustment functions, including front and rear, backrest and high and low adjustment to adapt to the needs of different drivers. The rear seats support backrest adjustment, and some models also have a proportional reclining function, which further enhances the space flexibility. Overall, the interior design of the Blue Electric E5 takes into account both practicality and comfort, providing passengers with a pleasant ride experience.

宜昌地区蓝电E5特价出售,最新报价9.98万!不容错过

The Blue Electric E5 model is equipped with a 1.5L L4 engine with a maximum power of 81 kW and an output torque of 135 Nm. With the E-CVT continuously variable transmission, it provides a smooth and efficient driving experience.

In general, the Autohome owner gave a high evaluation of the exterior design of the Blue Electric E5, and the design of the exterior atmosphere and details he mentioned reflects the high quality of the vehicle. The owner said that from the through waist line of the body to the LED headlights, these elements work together to create a visual effect that exceeds its price, which is impressive. It can be said that the Blue Electric E5 is not only satisfactory in performance, but also leaves a deep impression on the owner’s mind.

Takeaway packaging is ready! Ele.me launches the "pocket packaging" function, and there are 3.15 red envelopes.

The phenomenon of repeated charges for takeaway packaging such as 2 steamed buns being charged twice for takeaway packaging, ordering a few skewers and putting them in the same box but charging multiple lunch box fees has always been a pain point for takeaway consumption. In January 2023, the Shanghai Municipal Consumer Protection Commission issued an initiative to takeaway platforms to optimize the rules for collecting packaging fees.

This initiative received a positive response from Ele.me. Ele.me said that the "pocket packaging" function was officially launched on March 15. In addition to the fact that merchants could only charge takeaway packaging fees based on the number of goods or consumption, consumers were given the option to pack goods according to their wishes, and merchants determined the charges according to the actual number of packages used * (referring to some merchants that have successfully completed technological transformation). If multiple people are combining Malatang, they can choose different soup bottoms and corresponding side dishes to be placed in one packaging pocket, and the taboo and spiciness can also be freely selected. The number of packages used is completely in accordance with the consumer’s wishes, without the need for each person to increase the waste of distribution fees and packaging fees, and to avoid the problem that multiple Malatang side dishes placed in the same packaging box may be charged to consumers repeatedly.

Now open the Ele.me APP and search for "Ele.me 315", and you can also get a no-threshold superimposed payment red envelope of 3.15 yuan. When you place an order for takeaway, you can directly subtract 3.15 yuan. The number of red envelopes is limited, on a first-come, first-served basis!

The morning newspaper is super informative, "Climber" Wu Jing and Zhang Ziyi gather, Hu Ge Guilun Magnesium "party" attracts expectations

Fresh information morning call is all in the morning newspaper

 

Hello, fat friends~ Maybe it’s been blessed by the sun for too long. Beijing hasn’t been very hot these two days. You will feel cool in the evening and the temperature is suitable. Hurry up and read the morning newspaper!

The trailer is fresh to watch Shu The first exposure trailer, Wu Jing, Zhang Ziyi and others gathered to report

 

The film "Climber", which gathers many powerful actors such as Wu Jing, Zhang Ziyi, Zhang Yi, Jing Boran, and Hu Ge, first exposed the "Dot General" version of the trailer. The actors appeared one by one in the way of "reporting", and the extremely dangerous, extremely cold, and extremely beautiful natural environment of Mount Everest Snow Mountain was also revealed in the trailer. In the trailer, the climbing captain played by Wu Jing took a leap with great visual impact, and the footage of the climbers fully armed to gather on the snow peak was also full of the powerful momentum of uniting and climbing Mount Everest.

At the same time, the film also exposed the "Standing" version of the poster, and the characters played by several leading actors in the film were also exposed in turn. Wu Jing will play Fang Wuzhou, the captain of the two-time mountaineering team, and Zhang Ziyi will play a meteorologist in the film. She also admitted that the professional terms in meteorology once made her intimidated. In addition, Hu Ge will play Wu Jing’s apprentice, and Jing Boran will have to challenge a lot of action scenes. "Climber" is the first mountaineering film in China, and it is also the first time in a domestic commercial film that the original appearance of Mount Everest is truly restored. We are looking forward to it and looking forward to it~

The star thing Shu Hu Ge Guilun Magnesium shows Wuhan dialect, and we will meet for a "party" in August

 

Recently, the film director Diao Yinan attended an event in Shanghai with his stars Hu Ge, Gui Lunmei and Qidao. The three actors dubbed the classic animation clips in Wuhan dialect on the scene, which not only brought unexpected joyous effects, but also revealed the important information that the film will be released in August. The director Diao Yinan also agreed with the audience to meet on a Friday in August: "This summer, I can’t escape your eyes, I hope you come to the cinema for a party."

Since the movie "The Wild Goose Lake" was filmed in Wuhan, director Diao Yinan asked Hu Ge, Gui Lunmei, Liao Fan, Wan Qian, Qidao and other starring actors to perform in Wuhan dialect. At the event, Hu Ge, Gui Lunmei, and Qidao showed the results of hard learning Wuhan dialect, contributing their voices to a classic clip of an animated movie, and interpreting a design plot for buying tickets to "The Wild Goose Lake" movie. Hu Ge turned into a sloth, which is very contrasting and cute compared to the usual male god image. The slow speech speed is almost desperate to the audience, and almost every frame is the rhythm of an emoji. Judy the Rabbit of Gui Lunmei is also vivid and vivid, and the whole audience is cute. Their accurate dubbing rhythm and skillful Wuhan dialect surprised many netizens, believing that they had reached "Wuhan dialect level 10". At the end of the dubbing clip, Hu Ge also revealed the news that the movie "The Wild Goose Lake" will be released in August this year through the mouth of a sloth. See you soon, super looking forward to it!

Box office small trumpet Shu full of stamina 300 million lift nostalgia craze

 

After experiencing the box office explosion of the Dragon Boat Festival holiday, the film market has declined, and the overall market has stabilized. It is worth mentioning that the Chinese youth film "The Best of Us" starring Chen Feiyu and He Landou continued to maintain a strong ability to attract money. The weekly box office ranked second, strongly surpassing "Chasing the Dragon II", and the total box office also broke through the 300 million yuan mark.

The competition in the mainland film market this week can be said to be quite fierce, with at least nine films of various genres opening at the same time on June 21 (Friday). Among them, Hayao Miyazaki’s classic animation "Spirited Away" has received the most attention, which can be said to be quite well-known in the mainland. Although the film has not been released, it has long become a topic movie in the city. Last year, Hayao Miyazaki’s first landing in mainland theaters easily won 173 million box office. And the release of "Spirited Away" will definitely set off a nostalgic craze. So the question is, will you pay back the movie tickets you owe "Spirited Away" for those years this time?

Industry BroadcastingShu Liu Cixin’s screenwriter "Boat of Youth" project launched, and film technology is moving towards new development

 

The film industry has set off a frenzy for adapting Liu Cixin’s novels, and Liu Cixin himself has also begun to develop into the film and television industry. Recently, "Boat of Youth", written by the science fiction writer, was launched in Shanghai. At the same time, another science fiction film "Warrior Rushes into the Typhoon" was launched.

In addition to the two film projects, Future New Film Group also showcased the group’s self-developed image motion capture technology on the day. Dr. Du Hua, Chief Scientist of Future New Film Group, introduced innovative technologies such as the virtual character facial expression capture production system and the character expression pore-level skin motion calculation production software. Wang Yutang, Chairperson of Future New Film Group, said that the company is developing rapidly and is confident that it will become a leader in China’s film technology and heavy industry films. Looking forward to them bringing us more excellent film works!

Movie Calendar

(The specific broadcast content is subject to TV)

Want to get more fresh movie information, one-hand love beans, exclusive live video, don’t hurry to download CCTV6 movie channel app, there are materials waiting for you to make an appointment!

Wu Zuming Meets with Wang Jianlin, Chairperson of Wanda Group

On September 22, Wu Zuming, director of the Airport Experimental Zone Management Committee, met with Wang Jianlin, chairperson of Wanda Group. Wei Xuebin, deputy director of the Airport Experimental Zone Management Committee, and Liu Haibo, chief vice president of Wanda Group, attended the meeting.

Wu Zuming first extended his welcome to Wang Jianlin and his party. He said that in recent years, the airport experimental area has closely focused on the new positioning, new goals and new requirements of the provincial party committee and the provincial government for the airport area, adhered to the overall development idea of building a big hub, developing a big logistics, cultivating a big industry, and shaping a metropolis. It has given full play to the advantages of "hub + opening", and has cultivated and developed six pillar industries of aviation logistics, electronic information, aerospace, biomedicine, new energy vehicles, and modern service industry with an unrelenting spirit. It plans to build six major areas of central business, culture, science and education, and strives to achieve straight sprints, overtaking in curves, and leading the way in changing lanes. It promotes "second entrepreneurship and sets sail again", and strives to be the pillar of the national aviation economy development and the vanguard of institutional opening up. It will help modernize Henan with the high-quality development of aviation economy. As a leading enterprise in the new life of urban consumption, Wanda Group has unique advantages in the fields of urban construction, commercial development, and sports industry. In the next step, the airport experimental area will go all out to provide the best environment. It is hoped that Wanda Group will deepen the airport experimental area, increase investment in urban complex construction and other aspects, deepen bilateral cooperation, and better achieve mutual benefit and win-win results and high-quality development.

Wang Jianlin thanked the Airport Experimental Zone Management Committee for its concern and support for the development of Wanda Group in the Airport Experimental Zone, and briefly introduced Wanda Group’s industrial development and investment in Henan and Zhengzhou. He said that Wanda Group has a good cooperation foundation and broad cooperation prospects with Henan and Zhengzhou. In the next step, it will give full play to its advantages in business, culture, sports, film and television, hotel management, etc., actively integrate into the development of the Airport Experimental Zone, accelerate the implementation of cooperation projects, and make every effort to promote substantive progress in bilateral cooperation.

Before the meeting, Wang Jianlin and his party also visited the city living room of the airport experimental area and learned more about the overall planning, industrial cultivation, and economic development of the airport experimental area.

The scale and quality of Shanghai Auto Show exceeded expectations and became a "carnival" in the auto market.

  Before going to the Shanghai Auto Show, several friends greeted me early and asked me to go to the scene to inspect several new cars for them. "If the workmanship is almost as good as the photos I saw online, I will buy it." From that moment on, I knew that China auto market would not stop developing, and this auto show will be as splendid as ever.


  Sure enough, this year’s Shanghai Auto Show has exceeded most people’s expectations in terms of scale and quality. Today, when the economic environment is still unclear and several international auto shows have shrunk, this year’s Shanghai Auto Show has become the most enthusiastic carnival in this chilly wind with an unprecedented number of world first-time cars and independent brands. In fact, such a hot scene is also expected, because the rigid demand to support the progress of China auto market still exists, and it is bound to continue to expand for a long time. Just as a foreign leader of a joint venture said at the auto show, at present, only a few percent of the per capita car ownership has pushed China to the forefront of the international auto market. In addition, the government has successively introduced effective policies to support the auto industry. What reason do we have to worry about the development speed of China’s auto market? Many enterprises have expressed their firm confidence that China will become the world’s largest automobile consumer in a few years.


  China is releasing its desire for automobiles in an all-round way, and enterprises will naturally not neglect it, because the market has proved that almost all automobile brands can reap ideal return on investment when they come to China, whether they are top luxury cars with millions of yuan or affordable cars with only tens of thousands of yuan. Therefore, at this Shanghai Auto Show, we can feel the meaning of "globalization" more obviously than any international auto show. Yes, the brands are not divided into regions, and the participating cars are not divided into high and low prices. The appearance on the same stage makes people feel happy, which reflects the great momentum of China automobile market.


  I believe that no one will go home empty-handed at this auto show. Luxury cars will be "extravagant" to the extreme, and mid-level cars will be more and more fascinating, while cheap and good economy cars will make people sigh: Look at this style, look at this configuration, how could they have sold hundreds of thousands a few years ago! In a word, my friends have got satisfactory answers from me. As a member of the largest automobile market in the world, what are your plans? (Zhu Qin)

Editor: Wang Jiaolong

Universal Music Group was selected as one of the top 50 global more innovative companies in Fast Company in 2024.

   [Tianji. com IT News Channel]Universal Music Group ranks first in the music industry.

    Universal Music Group was selected because of its leading position in the field of generative artificial intelligence and taking the lead in proposing a new "artist-centered" royalty distribution model for streaming media.

    (Santa Monica, March 19, 2024) Universal Music Group, the leader of the global music and entertainment industry, was selected as the prestigious "Fast  Company)》2024 Global * Innovative Companies "list. This is the second time that Universal Music Group has been selected in five years, and it is also the first time that a mainstream music company has been listed for the second time. This year’s list focuses on companies that have shaped their industries and cultures through innovation, set new standards and achieved remarkable milestones in various economic fields.

    Universal Music Group also ranks first in the classification list of the music industry.

    When introducing the company’s achievements in the past 12 months, Fast Company pointed out that Universal Music Group was established by Sir Lucian Granci, Chairman and CEO (Sir  Lucian  Under the leadership of Grainge, he advocates the establishment of a healthier and more sustainable music ecology, so that artists and songwriters can flourish in the next few decades and treat artificial intelligence in a responsible way. This way will pay more attention to artistic value and better coordinate the relationship between artists and fans, thus providing higher value for the platform.

    "Although many veterans in the music industry were worried about the emergence of generative artificial intelligence last year, Universal Music Group, the world’s largest music company, saw an opportunity. As Interscope, Geffen and Def  Universal Music Group, the parent company of record companies such as Jam, has been coordinating the response of the whole industry to this technology, and at the same time redesigning the distribution method of streaming media royalties behind the scenes-all of which are looking for’ artist-centered’ solutions to deal with the threat posed by artificial intelligence. "

    "Fast Company" also pointed out:

    "Universal Music Group promoted the ‘(Human  Artistry  Campaign (HAC) has played an important role. The movement has brought together more than 150 organizations inside and outside the industry to jointly establish a framework for action to ensure that artificial intelligence can be used responsibly to carry out creative work on the premise of respecting copyright and artists’ image. Universal Music Group advocated lobbying Congress to strengthen the supervision of artificial intelligence through this policy; Sue Anthropic, an artificial intelligence startup that uses copyrighted lyrics to train its model and generate protected lyrics; And guide strategic partners to better benefit from this technology. In August last year, Universal Music Group and YouTube jointly launched an artificial intelligence incubator, which was jointly built by many artists under Universal Music Group, from Frank  Sinatra estate management will go to John  Legend, then to Charli  XCX and Troye  Sivan, etc In October, BandLab, a music creation platform driven by artificial intelligence, signed the HAC principle and promised to cooperate with Universal Music Group to promote human artists to * priority in its music production tools. "

    "Fast Company" also emphasizes that Universal Music Group has introduced a new "artist-centered" streaming media royalty distribution model:

    "At the same time, faced with the challenge of massive music content pouring into the streaming media platform, Universal Music Group skillfully proposed a solution, which essentially broke through the deep-rooted royalty distribution model in the past decade. Last year, it cooperated with Deezer, a French music streaming service provider, and won twice the royalty income for artists who received more than 1,000 plays from more than 500 listeners every month, while avoiding the commercialization of white noise content. Deezer* initially only cooperated with artists of Universal Music Group to launch this’ artist-centered’ royalty distribution model, and now it has been applied to more than half of its music library. In January of this year, Spotify also adopted a similar payment scheme, setting a threshold for artists who reach 1000 plays per year to pay royalties. "

    Fast Company magazine not only selected 50 innovative companies in the world, but also published 606 company organizations spanning 58 industries and regions. The editors and authors of the magazine have deeply explored the companies that promote the progress of the industry in various fields around the world. The results of this selection have also become a global innovation guide, covering from start-ups to some valuable companies in the world.

Type: advertising

A number of movies announced: Fixed files! Pre-sale 300 million yuan in 5 days! What blockbuster is so hot?

This article is transferred from [CCTV Finance];
Nowadays, during the Spring Festival, there are more and more cultural life choices. Watching a favorite movie is a good choice. Many people say that during the Chinese New Year, when a family watches a movie together and enjoys an audio-visual feast, they will feel very happy and have a sense of New Year’s ceremony.
According to the data of Cat’s Eye Professional Edition, as of 13: 52 on January 22, the total box office of pre-sales of new films for the Spring Festival in 2023 exceeded 1 billion. Wandering Earth 2, Manjianghong and Unknown ranked the top three in the pre-sale box office list.
Various types of films gather to meet the needs of "family fun"
As the first important movie schedule after the adjustment of epidemic prevention and control policy, this year’s Spring Festival movie schedule has attracted much attention, and many movies have been announced to provide audiences with diversified viewing options.
After the pre-sale of the Spring Festival movies in 2023, it took only five days, and the total box office of the pre-sale exceeded 300 million yuan.Seven films, including Man Jianghong, Wandering Earth 2, Unknown, China Ping-Pong’s Jedi Strike Back, Exchange of Life, Deep Sea, Bear with Me, will meet the audience one after another during the Spring Festival, covering suspense, comedy, science fiction, animation, sports, history and other themes and creative types, and will gather many excellent directors and powerful actors.
Fu Ruoqing, Party Secretary of China Film Group CorporationMake good use of the film supply in the Spring Festival schedule to enhance the enthusiasm for watching movies, thus driving the recovery of the habit of watching movies. Therefore, when planning the films for this year’s Spring Festival, we are very concerned about the richness of the films we provide and the difference of their corresponding categories, so as to meet the different needs of the market.
While satisfying the audience’s demand for "family fun" with content suitable for all ages, the cinema has also taken many measures to stimulate the enthusiasm for watching movies. Statistics show that the average ticket price for the pre-sale of Spring Festival stalls in 2023 is 53.8 yuan, which is lower than the average ticket price of 56.2 yuan for the pre-sale of Spring Festival stalls in 2022 in 2.4 yuan.
Domestic films exert their feelings for home and country and ignite their enthusiasm for watching movies.
Director Zhang Yimou’s work "Man Jiang Hong" is scheduled to be released on the first day of New Year’s Day. The film is narrated in the corresponding historical background and tells a story of Shaoxing in the Southern Song Dynasty in the way of "suspense+comedy".
Zhang Yimou, director of "Man Jiang Hong"Suspense and comedy are two actions, and emotionally they are two actions. The goal I set for myself is how to make everyone laugh 30 times, laugh, smile knowingly, and smile at the corners of the mouth. It takes 30 times to be comedy. So the first time I sat in the audience and listened to the audience’s laughter, I was praised by my teacher and affirmed by my teacher, just like the students handed in their homework.
The script of "Man Jiang Hong" has been polished for nearly five years, focusing on the little people in trouble and completing the narrative goal of the film in constant plot reversal, which is another exploration of the theme of "feelings for home and country" expressed by director Zhang Yimou after the Winter Olympics.
In recent years, "feelings of home and country" has become one of the important keywords to attract the audience into the cinema. The national pride and cultural self-confidence have moved millions of ordinary people in Qian Qian to gain from the light and shadow experience on the big screen. According to the statistics of the National Film Bureau, among the total box office of 30.067 billion yuan in 2022, the domestic movie box office was 25.511 billion yuan, accounting for 8.485%. Movies such as Wandering Earth 2 and China Ping-Pong’s Jedi Counter-Strike, which were released at the same time as Man Jiang Hong, all chose to combine the theme with commercial films.
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Create a box office miracle and gain industry recognition. In 2023, female filmmakers will go further.

[Global Times special correspondent Dong Ming] In the coming year of 2023, female filmmakers will shine brilliantly. In Europe and America, from the Oscar at the beginning of the year to the Cannes Film Festival and summer file in the middle of the year, and then to the nomination of the Golden Globe Award at the end of the year, a series of works dominated by women, focusing on women’s themes and paying attention to women’s perspectives, have taken a huge step forward this year, both in box office appeal and artistic level. Compared with male filmmakers, although the overall proportion of women, especially those behind the scenes, is still not high, this trend is gratifying. At the same time, there is still room for women to break through and stabilize in many aspects of the film and television industry.
"She changed the status quo."
Last week, Cannes Film Festival announced that female directors, screenwriter and actress greta gerwig will be the chairman of the jury of the main competition unit in 2024, and she will become the first American woman to play this important role in Cannes history. Cannes announced that "greta gerwig is a hero of our time, and she has changed the status quo in this highly standardized film industry and this era that needs careful examination".
This extremely high evaluation of Cannes also received Gerwig’s own enthusiastic feedback: "I love movies, like to create movies and comment on movies. As a movie lover, Cannes has always been the peak of the language of movies. I am surprised, excited and honored to be the chairman of the Cannes jury, and I can’t wait to feel this experience. "
Gerwig, who just turned 40 this year, is not only the youngest chairman of the Cannes jury after Italian actress sophia loren in 1966, but also the first American female directors to hold this position. The last time female directors was the chairman, it was jane campion from New Zealand in 2014. In the history of Cannes, it is usually a veteran filmmaker, a world-recognized master director and an honorary acting star who can serve as the chairman, and Gerwig can win the favor of the organizers precisely because her work Barbie, which was released this summer, "shocked the world", achieved unprecedented success at the box office and word of mouth, and really "changed the film industry".
On December 4, 2023, greta gerwig, California, USA, attended the 2023 San Francisco International Film Festival Awards Gala. (Source vision china)
Barbie, a comedy with a female theme and created by women, earned $1.4 billion at the global box office. Gerwig also surpassed China female directors and actor Jia Ling to become the world’s highest-grossing female directors, even more dazzling than Oppenheimer, which was dominated by men in the same period. In the list of finalists for the Golden Globe Awards announced not long ago, Barbie led with nine nominations. Both Gerwig’s previous works, Frances Ha, as an actor, and Lady Bird Little Women, as a director and screenwriter, have reflected a unique female perspective, and created a suitable stage for Saoirse Ronan and Margot Elise Robbie, which can be regarded as a master of current female filmmakers.
"superhero" in reality
Coincidentally, another Berlin Film Festival, which is very important in the world film industry, recently announced that lupita nyongo, an African-American actress, will be the chairman of the main competition next year, which is the first time in the film festival history that a Hollywood colored actress has held this important position. With her talent and hard work, this Kenyan actress not only gained a firm foothold in Hollywood, but also won the Oscar for Best Supporting Actress (12 Years a Slave) and gained high popularity in superhero movies like Black Panther, which is enough to inspire more women of different ethnic groups and cultures to enter this industry.
At the Oscar ceremony at the beginning of this year, "Instant Universe", starring Chinese actress Yang Ziqiong and telling the life and affection of Asian American women, won seven awards, including best film. At the age of 61, Yang Ziqiong became the first Asian woman to win the Oscar for best actress.
Yang Ziqiong, who holds a golden statuette, encouraged Asian teenagers to pursue their dreams bravely at the award ceremony, telling women never to give up and not to accept other people’s definitions easily, especially mothers all over the world deserve thanks, because they are "superheroes" in reality. After The Instant Universe and Yang Ziqiong won the Oscar, more and more similar themes began to explore the strong, brave and persistent side of women, and promoted the continuous emergence of female filmmakers.
"This year is a great progress."
Nowadays, it is an indisputable fact that women’s themes are very popular around the world and there are many excellent works by female filmmakers. In the past, films, awards and film festivals dominated by men had to face up to this trend. Not only Cannes and Berlin invited women to chair the jury, but also Cate Blanchett, Kristen Stuart and Julian Moore held this position a few years ago, and the jury led by women will also pay more attention to the works directed by women.
This year, the best film in Cannes was awarded to the French female directors Justine Trier’s The Trial of Falling, which is the second time that female directors won the Palme d ‘Or in three years after Titanium in 2021. It’s not that the female judges are leaning towards female directors. In fact, the high artistic level of The Trial of Falling has been widely recognized, including the European Film Festival at the end of the year and many professional awards, which are also praising this serious work about criminal trial. "The Trial of Falling" and "Barbie" are both an art and a business, which prove that in the current world film industry, female directors can also shoot what a male director can shoot, and female directors can also earn what a male director can earn.
Manorak Dargis, a columnist in The New York Times, is quite optimistic about the "feminine style" in the world film industry: "For the first time in history, I am optimistic about the performance of women in the film industry. Since Viguero’s hurt locker won the Oscar in 2009, we are experiencing a drastic change in women and movies, an upgrade in quantity and consciousness. "
According to the analysis of the Golden Globe nomination, Forbes said, "This year is a great progress. After all, the last time a woman won the Best Director Award, it was back in barbra streisand in 1984. In the history of Golden Globe Awards, only nine female directors were nominated, and this time, two female directors were shortlisted (Ge Weige and Celine Song’s Past Life), indicating that Hollywood has made remarkable progress in the inclusiveness and diversity of women. "
However, although the prospects are encouraging, it does not mean that female filmmakers are on an equal footing with men. According to statistics, among the 250 films with the highest box office in 2022, only 24% came from female directors, only 7% were female photographers and 21% were female screenwriters. Among the top 1600 films at the box office from 2007 to 2022, 80% were directed by white men, only 4% by white women, and only 1% by ethnic minority women. Barbie has created a box office miracle this year, but it will take some time to accumulate and grow in the future to produce more "big-name female directors" and "gold-medal producers" like Gerwig and Robbie, who can really lead the project, attract investment and decide the cast.
Reporting/feedback