[Photoelectric test after having a car] When it comes to buying a car, many consumers first think of our domestic brand models. Undoubtedly, many domestic electric vehicles have extremely bright data, and the cost performance is also high with the naked eye. Is the joint venture brand car really lacking? Today, we will test the pure battery life of a luxury brand car to see if it can save some face for the joint venture electric car.

Comment on BMW i5 in a word:

Although it is a trolley, the experience of using the i5 is really the same as that of an oil truck, and the key is to save money!

Advantages:

1, the front and rear rows of sitting posture is low, and the riding comfort is strong.

2, energy consumption is relatively low, more than 10 cents per kilometer.

3. The display effect of the rear entertainment screen is outstanding.

4. Good handling performance and accurate steering.

5. Adaptive kinetic energy recovery is easy to use

Insufficient:

1. The comfort in the middle position of the rear row is poor.

2. When the rear entertainment screen is turned on, it will affect the view of the rearview mirror.

This time, the photoelectric model is BMW i5 eDrive35L exclusive, and the battery life of CLTC is 536km. On the basis of this version, our test drive car is equipped with a lot of configurations, including head-up display, rear entertainment screen, Baohua Weijian audio and so on. It stands to reason that the endurance performance of the car should be lower than the official performance. Is this really the case? After fully charging the vehicle, we will start. The relevant vehicle settings and test roads are consistent with the previous tests, and they also appear in the form of tables in the video. You can refer to them.

After nearly 9 hours of continuous testing, we finally gave this BMW i5 exclusive model a run. In the end, its endurance performance was fixed at 600.1km, and the endurance achievement rate was close to 112%, which was more than ten percentage points higher than the previous 98% of Tesla Huan’s new version, and it was the first in the proper list! In addition, the energy consumption performance of vehicles is also excellent, with an average power consumption of only 12.6kWh/100km. These data mentioned above are very useful for a medium and large car. I have to say that ginger is still old and spicy!

However, i5 is not really a hexagonal warrior, and charging speed is its shortcoming. It is built with 400V architecture, and the maximum charging power is about 80kW on a 150kW charging pile. Compared with the current domestic 800V car, it is a bit not enough to see. I think the official doesn’t seem to say what its maximum charging power is, but some foreign media have measured 200kW on 600kW piles. When the next experience time is more abundant, we will also go to measure it.

After talking about the results of BMW i5 photoelectric test, let’s talk about three advantages and two disadvantages found during the test. Advantage 1, sitting posture is low. This is really not easy for an electric car. Whether in the front row or the back row, i5′ s sitting posture is relatively low. The advantage of this design is that drivers and passengers can easily find a comfortable sitting position. Drivers can also better perceive the dynamics of the vehicle.

Advantage 2, adaptive kinetic energy recovery is very easy to use. This is not the first time I have praised BMW’s adaptive kinetic energy recovery. It can automatically adjust the intensity of kinetic energy recovery according to the distance between the vehicle and the front vehicle. The closer it is to the front vehicle, the stronger the kinetic energy recovery is. If this function is used properly, the number of times of braking can be significantly reduced.

Advantage 3: Capacitive induction steering wheel can really make the operation easier, and it is no longer necessary to cater to the steering wheel perception with greater grip strength, as long as you put your hand on it, or even put a few fingers on it, which is in line with human nature.

After talking about the advantages, there are disadvantages. Disadvantages 1. After the rear entertainment screen is opened, it will affect the vision of the rearview mirror, and it is difficult for the driver to obtain the information behind the vehicle from the rearview mirror. If i5 has it, then the problem does not exist. In addition, when the rear entertainment screen is closed, it will also block part of the sky.

Disadvantage 2: Although the i5 is a five-seater car, only four seats can really sit comfortably. The back of the rear middle seat is hard, the head space is small, and there is an obvious bulge in the middle of the platform, which greatly affects the ride. It’s all gone. What’s this bulge for?

OK, that’s all for this BMW i5 photoelectric test. What new car do you want to see in the next issue? Let me know in the comments section.

　　[car home Information] Recently, we learned from the government that,The new Geely Binyue will be officially launched on August 14th.As a mid-term redesigned model, the new car has been upgraded and optimized in appearance and configuration.

　　In terms of appearance, the most remarkable change of the new car is that the front face adopts a black scattering design, which forms an overlapping shape with the headlight group, the front air intake grille and the front enclosure, which is visually very impactful. On the side of the car body, the waistline of the new car runs through the car body and adopts the design style of lifting, which brings a state of readiness. In addition, the front and rear fenders of the new car have been portrayed by lines, showing the shape of the car body slightly protruding, and with dense spokes and black wheels, the sense of movement is further highlighted.

　　At the rear of the car, the new car is equipped with a dynamic rear spoiler, and the taillights on both sides are blackened and connected by a bright black decorative strip to form an integrated design. In addition, the rear enclosure of the new car is also equipped with a tail diffuser shape and an exhaust layout with four sides.

　　In the interior part, the new car adopts the traditional pointer instrument panel with a three-spoke multi-function steering wheel. The central control multimedia display screen is suspended, and some physical buttons are reserved in the central aisle of the central control, with a wide electronic shift handle, which further enhances the interior fashion sense.

　　In terms of power, the new car will provide a 1.4T four-cylinder turbocharged engine and a 1.5T three-cylinder turbocharged engine, with maximum power of 141 HP and 177 HP respectively and peak torque of 235 Nm and 255 Nm respectively. In terms of transmission, the 6-speed manual gearbox and 6-speed wet dual-clutch gearbox are matched with the 1.4T engine. Matching the 1.5T engine is a 7-speed wet dual-clutch gearbox. (Text/car home graduated)

In terms of appearance, the new car adopts Ford’s family-style design style, and the overall shape is similar to the new overseas version, but the details are more refined. In particular, the front of the car adopts Ford’s latest family-style design, the middle net adopts honeycomb design, and the whole set of blackening treatment is built in, so that the front of the car looks more sporty. The newly designed led fog lamps are used on both sides of the front, and the led light source is also used. At the same time, the honeycomb air intake is also used under the front of the car, and chrome-plated decoration is surrounded on both sides, which makes the front look more aggressive. On the side of the car body, Ford’s new sharp edge adopts a new shape of double five-spoke wheels, which looks more sporty. In the rear part, the new car taillight group also uses led light source, and a silver chrome decorative strip is added in the middle of the rear, while the bottom of the rear adopts the exhaust design of two sides, further highlighting its sense of movement.

The interior design of Sharp st continues the pure Ford st design style and incorporates more personalized elements. The black main color and red stitching make the interior atmosphere more dynamic. The sync+ Zhixing infotainment system built by Ford and Baidu in the 12.8-inch central control panel can provide more convenient navigation, online music and voice control.

The length, width and height are 5000×1961×1773mm respectively, and the wheelbase has reached 2950 mm. In the same class, the wheelbase of Sharp ranks 71st. The interior space of the car is relatively spacious at the same level, the height and width of the car are ideal, and the legroom in the back row will not feel cramped, which belongs to the upper-middle level at the same level. The design of skylight also increases the subjective space feeling of front and rear passengers. Among the models of the same price and class, the trunk volume of Sharp ranks 111th. The shape is very regular, and the storage volume is absolutely no problem for daily use.

Sharp is equipped with a 2.0 engine with a maximum output of 202kW and a maximum torque of 405Nm. It will definitely bring unforgettable control charm. Ranked 32 nd among more than 800,000 SUV models.

Sharp’s active/passive safety configuration is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In order to understand the sharp world more comprehensively and objectively, you can go to the Easy Car Sharp World Forum and browse the messages of users who have bought the car in history.

Nowadays, with the generation Z becoming the main force of car purchase after 1995, more and more people begin to own their own "first car in life". For young people, if you buy a 100,000-class, XR-V is always unavoidable. The monthly sales volume of nearly 20,000 units proves its well-deserved dominance in market segments. In the view of Zhe Ge, the "Honda Powder" in our editorial department, XR-V has a fashionable and sporty appearance design, practical space configuration and smooth economic power, and it feels classic everywhere, which is in line with the car demand of young people. However, Zhege’s view was soon questioned as outdated. In our editorial team, there were two different voices. Why?

The reason is that recently launched on the market a so-called "100,000-level technology first class" AION Y. If we want to say which new energy vehicle is the hottest in recent days, AION Y from Guangzhou Automobile Ai ‘an is definitely qualified to be short-listed. Since the pre-sale, the outstanding performance of 400+ units per day can be called the "top flow" of 100,000-class new energy vehicles. With the official listing of the new car at the Shanghai Auto Show, the price range is 104,600-148,600 yuan, and it has entered the hinterland of the SUV market with the most fuel vehicles with extremely lethal pricing. Let’s compare it with XR-V to see who is stronger.

Zhege is the most experienced person in our team. With Honda feelings, he has always been not very "cold" about new energy vehicles, especially pure electric vehicles. He always feels that today is still the world of fuel vehicles, so he thinks that the 100,000-class SUV or the traditional fuel SUV headed by Honda XR-V should be more worthy of attention. Xiao Wu, the post-90s editor, thinks that young people should pursue the avant-garde trend. Pure electric vehicles not only break the boundaries of traditional fuel vehicles, but also show their own personality and taste, just like AION Y, bringing a brand-new car experience. After all, judging from the current order composition of AION Y, the proportion of Z-generation booking customers after 95 is over 50%. To this end, they specially decided to borrow AION Y and XR-V to compare and evaluate.

• AION Y’s ever-changing style, even JDM powder is fragrant.

Zhege, who was attracted by the comic book "Initial D" and JDM culture since he was a child, was deeply impressed by the Honda models appearing in the comic book. EG6, EK9, DC2, AP1 and NA1 were once Zhege’s dream car. The streamlined sports car design and the unique package of the whole car were very "fighting". However, due to the economic crisis, the company’s management and other problems, the current Honda cars have converged in personality modeling.

AION Y attracts Zhege instantly with its changeable appearance style, in particular, it provides a very rich and personalized color scheme, and the optional accessories are also very detailed, and most of them can be customized. In contrast, XR-V is quite satisfactory, with a little lack of forward-looking and futuristic sense compared with AION Y, which represents the aesthetics of two eras. After all, oil trucks and trams have very different playable boundaries.

This is just like Honda JDM’s emotional spirit. Diversified modification methods are the reasons why JDM can be popular all over the world, and it can make the car into its own style tonality. This point is undoubtedly more accurately grasped by AION Y. Zhege feels that Honda brand should catch up in future planning.

• Authentic creation caters to young people’s aesthetics

JDM culture is to make your car a Japanese standard, and use a large number of Japanese parts to make its pedigree pure. This original style is one of the elements that attract users’ attention. To this end, Xiao Wu emphasized that the original factory of AION Y can be changed, and it is more pure and more selective. AION Y understands the aesthetic requirements of young users, boldly and innovatively adopts the concept of super-dimensional design, grasps the young people’s pursuit of the future and science fiction, and brings new visual experiences to consumers like Zhege who pursue individuality and technology.

Although XR-V has also been adjusted in appearance according to the aesthetics of Chinese people, its face value and shape have a good reputation. However, in terms of sense of science and technology, AION Y is slightly better. Even in a few years, AION Y’s shape will not be out of date at all. This is the product strength it has after in-depth insight into consumer needs.

• Surprise is not only Honda MM concept, but also AION Y beyond S-class space.

XR-V adopts the concept of Honda MM, that is, "the passenger space is larger and the mechanical space is smaller", so that Zhege not only enjoys a relatively spacious seating space, but also realizes the flexibility and variability of storage space, which brings great convenience in the process of using the car. However, compared with XR-V, the space in the cockpit of AION Y is even worse, especially the leg and head space in the back row, which makes Zhege feel the leapfrog experience.

After all, Honda XR-V has a length, width and height of 4328*1772*1610mm and a wheelbase of 2610mm. The body size of AION Y is 4410*1870*1645mm, and the wheelbase is 2750 mm. The body parameters are better than XR-V, and thanks to the second-generation GEP2.0 electric platform of Guangzhou Automobile, AION Y can also provide a flat platform for the rear passengers, further improving the lateral space in the rear row. Even if three adults ride at the same time, they feel crowded at all.

It can be seen that although Honda’s space is large, AION Y is not only large, but also flexible. With intelligent functions, it can play a variety of tricks, such as exercise bikes, makeup cars, live broadcast cars and big bed RVs.

• What is Honda’s "black technology"? AION Y has a more intimate side.

Since the space hardware is already available, how does AION Y let users have fun in the cockpit? Then it is necessary to start with its intelligent configuration. After all, from the moment I sat in the cockpit of AION Y, I felt more scientific than XR-V.

AION Y’s car is equipped with the necessary functions for ordinary travel, such as map navigation and music playback. The battlefield belonging to the new generation of models is of course an entertainment function. In-depth customization of Tencent video, iQiyi, singing bar, volcano car entertainment and other functions, and even a few small games can be installed to play with friends for several rounds when driving fatigue. These deeply customized apps are not only reasonable and easy to use, but also can update the latest version from the software store in time. At this point, compared with AION Y, the fuel car of the same class can be said that "no one can fight".

Xiao Wu is tempted by this 5G shaking function, which is the favorite of young people nowadays. He can shoot while driving, record the interesting things inside the car or the beautiful scenery outside the car at any time, and share them with friends through 5G network.

Self-identification of emotional attitude is like a personal assistant, who is good at observing the eyes and colors, can identify the age and emotions of the members in the car, and intelligently recommend the song list by identifying your emotions. In addition, there are functions such as fatigue monitoring, automatic window opening for recognizing smoking, automatic reminder of the main driver’s driving call, and automatic music reduction for the co-pilot call. If someone calls the co-pilot while driving, the system can automatically recognize and turn down its own music to create a quieter car environment.

The non-inductive Bluetooth key brings more convenience to Zhege, and there is no need to worry about forgetting to bring the key. Instead of the car key, the mobile phone can automatically unlock when it is close to the car door, which is more convenient and faster. This is an addictive function, you don’t have to remember the car keys, AION Y gives you a new solution, which is missing in XR-V.

One-button remote parking can be carried out under complicated conditions such as parking with or without parking line or ramp parking. The more powerful 150-meter long-distance memory parking (HAVP) can automatically find a parking space across floors, freeing your time to find a parking space. Imagine getting off the bus every time you go home to the elevator and letting the car automatically park in the basement. With such futuristic technology, AION Y that fuel cars can’t do can be realized for you.

XR-V is equipped with Honda SENSING "safety extrasensory" system, which uses a millimeter wave radar to detect the moving position and speed of the front object, and then uses a monocular camera to judge the size of the object, thus forming the recognition of obstacles, vehicles and pedestrians. However, AION Y’s ADiGO2.0 autopilot system has a smart camera, a millimeter-wave radar, 12 ultrasonic radars and 4 high-definition panoramic cameras, which can cope with more scenes and reduce potential risks in an all-round way, not only making drivers more relaxed, but also improving driving safety.

In terms of driver assistance, XR-V integrates seven functions, such as A active cruise control system and CMBS collision mitigation braking system. On the other hand, AION Y has added driver status monitoring (DMS), one-button remote parking, etc., with a total of 5 auxiliary functions of safe driving +7 automatic driving. If the function of XR-V is just needed, then there is no doubt that AION Y is equipped with a "luxury family bucket".

This series of intelligent configurations let Zhege experience the fun and humanization in the cockpit of AION Y, and make it feel beyond the future. After all, it can’t be experienced in XR-V. Although XR-V is also equipped with Honda’s two "black technologies", in terms of humanization, XR-V needs continuous improvement to catch up with Aion Y.

• "Buy xx and get a car" is also available in the pure electric field.

As a Honda fan, Zhege fans Honda mainly because of its attainments in engine technology. After all, there is a saying that "buy an engine and send a car" for Honda products, which not only digs the engine potential to the limit, but also brings low fuel consumption and high efficiency to the extreme.

Although the powertrain of AION Y is not in the same dimension as XR-V, the overall power performance, driving texture and car cost still bring great surprises to Zhege. Its motor maximum power is 135kW, the peak torque reaches 225N·m, the speed of 0-50 km is only 4.1 seconds, and its pure electric characteristics are rapid starting response, high driving quietness and low charging cost, which even the entry-level fuel version models of luxury brands surpass. AION Y is very brisk when driving, and it seems to be comfortable on urban roads. The driving process will not be slow. Even when you encounter a congested road section or need to accelerate beyond the local train, you can still feel the sensitive acceleration response.

There is no doubt that Honda’s engines are well received all over the world, but after all, they are traditional fuel-powered, and the performance and driving texture of the whole vehicle have certain limits, which can’t be compared with AION Y, and the durability and car economy of AION Y are not inferior to XR-V. For Zhege, who is a Honda powder, AION Y is indeed a good choice if it needs to buy more cars. After all, it has more characteristics of Honda brand than Honda products, and it is also advanced.

Nowadays, with the continuous improvement of the cruising range of pure electric vehicles, mileage anxiety is no longer the biggest pain point for consumers to buy cars, but more attention is paid to battery safety. However, this is definitely a strong point for AION Y. The magazine battery it carries combines core technologies such as ultra-high heat-resistant and stable battery, ultra-high heat-insulating battery safety cabin, three-dimensional rapid cooling system with rapid cooling, and fifth-generation battery management system with full-time control, forming a set of safety technologies from intrinsic safety improvement of batteries to passive safety enhancement and active safety prevention and control. In March of this year, Guangzhou Automobile Ai ‘an teamed up with China Automotive Research Institute to carry out the whole package acupuncture experiment of ternary lithium battery. The safety technology of magazine battery system achieved the first time in the industry that the whole package acupuncture of ternary lithium battery did not catch fire, which solved the recognized problems in the industry and redefined the safety standard of ternary lithium battery. AION Y is the first model equipped with magazine battery technology.

Write it at the end

After some comparison, plus Xiao Wu’s explanation of the overall strength of AION Y, Zhege, as a Honda powder, looked at AION Y with new eyes. Whether it’s styling design, personalized creation, flexible space, intelligent configuration and driving experience, AION Y shows a deep understanding of young consumers’ car demand, and understands users’ pursuit of future car experience. Zhege thinks that for young people who pay more attention to "first experience", the purchase cost of starting configuration AION Y is far more favorable than that of fuel vehicles of the same class; For young people who are willing to adopt early adopters and want to experience intelligent driving in the new era, AION Y, which enjoys the technology version, provides intelligent new driving interests that fuel vehicles can’t satisfy. There is no doubt that AION Y understands what young people think and has a strong impact on the 100,000-class SUV market, and has gone deep into the hinterland of the same-class fuel vehicle SUV market to "step on the field" strongly.

　　[Autohome News] On April 8, we learned from the official that it is positioned as a medium and large SUV – the new model (|) will be officially launched today. The new car is based on the M3X Mars architecture 2.0, which will be equipped with a more technological super triple screen and use a 2.0T + Aisin 8AT power transmission system. At the same time, the car has been pre-sold before, and 3 models have been launched, with a pre-sale price of 20.99-22 9,900 yuan.

　　In terms of appearance, the new car adopts a large-size polygonal front air intake grille, and is equipped with a straight waterfall-style middle net design. The headlights on both sides are sharp in shape, and there is a through-type chrome-plated decorative strip connected to form an integrated one, which enhances the visual width of the front of the car. In addition, the triangular heat dissipation openings on both sides of the front of the new car are also equipped with LED daytime running lights with a longitudinal layout, which is more fashionable as a whole. In addition, the new car will also offer a new aviation silver body color option.

　　In the rear part of the car, the new car is equipped with a hollow roof spoiler, the rear window glass is also equipped with a rear wiper, and the taillight group adopts a through-type design of blackened lamp shell, which is more recognizable when lit at night. In addition, there are reflectors with longitudinal layout on both sides of the rear of the new car, and the rear surround is embellished with through-type chrome decorative strips, and it is matched with a two-sided exhaust layout. The overall detail design makes the rear of the car more three-dimensional.

　　In the interior part, the new car is equipped with a full LCD instrument panel + central control multimedia touch screen + a through-type triple screen of the passenger display screen, and the center console adopts an encircling cockpit design, with a double-spoke multi-function steering wheel and a flat central channel, so that the luxury texture of the new car is well displayed. In addition, the new car is also equipped with Qualcomm Snapdragon 8155 car-grade flagship chip + Lion 5.0 ecosystem, supplemented by CVBOX vehicle vision control system, which greatly enhances the technological attributes of the vehicle.

　　In terms of body size, the length, width and height of the new car are 4970mm/1940mm/1792mm respectively, and the wheelbase is 2900mm. In terms of power, the new car is equipped with a 2.0T turbocharged four-cylinder engine with a maximum power of 261 horsepower and a maximum torque of 400 Nm. The transmission system matches the Aisin 8AT automatic transmission and the new BorgWarner sixth-generation four-wheel drive system. (Text/Autohome Weekly)

Welcome to Autohome Yichang promotion channel, we bring you the latest car market trends. At present, the most talked about models are going on a not small promotion. In the beautiful city of Yichang, car buyers can enjoy a cash discount of up to 40,100 yuan, which makes the original minimum selling price of 99,800 yuan more affordable. If you are interested in the Blue Electric E5, don’t miss this once-in-a-lifetime opportunity. Come and click the "Check Car Price" button in the quotation form to get more surprising discounts during the car purchase process!

The exterior design of the Blue Electric E5 adheres to the simple and fashionable style, and the front face shows a unique sense of sophistication. The air intake grille uses a large area of chrome-plated elements, which complements the body lines, which not only enhances the visual impact, but also does not lose the sense of stability and technology. The streamlined design of the overall shape not only reduces the wind resistance, but also highlights the sports genes of the vehicle, showing a strong modern urban atmosphere.

With its 4760mm body length, 1865mm body width and 1710mm height, the Blue Electric E5 shows a solid body ratio. The wheelbase reaches 2785mm, giving it a spacious interior space and good dynamic stability. The front and rear wheelbases are 1585mm and 1580mm respectively, which not only guarantees the balance of driving, but also optimizes the handling performance. In terms of tire specifications, the Blue Electric E5 uses double 18-inch rims, paired with 225/55 R18-size tires, which not only ensures the driving grip, but also gives the vehicle a unique appearance style. The smooth design of the side lines highlights its dynamic and powerful sense.

The interior design of the Blue Electric E5 is known for its simple and modern style, paired with a high-quality leather steering wheel to provide a good grip and driving comfort. The 12.3-inch large-size central control screen highlights the sense of technology and supports automatic speech recognition, which is convenient for users to control multimedia, navigation, telephone and air conditioning functions. The seats are made of imitation leather material, which makes it comfortable to sit. The main and passenger seats are equipped with multi-directional adjustment functions, including front and rear, backrest and high and low adjustment to adapt to the needs of different drivers. The rear seats support backrest adjustment, and some models also have a proportional reclining function, which further enhances the space flexibility. Overall, the interior design of the Blue Electric E5 takes into account both practicality and comfort, providing passengers with a pleasant ride experience.

The Blue Electric E5 model is equipped with a 1.5L L4 engine with a maximum power of 81 kW and an output torque of 135 Nm. With the E-CVT continuously variable transmission, it provides a smooth and efficient driving experience.

In general, the Autohome owner gave a high evaluation of the exterior design of the Blue Electric E5, and the design of the exterior atmosphere and details he mentioned reflects the high quality of the vehicle. The owner said that from the through waist line of the body to the LED headlights, these elements work together to create a visual effect that exceeds its price, which is impressive. It can be said that the Blue Electric E5 is not only satisfactory in performance, but also leaves a deep impression on the owner’s mind.

At the Golden Horse Awards ceremony at the end of last year, Lin Qingxia and Li Ang were the guests of honor

　　Lin Qingxia is finally back in full force. She will be the guest of honor again at the upcoming 33rd Hong Kong Film Festival, which will be held from March 22 to April 13.

　　Yesterday, the organizing committee of the Hong Kong International Film Festival announced that in order to further recognize the contributions of Tsui Hark and Shi Nansheng to the Chinese film industry, the third Asian Film Awards held on the second day of the opening of the Hong Kong Film Festival will be awarded the "Outstanding Contribution Award" by the "Film Studio" jointly founded by the two men. The organizing committee of the festival specially invited Lin Qingxia, a screen superstar who has worked with Tsui Hark and Shi Nansheng many times, as the guest of honor to recognize the extraordinary achievements of the "Film Studio" in the past 25 years. Lin Qingxia has begun to make a full comeback from the return of the Golden Horse Awards as a guest of honor at the end of last year to the Hong Kong Film Festival as a guest of honor.

　　Reporters also learned that the new film "Shinjuku Incident" directed by Er Dongsheng and starring Jackie Chan, and the film "Night and Fog in Tin Shui Wai" directed by director Xu Anhua will be the opening films of the 33rd Hong Kong International Film Festival. The new film "Twenty-Four Cities" by mainland director Jia Zhangke was selected as the closing film of this year’s Hong Kong Film Festival. The four protagonists of the film, Chen Chong, Lu Liping, Zhao Tao and Chen Jianbin, are expected to appear at the closing ceremony.

　　It is reported that the festival will also set up a special celebration, with the premiere ceremony of new films by six well-known directors, such as "Eastern Heretic Ultimate" directed by Wong Kar-wai; "W" by the famous Hollywood director Oliver Stone; "Love You for a Long Time" starring "old actor" Christine Scott Thomas; "Sharpshooter" directed by Lin Chaoxian and starring Edison Chen; "Yellow Handkerchief" starring William Hurt and DreamWorks’ latest 3D animated film "Monsters vs. Aliens". Among them, "Eastern Heretic Western Poison" will not only premiere in Hong Kong, but also officially land in mainland theaters on March 27. Lin Qingxia, who is actively preparing for her comeback, will also promote the film with Wang Jiawei. Reporter, Yu Yin

Editor in charge: Yan Bin

　　The favorable sports policy, the shaping of city image, the influx of commercial capital, the huge population base, and the national fitness craze — — In recent years, the marathon industry in China has been on the "expressway" in running all the way, and in the past 2018, it has averaged 4.3 races per day.

　　With the upgrading of national fitness consumption, ten thousand people get together in marathon events, which also reflects the huge potential market for sports development in China. However, as the marathon continues to heat up, all kinds of chaos can not be ignored.

　　The number of events continues to hit record highs.

　　On March 11th, 2018 China Marathon Annual Report released by China Athletics Association at the annual press conference of 2018 China Athletics Association showed that the scale of China Marathon events continued to increase, and the industry-driven effect appeared, further enlarging its influence.

　　By the end of 2018, there were 1,581 marathons and related sports events (road races with more than 800 people and cross-country races with more than 300 people) held in China, an increase of 479 games compared with 1,102 games in 2017, with an increase of 43.46%. The cumulative number of participants was 5.83 million, an increase of 850,000 or 17.07% compared with the total participation scale of 4.98 million in 2017.

　　With the marathon events in first-tier cities such as Beijing, Shanghai and Guangzhou "one ticket is hard to find", the event resources are also shifting to small and medium-sized cities. The data shows that in 2015, only 79 cities in China held marathon events, which increased to 133 cities in 2016 and 234 in 2017. In 2018, 285 prefecture-level cities held marathon events, covering more than 85% of the prefecture-level cities in China.

　　The data also shows that Zhejiang, Jiangsu and Guangdong provinces are far ahead in the number of marathon events, and the number of marathon events held in Beijing, Shanghai and Shandong has also exceeded 60. Some insiders believe that the regional distribution of the events is consistent with the pattern of local economic strength, indicating that the holding of marathon events depends on a certain economic foundation and consumer demand.

　　The number of events is constantly reaching new heights, and the consumer groups of marathons are growing. The "blowout" growth of the running population has shown a good market prospect for the marathon industry. Focusing on marathon events, radiation drives the integration and development of catering, tourism, transportation, retail and other related industries, and perfecting the whole industrial chain is the next key breakthrough. The key words are "specialization" and "refinement".

　　According to the report, in 2018, the total annual consumption of China Marathon reached 17.8 billion yuan, the total annual consumption driven by events reached 28.8 billion yuan, and the total annual industrial output reached 74.6 billion yuan, an increase of 7% compared with last year. In particular, the fast-moving consumer goods related to running, such as the development of various running equipment and smart wearable products, have become the "big cake" that major sports brands compete for in marathon events.

　　"2018 is an important year for China Marathon to accelerate reform and development and seek quantitative change to qualitative change." Yu Hongchen, director of the Athletics Management Center of the State Sports General Administration and vice chairman and secretary general of the China Athletics Association, said at the press conference, "Marathon has played an important role in promoting, upgrading and promoting national fitness, urban tourism consumption, economic growth, city visibility and reputation in all provinces, autonomous regions and municipalities."

　　The industrial chain that ran out

　　For most runners, running has a natural advantage — — The participation threshold is low, simple and easy to operate. As long as you have a pair of running shoes and a sportswear, you can easily get on the road. In China, marathon is becoming a "super online celebrity"-like sport, and more and more people are keen on "horse racing". Running on social media such as WeChat and Weibo has increasingly become synonymous with pursuing health and improving the quality of life.

　　In 2011, the domestic GDP per capita exceeded 5,000 US dollars, which was regarded as the first year of "marathon fever" in China. That year, China Athletics Association participated in 22 marathon and related road running events. As a result, the development momentum of China Marathon began to appear. By the beginning of 2015, the China Athletics Association announced that it would completely cancel the examination and approval procedures for marathon events and simplify the access procedures, and the number of events immediately "blew out".

　　The scale of the event has come up, and the number and quality of runners have also improved. Taking the Beijing Marathon in 2018 as an example, the number of applicants exceeded 110,000 for the first time, and 111,793 people competed for 30,000 all-Malaysian places, making the winning rate a record low.

　　The popularity of marathon is not only reflected in the number of participants, but also in the growing market of running-related products. Advertising, clothing, smart wear, real estate, finance, medical care, etc. are all related to marathon. In addition to enlarging the city’s business cards and enhancing the popularity of corporate sponsors, it also enhanced the sales of sports equipment, thus driving the actual benefits of the entire road running industry chain.

　　Take Xiamen, which has the reputation of the most beautiful marathon track, as an example: in 2018, "Xiamen Horse" brought Xiamen 116 million yuan in direct economic benefits, 175 million yuan in driving economic benefits and 291 million yuan in comprehensive economic benefits. On the day of the competition, more than 20,000 tourists visited the competition. Only foreign and foreign athletes who came to participate in the competition contributed about 27 million yuan to Xiamen’s accommodation and catering.

　　Like all sports industries, marathon industry has a large development space and a long industrial chain extension, which has a wide impact on local tourism, urban impression, urban planning and transformation, and other industries in the city. The correlation of industries provides more possibilities for industrial development space.

　　Among the top ten most commercially valuable urban marathon events in 2018, Beijing, Shanghai, Guangzhou and Shenzhen are among them, followed by second-tier and quasi-second-tier cities such as Xiamen, Wuhan, Hangzhou, Zhengzhou, Xi ‘an, Lanzhou and Chongqing, and some county-level areas such as Dawu County, Xiaogan, Hubei, and Sihong County, Suqian, Jiangsu, have also joined the ranks of holding marathon events.

　　According to the development goal of China Athletics Association in 2020, there will be more than 1,900 marathons in China, with 10 million participants, and the scale of marathon sports industry will exceed 120 billion yuan. The marathon in the 100 billion economic market is waiting for more individuals or enterprises to dig gold.

　　Under the "blowout", there are also many problems

　　The threshold for running a marathon seems to be very low, but it is precisely a project that tests the ability of organizing and coordinating events. Every marathon is a test of a city’s traffic operation, medical first aid, and citizen tolerance. For example, the details such as track setting, guide board setting and mobile toilets are not well considered, and in the end, it will not enhance the reputation of the city, but will be counterproductive.

　　It is particularly noteworthy that there are a large number of people participating in the marathon, and ensuring the personal safety of the participants is the top priority for the continuous success of the marathon. Moreover, due to the large number of participants in this kind of sports event, there is a huge demand for medical rescue resources, but marathon events in various places are facing the embarrassment of "lack of internal strength", especially the lack of medical training related to marathon for medical staff.

　　At the same time, although the public’s participation in the marathon is getting higher and higher, it is actually very difficult for the event operators to make ends meet, and even fewer can make direct profits. Many city marathons are in an embarrassing situation of not making money because of problems such as vague brand positioning, rough operation and making money at a loss.

　　At present, the operation of domestic marathon events mainly depends on government subsidies and independent investment, and some local marathon events also expand ticket income, tourism training, derivatives and other aspects of income. In terms of investment promotion, except for some head events, many marathons have shortcomings in sponsorship. From the perspective of the government, all localities are keen to hold marathon events, mainly because of the brand effect of fancy cities and its pulling effect on local tourism, catering, accommodation and other industries.

　　"Only high-quality competitions and high-quality runners can truly maximize the economic and social benefits of the marathon industry." Some experts believe that the domestic marathon is in the transition period and running-in period, and many operations need to be standardized. In addition to the related market economy as the main axis, the benefits of marathon events are more social and urban benefits.

　　As a matter of fact, people’s enthusiasm for participation is not diminished, and the demand for sports consumption is huge. Driven by the interests of all parties, the organizers of the event have staged farce from time to time while the domestic marathon is in full swing. Runners and organizers who lack the awareness of rules, from banning drugs and replacing races to cutting corners and handing the national flag, are overdrawing and damaging the marathon brand and marathon culture.

　　The Annual Report of 2018 China Marathon of China Athletics Association, while affirming the achievements, also revealed the difficulties and challenges faced by the development of China Marathon, including the weak cultural foundation of marathon and the imperfect awareness of industry rules; Product innovation is insufficient, and the homogenization of events is obvious; The concept and method of industry supervision need to be innovated urgently; Penalties for violations of the relevant organizers are not timely; The competitive level of marathon still needs to be improved.

　　According to reports, the awareness of rules has now become the consensus in the industry. According to the plan, China Athletics Association will improve six kinds of management documents such as competition management, competition discipline, international activities, management of operating companies and club management this year, and release the organization guide and competition guide for marathon events. The standardized and healthy development of marathon has become a new expectation of the industry.

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recent days

Issued by Tik Tok Security Center.

Tik Tok’s Reminder about Content Creation during the Qingming Period.

Tik Tok said that Qingming Festival is a festival in China, and many users will sacrifice, travel and share their lives with friends and relatives through the Internet during Qingming Festival. The platform observed that some users posted content that did not conform to community rules. The platform gives users the following reminders:

1. Celebrate the holidays in a civilized way: Please don’t use Tomb-Sweeping Day to publish superstitious, curious and contrary to public order and good customs.

2. Take care of RMB: Please do not publish the content of burning RMB. Deliberately destroying RMB is illegal, and we can express our memory of our loved ones in other civilized and legal ways.

3. Respect for heroes and heroes: When visiting the memorial places of heroes, martyrs and victims, you should keep solemn manners and do not publish anything that is marketing, noisy or disturbing the order in the above places. When shooting heroic sculptures, tombstones, pictures of historical materials, etc., please avoid using entertainment and playful special effects, and do not engage in inappropriate behavior.

4. Use the "AI Resurrection" technology with caution: respect the deceased and their relatives and friends. Do not use AI or other technical means to "resurrect" the deceased without the consent of the deceased or the authorization of the deceased’s family.

5. Safe Travel: When you are hiking in Tomb-Sweeping Day, please do not shoot or publish "wild scenic spots" with potential safety hazards or related contents in closed or restricted areas.

It is worth noting that the "AI Resurrection" technology mentioned in the content creation reminder released by Tik Tok has aroused widespread concern and heated discussion some time ago.

Previously, the media reported many cases of "AI Resurrection" service. Some people use AI technology to communicate or talk with their deceased relatives to ease their feelings of missing; However, some people "resurrect" dead stars without the permission of their families, which has caused a lot of controversy; Others took the opportunity to start charging services in the name of warmth …

Netizens have mixed opinions on the "AI Resurrection" technology. Supporters believe that "AI Resurrection" is novel in form and low in cost, and interaction from a distance can pin emotional comfort on the deceased; However, opponents believe that this technology is an "IQ tax", which "exposes the scars of the living" and even infringes on the portrait, reputation and privacy of the deceased.

Jia Hongwu, a member of the Hubei Psychological Society and a visiting professor at Harbin Medical University, said that it is just the need of human emotions to miss the deceased relatives. The traditional way of commemorating is essentially the same as using AI to commemorate, but it is necessary to prevent such AI software from being manipulated artificially.

People’s Daily Online commented that there is no original sin in AI technology, and the key lies in how to face and use it. The purpose of technological development is for "people" to live and develop better. The more advanced the technological evolution is, the more awe we should have, and keep the ethical bottom line and the rule of law boundary, so that technology can better benefit mankind.

– END –

Source: Great Wall New Media

The copyright of the above pictures belongs to the author.

Although many people are concerned about Xiaomi’s every move to build a car, on August 14th, Lei Jun made almost no mention of this major strategy in that three-hour annual "growth" speech. The news that Baidu gave up building a car almost at the same time cast a new shadow over the prospect of Xiaomi’s car.

However, after ten days, it seems that the peak has turned around.

On August 24th, according to a report in Reuters, Xiaomi has been approved by relevant departments to produce electric vehicles, which means that the mass production and listing in 2024, which Xiaomi has been emphasizing, is just a short step away.

In fact, before this news appeared, Xiaomi Automobile had a lot of actions.

A few days ago, pictures of Lei Jun, chairman of Xiaomi Group, Lu Weibing, president of Xiaomi Group, Hu Zhengnan, a partner of Shunwei Capital Investment, and others doing a road test for new cars in Xinjiang have spread all over social media. At the same time, the news that the domain name of "xiaomiev.com" website was exposed and the factory recruited people also confirmed that Xiaomi started to accelerate.

Weibo screenshot

Winning the qualification of building a car means that Xiaomi can finally sit on the table and participate in this competition.

It’s just that the new energy market at that time when Lei Jun announced the construction of the car has changed greatly.

Today’s domestic new energy electric vehicle market is almost the super Red Sea comparable to the mobile phone industry. Xiaomi used to be the showstopper of the smart phone market. I don’t know if Xiaomi electric vehicle can still bear this role this time.

Two and a half years of "on paper"

It has been two and a half years since the official announcement of building a car in March 2021. No matter how many voices and industry changes there are in the market, Xiaomi seems to be unmoved and has always maintained a high degree of mystery about building a car.

On the one hand, of course, there are commercial confidentiality considerations. On the other hand, even if the product design is no better, it will not be able to enter mass production without obtaining qualifications. Too high-profile may cause trouble.

Previously, the industry generally believed that Xiaomi would undertake the qualification of building cars in Beijing Baowo, but in June this year, Beijing Baowo Automobile applied for cancellation of automobile production qualification by itself, which meant that Xiaomi could not directly obtain cooperation in qualification from Baowo.

At the same time, in the matter of seeking the qualification of building a car, Xiaomi is not the only one. Before that, Baidu, which also announced a high-profile car, never got the qualification of building a car.

At the beginning of the announcement of building a car, Xiaomi not only indicated that it would invest 10 billion yuan, but also directly gave the target of mass production and listing in 2024. However, due to concerns about overcapacity and slowing industry demand, relevant departments have been cautious when approving the company’s new electric vehicle production plan.

According to Reuters’s report in June, Tesla’s earlier plan to expand the Shanghai factory has not been approved. At the same time, some insiders said that Lucid Group, an American luxury electric vehicle manufacturer, wanted to produce cars in China, but was told that the possibility was very low.

According to the Financial Times in early August, Baidu finally gave up building its own car through Jidu, which was also related to the fact that it never got the qualification. In the end, it chose to take a step back and join hands with Geely Holding Group to create a new brand "Jiyue". Baidu and Jidu empowered the AI technology capabilities such as intelligent cockpit, intelligent driving and ERNIE Bot in the form of "technical partnership".

Xiaomi is the fourth enterprise approved by the National Development and Reform Commission since the end of 2017, which can be said to have crossed a big threshold.

However, domestic production and sales of new energy vehicles need "double qualifications", and Xiaomi has to obtain the approval of the Ministry of Industry and Information Technology from the formal mass production to meet the "Regulations on the Administration of New Energy Vehicle Manufacturers and Products Access".

The Ministry of Industry and Information Technology has not disclosed the information related to Xiaomi Automobile at present, which is probably why even if some media go to ask Xiaomi for evidence, the other party still chooses to be silent. After all, everything that may bring variables needs to be avoided before the dust settles and the production line really starts.

Is Xiaomi ready for the "hand-to-hand" battle?

Regardless of the level of investment or R&D strength, after years of baptism in the hardware industry, probably few people will be too worried about Xiaomi’s problems in design, R&D and production. However, Xiaomi’s own problem does not mean that its car-making career is smooth. After all, the external environment has changed.

First, the impact on its main business. The financial report released in May showed that Xiaomi’s revenue in the latest quarter dropped by 18.9%. In the case of declining demand for smart hardware such as mobile phones, Xiaomi urgently needs to shift its smart phone business to a more diversified direction.

Xiaomi 2023 Q1 Financial Report

Then there is Xiaomi facing the most unfavorable changes in the market environment.

The seriousness of this challenge can be seen from the utilization rate of domestic automobile production plants.

According to the data of the Passenger Car Association, by the end of 2022, the annual output of domestic automobile production lines (including factories producing internal combustion engines) will reach 43 million, but its utilization rate is currently only 54.5%, lower than 66.6% in 2017.

Serious overcapacity is also related to the increasingly fierce competition environment in the automobile industry.

Since the beginning of this year, major car companies have started a wave of price cuts, and the superimposed consumer demand has been sluggish, and competition has further intensified. Although the share of the electric vehicle market is increasing, the profits of car companies have not increased significantly.

On the day when Lei Jun delivered his annual speech, Tesla announced another price reduction promotion. Later, new forces including Ideal and Weilai had to continue to follow up.

Even though the G6, a new explosion model, was launched in the first half of the year, Tucki’s financial report for the new quarter was still ugly, with negative gross profit margin and increasing losses for two consecutive quarters.

According to market rumors, the price of the newly redesigned Tesla Model 3 may further drop to around 200,000 after removing the radar cost reduction and upgrading the manufacturing process. Once this model is listed in September or October and begins to deliver quickly, it will undoubtedly bring a new round of competitive pressure to the new domestic forces.

For Xiaomi Automobile, it is a false proposition whether it is necessary to continue the high cost performance it has been pursuing in the field of mobile phones.

Because, the core competitiveness of most domestic new energy vehicles that sell well today is "super high" cost performance, especially in the comfortable configuration and uncompromising safety configuration that some traditional car manufacturers are unwilling to make profits.

The brand image created by Xiaomi all the year round also makes it difficult for its cars to directly enter the high-end market like Weilai. Then, how to repackage the "cost performance" in large consumer goods like cars is probably an urgent problem that Xiaomi cars need to solve before listing.

Fortunately, what Xiaomi lacks most is the brand effect and exposure in the early stage. As long as the configuration is reasonable enough, the price also has an advantage. Even if ordinary consumers will shop around, some rice noodles will probably be willing to pay for Lei Jun’s last fight.

After all, Lei Jun once said that Xiaomi’s entry into the field of electric vehicles would be his last important entrepreneurial project. Recently, he also posted a photo of employees holding the banner "Fight for Xiaomi Automobile" on his personal social media account in Weibo.

In this last battle, Xiaomi needs to face hand-to-hand combat as soon as he comes up, and success or failure is only between thoughts.