Can ＂internet plus＂ make immovable cultural relics move？

　　In March this year, the "internet plus" action plan mentioned in the State Council’s "Government Work Report" is trying to create a new engine for economic transformation and upgrading. Under the background of "making cultural relics alive", can high technologies such as mobile Internet and cloud computing realize cultural relics in internet plus, make precious cultural heritage "move" beyond effective protection, and play its role in cultural inheritance?　

　　Immovable cultural relics should also "speak"

　　The number of immovable cultural relics in Sichuan ranks among the top in China, but most of them still remain at the level of how to protect them. Although some of them are well-known tourist attractions, they still can’t dig deep into the cultural connotation, and they exist in isolation in the form of points, which can’t exert their greatest cultural value.

　　In the eyes of cultural protection experts, these silent cultural relics have a lot of value for excavation and utilization. The ancient murals of Baofan Temple in Pengxi, Sichuan, Kannonji in Xinjin, Jueyuan Temple in Guangyuan, and Hoonji in Pingwu, with bright and beautiful colors and the brushwork of Wu Daidang, are rare treasures in the study of ancient murals. Traditional villages with different styles and ages, such as Taoping Qiangzhai, Luxian Qushi Manor, Gulin Erlang Hongjun Street, are also unique in site selection, planning and spatial layout, which highly embodies the idea of "harmony between man and nature" or the value orientation of harmonious coexistence between man and nature, and enriches the connotation of traditional culture; Sanxingdui, Jinsha, Dujiangyan, Leshan Giant Buddha, Wuhou Temple, Jianmen Shudao and other cultural relics have attracted a steady stream of tourists because of the history and culture behind them.

　　It has become a subject worthy of attention for the protection and utilization of cultural relics to make immovable cultural relics alive and explore their profound connotations.

　　Excavation and utilization are far from enough.

　　An embarrassing reality is that the display and utilization of the current immovable cultural relics is actually far from enough.

　　Careful tourists will find that many ancient towns are the same. Taking Luodai ancient town as an example, its hall building is exquisitely carved, which has high artistic appreciation value. As for Huanglongxi, its 1,700-year historical changes also have a unique flavor. However, due to the lack of in-depth excavation and accurate presentation of cultural connotations in these ancient towns, their attraction to tourists is greatly reduced.

　　There are similar shortcomings in the use of traditional villages.

　　The traditional villages in China can be called "one village, one style". For example, in Lizhai Village, Taizhou, Zhejiang Province, the "Xi"-shaped Lijia Mansion integrates the Confucian ideal of "cultivating oneself and helping the family to help the world", and the folk houses in western Sichuan are also simple and elegant. However, among the nearly 100 traditional villages in China in Sichuan, the cultural connotations of the other traditional villages have not been fully explored except for the distinctive styles in ethnic minority areas.

　　As for more immovable cultural relics such as ancient buildings and celebrities’ former residences, some are inconvenient to hide boudoir, while others are limited to signs without special exhibitions, which greatly reduces their appeal. Langzhong Eianji is a national key cultural relic protection unit. The painted paintings and murals in the temple are lifelike, but there are few tourists because of the inconvenient transportation. However, Kannonji and other murals in Xinjin are the best, but they are not attractive to tourists in non-art industries and lack the perception channels in the information network era because of the lack of corresponding introduction and all-round exhibition including Internet means. As for the former residences of various celebrities, Zhan Chen only stays in putting some pots and pans, which makes people feel aesthetic fatigue. Therefore, how to tell and spread the story behind the cultural relics through digital means needs our serious consideration.

　　The "moving" of immovable cultural relics should be more actively considered.

　　How to "move" immovable cultural relics? There is no fixed standard in the world, but it also gives cultural relics workers a space to try and explore boldly.

　　In addition to the use protection, can ancient towns and traditional villages not only let tourists know their history, but also have a more intuitive understanding of their architecture, paintings and living concepts through modern technology? In fact, these can be done. "For example, we can display the historical value of cultural relics through touch screens or exhibition boards. Visitors can learn the story behind the cultural relics in detail through simple equipment such as headphones. This kind of information provided by professionals is more authoritative and charming. " As for the former residence of celebrities, it is entirely possible to innovate in the exhibition. "If modern technology can be used to restore the life scenes of celebrities in those years? Can you make tourists feel more immersive? " As for more immovable cultural relics, it is necessary to dig deep and refine the cultural connotation, and make full use of advanced science and technology such as GIS, HTML5, APP, 3D panorama, mobile internet, big data, cloud computing, and multi-dimensional display terminal devices such as LED big screen, PC, smart phone, PAD, touch screen and smart TV, so as to achieve the widest public service, public participation and interaction, and make the jade shine with irreplaceable cultural value of cultural relics.

　　Can the Internet Plus Cultural Heritage?

　　At present, "internet plus" is being connected with various fields in an orderly way to stimulate greater economic vitality. And can "internet plus Cultural Heritage" make immovable cultural relics "live"?

　　This is obviously a direction that can be explored.

　　Nowadays, Dunhuang and the Forbidden City have restricted the flow of tourists because of the need to protect cultural relics. However, the integration of internet technology can not only make it easy for tourists to book tickets online, but also recreate a virtual Dunhuang or the Forbidden City, so that cultural relics lovers can visit online without leaving home. The insiders believe that the access of this technology will not only affect the tourist flow in scenic spots, but also make the public closer to cultural relics through the network and give them more impulse and desire to experience on the spot. For many cultural relics that are scattered in the countryside, but also have great value, they can also be radiant and recognized by more people through the Internet. At the same time, with the support of mature e-commerce operation concept and technology, we will carry out market-oriented marketing and promotion of related cultural relics, activities and peripheral products, and bring a large number of cultural and creative products and related services developed by cultural relics to the market through "internet plus Cultural Industry", so that the public can easily explore and enjoy the wisdom and rich achievements left by ancient ancestors through them, and gradually form a good situation of deep integration and development of cultural undertakings and cultural industries.

　　Nowadays, the protection of cultural relics has been paid more and more attention. However, in order for the immovable cultural relics that have condensed China’s culture for thousands of years to truly play its role of cultural inheritance, it is necessary not only for all parties to increase investment in manpower, material resources and financial resources to escort, but also for cultural relics to actively think, boldly use new technologies and new thinking, and integrate innovative ideas into the development of cultural undertakings and the protection and utilization of cultural heritage, so that immovable cultural relics can develop in protection and protection in development, and write a beautiful picture of urbanization and historical relics developing together.

　　Wuhou Temple asked Liu Bei to be a "tour guide"

　　In Wuhou Temple, a national key cultural relics protection unit, you can listen to the tour guide’s explanation as long as you scan the QR code and add WeChat. Visitors only need to send "Liu Bei" to WeChat, and a brief introduction of Liu Bei will be sent to tourists’ mobile phones. In addition to answering the cultural questions of the Three Kingdoms, the "handheld tour guide" can also make suggestions on various issues such as transportation and food, and lead the audience to travel in depth. In addition, Wuhou Temple also uses augmented reality technology to create a "photo-crossing artifact". Through this "artifact", tourists can take photos with the cartoon version of Zhuge Liang and Guan Yunchang, so that the tourist experience in Wuhou Temple can be upgraded.

　　Sansu Temple enhances interactive experience.

　　Sansu Temple, a national key cultural relics protection unit that experienced the reconstruction of the "4.20" Lushan earthquake, will also make efforts to enhance the tourist experience. In addition to statues, there are comic books, comic books and other books that show the history of the "Three Sus". In order to increase the interaction of tourists, the touch screen on the scene can enjoy the poems of Sansu and participate in poetry competitions. Su Dongpo’s "Niannujiao Chibi Nostalgia" and other timeless masterpieces will also be transformed into roaring rivers and towering peaks in the multimedia hall, with the cooperation of sound, light and electricity, so that tourists can feel the artistic conception of poetry.

　　There is still room for excavation of cultural relics such as the Giant Buddha in Rongxian County.

　　Leshan Giant Buddha is the world’s largest stone carving Buddha, which is well-known in the world. But in Sichuan, Rongxian Giant Buddha, as the world’s largest Sakyamuni Buddha and the world’s second largest stone carving Buddha, is little known. There is still a lot of work to be done to make such valuable immovable cultural relics "live". Taking Rongxian Giant Buddha as an example, it is not impossible for professionals to systematically explore its cultural connotation, bring forth the old and bring forth the new in the concept of exhibition, supplemented by propaganda and offensive, so that Rongxian Giant Buddha can enhance the local tourism economy.