Science and Technology Daily, Beijing, October 17 (Reporter Gu Gang) Many mammals spend the cold season by hibernating. The lower the body temperature of hibernating animals, the more energy consumption can be reduced. But this is not all good. A recent study by the Veterinary University in Vienna, Austria, found that lower temperature tends to increase telomere contraction, which may accelerate cell death. To avoid this result, animals need to consume a lot of energy to repair cells.

　　Researchers have found that during hibernation, mammals with lower body temperature can reduce their physical exertion by more than 90%. In the absence of food, reducing energy consumption is very beneficial to the survival of animals. However, animal hibernation at low temperature can cause problems such as telomere contraction. In the experiment of forest Dormouse and garden Dormouse, it was found that Dormouse wintering at higher body temperature has longer telomeres, but it also consumes more energy. Researcher Julia Novak explained: "This seems to be a compromise between maintaining complete telomeres and cell survival, and minimizing energy consumption by hibernating at low body temperature."

　　The researchers also found that there are significant differences in telomere shortening between forest Dormouse and garden Dormouse when they hibernate at different temperatures. They were put into hibernation at 3℃ and 14℃ respectively in the laboratory. Dormouse consumes more energy at 14℃ than at 3℃, while chromosome telomeres are much better at 14℃. This new understanding supports the widely accepted hypothesis that hibernation also has a price.

　　Novak believes: "Deep hibernation is related to the cost at the cellular level, that is to say, the recovery of telomere length after shortening must be at the expense of animal physical consumption. Previous scientific assumptions may overestimate the benefits of deep hibernation in animals that can reduce physical exertion. "

　　Although hibernation has many advantages, the research also found that it has related problems. Due to the decline of immune function, slow response and increased oxidative stress, frequent awakening of animals from hibernation will also lead to a rapid reduction of energy reserves, and the up-regulation of metabolism is related to the production of reactive oxygen compounds, which will lead to a faster shortening of telomeres.

　　The length of telomeres is usually used as a sign of aging, which shortens after each somatic cell division. If its length cannot be recovered, the cell will eventually die. During hibernation, telomere recovery is destroyed.

　　This study is also of great significance to human medicine. Studies have shown that chronic human stress will accelerate telomere shortening. On the contrary, lifestyle changes will slow down telomere shortening, which will have a positive impact on the aging process of cells and the whole organism.

Shopping malls are an important channel to prosper the market and ensure employment. The "Measures on Restoring and Expanding Consumption" released a few days ago proposed "accelerating the digital transformation of traditional consumption" and "developing new retail formats such as instant retail and smart stores". At present, the consumption is escalating, which puts forward higher requirements for shopping malls. Keeping up with the pace of demand, many shopping malls around the country actively embrace digital technologies such as the Internet and big data, accelerate the construction of smart shopping malls, create new scenes and new formats, and bring new experiences to consumers.

In line with the transformation and upgrading of physical retail and the digital development trend, in January this year, the Ministry of Commerce announced the first batch of 12 national demonstration smart business districts and 16 national demonstration smart stores, which provided an experience template for the construction of smart stores. What are the new practices in building smart stores in various places? What are the new expectations of consumers? The reporter made a visit.

New technology brings new experience of smart consumption.

At the beginning of the lights, the Sanlitun business district in Chaoyang District, Beijing is full of tourists. Stepping into it, all kinds of "wisdom" elements frequently interact with the crowd, and digital light and shadow become more and more eye-catching in the night.

The reporter saw at the scene that at the peak of eating, robots in many restaurants in the shopping mall were busy, prompting the progress of queuing and guiding consumers to eat, which made the waiting consumers less boring.

There is no need to queue up for payment at the exit of the parking lot. Consumers can park intelligently through small programs, inquire about free parking time and parking fees, and also realize functions such as self-help shopping points, points redemption and parking service.

There are many similar new consumption experiences in Sanlitun business circle. In a cosmetics store on the north side of Taikooli South Square, some customers are trying on their makeup in front of the AR (augmented reality) "magic mirror". They can choose various brands of cosmetics independently, and they can also match eye shadow, eyeliner and lip gloss at will. The "magic mirror" can show the contrast before and after makeup, show the makeup effect more clearly, and provide reference for customers to choose and buy suitable cosmetics.

Shopping malls and business districts are important contents of urban commercial system, and they are also carriers to promote circulation innovation and cultivate emerging consumption. Many physical stores adapt to the new changes in consumption upgrading demand, accelerate the use of modern information technology, build smart stores, and innovate consumption scenarios.

The "Technical Guide for the Construction of Smart Stores (Trial)" issued by the General Office of the Ministry of Commerce puts forward that a smart store refers to the use of modern information technology (Internet, Internet of Things, 5G, big data, artificial intelligence, cloud computing, etc.) to display, promote, settle accounts, manage, serve, passenger flow, facilities and other scenes of the store, as well as the back-office support of procurement, logistics, supply chain, etc., so as to realize omni-channel and full-scene system perception. Promote online and offline integration, restructure and optimize distribution channels, and meet customers’ convenience consumption, quality consumption and service consumption needs with better products, higher efficiency and better experience.

Entering Suning Yijia flagship store in nanjing xinjiekou, Jiangsu Province, in the audio-visual experience area, audio-visual products of several brands of home appliances are displayed and competed on the same stage, which not only facilitates consumers’ choice, but also brings an immersive shopping experience. In addition, the store also introduced home products and home improvement services, combined with digital scenes such as live broadcast in the store and online 3D collocation, to provide consumers with a complete set of family scene solutions.

The new experience of smart shopping malls has effectively stimulated consumption. According to the data, from July 28th to August 18th, the passenger flow of nanjing xinjiekou Suning Yijia flagship store increased by 56% year-on-year, and the order volume of 3C one-stop smart home appliances increased by 70% year-on-year. Green smart home appliances became the first choice for consumers to shop, the sales of intelligent sweeping robots increased by 165%, the sales of intelligent washing and drying machines increased by 118% year-on-year and the sales of energy-saving refrigerators increased by 73% year-on-year.

Precision of digital boost service

Shopping malls carry out digital transformation and promote intelligent operation; Shopping centers try to integrate online and offline and embrace the cloud business model; The art museum explores immersive scenes and creates new experiences … Visiting the front line of the market, the construction of smart business districts and smart stores promotes the continuous innovation of consumption scenes, presenting some new trends and new features.

The scene of shopping malls and stores is accelerating digitalization.

"It’ s like being in a science fiction world to experience the naked-eye 3D screen of the mall with children." In JD.COM MALL in Xi ‘an, Shaanxi, the consumer Li Li said. This 40,000-square-meter shopping center is full of trends and technological elements from overall design to interactive experience, and has become a well-known punching place in the local consumer market. A giant naked-eye 3D screen is built on the outer wall of the shopping mall, and the realistic 3D effect makes people feel immersive. The store is equipped with holographic projection, VR equipment, intelligent robot, virtual live broadcast room, circuit transparent computer room and other scientific and technological devices and facilities, which is refreshing.

The new scene is one of the key directions in the construction of smart shopping malls. Across the country, many shopping malls apply new technologies such as 5G, Internet of Things, big data, cloud computing, artificial intelligence and virtual reality to promote online and offline integration, implement digitalization of whole scene, whole chain, all users and all categories, dig deep into information data analysis, promote value transformation, improve store operation and enhance consumer experience. There are also some shopping malls that focus on innovative offline application scenarios, and promote intelligent and convenient technologies such as intelligent shopping guide, intelligent parking, electronic settlement, self-service cashier, electronic price tag, intelligent payment, personalized customization, virtual fitting room and the application of facilities and equipment.

Shopping mall supply chain accelerates intelligence.

In Chongqing Raffles Shopping Center, intelligent operation and maintenance systems such as intelligent power control, intelligent environmental monitoring and energy consumption management monitoring have been put into use, which greatly reduced the management cost of shopping malls and improved the management efficiency. "Just the intelligent regulation of air conditioning and lighting saves about 30% of energy consumption." The relevant person in charge of Chongqing Raffles said that the shopping mall has also set up a passenger flow analysis system and a membership management system, and realized digital management and service for hundreds of thousands of members through the portrait and classification of consumer behavior.

As an important part of circulation, improving efficiency and reducing costs are important considerations for the construction of smart shopping malls. In the process of digital transformation, many shopping malls focus on promoting the reconstruction of retail distribution channels, promoting new models such as collection and distribution, unified warehouse distribution and reverse customization, and using data to help reduce costs and increase efficiency and value transformation. At the same time, strengthen logistics support, promote automatic ordering, goods selection, intelligent inventory, pre-warehouse, unmanned warehouse, and promote cost reduction and efficiency improvement.

Shopping mall service is more accurate.

In Shanghai Yuyuan Garden, you can get comprehensive services such as navigation, information, interaction and marketing with one click by opening the WeChat applet of Leyou Yuyuan Garden. Since the program was launched, it has integrated dozens of cultural travel spots and consumption scenes, covering garden tours, convenience services and other sectors, so that citizens can better enjoy the "city micro-travel" tour experience.

The essence of building a smart shopping mall is to improve the consumer experience and win the recognition of consumers by optimizing services. During the investigation and visit, many shopping malls provide consumers with digital services such as online card issuance, omni-channel redemption and event release, intelligent push and point redemption by using marketing tools such as applets and APP, so as to improve the service level. Some shopping malls bring more convenience to consumers through online diversion, offline experience, online and offline traffic sharing, and unified instant delivery service.

New supply stimulates new vitality of the market.

Smart lampposts, virtual fitting mirrors, smart shelves … When you come to Tianhe Road shopping district in Guangzhou, Guangdong, you can see smart consumption scenes everywhere. Walking into Beijing Road, Guangzhou, the outdoor ultra-high-definition curved screen 3D on Xindaxin Department Store attracts people’s attention, and the cool visual experience creates a full sense of science and technology.

As one of the traditional business districts in Guangzhou, Tianhe Road business district has also faced homogenization competition. Faced with the challenge, the business circle actively iterates and upgrades, and constantly adjusts and optimizes the business format. At present, from the retail format accounting for 70%, catering accounting for 30%, and culture and art before the transformation, it has been adjusted to retail format accounting for 57%, catering accounting for 24%, business support accounting for 9%, leisure tourism accounting for 8%, and culture and art accounting for 2%. Nowadays, in the shopping center of the business district, visitors can watch new product launches, art exhibitions and musicals, and the experience is more abundant.

Smart fitness mirror, smart LED touch interactive screen, self-service parking inquiry system, large screen for monitoring parking space … Dozens of intelligent public facilities in Tianhe Road business district have innovated consumption patterns and brought new attraction.

Zhang Jixing, deputy director of the Market Research Department of the China Council for the Promotion of International Trade, believes that the development of physical retail is affected by many factors such as rising operating costs, structural adjustment of consumer demand, and rapid development of online retail. But backed by the big market in China, the future of physical stores is still full of hope. Compared with online shopping, shopping malls have unique advantages. With the diversification and personalization of consumer demand, offline shopping can meet the social needs of shopping, entertainment, leisure, eating and traveling, as well as the immediate needs of consumers to choose, own and use goods face to face. Focusing on demand, shopping malls will definitely inspire new vitality.

"Intelligentization is the main direction of shopping mall transformation, and innovation is an important driving force for the construction of smart shopping malls." Hong Yong, an associate researcher at the Institute of Electronic Commerce of the Ministry of Commerce, said that in recent years, the scale of physical retail in China has continued to expand and the format has been continuously innovated. In the next step, we should further strengthen the application of next-generation information technology such as the Internet and big data, improve circulation efficiency and service level, and provide more new supplies to consumers.

The relevant person in charge of the Ministry of Commerce said that all demonstration business districts and demonstration stores should grasp the new situation, new tasks and new requirements, further strengthen exploration and innovation, and continue to promote the recovery and expansion of consumption. It is necessary to make full use of modern information technology, continuously optimize smart facilities, smart services, smart scenarios and smart management, and lead the industry to innovate and transform. It is necessary to give play to the platform role of smart business districts and smart stores, develop new formats, new models and new scenarios, and meet the quality and diversified consumption needs of residents. (Reporter Kelly; Jia siyu participated in the writing)

This article was first published in "Movie Rising Potential". Welcome to WeChat search filmmore for attention.

　 　 1905 movie network exclusive　Since it was released on July 2nd, it has earned 252 million box office in five days, leaving the two co-productions in the same period and "So … Married with Black Powder" far behind. What happened to this year’s "Domestic Protection Month", which was supposed to be an annual event, was that Hollywood blockbuster films and domestic films grabbed the box office?

　 　 In fact, in addition, there are six imported films including, and in July and August this year. This made many media exclaim, "This year’s domestic protection month has disappeared!" . The "protection month", which has not been renamed for more than a decade, is now dead in name only.

["Protection Month" really disappeared? 】

What is the origin of the imported film "Seven Samurai"?

　 　 These seven films include not only the four imported ledger films mentioned earlier, but also three imported buyout films — And the Indian film baahubali. The latter two films have a high evaluation. Song of the Sea was nominated for the 2015 Oscar, with almost zero bad reviews. However, the two films have been released for a long time in China, and most of the people who are interested have seen them through various channels, which is not a big threat, but it does not rule out the possibility of a dark horse.

Three imported buyout films will be released soon, among which the animated film Song of the Sea was nominated for an Oscar.

　 　 Let’s take a look at the strength geometry of the four Hollywood blockbuster films. Teenage mutant ninja turtles 2 can be regarded as a special case. It can avoid the "Import Protection Month" where Hollywood blockbusters are crowded together, and it can be successfully ranked in the July file without the backstage support of Wanda and ali dad (the China capital behind "Turtle 2", please click here to review).

　

　 　 Among the remaining three films, two are cartoons. Although the sales and reputation are good, cartoons have limited influence on the box office. The late arrival on August 23 can only be regarded as barely catching the last bus of the "summer file".

　

　 　 The Secret Life of Pets, which landed on August 2nd, was caught in the middle of the movie, but it looked quite threatening. The film was created by Minions’s original team. The trailer of Meng Bleeding has captured many fans. The freshness of rotten tomatoes is 84%. It is estimated that at that time, China’s "shovel officer" will be on the move, and it is unknown that it may be able to replicate the miracle of Minions.

　 　 As for The Return of Mount Tai, which was released on July 19th, the freshness of rotten tomatoes has dropped to 35% since it was released in North America for five days on July 1st. It is a "pseudo-blockbuster" with an old theme and a somewhat boring value in off the charts, so it is a question mark for American audiences to buy it or not.

　

　 　 It is worth noting that in the past few months, a large number of Hollywood blockbusters landed on the China screen simultaneously with North America, but in July and August, these four films were all delayed by about three weeks to one month. Except "teenage mutant ninja turtles 2", all the other three films were released on Tuesday, which will have a more or less impact on the box office, which is another degree of "domestic protection".

　 　From this point of view, the four blockbusters that have been released are not as voracious as expected, but the real blockbusters have long been blocked from the door. It will be released in the United States on July 29th, while mainland fans will have to wait until September 2nd to get a glimpse of it. North America’s films released on July 22nd and August 5th were once reported to be packed into the protection month, but up to now, the schedule has not been determined, which may be run out of luck.

"Protection Month" is not monolithic.

List of imported films in July and August, 2013-2016 (in red, separate accounts)

　 　 The above table counts the arrangement of imported films in July and August since 2013. It can be seen that the legendary "protection month" is not monolithic, and a certain number of imported films will "see the needle" every year. But most of these imported films have several characteristics. First, there are many cartoons, and one or several animated blockbusters can get "Amnesty" every year — — After all, it’s summer vacation. How come there are so few cartoons?

　

　 　Second, "grasp the big and put the small", strictly control the sub-accounts, and you can see the needles when approving films. In 2015, for example, four buyout films were released in July, but the combined box office of the four films was only 110 million. On the first day of the release of the sub-account film released on August 23 of that year, it easily won 168 million box office. The following table is a list of Hollywood blockbusters that have been postponed in recent years. It can be seen that it is more difficult for real blockbusters to enter the summer protection month than to "plug in".

Incomplete list of Hollywood blockbusters postponed for summer release　

　 　Third, the "Protection Month" seems to be divided into different years. In 2015, the protection policy was very strict. It was not until August 23 that the blockbuster Terminator: Genesis appeared. Since June 23, domestic films have occupied the box office champion in the mainland film market for a record 61 consecutive days, which is also an important reason for the phenomenal and "troika" to emerge. In the summer of 2012, there was also a case that no Hollywood blockbuster appeared in the mainland market for one month.

　

　 　 In 2013 and 2014, it was relatively loose, with nine films in number, especially in 2013. At the end of July, there were two Hollywood sub-accounts. "Pacific Rim" beat "Tiny Times 1" at the box office of 690 million to become the champion of the summer file that year. As a result, the policy of "protecting the month" has been relaxed, which is not unrelated to the record achievements made by domestic films such as "To Youth" in the first few months of that year. In 2014, before the release on July 17th, the summer movie was invincible in July, and it took 1.97 billion box office.

　 　 In addition, Hollywood blockbusters can often "scratch the ball" at both ends of the protection month and get on the last bus. With the support of China capital, it is also expected to get a special "passport", and "Change 4" and "teenage mutant ninja turtles 2" are examples.

　

　 　 By comparison, it is not difficult to find that the number of seven imported films in the "Protection Month" in 2016 is not outstanding. There are 4 imported sub-ledger pieces among the 7 pieces. Although there are no absolute large pieces, they are evenly distributed in July and August, which was relatively rare before. However, it is too hasty to call "the protection month disappears". It is not too late to talk about the day when domestic blockbusters dare to confront the blockbusters of the same level as Bourne ultimatum 5 in the summer file.

Next page: Is it difficult to reproduce the "Troika" of the month of hand-to-hand combat?

In today’s automobile market, the rise of new energy vehicles has become a major trend in the industry. As a new force in China’s new energy automobile market, Xingtu Automobile has launched its first brand-new medium and large SUV-Xingtu Xingjiyuan ET. On May 9, the car was officially launched. This time, eight models were launched, with the price range of 189,800 yuan to 319,800 yuan, and there were multiple car purchase benefits.

The length, width and height of Xingjiyuan ET are 4955/1975/1698mm and the wheelbase is 3000mm, respectively, and it is positioned as a medium and large SUV. In appearance, Star Road Star Era ET continues the consistent design concept of "Great Beauty and Minimalism" of Star Road Automobile, and adopts a closed front face design with through daytime running lights and LED headlights, which adds a sense of avant-garde to the vehicle. In addition, the body design is tough and powerful, equipped with 19/21 inch optional wheels, which enhances the fashionable and dynamic atmosphere. The luxurious texture of the tail design, the sporty semi-enclosed rear window spoiler shape, and the blackened through taillight group further enhance the layering and sporty atmosphere of the vehicle. On the whole, Star Road Star Era ET pays attention to the polishing of details in the design, showing the fashion and dynamics of new energy vehicles.

In terms of interior, Star Road Star Era ET adopts a modern and simple style, equipped with a 10.25-inch full LCD dashboard and a 15.6-inch central control car screen, which integrates the Star Road OS in-vehicle intelligent system. In terms of configuration, it also provides a number of configurations such as oversized canopy, leather steering wheel heating, mobile phone Bluetooth key, electric tailgate position memory, etc., which improves the driving experience. The overall design is simple and atmospheric, and the functional configuration is rich and practical, which meets the expectations of consumers for the interior of medium and large SUVs.

Star Road Star Era ET provides two power systems: extended range version and pure electric version. Among them, the pure electric version provides two modes: rear-drive single motor and four-wheel drive dual motor. The whole region adopts 800V high-voltage architecture. The rear-drive version adopts the maximum power of 230kW and the maximum torque of 425Nm. The Ultra version has a comprehensive power of 413kW and the maximum torque of 691Nm. The time from 0 to 100 km/h is only 3.8s s. Contemporary Amperex Technology Co., Limited Shenxing super-charged battery pack with two capacities of 77kWh and 100kWh is provided. The maximum cruising range of CLTC is 760km, and it can last 400km after charging for 10 minutes.

The extended range version is equipped with a 1.5T range extender and a rear-drive single motor. The maximum power of the single motor is 195kW, the maximum torque is 324Nm, the CLTC pure electric cruising range is 200km, and the CLTC comprehensive cruising range can reach 1518km. I have to mention that in a recent extreme endurance test, the extended-range version of Star Era ET ran 2,141.4 kilometers with full fuel and electricity! In terms of power output and endurance performance, the competitiveness of Star Road Star Era ET is not strong, and it is a proper strength player.

In the medium and large SUV market, the Star Road Star Era ET will face fierce competition, especially the L7/L8 of LI and the M7 of Wenjie Automobile, which continue to be popular in the medium and large SUV market. No matter the sales volume, quality or word of mouth, these models can bring full pressure to Star Era ET, so it is more difficult to stand out in the price range of 200,000-400,000 yuan.

The official listing of Star Road Star Era ET indicates that the development of new energy vehicle market in China has entered a new stage. As a brand-new medium and large SUV model, Star Road Star Era ET has shown outstanding competitiveness in appearance design, interior configuration and power system. However, in the highly competitive market environment, Xingtu Automobile still needs continuous efforts to enhance brand awareness and market reputation in order to win the favor of consumers. It is believed that with the passage of time, Star Road Star Era ET will open a new chapter in the China automobile market and lead the new trend of medium and large SUVs.

As the first model of the brand, the Leopard 5 under BYD Equation Leopard is positioned as a new energy hard-core off-road medium and large SUV, which will be equipped with non-loaded body and plug-in hybrid system. Among them, the new DMO super hybrid off-road platform will be the first technical trump card of Leopard 5. What are the highlights of this technology? Let’s take a look at it first.

● The latest information of equation Leopard 5.

　　As the first model of Equation Leopard brand, Leopard 5 manufacturers are still very cautious about its information disclosure. Judging from the official information released at present, the new car is built on BYD’s new DMO super hybrid off-road platform, positioned as a medium and large SUV, adopting a design language called "Leopard Aesthetics" and equipped with Yunqi -P intelligent hydraulic body control system. The price of the new car is expected to be around 400 thousand yuan, and the delivery will be completed within the year.

　　In terms of performance configuration, Leopard 5 is the first model equipped with BYD’s new DMO super hybrid off-road platform, and Yunqi -P intelligent hydraulic body control system is also equipped. At the same time, the new car will be equipped with two motors and three differential locks (including electronic differential system), which will further enhance the power and the upper limit of extricating from difficulties. In addition, the Leopard 5 will adopt a vertical engine layout and have a comprehensive endurance performance of 1200km. The new car is expected to be unveiled at the upcoming Chengdu Auto Show, and interested friends can pay attention to it.

● DMO super hybrid off-road platform

　　The black technology on Leopard 5 is quite rich. In addition to the Yunqi -P intelligent hydraulic body control system (portal), it also adopts a brand-new DMO super hybrid off-road platform, which is the key technical support for Leopard 5 to have super off-road capability.

　　Leopard 5 supports fast charging, and it takes only 16 minutes to charge the battery from 30% to 80%. In the case of full oil and full electricity, the comprehensive cruising range exceeds 1200km. Oil and electricity can be used, and long battery life will help users travel all over the country.

■ Longitudinal engine hybrid system

　　"DM" in DMO super hybrid off-road platform refers to BYD DM dual-mode hybrid technology; And "O" means Off-Road, which means off-road. Taken together, DMO is the abbreviation of Dual Mode Off-Road, which is a set of hybrid electric platform technology specially developed for off-road

　　At the same time, the longitudinal engine also reserves more space for the layout of the double wishbone independent front suspension and the cloud -P system, which is a scheme choice after weighing the advantages and disadvantages of many parties.

■ EHS hybrid special gearbox adopts a new design.

　　In addition, although DMO and DM-i both adopt the configuration of double motors in series and parallel, their EHS hybrid gearbox designs are quite different. At present, BYD has not disclosed the specific structure of the EHS hybrid gearbox on the DMO platform.

　　SiC silicon carbide power semiconductor components are also one of the necessary technical configurations for the 800V voltage architecture that is being popularized. Leopard 5′ s EHS hybrid gearbox is also integrated with electronic differential system for the first time, which can actively lock when one wheel slips/idles, transfer the driving force to the wheel with adhesion, and improve the passability of the vehicle under complex off-road conditions.

■ Adapted to 1.5T and 2.0T engines.

　　DMO platform models will be equipped with 1.5T engine or 2.0T engine, of which the maximum power of 1.5T engine is 143kW and that of 2.0T engine is 180kW, and the thermal efficiency of both engines will exceed 40%.

　　Leopard 5 will be equipped with a 1.5T engine. As can be seen from the engine exhibition at the conference site, this 1.5T engine adopts advanced technology configurations such as intake/exhaust variable timing valve system (the intake valve timing adjustment mechanism is in the form of motor control, which can quickly adjust the intake valve timing phase at a large angle to realize Miller cycle working mode with expansion ratio greater than compression ratio), cylinder head with integrated exhaust manifold, direct injection in high-pressure cylinder and pulley-free design.

　　This 1.5T engine can achieve very high thermal efficiency in some working conditions, thus further reducing the fuel consumption when the engine (driving generator) generates electricity and when the engine directly drives the vehicle.

■ Low gear and differential lock

　　As mentioned earlier, in order to realize the four-wheel drive function, Leopard 5 has arranged a motor on the rear axle, which has a peak power of 285kW and a peak torque of 400N·m, and its power output is stronger than that of the front axle drive motor.

　　Because Leopard 5 has no central transmission shaft, its front axle power and rear axle power are decoupled mechanically, which gives great freedom to the distribution of front and rear axle power. When the power of the front and rear axles of Leopard 5 is distributed at 50:50, it is equivalent to locking the "central differential lock", which can make the best use of the road auxiliary force of the upper four wheels and further improve the vehicle’s ability to get out of trouble.

■ Battery pack arranged on the chassis

　　The battery pack of Leopard 5 is arranged between two longitudinal chassis beams. BYD officially calls this design "CTC", that is, the battery chassis integration of Cell To Chassis. Leopard 5 has a high-strength double-layer protective plate at the bottom of the battery pack, which can resist the impact energy of 1200J J.

　　Leopard 5 adopts BYD’s unique blade battery technology, and the battery level can achieve high safety without explosion and fire in the acupuncture test. The direct cooling and direct heating technology of heat pump is superimposed with active and passive temperature equalization design, so that the battery pack of Leopard 5 can adapt to different temperature environments from -40℃ to 60℃.

　　At present, most models sold by BYD are designed with single-layer blade batteries. It is believed that this double-layer blade battery design will become more and more common as BYD’s new cars with non-loaded bodies are listed one after another.

■ Front and rear double wishbone suspension system

　　The front and rear suspensions of Leopard 5 are in the form of double wishbone, and the stout control arm gives people stronger confidence in reliability and durability. This suspension system provides a good hardware foundation for Yunnian -P intelligent hydraulic body control system.

　　Yunqi -P can adjust the height, damping and stiffness adaptively, and has the function of four-wheel linkage. The system can realize the height adjustment range of more than 200mm, and support the functions of extreme extrication, camping leveling, convenient fetching and so on. At the same time, the multi-damping mode adjustment of urban driving gives better consideration to maneuverability and comfort.

■ It took 4 years to develop, covering 150 off-road working conditions.

　　Leopard 5 has been developed for 4 years, covering more than 30 off-road venues and 150 off-road conditions in China, with a cumulative test mileage of more than 1 million kilometers. Under various off-road conditions, Leopard 5 has a bright performance.

■ Leopard U-turn function

　　Leopard 5 supports the "Leopard U-turn" function. By making the front and rear wheels at diagonal positions rotate in opposite directions, the turning radius is reduced to 3.4m on off-road roads with relatively low adhesion, which makes it easier for vehicles to pass through some narrow intersections.

　　This working mode of reverse rotation of front and rear wheels is difficult to realize in ordinary fuel four-wheel drive vehicles, because these vehicles are driven by mechanical means, and the power of front and rear axles is coupled. Only after the dynamic decoupling of the front and rear axles is realized, can the leopard-like U-turn functions such as looking up at U8 and Leopard-5 be realized.

■ Support the car to charge the car

　　Leopard 5 supports 20kW in-situ charging function, that is, let the engine drive the generator to generate electricity, and charge the battery pack with 10% of the electricity in 10 minutes.

　　It is worth mentioning that, like other hybrid models of BYD, Leopard 5 also uses 12V Ferrous lithium phosphate starter battery to replace lead-acid battery, which is more environmentally friendly (completely lead-free) and has a longer service life (the same life as the whole vehicle). BYD is the first manufacturer in the world to adopt this technology, which has been used for 6 years.

■ High-voltage electric winch

　　Winch is a self-protection and traction device for off-road vehicles, which can be used for self-rescue in harsh environments such as snow, swamp and desert, and may be used for clearing obstacles, dragging articles and installing facilities under other conditions.

● Full text summary:

　　The rise of the trend of pursuing individuality and longing for a long journey and the maturity of new energy technology have made the market segment of new energy hard-core off-road SUV heat up rapidly, and new models have sprung up. Most of these new products are China brand products. Equation Leopard 5 is a model born for this era. It is equipped with technologies such as Yunqi -P and DMO platform, which has certain innovation in design and immediate performance improvement.

　　In China, the involution of every new market segment is fierce, and the competing products of Leopard 5 are also poor, including Toyota’s brand-new Prado, which has a full reputation, and the tank 500 Hi4-T of Great Wall Motor, a veteran SUV player in China. A fierce battle began immediately. Who are you more optimistic about in front of the screen? Leave a message in the comment area and share your opinion.

Cctv newsAccording to WeChat official account, the State Post Bureau, recently, some express delivery companies have adjusted their terminal fees one after another. Responsible comrades of the Market Supervision Department of the State Post Bureau were interviewed on related issues.

1. Recently, major express delivery companies have increased their distribution fees. How do you evaluate this practice?

Recently, some express delivery companies have put forward plans to adjust and increase the terminal delivery fee one after another, which is supported and affirmed by the State Post Bureau. The terminal payment is directly related to the salary income of the courier brother, and directly related to the vital interests and legitimate rights and interests of the courier brother. In order to implement the spirit of the important instructions of the Supreme Leader General Secretary on caring for the courier brother, not long ago, the Ministry of Transport, the State Post Bureau and other seven departments jointly issued the "Opinions on Doing a Good Job in Safeguarding the Legal Rights and Interests of the Courier Group", which put forward policies and measures such as "urging enterprises to maintain a reasonable level of terminal fee distribution, ensuring basic expenses for terminal delivery, and ensuring the basic labor income of couriers".

Last week, the State Post Bureau gave administrative guidance to major express delivery companies, urging them to implement the spirit of the Opinions on Doing a Good Job in Safeguarding the Legal Rights and Interests of Express Delivery Groups. The guidance required enterprises to attach great importance to safeguarding the rights and interests of express delivery personnel, clarify responsibilities, formulate plans and refine measures; Moderately adjust the level of courier payment and gradually establish a reasonable payment mechanism; Cancel unreasonable fines, improve the assessment mechanism, and curb "escrow by penalty"; Ensure the production safety of couriers and carry out the "four noes" management action in the workplace; Resolutely rectify illegal charges in rural areas to meet the service needs of residents in rural areas; Maintain network security and stability, improve the joining system and improve the emergency handling mechanism; Improve the level of social insurance, sign labor contracts with employees according to law, and standardize the use of labor dispatch. Enterprises are required to conscientiously implement the main responsibility, immediately rectify the problems, highlight key points, act quickly, seize the opportunity to transform and upgrade, and ensure that the rights and interests of the courier group are guaranteed.

In the past two days, some express delivery companies have announced that they will raise the terminal payment fee, which is a concrete action to implement the relevant requirements of the Opinions of the seven departments on Doing a Good Job in Safeguarding the Legal Rights and Interests of Express Delivery Groups, and is a pragmatic measure to effectively guarantee the reasonable income level of express delivery brothers, which reflects the positive attitude of enterprises in safeguarding the legitimate rights and interests of express delivery groups. The postal administration not only observes what it says, but also observes what it does. It is hoped that enterprises can implement the adjustment of distribution fees and really fall on the courier brother, so that the courier brother who works hard in the front line can really benefit. At the same time, enterprises should adopt more and better methods, establish a more reasonable profit distribution mechanism, and earnestly safeguard and consolidate the healthy development of the industry.

2. What is the significance of increasing the distribution fee for the protection of courier rights and interests, terminal stability and even the healthy development of the industry?

Express delivery industry is a labor-intensive industry, and courier is the foundation of express delivery industry. It is these courier brothers who run around every corner of cities and villages all year round, rain or shine, obscurity, hard work and hard work that ensure that our users can use convenient courier services, and that the scale of China’s courier business has been ranked first in the world for seven consecutive years. Recently, some express delivery companies have lowered their operating costs by lowering their terminal fees, which makes it difficult for express delivery brothers to reach a reasonable income level, resulting in a tight balance of express delivery networks. Appropriate adjustment and rational return of distribution fees are conducive to safeguarding the rights and interests of courier groups, maintaining industry stability and promoting healthy development.

First, it helps to maintain industry stability. The courier group has a strong work intensity and difficult working conditions. The courier brother is most concerned about the income problem. It is the most basic and key factor to safeguard the rights and interests of couriers to ensure a relatively stable income and achieve more work. If the income cannot be maintained at a reasonable level, it will be difficult for the team to be stable, let alone the stability of the express network, which will eventually damage the development foundation of the enterprise and affect the sustainable development of the industry. This fee adjustment will help to strengthen the confidence of couriers, stabilize the employment team and consolidate the stability of the industry. Second, it helps to promote the high-quality development of the industry. In recent years, the terminal payment has been declining year after year, which has affected the service quality and the normal benefit distribution mechanism. Through the moderate adjustment of the terminal fee, it is conducive to the courier to strengthen the confidence of the industry and share the development results. Protecting their legitimate rights and interests according to law will stimulate the enthusiasm of the majority of couriers for labor creation; It will also make them work more at ease and comfort, and enhance their sense of acquisition, happiness, security and belonging, thus injecting key and endogenous strong impetus into the high-quality development of the industry.

3. Will there be an increase in fines while increasing the distribution fees? What measures will the management department take?

In the past supervision practice, it is indeed seen that some express delivery companies have the problem of replacing management with internal fines. There are many fine items and unreasonable fines, which makes the courier brother bear a heavy unreasonable burden. Therefore, in the recent administrative guidance, we have focused on reducing the fines of couriers and curbing "escrow by penalty". The postal administration is firmly opposed to enterprises’ "increasing fees while increasing fines", and we will urge enterprises to take effective measures to rectify the internal custody behavior of fines.

First, urge enterprises to carefully sort out the internal assessment and fines, and reduce and adjust the fines that are unnecessary and unreasonable. It is necessary to curb the increase and decrease the stock and see the effect. The second is to guide enterprises to improve the assessment mechanism. At present, the courier brother reflects a relatively concentrated "one size fits all" fine for courier companies regardless of the situation. We will urge enterprises to improve the assessment mechanism, carefully verify and screen malicious complaints, and at the same time broaden the channels for couriers to appeal. The third is to establish a satisfaction survey team with couriers as the main body. Conduct regular surveys on their experience and satisfaction, and publicize the survey results. From the perspective of courier brother, analyze and evaluate the objective situation of the enterprise to protect the courier group, and promote enterprises to consciously correct the behavior of penalty escrow and maintain a reasonable level of fee distribution.

4. What other suggestions do you have for enterprises to protect the rights and interests of courier brothers?

The first is to establish a sense of responsibility. As the main body of courier employment, courier enterprises play an important role in protecting the legitimate rights and interests of couriers. Enterprises must give full play to their initiative and enthusiasm, consciously fulfill their legal obligations and social responsibilities, and implement the relevant requirements of laws, regulations and policies. Only in this way can the strong kinetic energy of the healthy development of the industry be fully released. The second is to improve the distribution of benefits. At present, some express delivery companies still have the phenomenon of disconnection between headquarters and grassroots outlets, among which the benefit distribution mechanism is the core. It is necessary to establish a benefit distribution mechanism tilted to the grassroots level and transfer profits to the grassroots level; In the case of diluted profits, we should not only focus on transferring operating costs and competitive pressures to the grassroots, but also ensure the living space and development conditions of the grassroots. The express delivery industry is the whole network industry. Only when the younger brother is at ease and the outlets are stable can the sustainable development of the whole network be realized. The third is to optimize internal management. Enterprises should strengthen the management of branches and franchise outlets to prevent the problem of "unable to go down" and "untrue" good policies of headquarters; Strengthen the management of the payment mechanism to prevent problems such as interception and deduction at outlets; Strengthen the management of internal fines to prevent disguised fines, escrow with fines, and offset with fines; Strengthen the management of joining and contracting, and prevent problems such as joining and subcontracting at different levels. The fourth is to change the way of competition. To play an effective market role and establish a benign market competition order depends on the core competitiveness of enterprises. It is necessary to actively implement the projects of express delivery into the village, express delivery into the factory and express delivery to the sea.Create differentiated service capabilities and seek their own development space in the market. It is necessary to effectively change the extensive competition mode with price as the main means, implement differentiated services for different product types and service needs, distinguish between urban and rural areas, distinguish between timeliness and groups, and ensure the full choice of merchants and users, thus enhancing their own market competitiveness.

Local postal administrations will also comprehensively understand and evaluate the implementation of the Opinions of the seven departments on Doing a Good Job in Safeguarding the Legal Rights and Interests of Courier Groups through on-the-spot inspections and interviews, so as to ensure that all policies and measures are implemented to the letter.

Perhaps many people are always eager to see the outside world after being "trapped" for three years. This year, many models that focus on camping and off-road are particularly popular. More importantly, most of the relevant models promoted this year like to adopt the "square box" design, and sometimes it is difficult to tell them apart when you go out and see them. However, there are several models with high cost performance among these "square box" models. Let’s take a look at whether these models meet your travel needs.

Manufacturer’s guide price: 139,900-184,900 yuan.

Body size: 4785/2006/1880mm

Wheelbase: 2800mm

Jetway travelers have been on the market for two months, and the popularity has remained high, mainly because they can start a 2.0T+ four-wheel drive model at a price of less than 160,000, which is really cost-effective. Moreover, the designer of this car knows the preferences of domestic consumers very well, and directly provides the road gray/desert yellow and other colors that meet the "off-road" status, which saves the owner the trouble of changing the color later, which is quite intimate.

For the driver, it may be that the steering wheel of this car has a general grip, and the full LCD instrument is a bit low, which needs some adaptation time. But for camping enthusiasts, it is very intimate. The tail is designed with a side door, and it is equipped with a locking strut. Moreover, there is a foldable small cup holder on the door. It is quite comfortable to sit in the trunk outdoors and have a cup of hot tea.

Traveler currently provides three sets of powertrains for consumers to choose from. If you really have off-road needs, I suggest you choose the 2.0T+8AT gearbox model. Because the power transmission of 7DCT gearbox is generated by the friction of clutch plates, semi-linkage state often occurs when off-road, which may lead to clutch slipping and power transmission loss for a long time, while 8AT gearbox does not have such a situation, which is more suitable for outdoor off-road.

Manufacturer’s guide price: 165,800-183,800 yuan.

Body size: 4800/1916/1822mm

Wheelbase: 2738mm

The Great Wall brand released the Hi4 intelligent four-wheel drive system in the first half of this year. After the Haval Xiaolong MAX was equipped with this system, the Raptors that just went on the market some time ago also used this brand-new power system. There are many plug-in hybrid models on the market, but if the price is less than 200 thousand and you have to bring four-wheel drive, apart from Haval’s two models, it is just BYD Song PLUS new energy.

The system carried by the Raptors can be freely switched between two-wheel drive and four-wheel drive, and the system is mainly electric drive to achieve the effect of energy saving. Moreover, when the electric drive is used, the torque can reach the peak instantly, which is more conducive to getting out of trouble during light off-road. However, the off-road "sharp weapon" rear axle differential lock needs to be added with money.

The interior part of the car is mainly the horizontal and vertical design of the "square box" model, but the Raptors add some details. For example, a small open storage compartment is added in front of the co-driver, which can temporarily serve as the co-driver’s handle, which can also be regarded as the care for the co-driver.

Manufacturer’s guide price: 159,800-272,900 yuan.

Body size: 4790/1940/1895mm

Wheelbase: 2760mm

If you want to talk about off-road vehicles, how can you not mention BJ40, and this car has just been replaced at the Guangzhou Auto Show a few days ago, which can be said to be very fresh. From the beginning of the original model, BJ40 was the main off-road vehicle, which led many people to think of BJ40 before the tank 300 appeared.

However, the painting style of the new BJ40 seems to be off-center. Although it has a very tough body design, it is equipped with a borderless door. It is important to know that the borderless door is easy to get into the sand when off-road, and the sealing performance of the borderless door is slightly worse than that of the borderless door. Whether it is suitable for off-road can be imagined.

In addition, the trunk door of the vehicle adopts the design that the glass turns up and the lower part opens sideways, which seems to be inspired by some brands of off-road vehicles. It is convenient and quick to take and put things directly by opening the glass. It’s just that BJ40 must open the lower side door before turning the glass. It seems that the designer is still "innovative" in his study.

As for the power, the power of the engine is improved compared with the old models. The gearbox is the 8AT gearbox commonly used in off-road models, and the front/rear differential lock can be optionally installed, which basically meets the needs of off-road consumers.

Manufacturer’s guide price: 79,800-89,800 yuan.

Body size: 3381/1685/1721mm

Wheelbase: 2110mm

To be honest, few consumers who choose those models mentioned above will really go off-road and basically use them for daily travel, which seems a bit wasteful. If you really like the "square box" design, and usually one or two people travel, Bao Junyue is also a good choice, and you can get the "square box" design at half the price.

If you don’t often sit for three or four people, the front row space of Bao Junyue is quite abundant, and the configuration is not low. The top is equipped with full-speed adaptive cruise and emergency braking, which can be used by the hostess at home, and you don’t have to worry. Moreover, the seat is also wrapped, and the padding is moderate in hardness and hardness, so you won’t feel backache after driving for a long time.

In the power part, Bao Junyue with pure electric rear drive also has a battery life of 303 kilometers, which is absolutely enough for daily commuting. Occasionally, you can run a long distance, and you can use fast charging without power. The battery life problem is not obvious. More importantly, before the official news, it was said that Yueye may launch an extended-range model later, and even the owner who has already bought it can also add an extended range to Yueye. It is said that only 8,000 yuan will make the small "square box" more fragrant in an instant.

Recently, Skyworth EV6’s new model – the super-charged version is officially listed, and the new car has launched a total of one model, priced at 219,800 yuan. As a new model, the new car has not changed much in all aspects, and the appearance still has a high degree of recognition. The new car mainly improves the configuration, and the price has not increased, which is a good thing for consumers. Let’s take a look at how Skyworth EV6 super-charged version performs.

From the appearance point of view, Skyworth EV6 Super Charge Edition still follows the design style of the old model. Its front face is equipped with a closed air intake grille, the shape of the headlights is relatively sharp, and the light cavity uses a matrix arrangement of light sources, which looks very eye-catching. Its lower surround is a three-stage shape, and the diversion grooves on both sides are "L" type design, and the shape is very slender. In the middle is equipped with a blackened air inlet, which enhances the car’s sense of movement.

创维EV6超充版的定位为中型SUV，它的车身尺寸为4720*1908*1696mm，轴距为2800mm。从侧面来看，它的车身是配备了修长流畅的腰线设计，车窗线和侧裙的位置是加入了镀铬饰条进行装饰，显得十分时尚大气。车门把手并没有采用主流的隐藏式设计，轮毂的造型则十分运动。它的尾部造型看起来是比较高级的，尾灯采用了贯穿式的造型，并且加入了熏黑的设计，辨识度非常高，它的下包围两侧是使用了熏黑的灯组打造出后导流槽的样式，保险杠是使用了大面积的黑色饰板进行装饰，层次感也做得很到位。

新车的内饰也没有什么改动，车内是配备了全液晶仪表盘、悬浮式的中控屏和平底的三辐式多功能方向盘，搭配上旋钮式的换挡机构和贯穿式的空调出风口，体现出了不错的科技感。车内的用料也比较扎实，采用了大面积的软质材料进行包裹，搭配上镀铬饰条进行点缀，提升了内饰的精致感。

配置方面是新车提升的重点，不过提升其实也是不大的，它的新增了倒车影像功能，中控屏的尺寸也升级为了10.2英寸，其它就没有什么提升。新车还是标配了无钥匙启动、自动驻车、自动空调和后排空调出风口等配置。

动力方面，创维EV6超充版搭载了最大功率为170kW的单电机，最大扭矩为310N·m，最高车速可达170km/h，零百加速为9.6秒。续航方面，新车搭载了容量为54.75kWh三元锂电池组，CLTC续航里程为430公里。值得一提的是，官方称11分钟即可从20%充到80%。

结语：总得来看，创维EV6超充版相比旧款车型还是有提升的，配置有小幅度的提升，而且它的价格并没有因此上涨，竞争力也是有所提升的。

April 22nd is the 51st Earth Day.

The theme is "cherish the earth, man and nature coexist harmoniously"

At 10 am, Shennongjia National Park Administration

United china green foundation

Carry out "into Shennongjia National Park"

Meet the mountain elves "live webcast activity.

Lead the audience to watch the lovely alpine elf golden monkey.

During the live broadcast

More than 1 million netizens watched it online.

Chun Xue ablation

At an altitude of more than 2,300 meters, Shennongjia National Park Administration

Dalongtan golden monkey field research base

"Monkey Dad" Yao Hui and the staff

Carrying a pot of flowers

I am busy feeding the golden monkey mothers to supplement their nutrition.

In a short time, several golden monkeys gathered around.

At present, it is the peak of golden monkey’s calving.

In April, two monkeys were born in the base.

Seeing "Meng Shen" coming, in the live broadcast room,

Netizens are scrambling to get busy.

Name the baby monkey, and be careful.

Names such as "small fire thunder" and "epidemic disease"

Carrying the deep blessing of netizens to the monkey baby.

Golden monkey is an endangered and rare animal under national first-class protection. The population of golden monkey in Shennongjia has increased from 8 in 2005 to 10, from more than 1,280 to more than 1,470, and the habitat area has increased from 210 square kilometers to 354 square kilometers.

Yang Jingyuan, president of Shennongjia National Park Science Research Institute, said that Shennongjia National Park, as an outstanding representative of biodiversity in the same latitude area in the world, protection is an eternal theme. Shennongjia National Park Administration will actively explore new measures in resource protection, forest protection and fire prevention, scientific research monitoring, community co-construction, etc., increase cooperation and linkage among seven adjacent nature reserves in western Hubei and eastern Chongqing, establish cross-regional habitat corridor, improve the co-construction and sharing protection mechanism, build a regional protection pattern, and protect the mountains, rivers and grass here.

The live broadcast was jointly carried out by Shennongjia National Park Administration and china green foundation, and the live broadcast was carried out simultaneously by Shennongjia National Park Administration’s Tik Tok platform, Hubei Daily client and Changjiang Cloud client. The main purpose was to let the public know about nature, understand nature, care for nature and jointly protect the earth home on which human beings depend.

Editor/Deng Hongwei

Source/Shennongjia Forest Zone Media Center

Editor/Wang Xiaoling

Editor in Chief/Yi Wei

Sina Weibo: Shennongjia Wenlv, Shennongjia Forest Culture and Tourism Bureau

Wechat WeChat official account: Shennongjia Tourism, Shennongjia Forest Culture and Tourism Bureau

Official Tik Tok: Shennongjia Tourism

Portal:

Shennongjia forested area culture and tourism administration

Shennongjia tourism information network

Shennong wenlvyun

Official App: Shennong Wenlvyun

Original title: "Shennongjia golden monkey sells cute millions of netizens online onlookers"

The fiery market of new energy vehicles is attracting more and more enterprises to enter the market, and Haier, the home appliance giant, is no exception.

Enterprise investigation shows that not long ago, Haier established a Katechi Automobile Technology Development Co., Ltd. in Qingdao. Its legal representative is Ren Xian Cun, with a registered capital of 150 million yuan, and its business scope includes research and development of emerging energy technologies; Automobile sales; New energy vehicle sales; Retail of auto parts, etc.

Searching for the relevant terms of "Qingdao Katechi" in the enterprise search will also lead to "Qingdao Katechi Zhixing Automobile Technology Co., Ltd." and "Qingdao Katechi Innovation Technology Co., Ltd.". These car-related companies, without exception, have the participation of Haier.

In August this year, some media reported that "Haier is planning to build a car, enter the field of complete vehicles and launch its own brand of automobile products".

After just over three months, Haier set up a new company in full swing, which inevitably caused public suspicion. However, on November 28th, Haier officially denied these so-called rumors, and explained that relying on its kaos industrial Internet platform, the company is currently building an industrial Internet sub-platform in the automotive field with relevant automobile companies, aiming at empowering enterprises in the automotive industry chain to digitally transform.

In other words, Haier is more willing to cooperate with car companies and adopt the OEM model.

Haier curve car making

As we all know, building a car is a "burning money" project, and the return period is long. At the same time, Haier is not the only enterprise that makes cars across the border, and there are not many real successes. Even if the new car is mass-produced, it will face the market’s doubts.

Haier knows this well, so it chose the "lightweight" way to enter the automobile industry. Not only do you not need to invest too much in the early stage, but you can also make money more easily by taking advantage of the technical advantages of the whole car companies without establishing a production line.

However, Haier has obviously changed its strategy for entering the automobile industry. In the early days, Haier, as a "small white", focused more on investing in parts suppliers and car networking car service providers. These include Feichi Magnesium, Botai Internet of Vehicles, and Tongming Hi-Tech, an auto parts manufacturer.

Later, with accumulated experience, it began to formally enter the vehicle manufacturing industry. In March last year, Haier and SAIC signed a strategic cooperation, and the two sides will cooperate deeply in the fields of intelligent manufacturing transformation, smart car research and development and application, car home interconnection, new energy and intelligent vehicle application promotion.

On April 10th, Haier Group reached a cooperation with Chery, and reached the cooperation intention in the fields of automobile industry Internet platform and factory construction, smart industrial park supply chain and procurement digitalization.

In June, Haier signed a cooperation agreement with Geely again. According to the agreement, the two parties will cooperate in the Internet of Vehicles and smart home interconnection, marketing channels and marketing innovation models, finance and Internet of Things payment.

In the industry’s view, Haier did not directly build a car, but entered the automobile ecological chain. Through its industrial internet platform, it can connect automobile manufacturing-related enterprises and intelligently connect two life application scenarios, namely car and home, thus realizing the Internet of Everything, which is somewhat similar to Huawei now.

Market potential is the key?

From a macro point of view, Haier’s choice of "cross-border" is also somewhat helpless. On the one hand, the depression of the home appliance industry has put pressure on the entire home appliance industry. According to the semi-annual report on all categories of household appliances in 2022 released by AVC, the retail sales of household appliances in China reached 338.9 billion yuan in the first half of this year, down 9.3 percentage points year-on-year.

On the other hand, the rapid warming of the new energy vehicle market is in sharp contrast with the home furnishing industry. According to the latest data of China Automobile Association, in October this year, the monthly sales volume of new energy vehicles was 714,000, an increase of 81.7% year-on-year, with a market share of 28.5%. From January to October, the cumulative sales volume of new energy vehicles was 5.28 million, a year-on-year increase of 1.1 times, and the market share reached 24%.

At the same time, for the future development scale prospects of the two industries, there is also a significant difference in data. According to NTCysd data, in 2021, the market size of the global home appliance industry will be about 1,351.9 billion yuan, and it is expected to reach 1,834 billion yuan in 2028. The industry estimates that the value created by the global automobile market every year is nearly 10 trillion US dollars, which is more than five times that of the home appliance industry.

Therefore, home appliance enterprises that tend to be "saturated" urgently need new profit growth points, and new energy vehicles just give an opportunity.

In addition, unlike fuel vehicles, smart cars have been integrated into the entire ecology of users, achieving a seamless connection between cars, homes and offices. As the second half to measure the success of the transformation, Haier has a natural genetic advantage.

As an important part of smart cars, Haier not only owns the world’s first scene ecological brand "Three-winged Bird", but also owns the platform of Haier Zhijia-Zhijia App. The number of daily users of this platform has reached tens of millions, and it is still growing. At the same time, Haier’s 300 experience stores are quite attractive to any car brand. This is why Geely’s Krypton brand was selected for display in Haier’s store immediately after the launch of "001".

It is worth mentioning that before Haier entered the automotive field, it was nothing new for home appliance companies to build cars. Midea, Hisense, Gree, Skyworth and other home appliance companies have already laid out the automobile industry. Just last month, Gree just got Tesla’s "chassis" order.

Therefore, for Haier, "building a car" is not an easy task, and the competitive pressure is still great.