Dayao moves westward to create another bridgehead for the Belt and Road Initiative
Recently, Ningxia Dayao Beverage has an annual output of 100,000 tons of carbonated beverages and fruit and vegetable juices. The project is the first heavyweight project invested by Inner Mongolia Dayao Beverage Co., Ltd. in Northwest China. Dayao Beverage Production Base covers an area of 76,000 square meters, with a planned total investment of 300 million yuan, of which the first phase investment is 150 million yuan. It has 2 production lines with international standard aseptic filling of 36,000 bottles/hour, which can solve the employment of 500 people.
Since the founding of the People’s Republic of China, the key development areas of beverages in our country have always been mainly in the east, and the west and the north are weak. Founded in 1983, Dayao has been keeping up with the pace of the same industry in the east, and has been building tirelessly in the north of our country. The important geographical location of Inner Mongolia determines that the industrial development of Inner Mongolia has its own characteristics, and its important role as a bridge between Mongolia and Russia is increasingly decisive for the economic development of the north. Entering the new century, Dayao has also followed the general trend of national opening and development, and implemented a transformation with higher efficiency, better quality and better management. Since the transformation, it has taken "product quality and a century-old enterprise" as its business goal, keeping pace with the times and constantly innovating. After years of hard work, Dayao has begun to keep pace with the eastern beverage industry and become a leader in the northern beverage industry.
At the time of the "Belt and Road Initiative" initiative, as an enterprise on an important route in the north, Dayao also began to play its own exemplary and leading role. Inner Mongolia is the main auxiliary way to connect with Mongolia and Russia, while in the northwest, Xinjiang is the main inland province as the cornerstone, radiating Central Asia, South Asia and West Asia. The inland provinces in the northwest, especially Ningxia, have become an important channel connecting Mongolia and Xinjiang. At this time, Dayao’s production base in Ningxia is of particular strategic significance. On the one hand, Ningxia, Gansu and Xinjiang are all major fruit-producing provinces in the north, with very rich fruit resources. On the other hand, the long-term development lag in the northwest has also hindered the development of the local beverage industry, requiring greater capital injection to activate production capacity. Located in Ningxia with international advanced production technology and famous brands such as Dayao guests, Dayao can not only promote the rapid development of the beverage industry in frontier provinces, but also play a crucial role in export trade and cultural output.
For a long time, the economic development of the countries in South Asia, West Asia and North Asia around the northwest of our country has been relatively slow, the material resources are relatively poor, and the cultural development is relatively lagging behind. The construction of the "Belt and Road Initiative" not only helps these countries develop in the export of material resources, but also drives the neighboring countries to radiate to the farther regions in the cultural export, thus forming a trend of driving the revival of the entire Asia-Europe plate. Ningxia, an important passage connecting the central and western regions, has also become the bridgehead of the "Belt and Road Initiative" in the northwest. To promote the prosperity and cultural accumulation of this bridgehead, Dayao has an extraordinary historical mission.
Connecting with the northwest, giving full play to national advantages, building cross-regional transnational national brands, and shaping national culture with Chinese characteristics are the foundation for the development of Dayao. Ningxia Dayao Beverage’s annual output of 100,000 tons of carbonated beverages and fruit and vegetable juices is based on such a beautiful vision. In the near future, Dayao will continue to deepen and coordinate with surrounding provinces to forge this bridgehead more firmly and grandly.
