Hu Ge

On November 7, the film "Hello, Zhihua", which was produced by Chen Kexin and directed by Shunji Iwai and starred Zhou Xun, Qin Hao, Hu Ge, Du Jiang, Tan Zhuo and others, held its world premiere in Beijing. All the creators appeared to promote the film. Hu Ge, who had not been seen for a long time, caused the audience to scream as soon as he appeared.

When greeting everyone at the beginning, Hu Ge said mischievously: "Hello everyone, I’m the one who owes the flat." The audience laughed.

Hu Ge

After that, a fan interacted with Hu Ge and said: "I want to pull him out and beat him up after watching it," Hu Ge jokingly replied: "I don’t know if my understanding is correct, this is a kind of praise for me." When it came to why he decided to participate in this role, Hu Ge admitted that he was the first fan of the director and did not want to miss this opportunity. In addition, he also thought that this role was very challenging and had a lot of space, which made him have a lot of impulses and a lot of creative desire.

As Huawei’s most successful smartphone product last year, the Ascend P6 successfully broke through 6 million in global shipments, which also doubled Huawei’s confidence in the P series, so this year’s follow-up product P7 has naturally become one of Huawei’s most important products. Yesterday’s press conference in Paris, France, showed Huawei’s desire for the European market, and the importance of P7.

The biggest feature of Huawei P7 comes from the upgrade of hardware. The performance of the new HiSilicon 910T processor has become a concern for many people. And before the press conference, I got this Huawei P7 mobile phone. For the questions that many netizens care about, I will answer them one by one through the evaluation.

Appearance: Details improved, workmanship improved

More than half of the success of the P6 is due to the excellent design of the phone, and Huawei naturally wants to extend the design essence of the P6 to the P7. So when I first got the phone, in addition to the feeling of getting started and the material change, I didn’t find any more differences between the P7 and the previous one.

However, after careful study, I found that there are still many improved designs between the P7 and P6. First of all, the material of the mobile phone, the back case of the P7 is made of glass, instead of the metal brushed material of the P6. In terms of feel, the glass surface of the palm feels better, but glass is easier to use as a fingerprint collector than brushed metal, which is a double-edged sword.

Due to the increase in the screen size to 5 inches, the body circumference of the P7 has increased somewhat. The 139.8 × 68.8 × 6.5mm size is not as stunning as the so-called 8.18mm of the P6 last year, but it is estimated that it will save a lot of trouble for Huawei’s public relations team (laughs…).

The P7 maintains the design form of the upper and lower circles. The difference is that the bottom border part has become one-piece this time, rather than detachable like the P6. Obviously, the design difficulty of the P7 is higher than that of the P6. After all, the bottom needs to be designed with an integrated arc, which requires higher craftsmanship. The advantage of this design is that the glass panel on the back can almost cover the entire back, and the feel will not be reduced due to seams.

The P7 has cancelled the maddening headphone jack design on the P6, and the headphone jack has been moved back to the top. The SIM card slot and the SD card slot are still on the right, and the card slot is not marked, which is difficult to distinguish.

The frame of the P7 is still made of metal. In order to ensure that the frame will not block the signal, there are segmented ceramic antennas on the top of both sides of the phone. Since the bottom of the P7 is plastic, the antenna can go from here, so the P7 is not a three-segment antenna like the iPhone. What you see outside the phone is only two.

Screen: Meet the user request to upgrade 1080P

When Huawei released the P6, it always claimed that the 4.7-inch screen with 720P resolution was enough, and 1080P was a waste. However, on the P7, Huawei still upgraded the screen to 5-inch 1080P, which has become one of the best combinations of screen quality and operability in current large-screen mobile phones.

The 5-inch 1080P screen and the screen pixel density of 445 have improved the screen quality of the P7 by a notch. If you have used the P6, the grainy screen will definitely be vivid in your mind. However, these problems have been fundamentally solved on the P7. I shot the screen of the P7 with the Canon 6D. When enlarged to 100%, the grainy screen icon of the mobile phone is basically invisible.

Basically, all the domestic mobile phone screens that can sell for about 2,000 dollars are not too bad, especially the P7, which has a very important position in Huawei’s product line, the screen is naturally not much different. In terms of visual experience alone, the P7 screen can be regarded as having colors and brightness, and the single-piece fit screen is enough to meet the needs of daily use in terms of transparency and viewing angle.

Hardware: not as beautiful as imagined

Previously, it was rumored that Huawei would use the latest eight-core processor Kirin 920 on the P7, but in the end, it was found that Huawei had "carelessly" installed a Kirin 910T on the P7. You can simply think of the new Kirin 910T as an upgraded version of the Kirin 910 used on the previous P6S, mainly to increase the main frequency to 1.8GHz, and the memory of the 910T became a dual pass.

Kirin 910T uses the ARM A9r4 architecture. Although it is the latest version, it is still A9 after all. I can’t compare it with Qualcomm Snapdragon’s top processor. From the running point, the level of 910T is probably similar to the level of Snapdragon 600.

In particular, the GPU used by the 910T is the Mali450MP4, which is much more compatible than the previous P6’s K3V2, but the mail450 is a high-efficiency, low-efficiency and power-saving solution. Due to the long time, there are no high expectations in terms of performance. It can be said that the Kirin 910T can handle 1080P playback very well, but for higher graphics and decoding requirements, the 910T will be very weak.

In terms of heat generation, the heat generation of the P7 is not as hot as that of the P6, but when running games or playing online videos for a long time, the heat generation on the back of the phone is still very obvious, and the feel temperature exceeds 40 degrees Celsius. However, considering that the Huawei P7 I got is an engineering prototype, and even the built-in system is an engineering version, this heat generation may be improved after the official version is launched.

Software: System upgrade Android 4.4 interface has changed little

The system used on Huawei P7 is Emotion UI 2.3 based on Android 4.4.2. This time, Huawei, which finally did not drop the chain on the system version, used the latest underlying and latest UI.

The interface of Emotion UI 2.3 has not changed much, and what you see when you turn it on is still the combination of iconic various widgets. 2.3 has newly added the sharing function of the APP. After dragging the icon and moving to the share button at the top, the program can be sent to the other party through functions such as Bluetooth and WiFi direct connection. Personally, I think this function is quite practical, and it does not need to be transferred through third-party tools. It is very convenient for daily software exchange.

After the change of the lock screen interface in 2.0, 2.3 has undergone some changes again. First of all, this time Huawei has cooperated with some media to use the pictures provided by the media as the lock screen interface diagram, a total of six categories, including stars, travel, fashion, life, cars and sports. Users can choose the specified items to appear in the lock screen interface.

At the same time, there is a shortcut operation bar at the bottom of the lock screen interface, providing content such as music control, calendar, calculator, flashlight, etc. As long as the user does not set the lock screen gesture or password, you can directly open these tools. However, the experience of this function is very poor. Due to the large screen of the P7, when unlocking with one hand, the shortcut operation bar is often pulled out instead of unlocking directly. This probability of misoperation often occurs in my actual experience. At the same time, the drop-down toolbar cannot be closed, which makes me a bit crazy.

2.3 Added a super power saving mode, similar to what Samsung used on the S5. After switching, the entire interface goes black, only phone calls and text messages can be made, and network functions are disabled. In other words, the P7 directly changes from a smartphone to a function machine, and the entire interface goes black, which saves a lot of power on the screen. I also tested this mode, and the phone dropped 3% in 27 minutes. In fact, it doesn’t save so much power, because when making a phone call, the screen automatically turns off, and the power saving is mainly due to the network being cut off.

The same-screen multitasking that has been played skillfully by many Android phone manufacturers also appeared on the P7. After turning on the floating button, functions such as video, music, text messages, calculators, etc. can be run in small window mode on the screen. This function itself is very good, but the shortcoming is that the function is relatively simple, and it is a pity that third-party apps cannot be added.

Network: Supports TD-LTE network

When I got this P7, I also got a parameter table of the P7, which said that Huawei P7 is the "king of telecommunications equipment manufacturing – dual 4G supports TDD and FDD, single card dual standby". Later, I found that the baseband chip with five modes and ten frequencies is actually used in the P7, so in theory the P7 supports TDD, FDD, WCDMA, TD-SCDMA and GSM networks.

However, due to MIIT regulations, licensed mobile phones listed in China cannot be compatible with other 3G (4G) network standards as long as they are compatible with TD standard, so when this mobile phone is actually listed in China, it is blocked from FDD and WCDMA networks, and it is only possible to roam into the FDD network when it is used overseas. Although it is not fooling people, such propaganda is exaggerated, and how can a company like ZTE say that it is "five-mode seventeen-frequency" every time?

Photo: 13 million pixel f/2.0 lens

Huawei P7 is equipped with a 13 million pixel camera, using Sony’s stacked sensor and f/2.0 aperture, which can be said to be comparable to many flagship phones in terms of hard power. In terms of software, Huawei has enhanced HDR capabilities on the P7 this time, and replaced the motor to speed up the focus time.

From the sample, the overall performance of the Huawei P7 in normal light is good, especially the color reproduction is quite accurate, and the signs of edge smearing after 100% enlargement are not very serious, and the sharpness is very good. Proofs in low-light environments can be seen that there is a certain problem with the amount of light entering the P7 during shooting, and the brightness of the entire photo is slightly lacking, resulting in a deviation in white balance. Therefore, photos taken in low-light environments feel like they are produced in a cloudy state. Fortunately, the P7 can still handle the details very well. In the case of night, the problem of the P7 is more serious in the ability to suppress noise. Due to the low amount of light entering, the problem is enlarged, and the number of red and green noise on the photo is very large, resulting in a decrease in the overall quality of the photo.

Battery life: The rhythm that needs to be strengthened

Huawei P7 has a built-in 2500 mAh battery. Although I didn’t take apart the phone to see the internal structure, when I got the parameters, I started to think that the battery was too small. In actual use, according to the normal usage frequency every day, half an hour of phone calls, more than WeChat, music is played for 2 hours, and the rhythm of the game is one hour. This battery can only make the P7 work for 12 hours. If you play two more hours of games or watch two more hours of online video, the battery life will be shortened to 10-10.5 hours.

What do you mean? That is to say, if you take the P7 out at 7 am and use it at a similar frequency to mine, the battery life of this phone can only be carried until 19 pm. Unless you charge it, you must go home on time. If you don’t get home, your daughter-in-law will risk divorcing you…

Summary: How much to sell is the key

Huawei announced the price of the European version at yesterday’s press conference, 499 euros, which is about 4,300 + yuan, while the price of the domestic version was also exposed last night, 2888 yuan. The price that meets psychological expectations, the price of the European version is much more expensive than the licensed price due to the high tax problems in its region.

In terms of vertical comparison, the price of Huawei P7 has risen compared to the price of P6 last year. After the success of P6, P7 is bound to increase investment in research and development, marketing costs, etc. It seems that the increase of 200 yuan is indeed not expensive. 2688 has been paid. Do you still care about paying an extra 200 yuan?

But when compared horizontally, it is also the flagship of a domestic mobile phone. It seems that Huawei P7 does not have much advantage in the entire domestic mobile phone product line. After all, it is just a product with hard power at the level of Snapdragon 600. The selling point of P7 lies in the design and shape. Whether it can win the market’s favor again this time depends on its performance after listing. (Wu Bin)

On September 22, Wu Zuming, director of the Airport Experimental Zone Management Committee, met with Wang Jianlin, chairperson of Wanda Group. Wei Xuebin, deputy director of the Airport Experimental Zone Management Committee, and Liu Haibo, chief vice president of Wanda Group, attended the meeting.

Wu Zuming first extended his welcome to Wang Jianlin and his party. He said that in recent years, the airport experimental area has closely focused on the new positioning, new goals and new requirements of the provincial party committee and the provincial government for the airport area, adhered to the overall development idea of building a big hub, developing a big logistics, cultivating a big industry, and shaping a metropolis. It has given full play to the advantages of "hub + opening", and has cultivated and developed six pillar industries of aviation logistics, electronic information, aerospace, biomedicine, new energy vehicles, and modern service industry with an unrelenting spirit. It plans to build six major areas of central business, culture, science and education, and strives to achieve straight sprints, overtaking in curves, and leading the way in changing lanes. It promotes "second entrepreneurship and sets sail again", and strives to be the pillar of the national aviation economy development and the vanguard of institutional opening up. It will help modernize Henan with the high-quality development of aviation economy. As a leading enterprise in the new life of urban consumption, Wanda Group has unique advantages in the fields of urban construction, commercial development, and sports industry. In the next step, the airport experimental area will go all out to provide the best environment. It is hoped that Wanda Group will deepen the airport experimental area, increase investment in urban complex construction and other aspects, deepen bilateral cooperation, and better achieve mutual benefit and win-win results and high-quality development.

Wang Jianlin thanked the Airport Experimental Zone Management Committee for its concern and support for the development of Wanda Group in the Airport Experimental Zone, and briefly introduced Wanda Group’s industrial development and investment in Henan and Zhengzhou. He said that Wanda Group has a good cooperation foundation and broad cooperation prospects with Henan and Zhengzhou. In the next step, it will give full play to its advantages in business, culture, sports, film and television, hotel management, etc., actively integrate into the development of the Airport Experimental Zone, accelerate the implementation of cooperation projects, and make every effort to promote substantive progress in bilateral cooperation.

Before the meeting, Wang Jianlin and his party also visited the city living room of the airport experimental area and learned more about the overall planning, industrial cultivation, and economic development of the airport experimental area.

　　On the occasion of the second anniversary of listing, the Han family came with six major upgrades: new "HWA high-speed driving assistance function and dTCS distributed traction control system"Two high-level configurations bring a safer travel experience; “DiTrainer coaching mode, full scene intelligent voice, NVH active voice, intelligent power on and off."Four intellectual functions to create a smart partner who knows you better. In this OTA upgrade, small-scale user internal testing and the first batch of media test drive will be started on July 29, and various models will be officially launched in batches from August.

　　Stable in the head camp of high-end new energy vehicles, the Han family has never been in stop setting

　　Since its listing two years ago, Han family has become the first model of China brand with "average price and double sales volume of 250,000+",leading the two markets of medium and large cars and 200,000+high-end new energy cars. Behind the strong sales strength, the Han family is more user-oriented and always responds to the needs of users, becoming a high-end new energy vehicle with sustainable evolution throughout its life cycle.

　　In the past two years, the Han family has carried out 17 OTA upgrades around the three dimensions of intelligent travel, human-computer interaction and car experience, and the annual OTA has become a tradition. On the first anniversary of listing, the three functions of HUAWEI HiCar, RPA’s external automatic parking assistance function and rhythmic music atmosphere light have been pushed hard, allowing users to continuously unlock a smarter and more interesting driving experience. On the occasion of the second anniversary of listing, the intellectual interest of the Han family struck and came with six major functions.

　　Two advanced driver assistance functions are added to bring a safer travel experience.

　　In terms of intelligent driving assistance function, two high-level configurations, namely, HWA high-speed driving assistance function and dTCS distributed traction control system, came together, greatly improving the level of driving assistance.

　　The core purpose of HWA’s high-speed driving assistance function is to assist drivers to drive comfortably. Among them, ICC intelligent navigation can make the vehicle cruise control and keep the lane centered within the range of 0-130km/h, and realize automatic car following. ILCA interactive lane-changing control is also called the lever lane-changing assistance. When the vehicle speed is 60-130km/h, when the intelligent navigation mode is started, the user only needs to toggle the steering lever, and the system will automatically control the vehicle lane-changing on the premise of ensuring safety. The two functional algorithms have excellent control ability and strong practicability, which can not only effectively alleviate the fatigue of high-speed driving, but also improve driving safety. In the future, BYD will also integrate autonomous driving maps, continuously expand the use of roads, and further optimize its functional performance.

　　Another big function dTCS distributed traction control system is specially designed for new energy vehicles. Its core value is to make the wheels not slip and become the "instinct" of the car. It can give full play to the performance advantages of electric vehicle motor with large torque direct feed, effectively improve the high comfort and stability of vehicle acceleration, and increase the speed of motor responding to dTCS torque request by about 10 times, so that tires can always maintain sufficient grip and improve driving safety. DTCS can effectively improve the vehicle’s acceleration stability when accelerating to start or turn quickly on low-adhesion roads, but it can also avoid excessive driving speed on both sides due to motor torque control delay, which will lead to differential wear. In addition, by reducing the transmission distance of torque signal, dTCS can control more accurately and quickly, reduce the user’s sense of acceleration and bring more comfortable driving experience.

　　Four intellectual functions "get on the bus" to create a smart partner who knows you better.

　　The Han family will also promote the four functions of DiTrainer coaching mode, full scene intelligent voice, NVH active voice and intelligent power on and off to enhance the user’s smart car experience.

　　DiTrainer coaching mode links the car terminal and the mobile phone terminal, creating two new functions of intelligent driving and driving level for users. Among them, the brand-new intelligent driving function focuses on the purpose of "escort", and has formulated three dimensions and four functions of "city companion driving, high-speed escort and car care". Car owners can independently choose the combination of functional schemes and the way of reminding, and truly understand the needs of users while escorting. The driving level function can scientifically and reasonably analyze the current driving level of users and give the evaluation of driving level. Through the linkage with the vehicle terminal, the APP terminal generates relevant evaluation and driving report according to the analysis of the user’s driving behavior, and is equipped with an achievement medal and an answering platform, which is entertaining and helping to improve the user’s driving ability.

　　Another interesting function-full-scene intelligent voice, adds continuous dialogue, visible speaking (supporting functions: intelligent voice assistant, media center, Bluetooth phone) and four-tone function, plus the existing children’s voice recognition, ecological access, partial voice functions available offline, and full coverage of high-frequency car control functions, which adds fun and convenience to family travel.

　　In addition, the Han family also brought the NVH active sound with Chinese style, and designed the upper and lower electroacoustic and pedestrian warning sounds with reference to the timbre of the popular musical instrument Guzheng in the Han Dynasty. The sound is smooth and elegant, giving consideration to the sense of quality, achieving overall harmony and unity, highlighting the advanced style of the intelligent cockpit, and greatly improving the aesthetic value, luxurious driving quality and luxurious feeling of the whole vehicle.

　　Finally, this OTA upgrade also brings intelligent power-on and power-off function. After the user unlocks with the key, he opens the left front door for the first time, enters the car and presses the brake pedal, then he can drive in gear. After parking, the user can not only press the start button to turn off the power, but also use the electronic key to lock the power outside the car when the gear is in the P position (when there are people or pets in the car, the car can only be locked but not turned off), which improves the convenient car experience.

　　Summary:

　　With the attack of intellectual interest, the OTA of the second anniversary of the Han family has significantly improved the user’s smart car experience from the two perspectives of "safer travel experience" and "knowing your smart partner better". In the wave of new energy transformation in the automobile industry, as a high-end new energy vehicle with sustainable evolution, the Han family is constantly iteratively upgrading, comprehensively improving the user experience and empowering smart travel.

Changan Auchan X7 is a dark horse in SUV field, with 11,677 vehicles sold in March and 10,078 vehicles sold in April. It is not easy to achieve a monthly sales volume of over 10,000 during the epidemic period, not only because of its people-friendly price of 777-127,700 yuan, but also because of its spacious space, practical configuration and abundant motivation.

Large "compact" SUV entry-level model 100,000 yuan properly landed.

　

Changan Auchan X7 launched a total of 10 models with a price range of 7.77-12.77 million yuan. As a compact SUV with a wheelbase of more than 2.7 meters, the guide price of its entry model is as low as 77,700 yuan. Even if you pay the purchase tax and bring insurance to decorate it, you can’t use up 100,000 yuan.　

Handsome is just one word! Changan Auchan X7 adopts the latest family design language, with a hexagonal large-size front grille, and the ripples inside the grille spread to both sides. Yunying LOGO is hung above the grille through silver chrome strips, which is very eye-catching against the black background.

On the side of the car body, a straight waistline runs through the whole car body, which makes the car full of tension. The tail is decorated with horizontal lines, creating a strong sense of hierarchy. The LED taillights close to the right angle are arranged horizontally and neatly, and the taillights are connected by chrome decoration, which enhances the overall feeling of the rear.

The interior adopts embracing design, and provides two color matching options: deep/light. The center console is a large-area soft bag with color matching and decorated with silver decorative strips, creating a warm visual experience. Some areas of the front door panel are also wrapped in soft, with distinct layers and simple and smooth shape. The three-spoke multi-function steering wheel is standard, and integrated with Bluetooth phone, voice control, adaptive cruise control and other control keys to facilitate blind operation while driving.

Configuration is better than Bo Yue’s space is bigger than Tiggo 8.

　

Let’s take Changan Auchan X7, Tiggo 8 and Bo Yue, which have similar sales guide prices, as examples to make a comparison of parameter configuration:　

As can be seen from the chart, Changan Auchan X7 is equipped with a 1.5TGDI engine with a maximum power of 131kW, and the maximum torque can be 265N·m at 1450 rpm, matching a 7-speed dual-clutch gearbox.　

Power system parameters are stronger than those of Tiggo 8 and Geely Bo Yue at the same price. In terms of space, the length, width and height of Changan Auchan X7 are 4705/1860/1720mm and the wheelbase is 2780mm, which is larger than the space-famous Tiggo 8 and much more than Geely Bo Yue.

From the aspect of configuration, Changan Auchan X7 has more practical configurations, such as fin antenna, full LED headlights, adjustable headlight height, LED exterior rearview mirror turn signal, LED taillights, LED rear fog lights, headlight delay closing system, car search light/sound prompt, electric adjustment of exterior rearview mirror, etc. In terms of safety configuration, the main and passenger airbags, tire pressure monitoring, ISOFIX child seat interface, rear door child lock, door lock collision automatic unlocking, uphill assist, integrated body electronic stability system including ABS anti-lock system, EBD braking force distribution, EBA brake assist, TCS traction control system and ESP body stability control system are standard. In addition, it also comes standard with 3.5-inch LCD instrument, concealed glasses case, backrest adjustment of the second row of seats, 4/6 ratio tilting of the second row of seats, Bluetooth/car phone, driving computer display screen, 7-inch multimedia screen, navigation, intelligent voice system, anti-glare of interior rearview mirror, etc.　

Some models are also equipped with skylight/panoramic sunroof, roof rack, welcome breathing headlights, LED daytime running lights, exterior rearview mirror heating and electric folding exterior rearview mirror. The high-profile models are also equipped with keyless entry/start, electric adjustment of the main driver’s seat, 10.25-inch multimedia screen, OnStyle 2.0 Auchan intelligent network connection system, four-door glass key remote control lifting and rear adjustable air conditioning air outlet.

　

Of course, if the budget is sufficient, you can also buy a space treasure optional package (+10,000 yuan), which can be equipped with APA 5.0 automatic parking assistance system, six front and rear parking radars, face recognition entry/start system, DMS driver fatigue monitoring, all-LCD integrated built-in camera dashboard, main driver seat heating/ventilation/memory/comity, rearview mirror memory and automatic reversing adjustment rearview mirror.

　

Summary:

　

Compared with Geely Bo Yue, Tiggo 8 and other models, the starting price of Changan Auchan X7 is 10,000 yuan lower than that of competing products. The price of entry-level models has entered the price range of many independent brands’ entry-level small SUVs. Even the lowest-equipped models come standard with 1.5T engine, full LED headlights, LED taillights, 3.5-inch LCD instruments, multimedia screens, multi-function steering wheels and other configurations, and the standard configuration is very rich. Therefore, in terms of appearance, power and configuration, consumers can shine at the moment, and it is not surprising that their monthly sales exceed 10,000.

Qin L, the brand-new mid-level car of BYD Dynasty, finally shows its true features, and the dragon’s face has evolved, which is amazing!

The overall style of Qin L is inherited from BYD Dynasty’s "aesthetics of the new country’s tide and beauty", and the whole vehicle is elegant in atmosphere and fashionable in technology. The ingenious fusion of oriental verve makes Qin L look elegant and calm, showing the beauty of relaxation and balance.

According to the information of the Ministry of Industry and Information Technology, the length, width and height of Qin L are 4830x1900x1495mm respectively, and the wheelbase is 2790 mm. It is foreseeable that the seating space in the car will be very spacious, which complements the elegant and atmospheric appearance.

Qin l’s front face has evolved again, which is somewhat similar to the style of the flagship model of the dynasty, "Han". The design is spacious and stylish, and it is not angry and arrogant. The body color matching of Bingpoqing is very textured, inspired by Jingdezhen’s unique celadon, and the elegance of celadon is in harmony with the power of the dragon god.

In detail, the long, narrow and sharp LED headlight group is highly integrated with the 3D "dragon beard", and the dragon beard is very recognizable; The "Longkou" below is domineering and open, and the front grille is evenly spread like a dragon scale, which is full of momentum; The design of the fog light area below is also unique. The large opening not only enhances the visual impact, but also makes the front face more exquisite.

The side of Qin L adopts a slip-back design, showing a "wide-body, low-lying" posture, such as a dragon that is ready to go. The airflow can pass smoothly along the curve of the top of the car body, reducing turbulence and wind resistance, with both face value and performance; The waistline runs from the front fender to the back door, which makes the car more slender. With the concave rib line under the door, it creates a three-dimensional cutting effect and highlights the strength of the whole car.

At the rear of the car, the ultra-wide back shoulder surrounds the design, which not only echoes the front face, but also increases the muscular feeling of the body contour; Through taillight modeling, inspired by Chinese knots, full of recognition; The slightly warped small tail design is also the crowning touch, adding a bit of sporty atmosphere to Qin L. In addition, Qin L is also equipped with double five-spoke sports wheels, which are sharp, moving in silence, and showing the beauty of balance between movement and static.

There is no doubt that Qin L’s face value belongs to the first echelon of the mid-level car market, which caters to the aesthetic trend that young people love and pursue the national tide.

The arrival of Qin L and Qin PLUS will form a "big and small Qin" combination, with a larger size and higher level positioning, seize the mid-level car market represented by Camry and consolidate BYD’s position in the car market. In terms of price, the starting price may exceed 120,000 yuan.

In the promotion channel of Zhaotong, car home, it is under way, and the promotion covers Zhaotong area. According to our understanding, the current car purchase can enjoy a maximum discount of 0.3 million, and the minimum starting price is 156,800. If you are interested in this model, I suggest you click "Check the car price" in the quotation form to get a higher discount.

The design of Haval Xiaolong MAX is full of power and movement. The front face adopts a large air intake grille, with a tough front bumper and a sharp headlight group, showing a strong sporty atmosphere. The side lines of the car body are smooth and strong, showing the muscle lines of the car body. The tail design of the car is simple and generous, and the taillights are designed through, which echoes the front face and the overall style is very harmonious. The large body size, spacious and comfortable space and luxurious and exquisite interior are a highlight of Haval Xiaolong MAX. Generally speaking, the design of Haval Xiaolong MAX is fashionable and atmospheric, showing its powerful gas field and good sports performance as an SUV.

Haval Xiaolong MAX is a medium-sized SUV with a body size of 4758*1895*1725mm and a wheelbase of 2800mm. Its side lines are smooth and dynamic. The front and rear wheel tracks are 1626mm and 1630mm respectively, and the front tyre size is 235/55 R19, and the rear tyre size is also 235/55 R19. The body height is moderate, with large tires, which makes the whole car look more stable and atmospheric. In addition, Haval Xiaolong MAX also adopts a fashionable rim design, which adds a sense of movement to the whole vehicle.

Haval Xiaolong MAX’s interior design style is fashionable and atmospheric, and it is made of high-quality materials. The steering wheel is wrapped in leather, which feels comfortable, and the position can be manually adjusted up and down+back and forth, which is convenient for drivers to find the most comfortable position. The central control screen size is 12.3 inches, which supports the voice recognition control of multimedia system, navigation, telephone, air conditioner and skylight, and is easy to operate. The front seats are equipped with heating function to provide a more comfortable driving experience. The seat is made of imitation leather, and the front and rear adjustment, backrest adjustment and height adjustment (2-way) can be carried out for the main/co-pilot seats. The front row is also equipped with two USB/Type-C interfaces, and the rear row is also equipped with two USB/Type-C interfaces to meet the charging needs of passengers. The backrest of the second row of seats can be adjusted, and the rear seats support proportional reclining, which flexibly adapts to different space requirements. The overall interior design is simple and generous, paying attention to the comfort of drivers and passengers, and it is a high-quality family car.

Haval Xiaolong MAX is equipped with a 1.5-liter 116-horsepower four-cylinder engine with a maximum power of 85 kW and a maximum torque of 140 Nm. This engine uses a 2-speed DHT gearbox, which can provide a smooth driving experience for the vehicle. In addition, this car series also has excellent fuel economy and power performance, which is a very worthy car choice.

The design of Haval Xiaolong MAX has undoubtedly left a deep impression on people. As the owner of car home said, its long and narrow headlights and smooth lines show a kind of domineering and dynamic. However, as he mentioned, the design of the hub may not be completely in line with personal preferences. However, this does not affect our overall evaluation of Haval Xiaolong MAX. Regardless of the appearance, this model has excellent performance and configuration, providing consumers with excellent driving experience and comfort. Therefore, for those consumers who have certain requirements on appearance, Haval Xiaolong MAX is still a worthy choice.

On the second day of the National Day holiday, first of all, I wish you a happy holiday and a safe trip.

On October 1st, while celebrating the National Day, it was time to release the monthly brand column-the sales of new cars.

In September, the brand of new cars was constantly moving, and heavy models were launched one after another. Wenjie M5 EV, Tucki G9, Zero Run C01 and Ideal L8 went on the market, and Weilai ET5 began to deliver. Compared with the situation that opportunities and challenges coexist in August, the new car in September presents a scene full of flowers and vitality.

Tram Lab Anti-Bar Guide: BYD and Tesla have not released their sales in September!

Nezha: 18,005 yuan was delivered in September, with a total of 111,190 yuan this year.

In September, Nezha Automobile delivered 18,005 new cars, a year-on-year increase of 134%.

From January to September this year, a total of 111,190 vehicles were delivered, a year-on-year increase of 168%.

Nezha is definitely the biggest dark horse of new cars this year. In August, Nezha once again topped the sales list of new cars, which is the third month that Nezha won the title of "sales champion". The delivery volume of Nezha U+V series exceeded 18,000 vehicles.

The cumulative delivery volume of Nezha this year has exceeded 100,000, reaching 111,000 vehicles.

As early as August, at the listing conference of Nezha S, Nezha said that the goal of the next stage is to become a new force automobile enterprise with the first cumulative delivery volume in the whole year.

In August, Nezha officially surpassed Xpeng Motors to become the brand with the highest cumulative delivery in the whole year. In September, Nezha continued to lead and expanded its leading edge.

The flagship coupe Nezha S, which shoulders the mission of boosting Nezha’s brand image, has ordered more than 15,000 cars. I look forward to the early delivery of Nezha S, and see if it can help Nezha to remain at the top of the list under the strong impact of "Wei Xiaoli" in the third quarter.

Ideal: Delivered 11,531 in September, and accumulated 86,927 this year.

In September, LI delivered 11,531 new cars, up 62.54% year-on-year and 152.26% quarter-on-quarter.

From January to September this year, a total of 86,927 vehicles were delivered, a year-on-year increase of 57.27%.

In August, because it was at the time when L9 just started to deliver and L8 information began to be published, the ideal entered a short "embarrassing period". The monthly delivery volume was only 4,571 units, which was the second trough of this year, second only to April affected by the epidemic.

But we estimated at that time that this embarrassing period would soon pass with the full delivery of L9. Sure enough, Ideal recovered strongly in September, and delivered 11,531 new cars.

Among them, the Ideal L9 broke Wanda to 10,123 vehicles in the first full month of delivery, helping the Ideal, which ranked 7th last month, to become the runner-up in the leaderboard this month.

Ideal L9 has also become the first China brand vehicle with a monthly delivery volume of over 10,000 and a price of over 400,000.

On September 30th, Ideal held a press conference to launch Li ONE’s replacement model-six-seat medium and large SUV Ideal L8, and released five medium and large SUV Ideal L7.

Both new cars are available in Pro and Max configurations:

The price of L8 is 359,800 yuan for Pro model and 399,800 yuan for Max model, and it is expected to be delivered in November.

The price of L7 is 339,800 yuan for Pro model and 379,800 yuan for Max model, which is expected to be delivered in February next year.

At the first time @ Tram Room Chief had a static experience of the ideal L8. Interested friends can watch the video:

Li Xiang, CEO of LI, once said in Weibo that after the release of information on the L8, the replacement model of Li ONE, Li ONE’s sales volume was obviously affected. Nowadays, the ideal L9 has exceeded 10,000 in the first month, and the ideal L8 has replaced Li ONE to return strongly. The sales performance of the ideal in the fourth quarter will be worth looking forward to.

Zero run: 11,039 in September, and 87,602 this year.

In September, 11,039 new cars were delivered by zero-run cars, up 169.57% year-on-year.

From January to September this year, a total of 87,602 vehicles were delivered, a year-on-year increase of 152.23%.

With excellent cost performance in their respective market segments, the sales of T03 and C11 have been performing well this year. Although the total delivery volume has decreased compared with August, it is already the sixth consecutive month that Zero Run has sold more than 10,000.

On September 28th, Zero Run C01, a medium and large-sized pure electric car, was officially launched and its price was announced. Five new models were launched, with the price range of 193.8-286.8 million yuan.

The new car provides two power layouts: single motor and double motor. The maximum power of the single motor model is 200kW and the peak torque is 360N·m；; The maximum power of dual-motor models is 400kW and the peak torque is 720 N m. Four CLTC cruising ranges are provided, namely, 525km, 606km, 630km and 717km.

Previously, Zero Run officially announced that C01 had seized 100,000 booking orders before listing.

On the day after listing, on September 29th, Zero Run announced that the total value of the newly-added large-scale car C01 exceeded 1 billion. If calculated according to the price of 200,000 cars per car, the number of large-scale cars would be 5,000.

At present, the first batch of delivery of Zero Run C01 has been started, and October will be the first complete delivery month of Zero Run C01. With the blessing of the flagship model, we will wait and see whether the delivery volume of Zero Run C01 in October can reach a new high.

Weilai: The delivery was 10,878 in September, and this year’s total was 82,434.

In September, Weilai Automobile delivered 10,878 new cars, a year-on-year increase of 2%, and the delivery volume exceeded 10,000 for four consecutive months.

From January to September this year, a total of 82,436 vehicles were delivered, a year-on-year increase of 24.2%. In the third quarter, 31,607 new cars were delivered, up 29.3% year-on-year, setting a new quarterly delivery record.

The specific vehicle delivery data are as follows:

A total of 7,729 SUV models were delivered, and 1,895 ES7 vehicles were delivered on the NT2 platform. NT1 platform delivered 5834 vehicles of ES8, ES6 and EC6.

A total of 3,149 cars were delivered, 2,928 cars were delivered by ET7 and 221 cars were delivered by ET5.

With the increase of delivery volume of ES7, the sales of three SUV models of "866" on NT1 platform declined. The most attractive model of Weilai this month is naturally the "explosive model" ET5. On September 30th, the ET5 production car was officially delivered by users, and 221 cars were delivered in a single day.

In September, we participated in the dynamic test drive held by ET5. Friends who are interested in the dynamic performance of ET5 can look back at the previous videos:

On the day of opening the blind lock order on September 9, the order quantity of Weilai ET5 has covered all the production capacity in 2022. According to the information revealed in the conference call of Weilai Q2, ET5 will reach the delivery limit of 10,000 in December, which is a big challenge to Weilai’s production capacity.

In mid-September, some netizens found that Weilai officially ordered the vehicle interface, which increased the display of the expected pick-up time after the current lock list was arranged. Among them, ET5 has the longest waiting time, which is as long as 22-24 weeks.

In October, ET5 will usher in the first first complete delivery month. For an "explosive model" like ET5, there is no need to worry about sales volume. What deserves our attention is the capacity climbing and delivery.

Q: The delivery in September was 10,142, and this year’s total was 45,759.

In September, the series delivered 10,142 new cars, and from March to September this year, a total of 45,759 new cars were delivered.

Following August, the delivery volume of the series of vehicles in the asking sector exceeded 10,000 for the first time, creating the fastest record for domestic new energy automobile brands to break 10,000 in a single month. In September, the delivery volume of the series of vehicles in the asking sector reached a new high, exceeding 10,000 for two consecutive months.

On September 6th, AITO Wenjie listed its first pure electric SUV, Wenjie M5 EV, which is also the third new energy vehicle product released by Wenjie series within one year. The price is 288,600 for the rear-drive standard version and 319,800 for the four-wheel drive performance version.

On the evening after the press conference, the press officially announced that the M5 EV had more than 30,000 order users.

For more detailed information about the M5 EV, you can look back at the article "Far ahead" Tesla, a new car from Huawei. Do you think it’s ok? 》

Tucki: 8,468 was delivered in September, with a total of 98,553 this year.

In September, Xpeng Motors delivered 8,468 new cars.

From January to September this year, a total of 82,436 vehicles were delivered, a year-on-year increase of 74.72%, exceeding the annual delivery in 2021.

The specific vehicle delivery data are as follows:

Tucki P7 delivered 4,634 vehicles, Tucki P5 delivered 2,417 vehicles, Tucki G3i delivered 1,233 vehicles, and Tucki G9 delivered 184 vehicles in the first batch.

In September, the delivery volume of Tucki continued to decline, and the ranking of the list dropped one place to the sixth place. The cumulative delivery of the whole year was opened by the first place, Nezha, with a gap of 12,600 vehicles.

The problem is basically the same as that in August. As the current main model P7 is about to be replaced, consumers are in a strong wait-and-see mood. Therefore, the sales volume of P7 has been tepid, and showed a steady-state slight decline.

However, the new flagship model G9 has not been fully delivered, so the pulling effect on the delivery volume in September is not obvious. On the first day of Tucki G9′ s booking channel in August, the order volume of new cars reached 22,819.

If the production capacity and delivery of G9 can climb smoothly in October, the delivery volume of Tucki in October should be significantly improved.

Krypton: 8,276 was delivered in September, with a total of 39,438 this year.

In August, extremely krypton vehicles delivered 0,018,276 vehicles, an increase of 15.49% from the previous month, hitting a record high in a single month.

A total of 39,438 vehicles were delivered from January to September this year. Since the opening of delivery, the cumulative delivery in history has reached 45,481 vehicles. A total of 20,464 vehicles were delivered in the third quarter, a year-on-year increase of 90%. The average order amount exceeds 336,000 yuan.

In September, there were 30 new stores, the total number of which exceeded 200, and the self-built charging stations covered 100 cities, with a total number of 500 stations.

On September 20th, NVIDIA (NVIDIA) officially released ——Thor, a new generation of smart car chip, at the GTC conference in the autumn of 2022, with a computing power of 2000TOPS.

At the press conference, NVIDIA announced three partners of Drive Thor platform, including Krypton. The new chip will be launched on Krypton vehicles, and Krypton will be the first to use Thor chip for early testing.

Hechuang: delivered 3,011 in September, up 58.2% from the previous month.

In September, Hechuang Automobile delivered 3,011 new Z03 vehicles, an increase of 58.2% from the previous month.

Lantu: The sales volume in September was 2,519, and the cumulative delivery was 20,410.

In September, the sales volume of Lantu automobile was 2,519 vehicles, up by 177.42% year-on-year, and it continued to grow for four consecutive months. The average transaction unit price is 370,000 yuan.

Since the first delivery in August 2021, Lantu has delivered a total of 20,410 vehicles.

Ian: The sales volume in September was 30,016, and this year it totaled 182,321.

Guangzhou Automobile Ai ‘an, the "transfer student" of new cars, comes once a month to reduce the dimension of new cars.

In September, the sales volume of GAC Ai ‘an reached 30,016 vehicles, up by 121% year-on-year, hitting a new high in a single month, with sales exceeding 20,000 for five consecutive months.

From January to September this year, the cumulative sales volume of GAC Ai ‘an reached 182,321 vehicles, up 132% year-on-year.

In September, Ai ‘an’s actions at the brand and product levels were quite frequent. On September 6th, the founding meeting and the first shareholders’ meeting of Guangzhou Automobile Aian New Energy Automobile Co., Ltd. were successfully held. It was decided that Guangzhou Automobile Aian New Energy Automobile Co., Ltd. was formally established, and the shareholding system reform of Aian was officially completed.

On September 15th, GAC Ai ‘an held the first brand night in Guangzhou after the brand "mixed reform". At the event, GAC Ai ‘an announced the brand’s new LOGO——AI Shenjian.

At the press conference, Ai ‘an also released its brand-new high-end brand Hyper Haobo, and together with the brand-new high-end brand, it also released the first new car of Haobo brand-pure electric supercar Hyper SSR.

The maximum horsepower of the new car is as high as 1225ps, the peak torque on the wheel can reach 12000N·m, and the acceleration time of the track version of 0-100km/h is only 1.9 seconds.

On September 27th, Ai ‘an also launched a brand-new model-Aion Y Plus. The new car launched a total of six models with two endurance versions of 510km and 610km, and the price was 139,800-179,800 yuan.

Ian said that after the second plant is put into production, it will move towards the monthly sales target of 50,000 or even 100,000.

M7, the new car industry, is about to release its share price completely. Xiaokang shares have been trading daily for nearly two trading days, hitting a record high. At the same time, Xiaokang shares have also entered the car enterprise camp with a market value of 100 billion.

And investors who hold well-off shares also earn a lot of money.

On June 24th, the A-share market opened, and the share price of Xiaokang shares began to fluctuate upward. At around 10: 30, Xiaokang shares closed at one stroke. The latest share price was 85.06 yuan, up 10%, a record high. At present, the market value of Xiaokang shares has reached 115.7 billion yuan, and it has entered the car enterprise camp with a market value of 100 billion yuan.

A female investor in Chongqing worked hard for one year and earned 860 thousand yuan.

With the stock price of Xiaokang shares soaring, the investors who hold it are also unhappy. Some people laughed at the end, and others were "kicked out of the car" halfway.

According to an interview with an upstream journalist, a female investor named Li Jing (pseudonym at the interviewer’s request) in Chongqing recently laughed bitterly. With the rising share price of Xiaokang, the market values of her two accounts (Ping An and Guangfa) are also soaring. Through talking with Li Jing, the upstream journalist found that she is a professional woman, born in 1980, and has been in the market for less than five years. She is not rich in stock market investment experience, but she has gained a lot of experience in the investment process in the last year.

Through the reporter’s hard work, Li Jing sent a screenshot of his shareholding to the reporter. When the reporter saw it, he was shocked: one was the shareholding map of GF Securities, which held 14,600 well-off shares and made a profit of more than 620,000.

The other is the shareholding chart of Ping An Securities, which holds 6,000 shares of Xiaokang with a profit of nearly 240,000. The two accounts currently hold a total of 20,600 shares of Xiaokang, with a profit of more than 860,000.

Li Jing said that after yesterday’s daily limit, it rose again today, and it was a little "afraid of rising", so this morning, before the daily limit, some stocks were sold to lock in profits.

When the reporter asked her, recently, the state has continuously issued policies to support new energy vehicles, and there are still heavy news about Xiaokang shares. When buying and selling, Li Jing said that she was also very helpless. She said that she had not been in the market for a few years, and her experience was not very rich. In the first half of last year, after a friend’s introduction, she heavily invested Xiaokang shares in Ping An Securities account. In June last year, the account made a profit of more than 200,000 yuan, and she was very happy at that time. However, the "great joy and great sorrow" also happened overnight, from She said that she was in a very bad mood during that time, and friends around her laughed at her as a shareholder.

Li Jing told reporters that her GF Securities account also suffered losses. After the share price halved, she may have seen a turnaround and kept buying well-off shares until now. After a year of hard work, you have gained something.

So, sell a little today to avoid the tragedy of last year from happening again.

In the reporter’s interview, some investors seemed very depressed. He said that after buying a well-off society, they began to plummet and sold it as soon as they untied it.

Q M7 will be released soon, how much more is worth looking forward to?

According to the report of shanghai securities news, the Celestial brand jointly owned by Xiaokang and Huawei will release a new car in the near future. As for the identity of the new car to be released soon, according to the recent official warm-up, it should be AITO Wenjie M7. The new car is positioned in a medium and large SUV, with a six-seat layout, and will provide pure electricity and extended-range power.

In terms of power, the car is still equipped with a 1.5T four-cylinder engine as a range extender, with a maximum power of 92kW and front and rear dual motors, with peak power of 72kW and 200kW respectively. It is estimated that its pure electric cruising range is between 150 and 200 kilometers.

According to the positioning of the M7 and the design of the extended-range power system, this car may become a direct competitor with the same-class models such as Li ONE and Lantu FREE in the future. Although the price information has not been seen yet, it is expected to be between 300,000 and 400,000 yuan.

It is understood that the M5 is the first car of AITO, a high-end brand jointly built by Huawei and Cyrus, and the first car equipped with Huawei HarmonyOS cockpit. According to the data, the sales volume of Celestial in May was 5,651 vehicles, and the main models were Celestial SF5 and Wenjie M5, among which Wenjie M5 retailed 5,033 vehicles.

As an intelligent new energy vehicle built by Huawei, Yu Chengdong, the managing director of Huawei, was very optimistic about the M5. He had set a target of selling 300,000 vehicles next year, and planned to use 1,000 stores to sell cars before the end of the year to achieve the target.

Therefore, it is reasonable to ask M7 to be highly expected by the market.

With the support of sales data and new products, in the secondary market, investors still buy Yu Chengdong’s "bluff". Since the new energy track entered the rebound market, the share price of Xiaokang shares has been rising all the way, and its market value has doubled.

Multiple positive blessings,Auto stocks are rising more and more fiercely!

It is worth noting that under the stimulus of many favorable times, the automobile sector has been rising continuously since the end of April, and the cumulative increase of the Wind automobile index has exceeded 60% in less than two months. There have been stocks whose share price has doubled and even turned over several times.

For example, from May 13th to June 21st, Zhongtong Bus gained 15 daily limit boards in 22 trading days, which soared nearly four times.

Zhejiang Shibao rose in late April, when its share price was lower than that of 4 yuan. Since June 13th, Zhejiang Shibao has been trading daily limit continuously. Up to now, it has hit the daily limit for 9 consecutive trading days. In terms of share price, Zhejiang Shibao has surpassed 12 yuan in intraday trading today, which is more than three times the low in late April.

The the State Council executive meeting held on June 22nd decided to increase the policy of automobile consumption support. The implementation of this policy predicts that the automobile and related consumption will increase by about 200 billion yuan this year.

As early as May 31st, the Ministry of Finance issued the Announcement on Reducing the Vehicle Purchase Tax for Some Passenger Cars, which levied the vehicle purchase tax by half for passenger cars with a displacement of 2.0L and below whose purchase date was from June 1st, 2022 to December 31st, 2022 and the bicycle price (excluding VAT) did not exceed 300,000 yuan.

Since the middle and late May, the epidemic situation in many places in China has been effectively controlled, and enterprises related to the new energy vehicle industry chain have accelerated the pace of resumption of work and production. At the same time, the Ministry of Industry and Information Technology, together with the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce and the National Energy Administration, has issued a policy of new energy vehicles going to the countryside to promote the incubation of the new energy vehicle market, and new energy vehicles are expected to continue to maintain a high-speed growth momentum.

On June 23rd, China Information and Communication Research Institute released "Operation Data Report of New Energy Automobile Industry in May 2022", which showed that in May, China’s new energy automobile industry resumed production with remarkable results, and the production and sales of new energy vehicles all exceeded 400,000, with a year-on-year growth level exceeding expectations and quickly returning to the high-speed growth level before the epidemic. From January to May, the production and sales of new energy vehicles totaled 2.071 million and 2.003 million, respectively, up 1.1 times year-on-year.

What does the organization think?

Orient securities believes that the adjustment of the industrial chain of new energy vehicles in the past six months basically reflects the market’s concerns about high product prices, high cycle profitability and high valuation. As the epidemic situation improves, the last negative factor is about to end. At present, whether it is the short-term sales recovery rebound, the continuous improvement of the half-year dimension, or the long-term unexpected "new+replacement" market space perspective, the sector has entered a stage of smooth logic and continuous improvement of fundamentals. The agency suggested paying attention to three investment directions: first, the integrated layout reduces costs, without fear of price fluctuations, and optimizes electrolyte and precursor links; Second, weak periodic superposition technical barriers, preferably diaphragm and ternary link; Third, new technologies and materials, preferably silicon-carbon negative electrode, conductive agent and lithium iron manganese phosphate.

Huaxi Securities pointed out that the policy coverage exceeded expectations and it is expected that it will fully benefit. It is estimated that this round of stimulus policy is expected to boost the annual sales of 1.5-2.5 million vehicles. Based on the calculation of 2 million vehicles, the annual sales of passenger cars are expected to reach 23.47 million vehicles, up 9.3% year-on-year. The wholesale sales of Q3-Q4 are expected to increase by 20.9% and 18.3% year-on-year, respectively. New energy products will incite demand, and old cars will be scrapped one after another to drive the growth of replacement demand. The medium and long-term sales center of passenger cars is expected to grow steadily and accelerate its rise independently. Considering the upward product cycle+intelligent electric acceleration, Changan Automobile, BYD, Geely Automobile H and Great Wall Motor are recommended, and Xiaokang shares, Xpeng Motors H and LI H are the beneficiaries.

[Disclaimer] Manuscripts not marked with "Source: Upstream News" or "Upstream News LOGO, watermarked text, pictures, audio and video" on the upstream news client are all reposted. If the reposted manuscript involves copyright issues, pleaseContact upstream.

Wen | Yi Meishang

Li Jiaqi once again fell into the whirlpool of public opinion.

On September 10th, some netizens commented in the live broadcast room in Li Jiaqi that "Hua Xizi is getting more and more expensive", and Li Jiaqi replied: "Where is it expensive? Sometimes I look for my own reasons. After so many years, my salary has not risen. Have you worked hard? "

As soon as the above remarks came out, they immediately caused heated discussion. According to the incomplete statistics of Yimei, from yesterday to today, at least eight related topics, such as # Li Jiaqi with goods #, # Li Jiaqi said that he couldn’t find his previous state #, # Li Jiaqi apologized # # How expensive the flower west is #, rushed to Weibo for hot search.

As of press time, only the TOPic of # Li Jiaqi Internet Users with Goods # triggered over 1.3 billion readings and 5.7 million interactions, and continued to occupy the top list of hot searches in Weibo for over 15 hours. According to other statistics, Li Jiaqi lost 630,000 powder overnight.

Intercepted from Weibo

Li Jiaqi’s inappropriate remarks are controversial, and double 11 may be affected this year

The incident originated from a live broadcast in Li Jiaqi recently.

Li Jiaqi planted grass for fans in the live broadcast room, saying that one of Hua Xizi’s "Shouwumei chalk is very easy to use". Some netizens commented in the comment area that "Hua Xizi is getting more and more expensive".

After paying attention to this message, Li Jiaqi immediately shook his head and sighed and said, "Where is it expensive? It’s been this price for so many years, okay? Don’t talk nonsense with your eyes open. " "Sometimes look for your own reasons. Has the salary increased for so many years? Have you worked hard? "

As soon as this remark came out, Huowa, a small assistant in Li Jiaqi’s live broadcast room, immediately widened her eyes, and the remark quickly went out of the circle, fermenting on many social platforms such as Weibo, Xiaohongshu and Tik Tok, and # Li Jiaqi’s user with goods # jumped to the first place in Weibo’s hot search.

Intercepted from Weibo

Under the relevant Weibo, a hot comment pointed out that "you can explain why it is so expensive, whether it is because of raw materials or workmanship or other reasons, but you can’t attack consumers, which is somewhat personal attack". Senior media person @ Hu Xijin also wrote, "The sentence that Li Jiaqi said later is really inappropriate and a bit abrupt."

With the heat of the event soaring, another recording screen of Li Jiaqi’s live broadcast room was also circulated on the Internet. In the video, accompanied by assistant Wangwang, Li Jiaqi explained, "I have no other meaning." "I know that I can sit here thanks to all the fans who support me and trust me. I don’t have to work, but I am sitting here for you." In addition, he also complained that "I can’t find my former interesting state, so I have to be tactful."

This remark caused another wave of fermentation, and many consumers bluntly said in the comment area that "Li Jiaqi is gone with the wind" and "forgot the original heart".

At 1: 00 this morning, Li Jiaqi once again issued a formal apology for his inappropriate comments in the live broadcast room, and his personal Weibo: "Yesterday, when I responded to the product comments in the live broadcast room, I said something inappropriate and uncomfortable for everyone. Sincerely accept criticism. " He also wrote in his apology that fans questioned his remarks that he had forgotten his original intention. "I am a makeup counter salesman and I know that everyone’s work is hard and not easy. I am really sorry that what I said failed to live up to your expectations. "

But netizens didn’t buy it. Li Jiaqi apologized to Weibo, and a hot comment "You earn ordinary people’s money, but in the end you ridicule ordinary people’s poverty" caused nearly 600,000 likes and 10,000 replies.

"Li Jiaqi’s remarks are obviously in the mind of a superior person who is a master, a boss, divorced from the bottom and has enough to eat and wear. It may affect this year’s double eleven. " An unnamed dealer told Yi Meishang.

However, the above-mentioned dealers also believe that, despite this, as a long-lasting head anchor in the industry, it is not difficult for Li Jiaqi to get through this.

Is eyebrow pencil more expensive than gold? Hua Xizi responds to price disputes

In this matter, Huaxizi has also become a hot topic for consumers, and topics such as # How expensive is Huaxizi #, # The exclusive currency unit of Huaxizi workers #, # More than 20% of Huaxizi’s revenue comes from Li Jiaqi # have been on the list for many times.

On the live broadcast that day, Li Jiaqi said that Hua Xizi’s first black eyebrow chalk was "one from 79 yuan, buy one and get two replacement clothes". In this regard, some netizens summarized the common eyebrow pencils on the market, and listed the brand, gram number, price and gram unit price of each eyebrow pencil for comparison.

As shown in the following table, the weight of a 69 yuan eyebrow pencil owned by Huaxizi is 0.07, and the average price per gram of Huaxizi eyebrow pencil is 985.71 yuan, which is higher than the domestic gold price of 467.98 yuan/gram that day, and 16.76 times that of the classic machete eyebrow pencil of international famous brand Shu Uemura. In this regard, some netizens ridiculed that "migrant workers have a new exclusive currency unit: 1 flower west =79 yuan".

Tuyuan Weibo

Yi Meishang observed that there was also a popular poll in Weibo today, that is, in this incident, "Is the implicated Huaxizi wronged?" 19% of netizens chose "wronged, and the reputation and sales of Huaxizi were affected", but 76% chose "not wronged" and thought that the pricing of Huaxizi was "expensive".

As can be seen from its official flagship store, the price of Huaxi Zi is generally in the range of 69-269 yuan, which basically conforms to its positioning of mass makeup. Take the product Shouwumeibi as an example, its single price in official website is 69 yuan, and in the live broadcast room in Li Jiaqi, it is 79 yuan 3/ piece, which is economical to 26 yuan/piece. But on Taobao platform, the sales volume of TOP5 eyebrow pencil is mostly in the range of 9.9-20 yuan. It can be seen that Hua Xizi is not expensive compared with international brands, but for other cheap makeup items, this price seems to be slightly higher.

There are also consumers who bluntly say, "Hua Xizi’s money is spent on channel promotion, and more than half of it has entered the live broadcast room in Li Jiaqi." This statement is not groundless. According to statistics, since 2019, Hua Xizi and Li Jiaqi have been deeply bound, with a turnover of 1.13 billion in that year alone, up 25 times year-on-year. In the first seven months of 2020, Hua Xizi participated in 45 live broadcasts in Li Jiaqi. In January and February of 2021, the broadcast rate of Hua Xizi was as high as 50%. According to the news, Huaxizi’s monthly marketing investment is as high as 20 million yuan only on live broadcast platforms such as Li Jiaqi, accounting for more than 20% of the total marketing expenditure.

In addition, Li Jiaqi is also the chief brand recommendation officer of Huaxi Zi, who has participated in the creation of Huaxi Zi’s "Miao Impression" and "Dai Impression" series products. Ke Rundong’s research once said, "Li Jiaqi alone brought more than 20% of the revenue to Hua Xizi."

After the Li Jiaqi incident was fermented, it began to spread on the Internet that "Hua Xizi gave Li Jiaqi 80% commission". Regarding this matter, Hua Xizi’s customer service staff said that it was not clear for the time being. Regarding the price dispute, Hua Xizi responded that "the products in our store are relatively cost-effective. If you have the need to buy, you can also try it. I believe you won’t be disappointed." In the face of Li Jiaqi’s "inappropriate remarks", Hua Xizi also said that this matter has been recorded and there will be a special department to investigate. However, at present, no notice of suspension of cooperation between the two parties has been received.

Domestic products are expensive, do consumers have to pay the bill?

From the market point of view, it seems that the higher price of domestic products is the general trend.

According to Yi Meishang’s previous report, domestic products have fallen into a "price hike" this year. For example, a lip mud that was once priced in 20 yuan is now sold in 60 yuan; A skin care essence suit has increased by more than 100 yuan in two years. Some bloggers even labeled individual domestic products as "price assassins" and named brands such as Polaiya. "In 2018, the price of a brand’s special care cream was half cheaper than now." (Recommended reading: domestic beauty, "robbery" by fire? )

In a live broadcast in February this year, Li Jiaqi also issued a price increase forecast, saying, "Don’t compare it with the price three years ago. It’s not that I sold it expensive, but that brands are upgrading and increasing prices, and domestic products are no exception."

At the end of August, Little Red Book blogger @ A Ding Er Million with 130,000 fans released a video denouncing the price increase of domestic products. She said, "When some domestic products just started, they were cheap and easy to use, and each called themselves the light of domestic products. When the fire rises, it floats. It can’t be called cutting leeks. It’s called uprooting leeks. " Less than half a month after the release of this video, it attracted nearly 10,000 likes and caused many consumers to resonate.

Excerpt from Little Red Book

On the one hand, as Tian Liming, vice president of Heheda Group, said, "Under inflation, the price increase of products is the inevitable way." In recent years, foreign brands, such as SK-II and Estee Lauder, have also adopted the price increase strategy to increase revenue.

In addition, the continuous rise in raw material prices is also one of the factors contributing to the price increase of cosmetics. According to public reports, some cosmetic raw material suppliers have raised the prices of raw materials such as emulsifiers, oils, preservatives, surfactants and polyols by 15%~25%. BASF, the global cosmetic raw material giant, also mentioned in its 2022 financial report that its main source of growth is the price increase in the whole business area brought about by the rise of energy and raw materials.

For domestic beauty products, "domestic products are cheap on the surface and expensive on the gram" and other remarks are also rampant. According to Yi Meishang, in the above-mentioned industry background, reducing gram weight and increasing gram price have become the most commonly used "price increase" methods for domestic cosmetics.

Some brands bluntly say that reducing gram weight can control costs and improve repurchase rate, but also for safety and hygiene considerations. "The shelf life of lipstick products such as lipsticks is generally three years, but most consumers own more than one lipstick. A small gram of lipstick can largely avoid the oxidative deterioration of Kaifeng products, which will lead to the decline of product texture, quality and safety."

On the other hand, price increase is also one of the strategies of high-end domestic product layout, that is, price increase is realized through single product upgrade and high-end line product layout.

In Tian Liming’s view, taking the high-priced road can win more market share. "First, be a high-priced brand, and then hit the downside, and the winning rate will be particularly high." According to reports, a brand owned by a foreign-funded giant is often imported before entering the China market, and the price is high. After the brand image is firmly established, it will switch to domestic raw materials to reduce the cost, thus reducing the product price and fully "harvesting" high, middle and low-end consumers.

"From this point of view, brands that have been striving for consumers at low prices have to do the opposite and seek high prices to avoid being hit."

However, for consumers, the price increase of domestic products and the "worth" of the products themselves are still the fundamental reasons.

In this incident, Li Jiaqi said that "domestic brands are very difficult". In the face of such remarks, consumers bluntly said, "It is not a gold medal to avoid death to make domestic products" and "It is also difficult for me to make money".

In the minds of consumers, the impression that domestic products "emphasize marketing and neglect research and development" is always indelible. Still taking Hua Xizi as an example, public information shows that half of the 177 patents applied by Hua Xizi are product packaging design. Previously, the Qixi gift box, which was priced at 1314 yuan, was also criticized as "over-packaging" and "IQ tax". Based on this, the price increase of Huaxizi is not easy to be accepted by consumers.

According to the statistics of Yimeishang, in recent years, local beauty companies have begun to increase their research and development in an attempt to reverse the "stereotype" of consumers. For example, in the first half of this year, 10 local beauty companies spent a total of 713 million yuan on research and development expenses in the first half of this year, an increase of 17.27% compared with 6.08% last year. Among them, the research and development expenses of Huaxi Bio and Betani exceed 100 million yuan. (Recommended reading: Top 10 local beauty giants, start the championship battle! )

However, the Li Jiaqi rollover incident still sounded the alarm for beauty practitioners. As a practitioner said, "domestic products are far from enough. If you want to become a’ high-end domestic product’ recognized by consumers, you need to have solid high quality and high efficiency, build a more stable order price and channel system, and have better service value and cultural value."