[Guanghui Automobile: Wenjie’s new M7 and M9 company stores are on sale, and orders are indeed hot] Guanghui Automobile (600297) said on the interactive platform that "Wenjie", as a leader in the new energy vehicle market, has cooperated with it earlier. At present, there are 5 stores in operation, and the cooperation continues to deepen, and there are still stores applying for authorization. New M7 and M9 company stores are on sale, and orders are indeed hot. This year, the penetration rate of new energy vehicles has increased significantly. Whether it is new energy stores or the proportion of new energy vehicle sales, the company also maintained a rapid increase. The sales growth rate of new energy vehicles in the first three quarters exceeded 60% year-on-year.

　　China Evergrande announced on the Hong Kong Stock Exchange on the evening of September 28th.The Company has been notified by the relevant authorities that Xu Jiayin, the director and chairperson of the board of directors of the company, is suspected of violating the law and has been subject to compulsory measures according to law. Trading in the shares of the Company will be suspended on the Stock Exchange from 9:00 am on September 28, 2023. Trading in the shares of the Company will continue to be suspended until further notice.

　　A criminal law expert told the 21st Century Business Herald reporter that the content of Evergrande Group’s announcement was very clear. According to Evergrande Group’s announcement, the company should have received a precise notice, and the notice classified Xu Jiayin as "suspected of violating the law and committing a crime", and was subject to coercive measures. It is common sense to guess that under the circumstances of notification by relevant departments, the coercive measures taken are likely to be different from the "residential surveillance" misreported by foreign media before.

　　The above-mentioned criminal legal experts said that in the context of the early investigation of Hengda Real Estate by the China Securities Regulatory Commission and the criminal coercive measures taken by the public security department against Hengda Fortune Du and other suspected criminals, the result of Xu Jiayin’s suspected illegal crime should not surprise too many people. Public opinion has paid more attention to "when" to take action. Judging from the current public information, the issues involved in him are likely to be related to multiple crimes, which are very complicated and may take quite some time to clarify.

　　A veteran observer in the field of corporate governance told the 21st Century Business Herald that Xu Jiayin had publicly declared slogans such as "No one is allowed to lie down" and "I can have nothing" in 2021, but based on various information and reports, Xu Jiayin and the company actually said one thing and did another, trying to "lie down" everywhere, throwing the burden of resolving various problems and contradictions to the society, and leaving a mess that is difficult to clean up. From this perspective, it is not too much for public opinion to criticize him.

　　The above-mentioned observers pointed out that on the cusp of this trend of great pressure from all parties, Xu Jiayin had already carried out a "silent technical divorce" with Ding Yumei while shouting slogans to deceive creditors. Due to the arrangement of Evergrande Group’s listing in Hong Kong through the "small red chip" structure, the offshore companies in the British Virgin Islands and the Cayman Islands controlled by Xu Jiayin and Ding Yumei respectively 100% of the previous 90 billion yuan in dividends of Evergrande Group received most of the dividends through China Evergrande (03333.HK), and transferred them overseas before and after the accident, and the operation through the "technical divorce" ended up in the pocket of Ding Yumei, the "foreign ex-wife".

　　A senior partner of an accounting firm familiar with cross-border restructuring pointed out to the 21st Century Business Herald reporter that at present, Evergrande Group’s overseas workout may face major variables due to the suspected illegal crimes of Xu Jiayin and some executives. But whether it is domestic or overseas, whether the reorganization is successful or liquidated, I believe there are sufficient legal channels for domestic and foreign creditors to safeguard their own rights and interests and pursue the responsibilities of Xu Jiayin and others. At the same time, the regulatory authorities are also likely to investigate Xu Jiayin and other executives according to law.

On April 15, 2017, Tang 100 and Qin 100, two newly upgraded new energy vehicles, made their debut and were officially released. As a pioneer in the popularization trend of China, Tang 100 and Qin 100 are upgraded versions of Tang and Qin respectively. The official guide price of Tang 100 is 299,900 yuan. After enjoying the policy support of 36,000 yuan and saving about 25,000 yuan in purchase tax and travel tax, the actual payment price of electric power in the future will be 263,900 yuan. The official guide price of Qin 100 is 209,900 yuan. After enjoying the policy support of 36,000 yuan and saving about 17,000 purchase tax, travel tax, etc., the actual national payment price of electric future is 173,900 yuan. At the same time, financial companies will provide 0 new energy financial solutions, with daily supply as low as 100 yuan.

"100" means that the pure battery life of the two new models has reached 100km, marking a new record for the pure battery life of plug-in hybrid vehicles in the world, and achieving excellent performance comparable to pure. This breakthrough effectively reduces the integration, reduces the cost of car use for consumers, and further promotes and improves the concept of "green travel". Not only that, the driving experience, luxury configuration, intelligent technology, appearance and interior of the two new cars have all been upgraded to varying degrees, fully meeting the diversified needs of consumers and comprehensively improving the car experience.

The winner is Tang, leading the market.

As the representative of "542" technology strategy and the bearing product of "three engines and four-wheel drive dual-mode" black technology, Tangbai Kilometers accelerated by 4.9 seconds, the low speed of 100 kilometers was 1.8L, and the driving modes of pure electric (EV) and hybrid (HEV) were freely switched, which made it win the sales champion in China in 2016. For this reason, the listing of Tang 100 has attracted more attention.

Rest assured that green travel will inspire the connected life.

Tang 100 is equipped with a high-density and high-safety battery and a more intelligent battery management system, which improves the pure battery life to 100 kilometers, greatly expanding the zero-emission travel radius of consumers and making it possible to reach 0 per 100 kilometers. At the same time, with the reduction of charging frequency, consumers’ electric travel will be more convenient.

In terms of interior, Tang 100 is creatively equipped with an open CarPad Android car system, and users can enjoy practical functions such as audio-visual entertainment and vehicle settings anytime and anywhere by controlling the 10.1-inch ultra-high-definition touch screen. In addition, Carpad system also provides built-in 4G network card, in-car wifi and intelligent cloud service support, which brings users a convenient and intelligent mobile internet driving life.

Sword refers to luxury standards and enjoys high-quality driving.

It is worth mentioning that Tang 100 has realized the practical seat layout of 2+3+2 by adding flexible folding seats, which fully meets the strong demand of domestic consumers for 7 seats. In addition, Tang 100 also has humanized design, such as moving back and forth, adjustable backrest angle and rear air outlet, which makes the whole family travel more enjoyable.

In terms of car-assisted technology, Tang 100 not only retains a series of practical equipment such as mobile power station, remote driving, driving recorder, TPMS monitoring and PM2.5 green cleaning system, but also adds 10,000-level equipment such as ACC, lane change blind spot detection, 360 ultra-high-definition panoramic image system (4.0) and electric back door for individual choice, which not only gives users a humanized exclusive experience, but also provides car owners with leading technical means.

The way of Qiang Qin promotes development.

Since its listing at the end of 2013, it has been an important driving force for the popularization of China. This time, with the core technology advantages of "dual engine and dual mode", the newly upgraded Qin 100 will once again break the consumer’s travel concept, provide them with a better driving experience, and continue the road of being strong in China with new energy sports cars.

Learn both inside and outside, and enjoy wisdom and technology.

In terms of appearance, Qin 100 has added new designs such as brand-new three-dimensional grille, Chinese logo of Dynasty series, cool and taillight with light guide belt, which is full of brand-new scientific and technological charm.

In terms of interior, Qin 100 has added a super-large high-definition touch capacitive screen with a size of 12.8 inches, and the effect is absolutely shocking. The large screen is equipped with an open Carpad car system based on Android system, which not only provides intelligent voice, panoramic image, navigation and other functions, but also has 4G wireless network and wifi, allowing consumers to download various applications and enjoy the convenience of surfing the Internet anytime and anywhere.

　

In addition, Qin 100 is also equipped with two kinds of 12.3-inch full LCD digital instruments with adjustable UI interface, 360 ultra-high-definition panoramic image system (4.0), PM2.5 green clean system, mobile power station, one-click convenient cloud service, full of scientific and technological remote control driving and other 100,000-yuan equipment for car owners to choose individually, so as to enhance the driving experience of car owners in an all-round way.

Take full control and lead an environmentally friendly life.

The power system of Qin 100 follows the combination of 1.5TI+ motor, 1.5TI113kW, peak torque of 240N·m, motor of 110kW and 200N·m, which "breaks through 100" in 5.9 seconds, with a comprehensive capacity of 1.2L/100km. Not only that, the pure electric endurance of Qin 100 has been increased from 70 kilometers to 100 kilometers, and it continues to maintain a high international level. The use of "replacing oil with electricity" will save consumers a lot of car costs, and with the already very low charging hardware threshold, Qin 100 has made more and more consumers willing to join the ranks of green travel.

This time, a new T-shaped battery pack layout is adopted, and the position of the battery is moved under the floor, so that the overall weight of the vehicle is more balanced. At the same time, Qin 100 has upgraded the previous torsion beam to a multi-independent structure, and with the use of a series of lightweight materials, it has high hardware specifications and excellent driving texture. In addition, Qin 100 transferred the power battery from the trunk to the floor, which not only effectively reduced the height of the center of gravity of the whole vehicle and reduced the roll range of the car body, but also expanded the trunk space to 450L, greatly improving the practicality of the trunk.

We believe that the launch of Tang 100 and Qin 100 will further change the way users travel, enrich their car life, and then make important contributions to the environmental improvement in the region. For the future performance of Tang 100 and Qin 100 in the region, let us wait and see!

　　The main contents of today’s science and technology innovation board Evening News include: Ministry of Housing and Urban-Rural Development: PromotingCollaborative development of infrastructure and intelligent networked vehicles; Yu Chengdong: It is planned to deliver more than 30,000 sets of new M7 every month after January next year, and an invitation has been sent to Sijie. A new generation of general-purpose processors independently developed by China was released in Beijing.

　　[Hotspot Focus]

　　Newsletter:

　　Ministry of Housing and Urban-Rural Development: Promoting the Coordinated Development of Infrastructure and Intelligent Networked Vehicles

　　The Ministry of Housing and Urban-Rural Development issued guidance on comprehensively promoting the construction of urban comprehensive transportation system. By 2025, the comprehensive transportation system of cities around the country will be further improved, the layout of facilities network will be more perfect, and the operational efficiency, overall benefit and intensive, intelligent and green level will be significantly improved; By 2035, a modern urban comprehensive transportation system with people’s satisfaction, complete functions, efficient operation, intelligence, green, safety and resilience will be basically built in all localities. Implement intelligent transformation of urban transportation infrastructure. Promote "multi-pole integration and multi-box integration", build a smart pole column integrating various devices and functions, and collect dynamic and static traffic data. Promote the coordinated development of infrastructure and intelligent networked vehicles, transform and upgrade roadside facilities, build intelligent roads that support diversified applications, and explore the construction of "holographic road networks" in key areas. Support the research on key technologies of intelligent road engineering, and study and formulate relevant standards and specifications to meet the needs of urban road intelligent construction and vehicle-road collaborative projects.

　　Shanghai green card is further tightened? Some sales said that the second Shanghai brand will be auctioned, and some car companies will catch up with the window to seek increment.

　　According to Shanghai’s previously released "Shanghai encourages the purchase and use"Automobile Implementation Measures, Shanghai consumers can apply for a special license for free when purchasing pure electric vehicles before December 31 this year, and there is still more than one month left before the expiration of this policy. "The policy of buying pure electric vehicles to send green cards in Shanghai next year should be adjusted to some extent. According to the news we have received, green cards may also participate in the auction mode like blue cards. If there is a buffer period for the policy of buying a car for free, it will probably be postponed until June next year. " A car salesman in Shanghai who asked not to be named told reporters. A number of automobile brand salespeople said that the new energy license in Shanghai next year will be adjusted, and consumers are encouraged to seize the window period to buy cars. "One possible form of change is that, taking a family as a unit, if any member of the family already has a Shanghai brand (including a blue-green license), then the second Shanghai brand needs to participate in the auction. If the family does not have a Shanghai brand, buying a pure electric car should continue to send a license. " The above car sales staff said.

　　Shenzhen: Highlight the development of new energy vehicles andIndustry seizes the commanding heights of green and low-carbon industries.

　　Shenzhen held to accelerate progress.At the conference, Meng Fanli, secretary of the Municipal Party Committee, stressed the need to speed up the development of intelligence, greening and integration. Work hard on intelligence, promote digital transformation, and vigorously promoteInnovate applications, improve digital infrastructure and service system, and build a digital city. Work hard on greening, strengthen the development concept of low-carbon, zero-carbon and decarbonization, vigorously develop circular economy, accelerate the development of low-carbon energy conservation and emission reduction in various industries, highlight the development of new energy vehicles and industries, and seize the commanding heights of green and low-carbon industries.

　　Yu Chengdong: It is planned to deliver more than 30,000 sets of new M7 every month after January next year, and an invitation has been sent to Sijie.

　　Yu Chengdong, managing director of Huawei and chairman of BU, a smart car solution, said at today’s new product launch conference of Zhijie S7 and Huawei, "Wenjie new M7 sold more than 100,000 units in just two and a half months after its listing, creating a new historical record for China’s automobile industry. The delivery of the new M7 is accelerating. It is possible to deliver 16,000 to 18,000 units this month, and it is planned to deliver more than 23,000 units next month. I hope that from January next year, more than 30,000 units will be delivered every month. We are working hard to increase production capacity and let everyone get the car early. "

　　Yu Chengdong also said that two "boundary" products, BAIC and JAC, are already in the process of development. Huawei hasChery, JAC and BAIC issued an invitation for equity opening, and hoped that China FAW Group would join.

　　Kechuang 100The total scale exceeded 22 billion yuan, and the scale surged by 10 billion yuan after its establishment.

　　Under the guidance of this year’s small, medium-sized and micro-disk styles, Kechuang 100ETF, which was listed this year, is favored by funds. At present, the total distribution scale of seven products has reached 12.5 billion yuan, and the distribution scale of many products has exceeded 2 billion yuan. As of November 27, the total scale of seven products has reached 22.1 billion yuan, an increase of nearly 10 billion over the establishment scale, with an increase of 77%.

　　A new generation of general-purpose processors independently developed by China was released in Beijing.

　　A new generation of domestic CPU-Godson 3A6000 was released in Beijing today. According to reports, Godson 3A6000 adopts the instruction system and architecture independently designed by China, without relying on any foreign authorized technology. It is a new generation of general-purpose processor independently developed and controlled by China, and can run various cross-platform applications to meet various large-scale and complex desktop application scenarios. Its launch indicates that China’s self-developed CPU has reached a new height in terms of autonomous controllability and product performance, and its performance has reached the international mainstream product level. At the same time, Loongson 2P0500, the printer master control chip, is also launched, which is the first printer master control chip based on autonomous instruction system in China. As the core control component in the printing/scanning machine, the successful research and development of Loongson 2P0500 will help promote more domestic printers to the market.

　　Depth:

　　Wisdom S7 released! Huawei accelerates cooperation with automobile OEMs.

　　Behind Didi’s "Flash Crash": Suspected that the underlying system was attacked | Focus

　　Huawei P70 shipment is expected to exceed expectations, such as multiplying cameras, titanium alloys, etc. or becoming a bright spot. Can a new rotation machine be expected?

　　The forecast overestimated the net profit by nearly 7 million yuan.Be warned by Shenzhen Securities Regulatory Bureau

　　[science and technology innovation board】

　　: The company and relevant personnel received the warning letter from Shenzhen Securities Regulatory Bureau.

　　Announcement, received from China on November 27th.Decision of Shenzhen Securities Regulatory Bureau on Taking Measures to Issue Warning Letters to Xinhai Technology (Shenzhen) Co., Ltd., Lu Guojian and Tan Lanlan issued by Shenzhen Supervision Bureau (hereinafter referred to as "Shenzhen Securities Regulatory Bureau").

　　Eft: WFC, a wholly-owned subsidiary, sold 1% of GME51% for 19.53 million euros.

　　Eft announced that EFORT W.F.C. Holding S.p.A (hereinafter referred to as "WFC"), a wholly-owned subsidiary of the company, intends to sell its 51% equity of GME Aerospace Indú striade Material Composto S.A. (hereinafter referred to as "GME") to Spectre S.r.l at a price of 19.53 million euros. If the equity sale is completed, the proportion of GME held by WFC, a wholly-owned subsidiary of the company, will be reduced from 99.99% to 48.99%, and GME will no longer be included in the company’s consolidated statements.

　　: It is planned to sign a patent transfer with Huazhong Agricultural University.

　　Announcement: After competitive negotiation with Huazhong Agricultural University, Huazhong Agricultural University has decided to transfer the patent right of "a variant strain of porcine epidemic diarrhea virus that does not depend on trypsin and its construction and application" to the company, and plans to sign a patent right transfer contract for the above patents. The company needs to pay 2 million yuan to Huazhong Agricultural University for the above patent right transfer.

　　[Issue Review Dynamic]

　　Update on the status of a company to be listed in science and technology innovation board.

　　As of press time, a total of 936 companies’ applications for listing in science and technology innovation board have been accepted. Today, one company’s approval status has been updated, and Shangyangtong has inquired.

　　【Wind vane]

　　Diss Microelectronics completed the B round of 520 million financing.

　　Recently, Dice Microelectronics, a photomask manufacturer, completed the B round of 520 million financing, which was funded by CICC Capital and CITIC., Hengzi and other institutions participate together. This round of financing funds will be used for the 28nm production capacity construction of Wuxi Disi high-end mask project.

　　Weiche completed hundreds of millions of new financing.

　　Recently, Weiche received a special investment of 200 million yuan jointly established by Yuhang Guotou Group and other institutions. Weiche is an automobile retail platform in third-and fourth-tier cities. It has working experience in automobile host manufacturers, automobile dealers and Internet technology, and is committed to building a retail model of online e-commerce platform and offline new car direct purchase stores.

　　Beichen Innovation Completed Billion-level A Round Financing

　　Recently, Beichen Innovation completed the billion A round financing from Lenovo, Zhejiang University Zhongkong, Shanghai Liding and other institutions. Beichen Innovation is a family.And the research and development manufacturer of cathode materials, the company has the platform technology to produce phosphate series precursors, and has realized the thousand-ton mass production and delivery of lithium manganese phosphate precursors.

　　Muchuang integrated circuit won hundreds of millions of B round investment.

　　Muchuang IC has received hundreds of millions of B-round investments, including Ant Group and Xinshang Capital, a subsidiary of Taihu New Town Group. The company is a company specializing in integrated circuit design andThe company is committed to becoming a reconfigurable security acceleration and intelligent network chip provider for cloud, network and terminal.

In June, 2002, I started a BYD Han dmi, 121 exclusive edition. At that time, the starting price was 235,800, all of which came down to more than 240,000. It’s been 40 thousand kilometers since I bought it back, and I found a lot of small problems, which is very annoying. Briefly summarize a few questions about this car. Remind the friends who want to buy it later.

1. There will be creaking noise near the B-pillar and dashboard of the main driver during driving, which will greatly affect the driving experience;

2, BYD’s car update frequency is very fast, and basically it will reduce the price and increase the allocation. For example, my Han, in less than a year, published a champion version of Han. As a result, the second-hand price of this 22-model Han fell directly to the bottom. All these losses are borne by the owner himself. BYD has no compensation for the owner, and all of them turn a blind eye and turn a deaf ear.

3. I don’t know if the engine started automatically very frequently after the Great Wall reported it. Obviously, it is in pure electric mode. It just wants to start sending things to idle there, consuming your fuel, and the sound is still very loud. This is really disgusting. Each automatic start can consume nearly half a liter of oil.

4, running at a high speed due to power loss, more than 120, the roar and vibration of the engine can be felt in the car.

5. Fuel consumption is not as low as advertised. It’s a lie. Basically, there are 7 oils. Compared with other hybrid cars, who is not 4 5?

6. The trunk is really small, especially the opening. It’s hard to put a slightly larger suitcase in. I want to put a baby’s folding cart in it, but I can’t put it in. If you have children, you can refer to it.

7. The workmanship quality of the car interior is uneven. For example, the muddy leather steering wheel is annoying. After several feedbacks, I finally got a new one.

Wen | 42 Hao garage　　

For the development of intelligent driving, 2023 is a stormy year.

On the one hand, after the software and hardware technical framework of intelligent driving was gradually established, head players began to promote the test and landing of urban or high-speed navigation-assisted driving in their production models, and were exploring business models based on software subscription.

As a result, commercial landing has become a key word for smart driving in 2023.

On the other hand, the landing of urban navigation-assisted driving is not achieved overnight. In addition to the technical framework, we need to make great efforts in engineering and end-user experience. Therefore, players are also trying their best to integrate some more practical algorithm models into the project landing, and the integration of large models is also becoming a bright spot.

Of course, the current technological development of intelligent driving is far from mature. Therefore, pioneers of intelligent driving like Tesla are also verifying the realization effect of end-to-end algorithms, and even exploring the technological development direction of the next generation of intelligent driving.

Under the above background, the intelligent driving industry in 2023 can be said to be a competition among Qian Fan. Major players have made great efforts in several intersecting dimensions such as technical exploration, business landing and mental occupation, and staged a colorful annual drama of the smart driving industry.

Therefore, standing at the end of 2023, we also made an annual inventory of the top ten important events in the smart driving industry this year, hoping to outline the general outline of the development of the smart driving industry.

1. Huawei ADS 2.0, seeking a balance between technology and cost.

On April 16th, 2023, Huawei ADS 2.0 was officially released.

As a new generation intelligent driving solution of Huawei, Huawei ADS 2.0 also adopts the network architecture of BEV+Transformer in terms of software algorithm, and joins the two networks of GOD (General Obstacle Network) and RCR (Road Topology Reasoning Network), which are the first laser fusion in the industry.

It is worth mentioning that, in terms of hardware, Huawei ADS 2.0 adopted the MDC 610+single lidar scheme in the landing process of the cross-border model; Compared with the MDC 810+three lidar scheme adopted by ADS 1.0, Huawei ADS 2.0 no longer only emphasizes computing power and sensing hardware, but also considers the balance between landing cost and landing experience from the perspective of engineering.

From the perspective of the industry, the launch of Huawei ADS 2.0 not only established Huawei’s head position in the process of smart driving landing in 2023, but also conformed to the landing trend of smart driving industry in 2023: on the basis of hardware capabilities, it emphasized the balance between engineering capabilities, user experience and cost.

2, Tucki G6 Max version, lowering the threshold for urban smart driving.

On June 29th, 2023, Tucki G6 was officially released. Its starting price was 209,900 yuan, and the starting price of Max version was 229,900 yuan, with a price difference of 20,000 yuan. On the hardware level, Tucki G6 Max version is equipped with 31 high-performance intelligent driving sensors including laser radar and dual Orion-X chips with a total power of 508 TOPS.

This means that under the extremely fierce market conditions at that time, through the Tucki G6 580 Max version, users can buy an intelligent electric vehicle supporting the city navigation and driving assistance function at the lowest price of 229,900 yuan.

Tucki G6 Max version, with a starting price of 229,900 yuan, broke through the bottom line of the price of navigation-assisted driving models in the whole industry at that time, and also lowered the landing price of navigation-assisted driving in the whole city to a great extent. From the perspective of industry, Tucki G6 not only vigorously promoted urban navigation-assisted driving to ordinary users, but also set a new value benchmark for mass production in the field of intelligent driving at that time.

3. BYD released the advanced intelligent driving assistance system "Eye of God".

On July 3, 2023, at the Tengshi N7 listing conference, BYD’s advanced intelligent driving assistance system "Eye of God" was officially released.

At the same time, Tengshi N7 took the lead in BYD’s world-first "Eye of the Gods" advanced intelligent driving assistance system. Based on "Eye of the Gods", Tengshi Pilot provided two intelligent driving assistance platform schemes: the standard version of intelligent driving assistance system and the advanced version of intelligent driving assistance system.

As the initiator of BYD’s intelligent second half, the release of Tengshi N7 means that BYD has also taken a key step in the intelligent level, especially the intelligent driving level. Considering BYD’s position in the whole China automobile industry, BYD’s embrace of intelligent driving has also promoted the whole automobile industry to embrace intelligent driving in a certain sense.

4. Musk conducted an end-to-end live broadcast of FSD V12.

On August 26, 2023, Musk conducted a live broadcast on the social platform about the intelligent driving ability of FSD V12; Different from the software algorithm scheme adopted by Tesla FSD in the past, FSD V12 adopts an end-to-end scheme.

Judging from the content of the live broadcast, whether it is an unprotected left turn, pulling over, avoiding pedestrians, etc., the vehicles in the live broadcast have shown a high degree of completion, which is still remarkable in general.

In this live broadcast, Musk only took over once; At an intersection, according to the set route, the vehicle originally planned to go straight. However, when the street lamp in front showed that it could turn left, the live Model S suddenly started to move forward. Fortunately, Musk took over the vehicle in time.

For this takeover, Musk said that this is why this version has not been released. But for the smart driving industry, this live broadcast is the first time that Tesla has demonstrated the actual performance of the end-to-end algorithm architecture for the whole industry; Soon, Tesla began to further iterate the software algorithm.

5. Tucki added the big model to XNet 2.0 perception architecture.

On October 24th, 2023, on the 5th Xpeng Motors Science and Technology Day, Xpeng Motors released XBrain, the ultimate architecture for intelligent driving in all scenes, including XNet 2.0, a new generation of sensing technology architecture, and XPlanner based on neural network regulation.

In XNet 2.0 perception architecture, Tucki joined the dynamic BEV network and static BEV network, and joined the visual occupation network. At the same time, XNet 2.0 has also added the blessing of a large model, which can read text information, have the concept of time and space, and understand the traffic elements with different urban characteristics.

As a result, Tucki’s XNet 2.0 has become the first perceptive framework in the industry with the ability to perceive time and space by using a large model. This is Xpeng Motors’s latest exploration in improving the perception of intelligent driving, and it also has great enlightening and weathervane significance for the whole industry.

6. Extreme Leap 01 adopts the only "pure vision" advanced intelligent driving scheme in China.

On October 27th, 2023, Extreme Yue 01 was officially released. Different from many domestic vehicles with urban navigation-assisted driving functions, the Extreme Yue 01 is not equipped with laser radar, making it the only vehicle in China that adopts the "pure vision" scheme to realize urban navigation-assisted driving, and it can be used immediately after release.

Specifically, based on Baidu Apollo’s full set of advanced autonomous driving capabilities and the empowerment of the safety system, Ji Yue adopted the algorithm architecture of BEV+Transformer+OCC occupying the network—which means that under the industrial background that urban navigation-assisted driving has been mass-produced with the help of laser radar, Ji Yue decided to open up a "pure vision" technical path in this track.

From the perspective of the industry, the release of Extreme Yue 01 also means that in the process of China’s intelligent driving industry landing, Extreme Yue has become the only OEM in China that chooses the pure visual route for high-level intelligent driving.

7. L3 and L4 models are officially qualified for road testing.

On November 17, 2023, a number of competent departments jointly issued a notice on the pilot work of intelligent networked vehicle access and road traffic. This means that, from a policy perspective, intelligent networked cars equipped with L3 and L4 functions are finally qualified to go on the road.

From the policy itself, the requirement of L3 and L4 testing itself is to select intelligent networked automobile products with automatic driving function with mass production conditions and carry out pilot projects on the road in a limited area; At the same time, vehicles used for transportation operations must meet the operational qualification and operational management requirements of the transportation authorities. Therefore, for L3 and L4, the competent authorities take a very cautious attitude of support.

It is worth mentioning that within one month after the announcement of the above notice, relevant models under many automobile brands, including BMW, Mercedes-Benz, Extreme Fox, Zhiji, Deep Blue, Aouita, Celeste, Tengshi, etc., have obtained corresponding autonomous driving test licenses.

8. Based on the big model, Tesla announced that it will be the next generation of autonomous driving.

On December 2, 2023, Tesla’s official social media account Tesla AI announced that Tesla is building a new generation of autonomous driving based on intelligent driving of a single basic video network, which will be able to drive vehicles directly.

At the same time as the above news was released, Tesla AI also started the recruitment for engineers, and said that it would create "the best end-to-end model based on large-scale fleet data". According to the recruitment information, the AI engineers recruited by Tesla are mainly oriented to basic model and Generative Modeling.

Although Tesla has not announced the specific direction of the next generation of autonomous driving, from the above information, Tesla will build the next generation of autonomous driving through the thinking and methods of large models based on the large amount of data and large-scale computing infrastructure it has-but at present, this exploration direction is still in its early stage.

9. Weilai officially released the self-developed intelligent driving chip Shenji NX9031.

On December 23, 2023, at NIO Day 2023, Weilai officially released the executive flagship car ET9 with a pre-sale price of 800,000, and released the first self-developed intelligent driving chip Shenji NX9031.

Specifically, Shenji NX9031 is the industry’s first intelligent driving chip manufactured by 5 nm gauge technology, with more than 50 billion transistors. Through the self-developed reasoning acceleration unit NPU, it can flexibly and efficiently run various AI algorithms such as BEV and Transformer. Wei Lai said that the efficiency of Shenji NX9031 in typical algorithms is much higher than that of existing benchmark products.

It is worth mentioning that with the release of Shenji NX9031, Weilai became the first OEM in China automobile industry to publicly announce its own intelligent driving chip.

10. Major players have promoted the landing of NOA in the city at the end of the year.

In December, new car companies, including Wei Xiaoli, are rapidly promoting the landing of urban navigation-assisted driving function.

Among them, on December 10th, LI released OTA 5.0. In terms of intelligent driving, full-scene intelligent driving will cover all expressways and urban loops in China, as well as urban roads in 110 cities. The safety of full-scene intelligent driving in high-speed scenes has also been upgraded. In the face of dangerous construction scenes, special-shaped work vehicles or extreme traffic jams, it can be bypassed or avoided in time to ensure driving safety.

On December 28th, Xpeng Motors officially launched a brand-new system version Xmart OS 4.5.0 for users such as G9, G6 and P7i. Along with this push, Xpeng Motors has also completed the layout and application of navigation-assisted driving function in 52 cities nationwide. At the same time, this OTA has greatly improved the ability of high-speed NGP, LCC and SR perception, taking into account the speed and depth of intelligent driving evolution.

Also on December 28th, Ren Shaoqing, vice president of Weilai Intelligent Driving R&D, announced that Weilai Global Navigation Assistant NOP+ had opened a total of 319,821 kilometers of urban mileage, refreshing the previously announced goal of "completing the verification of 250,000 kilometers of urban navigation route by the end of the year". By December 28th, there were 74 new cities in Weilai where the roads were connected into a network, with a total of 208.

It is worth mentioning that, at the M9 press conference on December 26th, Yu Chengdong said that high-level intelligent driving that can be started all over the country will also be used by users in OTA one after another before the end of December.

Write it at the end

Looking at the development process of the entire intelligent driving industry in 2023, we will find that the development of the intelligent driving industry has actually reached a key node.

From the perspective of business, intelligent driving, as the core component of automobile intelligence, has landed on more and more mass-produced models, and the performance of intelligent driving has gradually improved in the user’s car purchase decision. At the same time, consumers’ perception and acceptance of intelligent driving is getting higher and higher; Even from the perspective of high-speed pilot-assisted driving, intelligent driving has shown a downward trend in high-speed scenes.

However, from a technical point of view, the development of the entire intelligent driving technology route is far from mature; Especially in the aspect of urban navigation-assisted driving, the development of technical framework has entered a certain platform period, and the ability of engineering landing has become the focus. With the development of AI technology and the emergence of large models, players like Tesla are also trying to explore new possibilities of autonomous driving in technical paradigm.

One is downward popularization, and the other is downward exploration-but there is no contradiction between them.

From a longer period of time, intelligent driving is still a long track, but there will be more and more players in this track and the competition will become fierce. But at the same time, it is in this fierce competition that intelligent driving has the opportunity to achieve step-by-step progress from various levels such as technology, engineering and commercial landing, and ultimately benefit more ordinary consumers.

Therefore, 2023 is coming to an end, but smart driving will continue to move forward, and it may be more magnificent and changeable in 2024-and we will keep looking forward to it.

　　Jinan is on the hot list again!

　　On April 6th, the Qingming small holiday of "YOLO" came to an end, and Jinan once again boarded Ctrip’s list of popular destination cities in Zhou Bianyou, ranking eighth, and the number of tickets for scenic spots increased by 15.76% year-on-year.

　　Statistics from the Jinan Municipal Bureau of Culture and Tourism also confirmed the super-high popularity of the Qingming holiday tourism market in Jinan-22 scenic spots monitored by the city received 1.42 million tourists and earned 30.713 million yuan.

　　The scenic spots are dense and suitable for study, and tourists are willing to be "tap water"

　　The holiday fever in Jinan lies not only in the data, but also in everyone’s personal feelings.

　　On April 4, the first day of the Qingming small holiday, "Jinan became’ crowded’ south" on the hot search list of major platforms; On April 5th, the video of "Baotu Spring Scenic Area’s security guard was squeezed into the water" was circulated on the Internet. Although I finally responded "just to make room for tourists so that more tourists can punch in and take photos", it also confirmed the popularity of "the first spring in the world" from the side.

　　In addition, whether it is Daming Lake, Chaoran Building, Qushui Pavilion, Furong Street, Qianfo Mountain and other core attractions, or cultural sites such as Shandong Museum, it is bustling, and netizens shout "as if 100 million people are in Jinan".

　　Why is Jinan so popular?

　　According to Wang Lin, a "special forces college student" from Tangshan, Jinan has dense scenic spots, which is especially suitable for special forces to punch in. At the same time, she and her classmates are also attracted by Jinan Net Red, such as Chaoran Building, Baotu Spring and Yudundun. I want to find out. The experience of coming to Jinan made them feel glad you came. "The water is very clear, the scenery is beautiful, the photos are very beautiful, and people are super enthusiastic.".

　　It is worth mentioning that Jinan has also launched a Changyou Card (hereinafter referred to as "Changyou Card"). All eligible college students can APPly for a Changyou Card in the "369 Travel" app. Within 30 days after the activation of the Changyou Card, with the QR code of Changyou Card and the student ID card, they can get tickets to some scenic spots in Jinan, such as Baotuquan, Qianfo Mountain, Jinan Botanical Garden and Jinan Wildlife World. "You can enter the park by brushing the code, which is intimate and convenient. Jinan is so friendly to college students!" Wang Lin said.

　　In the view of Ms. Wang from Cangzhou, Hebei Province, Jinan is very suitable for studying. "When we were young, we studied Baotu Spring by Mr. Lao She in Chinese textbooks. Now our children are going to learn Baotu Spring soon, and we want to take her to experience it for ourselves."

　　Also attracted by Jinan’s profound cultural heritage is Ms. Cui, a Tianjin tourist. "On the one hand, Jinan is close to Tianjin, which is suitable for short-term travel during small holidays. More importantly, Jinan has a profound historical and cultural heritage, with many celebrities such as Li Qingzhao and Xin Qiji. The scenery here is also very beautiful. Although it is located in the north, it has the beauty of a water town in the south of the Yangtze River. I especially love Li Qingzhao, and I just lingered in the Li Qingzhao Memorial Hall in Baotu Spring for a long time. "

　　Online, netizens have even more praise for Jinan. Some people say that "the spring in Jinan is already the nextlevel", some people say that "my life should be wasted in this place, and a trip to Qushui Pavilion is really good to cure", while others say that "Jinan is so beautiful that any gorgeous rhetoric will look barren in front of Jinan Spring and Jingming" …

　　It is worth mentioning that "high-speed rail" has also become the trend of this Qingming small holiday. For example, Jinan and Qingdao are each other’s popular tourist destinations and destinations. Thus, Jinan’s convenient transportation advantage has also become one of the top destinations in Zhou Bianyou.

　　Queue up at two o’clock in the middle of the night, and "national style+flower appreciation" has become a hot word.

　　Different from other tourists, Li Li, a college student from Zibo, came here specially for the hairpin flowers in Jinan. "The hairpin flowers in Jinan are very popular on the Internet, and the cherry blossoms in Wulongtan are really beautiful."

　　"Flower in this life is beautiful in the afterlife". During the Qingming small holiday this year, the flower culture blown from Quanzhou has become a landscape in Jinan. In Baotu Spring, Daming Lake and the old streets and lanes of Jinan, flower girls can be seen everywhere, just like a "flowing garden".

　　"Jinan and Zanhua are a perfect match. Whether it’s a small bridge with a wind bridge and a Qushui Pavilion, or an antique temple of Fuxue and Baotu Spring, it’s very beautiful." Liu Ying, a tourist from Tianjin, said that she went to the queue at 2 o’clock in the middle of the night. "There are already more than ten people in front.".

　　According to the data of flying pigs, national style wearing, new Chinese style and Hanfu makeup have become popular keywords for flower viewing. During the Qingming holiday, the popularity of national style flower viewing has nearly tripled year-on-year.

　　In order to adapt to the new trend, various scenic spots in Jinan have also launched special activities. Lingyan Temple Scenic Area not only offers free tickets to full-time primary and secondary school students who are studying in the whole country, but also carries out various national customs Hanfu experiences and "Shangchunshan" handy shooting challenges, inviting students to visit Lingyan in spring and feel the humanistic and poetic landscapes of the ancient temple; Jinan Fangte Oriental God Painting held the Qingming Flower Festival, and the national wind talent and the twelve flower gods appeared in the scenic spot, and the wonderful presentation of "Welcome to the Spring" with the theme of celebrating the birthday of Kao presented a rich and beautiful spring performance show for tourists. Purple Edge Vanilla Garden launched Flower Festival and Kite Festival, and Jinan Botanical Garden launched Flower Banquet.

　　In addition to the national wind, other scenic spots have also launched a variety of activities. For example, the Xiangshan Scenic Area in Laiwu has launched the "Xiangshan Trekking Offer" activity, and the I Love Sailing Club has launched a play discount package, so visitors can experience water sports such as sailing and kayaking. In addition, quancheng square’s online celebrity Tulip, Rongchuang Wenlv City’s spring flower season series activities, Jinan International Flower Port’s Flower Festival, Huaiyin Competition Rose Garden’s flower viewing season, Wujiabao’s rape flower sea, Pingyin Fanglei Rose Town’s pastoral complex, etc., let tourists experience the fragrance of flowers and feel the freedom and beauty of nature.

　　Dumpling, Sour Dip and Ethnic Street into online celebrity.

　　Food is also becoming one of the reasons why people punch in Jinan.

　　"Super Italian Renaissance Restaurant"-I didn’t expect that during this Qingming small holiday, I actually became a online celebrity, especially in the shops around the scenic spot, and the queue was almost outside the store. "I saw all the online recommendations, and even Zhu Xiaotian, Li Yitong and other stars were in Amway, so I thought I must come and have a taste. It’s delicious. I regret that I came to eat at the last stop. I didn’t eat enough and I can only come again next time. " Hebei tourist Cheng Ming said.

　　The team in front of Jinan’s non-legacy food, Sour Dip, did not lose the meat. "There are a bunch of people in Qushuiting Street. When you come to Jinan, you must try it and take a photo!" Ms. Liu, a tourist from Hangzhou, said.

　　In addition, the ethnic street, which is just seven or eight hundred meters long, is even more bustling. "Zhou Xun has been here, and I want to follow the footsteps of’ Love Bean’ during the holidays." Leo Liu, a Beijing tourist, said that she punched out all the delicious foods Zhou Xun had eaten, such as steamed buns, pancakes, yellow rice cakes and wonton. "It’s really delicious and cheap, and more importantly, the fireworks here are full of flavor."

　　In addition, there are many delicious foods in the countryside. Gangcheng District holds the Pear Flower Tourism and Culture Festival, inviting tourists to enjoy pear flowers and taste delicious food, and holding many activities such as special agricultural products exhibition, special food, "flower season rhythm" punching, calligraphy and painting exhibition, chess competition, guqin playing, pear garden and show space. Shanghe County held a series of activities, such as the 9th Cultural Tourism Festival of Walking in the Green and Watching Flowers, the 11th Watermelon Cultural Tourism Festival of Zhenglu Pearl Red, and the 2nd Agricultural Cultural Tourism Festival, which allowed citizens to stroll in rural fields and experience cultural performances, beautiful food, fruit picking, non-legacy punching, leisure fishing and other leisure and entertainment.

　　It is reported that during the Qingming small holiday, the first spring scenic spot in the world received a total of 566,300 tourists, with the impression that Jinan Spring World Scenic Spot received 198,300 tourists, International Garden Expo Park received 138,500 tourists, Jinan Zoo received 135,100 tourists, Qianfo Mountain Scenic Spot received 123,200 tourists, Sunac Wenlv City received 62,000 tourists, and Wildlife World received 46,100 tourists.

　　(New Yellow River reporter: Shi Xiaodan Photography: Wang Zhanghua Wang Feng Huang Zhongming)

　　[car home new car listed] Chery (|) officially listed today.The new car launched three models with a price of 159,900-179,900 yuan.The car will be equipped with a plug-in hybrid system consisting of a 1.5T engine and an electric motor, and the fuel consumption of WLTC is 1.70L/100km.

■ New car features

　　In terms of appearance, the new car is consistent with the fuel version, and a blue decoration is added at the bottom of the grille to indicate identity. Specifically, it adopts a large-size front air intake grille and is equipped with a lattice-type middle net structure, which looks very atmospheric.

　　On the side of the car body, the new car adopts the standard SUV body structure, and the front and rear fenders slightly protrude from the car body, showing the fashionable and dynamic side of the car. In terms of body size, the length, width and height of the new car are 4745/1860/1747mm and the wheelbase is 2710mm respectively.

　　On the tail side, the new car is equipped with a roof spoiler, and the taillights adopt a through design, and the array shape of the internal light group is highly recognizable after lighting. In addition, the new car also adopts a bilateral chrome-plated exhaust design, which surrounds the rear diffuser decorative panel in the middle to further enhance the dynamic effect of the vehicle.

　　Entering the car, the new car as a whole adopts a very simple design style of blue and two colors. At present, the popular 12.3+12.3 dual screen design has excellent visual effects, and many bright black design elements are incorporated into the steering wheel, center console and other details, which can play a very good embellishment effect. Tiggo 8 PRO New Energy is equipped with the exclusive seat of the Queen, which can provide SPA-level massage enjoyment; SONY deluxe 8-speaker surround sound and stepless color-changing melody atmosphere light.

　　In addition, the new car is also equipped with an 8155 chip to ensure the smooth experience of the car, and also uses a W-HUD head-up display. In terms of active safety, it is equipped with L2+ intelligent driving assistance system, including 360 bird’s-eye panoramic ultra-clear reversing image, AEB automatic emergency braking system, LDW lane departure warning, LKA lane keeping system, TJA traffic congestion assistance, ICA integrated cruise assistance, full-speed ACC adaptive cruise, FCW front collision warning, IHC intelligent high beam control, high-speed automatic auxiliary steering & braking and many other intelligent driving assistance functions.

　　In terms of power, the new car is equipped with a plug-in hybrid system consisting of a 1.5T engine and a motor, in which the maximum power of the engine is 115kW, and it is matched with two motors. The comprehensive power of the system is 240kW and the comprehensive torque is 545n m.. The transmission system is a 3-speed DTH gearbox developed by Chery, and the acceleration of 0-100km/h is 7.2 seconds. With the help of the hybrid special 3-speed DHT electric hybrid system, Tiggo 8 PRO new energy provides three modes: EV, HEV-Normal and HEV-Sport. Tiggo 8 PRO new energy comes with external discharge function, which can be transformed into a 3.3kW high-power mobile power station.

　　Its pure battery life is 80km(WLTC), and the battery is a ternary lithium battery of Guoxuan Hi-Tech. The fuel consumption is as low as 5.9L(WLTC) when it is out of power for 100 km, and the comprehensive fuel consumption value is 1.70L/100km, and the comprehensive battery life is over 1,000 km. Tiggo 8 PRO new energy also supports 29kW DC fast charging, and it takes only 25 minutes to charge the power from 30% to 80%, which is one step faster in acceleration and charging.

■ Edit comments

　　The Tiggo 8 PRO is the third model of the Tiggo 8 family. It is the same as the two brothers in the series in three parts and body size, but it has changed its appearance, interior and configuration. Compared with Tiggo 8, which focuses on economy and practicality, Tiggo 8 PLUS focuses on luxury, while Tiggo 8 PRO focuses on youth and technology. It is aimed at the post-90 s family, which not only inherits the advantages of the large space of Tiggo 8 series to meet household needs, but also meets the needs of intelligent networking and young design after 90 s. In the current rush of new energy vehicles, the introduction of the plug-in version of its fist products can further enrich the power combination of the models and meet the needs of more consumers. I also hope that Tiggo 8 PRO new energy will be successful after listing. (Text/car home Xing Yueyang)

　　Qu, a female master of returnees, started a business in China. I didn’t expect that the business was not smooth and the company was difficult to maintain. Once, Qu was sorting out work materials in the study room of a famous university in Haidian District, during which he found that the laptop on the table next to him was unattended, so he extended a thief’s hand. Since then, Zou has committed crimes for more than 10 times. Yesterday, the reporter learned from the Haidian prosecutor that on February 24 this year, the prosecutor approved the arrest of Qu on suspicion of theft. Zou confessed that stealing things is to exchange money and maintain the company’s operations. Jinghua Times reporter Chang Xin

　　> > case

　　People go to eat, computers stay in study rooms.

　　At about 17: 45 on January 16th this year, Dandan (a pseudonym), a student of a famous university in Haidian District, and his classmates left the study room to have dinner in the cafeteria, and put the Apple laptop on the desk in the study room.

　　At about 19: 45, Dandan returned to the study room and found the laptop on the desk stolen. Upon inquiry, it was learned that only a few students were studying in the study room at the time of the incident, and no one noticed that someone had entered the study room and taken away the laptop. Dandan immediately called the police.

　　The police at the Yanyuan police station quickly rushed to the scene. After verification with the school, since January this year, there have been many cases in which articles left by students in the study room have been stolen.

　　Due to the seriousness of the case, Haidian Public Security Bureau attached great importance to it. At 9: 30 am on January 18, a task force composed of the plainclothes investigation squadron of the criminal investigation detachment and Yanyuan police station was set up.

　　> > investigation

　　Borrow students’ computers to leave traces on the Internet.

　　The police seized the surveillance video of the study room and found that at 6 o’clock on January 16, a woman wearing a light coat and a blue hat entered with a white satchel on her shoulder.

　　The woman first walked in the corridor of the study room and sat down when she reached the place where Dandan put her laptop. She turned on her laptop, looked at other students in the room at the same time, and found that no one was paying attention, so she put the computer in her satchel and got up and left. The whole crime time is only more than 5 minutes.

　　The police then inquired about the monitoring of other study rooms where crimes were committed. After a series of cases, it was learned that since January this year, the woman went to the university several times in the afternoon and evening, entered when the students left the study room, and stole the laptops left by the students.

　　The surveillance also recorded a picture that the female suspect had borrowed a computer from a student in the study room. The police managed to find the student and learned that the female suspect borrowed the computer to check things online. According to their online records, the police learned through technical means that the female suspect was Qu, and grasped the woman’s physical appearance through case monitoring. Because of the suspicion that Qu might commit crimes in the school, the task force arranged for the police to stay in plain clothes near the study room.

　　> > arrest

　　Go away after stealing a mobile phone and be caught red-handed

　　At about 18: 50 on January 18, the plainclothes policemen who were guarding found a woman wandering near the teaching building, and then entered a study room. The woman’s appearance was similar to that of the suspect Qu Mou in the monitoring screen, wearing a black coat, a black hat and a black shoulder bag.

　　The police immediately placed control outside the study room. When the suspect walked out of the study room, he controlled it and got a red rice mobile phone from his satchel. The suspect woman introduced herself as Zou. At first, Zou argued that the mobile phone was borrowed from school students to make calls. At this time, a female student walked out of the study room and recognized that the mobile phone was her own. I don’t know when it was stolen by Qu. The police then showed the surveillance video of Zou’s previous theft, and Zou bowed his head and admitted the fact of his theft. Subsequently, the police obtained seven laptops involved in the case from their temporary residence.

　　After the trial, Qu admitted that he had repeatedly entered the study room of the school to steal. The police audited more than 10 cases and obtained 7 laptops and a mobile phone involved. On January 19 this year, Qu was criminally detained by Haidian police on suspicion of theft.

　　> > confession

　　Commit a crime to raise funds for the company

　　Yesterday, the reporter learned from Haidian Procuratorate that on February 24 this year, the prosecution approved the arrest of the suspect Qu on suspicion of theft.

　　According to the prosecutor who handled the case, after the trial, it was learned that the suspect Qu was 31 years old. He studied in France and obtained a master’s degree. In 2015, he returned to China to start a business and start a company. Unexpectedly, the business development is not smooth, and the company is difficult to maintain.

　　According to the prosecutor, on January 1 this year, the suspect Qu Mou came to a famous university in Haidian District. When sorting out the work materials in the study room, he found a Lenovo laptop on the back desk, and the victim went out to work. At that time, there were very few people in the classroom. Qu Mou left this laptop in a black bag that he carried with him in a hurry.

　　After a success, Zou found that this was also the way to make money, so from January 1 to January 18, he committed crimes in the study room of the university many times, stealing Apple laptops, Lenovo laptops, Xiaomi mobile phones and other items.

　　According to Qu, she never looks at the brand when stealing goods, only at the operating system. She only steals from Apple or Microsoft. The first time I stole something, I wanted to use it for myself. The second time, the company ran out of money. I stole a laptop and sold it for emergency. Then I stole it to prepare funds for the future development of the company.

　　In response to this case, the prosecutor reminded that the school is an open place where all kinds of people will appear. There are not only students who study by themselves at school, but also idlers in society. Everyone should ensure the safety of their belongings. If it is a small item such as a mobile phone, you may wish to take it with you at any time. If it is a big item such as a computer, it is best to ask a classmate who is sitting nearby and familiar with it to take care of it.

　　The favorable sports policy, the shaping of city image, the influx of commercial capital, the huge population base, and the national fitness craze — — In recent years, the marathon industry in China has been on the "expressway" in running all the way, and in the past 2018, it has averaged 4.3 races per day.

　　With the upgrading of national fitness consumption, ten thousand people get together in marathon events, which also reflects the huge potential market for sports development in China. However, as the marathon continues to heat up, all kinds of chaos can not be ignored.

　　The number of events continues to hit record highs.

　　On March 11th, 2018 China Marathon Annual Report released by China Athletics Association at the annual press conference of 2018 China Athletics Association showed that the scale of China Marathon events continued to increase, and the industry-driven effect appeared, further enlarging its influence.

　　By the end of 2018, there were 1,581 marathons and related sports events (road races with more than 800 people and cross-country races with more than 300 people) held in China, an increase of 479 games compared with 1,102 games in 2017, with an increase of 43.46%. The cumulative number of participants was 5.83 million, an increase of 850,000 or 17.07% compared with the total participation scale of 4.98 million in 2017.

　　With the marathon events in first-tier cities such as Beijing, Shanghai and Guangzhou "one ticket is hard to find", the event resources are also shifting to small and medium-sized cities. The data shows that in 2015, only 79 cities in China held marathon events, which increased to 133 cities in 2016 and 234 in 2017. In 2018, 285 prefecture-level cities held marathon events, covering more than 85% of the prefecture-level cities in China.

　　The data also shows that Zhejiang, Jiangsu and Guangdong provinces are far ahead in the number of marathon events, and the number of marathon events held in Beijing, Shanghai and Shandong has also exceeded 60. Some insiders believe that the regional distribution of the events is consistent with the pattern of local economic strength, indicating that the holding of marathon events depends on a certain economic foundation and consumer demand.

　　The number of events is constantly reaching new heights, and the consumer groups of marathons are growing. The "blowout" growth of the running population has shown a good market prospect for the marathon industry. Focusing on marathon events, radiation drives the integration and development of catering, tourism, transportation, retail and other related industries, and perfecting the whole industrial chain is the next key breakthrough. The key words are "specialization" and "refinement".

　　According to the report, in 2018, the total annual consumption of China Marathon reached 17.8 billion yuan, the total annual consumption driven by events reached 28.8 billion yuan, and the total annual industrial output reached 74.6 billion yuan, an increase of 7% compared with last year. In particular, the fast-moving consumer goods related to running, such as the development of various running equipment and smart wearable products, have become the "big cake" that major sports brands compete for in marathon events.

　　"2018 is an important year for China Marathon to accelerate reform and development and seek quantitative change to qualitative change." Yu Hongchen, director of the Athletics Management Center of the State Sports General Administration and vice chairman and secretary general of the China Athletics Association, said at the press conference, "Marathon has played an important role in promoting, upgrading and promoting national fitness, urban tourism consumption, economic growth, city visibility and reputation in all provinces, autonomous regions and municipalities."

　　The industrial chain that ran out

　　For most runners, running has a natural advantage — — The participation threshold is low, simple and easy to operate. As long as you have a pair of running shoes and a sportswear, you can easily get on the road. In China, marathon is becoming a "super online celebrity"-like sport, and more and more people are keen on "horse racing". Running on social media such as WeChat and Weibo has increasingly become synonymous with pursuing health and improving the quality of life.

　　In 2011, the domestic GDP per capita exceeded 5,000 US dollars, which was regarded as the first year of "marathon fever" in China. That year, China Athletics Association participated in 22 marathon and related road running events. As a result, the development momentum of China Marathon began to appear. By the beginning of 2015, the China Athletics Association announced that it would completely cancel the examination and approval procedures for marathon events and simplify the access procedures, and the number of events immediately "blew out".

　　The scale of the event has come up, and the number and quality of runners have also improved. Taking the Beijing Marathon in 2018 as an example, the number of applicants exceeded 110,000 for the first time, and 111,793 people competed for 30,000 all-Malaysian places, making the winning rate a record low.

　　The popularity of marathon is not only reflected in the number of participants, but also in the growing market of running-related products. Advertising, clothing, smart wear, real estate, finance, medical care, etc. are all related to marathon. In addition to enlarging the city’s business cards and enhancing the popularity of corporate sponsors, it also enhanced the sales of sports equipment, thus driving the actual benefits of the entire road running industry chain.

　　Take Xiamen, which has the reputation of the most beautiful marathon track, as an example: in 2018, "Xiamen Horse" brought Xiamen 116 million yuan in direct economic benefits, 175 million yuan in driving economic benefits and 291 million yuan in comprehensive economic benefits. On the day of the competition, more than 20,000 tourists visited the competition. Only foreign and foreign athletes who came to participate in the competition contributed about 27 million yuan to Xiamen’s accommodation and catering.

　　Like all sports industries, marathon industry has a large development space and a long industrial chain extension, which has a wide impact on local tourism, urban impression, urban planning and transformation, and other industries in the city. The correlation of industries provides more possibilities for industrial development space.

　　Among the top ten most commercially valuable urban marathon events in 2018, Beijing, Shanghai, Guangzhou and Shenzhen are among them, followed by second-tier and quasi-second-tier cities such as Xiamen, Wuhan, Hangzhou, Zhengzhou, Xi ‘an, Lanzhou and Chongqing, and some county-level areas such as Dawu County, Xiaogan, Hubei, and Sihong County, Suqian, Jiangsu, have also joined the ranks of holding marathon events.

　　According to the development goal of China Athletics Association in 2020, there will be more than 1,900 marathons in China, with 10 million participants, and the scale of marathon sports industry will exceed 120 billion yuan. The marathon in the 100 billion economic market is waiting for more individuals or enterprises to dig gold.

　　Under the "blowout", there are also many problems

　　The threshold for running a marathon seems to be very low, but it is precisely a project that tests the ability of organizing and coordinating events. Every marathon is a test of a city’s traffic operation, medical first aid, and citizen tolerance. For example, the details such as track setting, guide board setting and mobile toilets are not well considered, and in the end, it will not enhance the reputation of the city, but will be counterproductive.

　　It is particularly noteworthy that there are a large number of people participating in the marathon, and ensuring the personal safety of the participants is the top priority for the continuous success of the marathon. Moreover, due to the large number of participants in this kind of sports event, there is a huge demand for medical rescue resources, but marathon events in various places are facing the embarrassment of "lack of internal strength", especially the lack of medical training related to marathon for medical staff.

　　At the same time, although the public’s participation in the marathon is getting higher and higher, it is actually very difficult for the event operators to make ends meet, and even fewer can make direct profits. Many city marathons are in an embarrassing situation of not making money because of problems such as vague brand positioning, rough operation and making money at a loss.

　　At present, the operation of domestic marathon events mainly depends on government subsidies and independent investment, and some local marathon events also expand ticket income, tourism training, derivatives and other aspects of income. In terms of investment promotion, except for some head events, many marathons have shortcomings in sponsorship. From the perspective of the government, all localities are keen to hold marathon events, mainly because of the brand effect of fancy cities and its pulling effect on local tourism, catering, accommodation and other industries.

　　"Only high-quality competitions and high-quality runners can truly maximize the economic and social benefits of the marathon industry." Some experts believe that the domestic marathon is in the transition period and running-in period, and many operations need to be standardized. In addition to the related market economy as the main axis, the benefits of marathon events are more social and urban benefits.

　　As a matter of fact, people’s enthusiasm for participation is not diminished, and the demand for sports consumption is huge. Driven by the interests of all parties, the organizers of the event have staged farce from time to time while the domestic marathon is in full swing. Runners and organizers who lack the awareness of rules, from banning drugs and replacing races to cutting corners and handing the national flag, are overdrawing and damaging the marathon brand and marathon culture.

　　The Annual Report of 2018 China Marathon of China Athletics Association, while affirming the achievements, also revealed the difficulties and challenges faced by the development of China Marathon, including the weak cultural foundation of marathon and the imperfect awareness of industry rules; Product innovation is insufficient, and the homogenization of events is obvious; The concept and method of industry supervision need to be innovated urgently; Penalties for violations of the relevant organizers are not timely; The competitive level of marathon still needs to be improved.

　　According to reports, the awareness of rules has now become the consensus in the industry. According to the plan, China Athletics Association will improve six kinds of management documents such as competition management, competition discipline, international activities, management of operating companies and club management this year, and release the organization guide and competition guide for marathon events. The standardized and healthy development of marathon has become a new expectation of the industry.