Changan Qiyuan E07, pretending to be a pig to eat a tiger？

[Rider Toutiao – Rider Number – Electric Pai]　　

"The US has Tesla CyberTruck, and China has Changan Qiyuan E07 (parameters)."

This may be a good enough compliment for Qiyuan E07.

"Can be SUV, can be pickup truck",This is the selling point of Qiyuan E07 against CyberTruck.

More importantly, compared with CyberTruck’s failure to enter China, Qiyuan E07 on the other side only offered a pre-sale price of 249,900.

Can Qiyuan E07, which is qualified as a replacement for CyberTruck, open up the blue ocean market for new species?

Last August, Changan officially launched the Qiyuan series to locate the new energy sector.

Soon, Qiyuan came up with the A-series and Q-series models that were targeted at the entry-level market.

Among them, in the Qiyuan A05 (parameters), A06 (parameters) and Q05 (parameters), it is not difficult to find the shadow of the past Changan brand fuel vehicles.

This approach, on the one hand, is to deliver bullets to Qiyuan as soon as possible.

From the price positioning to the model arrangement, it is not difficult to see that the emergence of Qiyuan is to help Changan complete the transition from fuel vehicles to new energy brands.

A similar style of play can also be seen in Geely Galaxy and Dongfeng Yipai.

Changan has made it clear that Qiyuan needs to take over the basics of its original fuel vehicle brand.

In the blueprint of Changan, the official expects that by 2030, the Changan brand will sell 4 million vehicles annually, and the sales of new energy will account for more than 60%.

Among them, Qiyuan will account for 120-1.50 million vehicles.

Well, obviously.Qiyuan is the real prince of Chang’an Department.

Since that was the case, Chang’an did not want Qiyuan to leave an impression in the hearts of the public, only "entry level".

Qiyuan cannot simply replicate the style of the past Changan fuel vehicle brand.

So, take out the new species of Qiyuan E07 to climb higher, which is worth trying.

In fact, Changan has launched a tough-looking medium and large SUV CS95 (parameter), trying to enter the 200,000 market.

However, due to the low market acceptance of high-end models of independent brands at that time, the Changan CS95 failed to generate much excitement.

Up to now, under the rewriting of the market landscape by new energy vehicles,200,000 level is no longer the ceiling that Chinese brands are deterred from.

In this regard, with the inspiration of popular brand positioning, we are well aware that conventional play is not easy to break through the high-end price.

(Text/rider number, electric wave)