＂Mr. Red Carpet＂ was also withdrawn, and Andy Lau lost to fan Jia Ling. The reasons behind it are not complicated

"Mr. Red Carpet" has also announced its withdrawal from the Spring Festival.

Seeing that the Spring Festival file war has come to an end, "Mr. Red Carpet" has also announced its withdrawal from this schedule after "Let’s Shake the Sun Together", "Huang Piao: The Cat of the God of Wealth", and "The Lower Realm of the Canopy of the Eight Rings".

This year’s Spring Festival file is really strange, one after another. This is neither the most popular Spring Festival file in history, nor the best-known Spring Festival file in history, but it has become the Spring Festival file with the most removed movies in history.

What is even more regrettable is that this time Andy Lau made fun of his marriage, but he failed to get back the corresponding box office. The crushing blow to him was that he kept saying that he loved Andy Lau the most, known as his fan leader Jia Ling. Fans defeated their love beans, which is really inspiring from Jia Ling’s perspective. The star that was once far away from him is now getting closer and closer, and it also makes people understand why Andy Lau lost to Jia Ling.

Repeatedly changing schedules, exposing their unclear positioning

In fact, this is not the first time that "Mr. Red Carpet" has changed its schedule. Previously, it was originally scheduled to be released in November, so it changed the date to the Spring Festival. I thought it was to take advantage of the big plate of the Spring Festival to get more share, but I didn’t expect that the big plate was taken up by others, and I didn’t get any advantage at all. Instead, the box office of more than 80 million yuan in seven days made others see a joke, and turned around and hurriedly changed the schedule.

From this operation, it was obvious that this movie did not know what kind of positioning it should have. Thinking about Jia Ling’s cleverness, she had seen the Spring Festival schedule from beginning to end, and shot the content that could make the whole family sit together to watch the movie, and the promotion was also of this caliber and direction. "Mr. Red Carpet" failed to figure out its positioning several times, and it was just a mess.

Leftovers are repeatedly hyped, lack of eye-catching points and no new ideas

In an era where audiences are constantly excited by new things, people don’t even have the patience to watch a classic long drama, let alone for the audience, there is a movie that is completely unexciting and can make people interested, and they have to pay to watch it in the cinema.

The selling point of this movie, from the looks of it, is to use some very old stalks for ridicule and secondary deconstruction. There are several outdated scenes about Andy Lau, such as playing big cards, not being able to win the best actor, hidden marriage, etc. This can no longer stimulate the audience’s curiosity about these content.

In contrast, the most complained by everyone is the topic of promoting Jia Ling’s weight loss of 50 kilograms for a month. Although there is a lot of publicity and everyone sees too much, it is indeed the most effective way to hold back. We are just willing to be attracted by Jia Ling’s publicity. We just want to see what Jia Ling looks like who has been mysterious for more than a year, not exposed to the audience, and not participating in any variety shows and public activities.

In particular, some time ago, someone posted a photo of Jia Ling and Zhang Xiaofei, and Jia Ling officially refuted the rumors, saying that they should not believe any photos circulating on the Internet, which made people curious to see what Jia Ling really looked like. As a result, Jia Ling’s appearance really brought great surprises to everyone, not only did she lift weights that even people who exercise all year round can’t pull up, but also achieved the dynamic logistics that requires a super core to control. Although these are not the content of the movie itself, they attracted the attention of all netizens, making people want to go into the movie to see Jia Ling’s style.

Once again underestimating the opponent, miscalculating consumption preferences is too confident

Moreover, Jia Ling not only beat his dream lover Andy Lau out of the Spring Festival file, but also beat Ning Hao out of the Spring Festival file. In fact, this is not the first time Ning Hao has failed miserably during the Spring Festival file.

Previously, his "Crazy Aliens" met "Wandering Earth", and in the third year of junior high school, the two films achieved a status swap. Originally the most optimistic "Crazy Aliens" was submerged in the long river of history, and "Wandering Earth" became a landmark event in the history of Chinese cinema.

The last movie made people feel that Ning Hao was too confident, separated from the masses for too long, and couldn’t make the taste of "Crazy Stone". She didn’t know what ordinary people wanted to watch and talk about. Jia Ling understood that there was also a layer of female perspective, which was more in line with the current trend.